Pravno-Ekonomski Pogledi, br.

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Uticaj svetske ekonomske krize na drutvenu odgovornost kompanija
Violeta V. ulafi

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Uticaj svetske ekonomske krize na drutvenu odgovornost kompanija
Violeta V. ulafi

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K. Krka, Temeljna pitanja korporacijske drutvene odgovornosti, u: Uvod u poslovnu etiku i
korporacijsku drutvenu odgovornost (ur. K. Krka), Zagreb 2007, 224.
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Pravno-Ekonomski Pogledi, br. 2/13

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Uticaj svetske ekonomske krize na drutvenu odgovornost kompanija
Violeta V. ulafi

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Violeta V. ulafi

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Uticaj svetske ekonomske krize na drutvenu odgovornost kompanija
Violeta V. ulafi

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Violeta V. ulafi, MA

THE IMPACT OF THE GLOBAL ECONOMIC CRISIS

ON CORPORATE SOCIAL RESPONSIBILITY
Summary: Corporate social responsibility is a socially responsible and ethical
company's relationship to the community in which the profits from all social actors in
the community and the company. Serious theoretical debate about the social role and
importance of large companies are beginning thirties of the last century. However, the
concept of social responsibility of companies experiencing a real affirmation of the end
of the last century (when multinational companies are beginning to attract public
attention to their socially irresponsible behavior), and is particularly acute with the
beginning of the XXI century, the global economic crisis. The current economic crisis
represents a test of the concept of corporate social responsibility, considering that after
overcoming her to create a clear picture of the companies that have integrated the
concept of long-term business strategy, as opposed to those who resort to it only as a
publicity tool.

Pravno-Ekonomski Pogledi, br. 2/13

Uticaj svetske ekonomske krize na drutvenu odgovornost kompanija
Violeta V. ulafi

Keywords: corporate social responsibility,

competitiveness, strategic approach.

economic

crisis,

companies,

1. ., ,
2, 2011.
2. Davis K., Understanding the Social Responsibility Puzzle, Bussiness Horizont
no 2, 1967.
3. European Union green paper, European Commission Directorate General for
Employment and Social Affairs, 2006.
4. - .,
, . 1, 2011.
5. , 2012.
6. Krka K., Temeljna pitanja korporacijske drutvene odgovornosti, u: Uvod u
poslovnu etiku i korporacijsku drutvenu odgovornost (ur. K. Krka), Zagreb, 2007.
7. Kotler F.,&Li N., Korporativna drutvena odgovornost, uiniti najvie za svoju
kompaniju i za izabrani drutveni cilj, Beograd, 2007.
8. ., ,
. 7-9, 2012.
9. ., , . 12,
2009.
10.
2010 2015. .
http://www.srbija.gov.rs, (14.05.2013.).

Rad primljen u Redakciju 13.06.2013.