Rudimenta l

Bradley Bablee

Proposal
To the rudimental team, I am writing a proposal to you as a team , to persuade you all to let me produce a new music video for a new/existing song, I have research on related videos you have made already and have pin point some specific things I would like to include, all of my ideas are listed in the Plans Relating To Style section. I have prepared a PowerPoint presentation that includes all my findings and information I have collected on you and the two songs I have thoroughly analysed, The two songs I have studied on are your, Waiting all night and Not giving in.

Distribution
Firstly I know that the two songs I have looked at are both on your HOME album, which can be brought on either iTunes for 9.99 (Deluxe) and 9.49 ( Deluxe) on Google Play, however I also know that separately, Waiting all night Feat Ella Eyre can be brought on iTunes and Google play for 4.99 and Not giving in Feat Alex Clare & John Newman for 3.96 (iTunes) and 2.49 (Google Play). Both songs can be found on websites like YouTube. http://www.youtube.com/watch?v=M97vR2V4vTs (Rudimental Ft Ella Eyre -Waiting All night) http://www.youtube.com/watch?v=J9-Lwpgfd1E (Rudimental Ft John Newman & Alex Clare Not Giving In) I also researched that Waiting All Night was released in the UK on the 14th April and reached number 1 in the UK in both the Singles and Dance charts. Which was the highest position you gained for this song which shows this song specifically was most popular in the UK than any other country and that Scotland's official charts your highest position was in 2nd place. Also you YouTube Stats are now 40457175 views on YouTube, 241877 people who like the song and only 3781 people who dislike it. Also looking at your Not giving in song, which was released in the UK on the 18th November 2012 went double platinum in Australia and Gold in New Zealand, you also went to number one in the UK dance charts and came 4th in both Belgiums and Icelands charts. Although you are a UK based music group, your main audience do seem to be in the UK.

Plan Relating to style

While studying the two different videos and more, I have come to a conclusion of what I would like to add to the video. I see that throughout your video, you like to portray a message and show a person overcoming something bad or wrong, you also show how the person lives and what there basic everyday life is like. I also would like to use the effect that I have seen in most of your videos where, the music stops or softens for a moment when something significant is about to happen and when the person/event starts the music drops once more and continues. I would like to keep this original idea and apply it to a new video and also throughout your videos there is something specific and unique that the actor can do, for example, in waiting all night, you show a person losing his leg while riding his BMX, but you show how he doesnt give up and what the sport is like to him. I would like to keep this idea and apply a new, different, sport similar to this; I would like to try and base the music video around UK skaters and how life is for a young skater, going through good and bad decisions and the final outcome of a UK skater. The video could be about how life is like for a young skater living in the UK and how everyday life effects what he loves doing and how he handles them but like I said before, I would like to keep the sense of the person overcoming something and never giving up and what the person has become like nowadays/future. The video could be a mix about the two already made rudimental songs, linking to not giving up in sports/something the person loves ( waiting all night) and choosing right from wrong and succeeding ( Not Giving In)

Technical plan
I plan to use a range of techniques however, I want to keep it simple like the music video for Waiting All Night. I plan to use things like cuts, fades. I am also thinking of using a mini collage of clips of the characters role models and to show what the video is about. The collage will be used at the start of the video and have one action from the role model fade into the real character doing the same action, for example find a clip where one of the role models are sleeping or resting and dissolve into the character doing the same and start his music video journey from there. So by applying the music video from Waiting All night to this, the two can link by the actual person in Waiting All Night recording professional footage of him riding around town and I would have a collection of clips from profession people doing the same however, in Waiting all Night, instead of the guy getting hit by a van and the music starting when his in bed, I will simply dissolve a related professional scene into the beginning of the actual music.