SIRI

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Department of Electrical & Electronics

Seminar Report On

APPLE Iphone SIRI

Submitted by: JESTIN K TOMY Reg.no:11030160 D3 EEE

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CERTIFICATE
This is to certify that this report entitled " APPLE Iphone SIRI submitted here with is an authentic record of the seminar done by JESTIN K TOMY of D3 Electrical & Electronics under our guidance in partial fulfillment of the requirements for the award of Diploma in Electrical & Electronics Engineering under the state board of Technical Education Kerala during the academic year 2013-2014

Lecturer in charge

Head of section

Internal Examiner

External Examiner

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ACNOWLEDGEMENT
First and foremost I thank Almighty for all the blessing on the successful completion of my seminar. A seminar in its entire means certainly can only be accomplished by Assistance of many people. I show my sincere gratitude to all those whose contribute in this seminar work can never be forgotten. I owe a great depth of gratitude towards Electrical & Electronics Department Head, Mrs. Liss Joseph for her whole hearted support on the work . I express my sincere thanks to the seminar coordinator and the seminar guide Fr. Josekutty for their encouragement and support throughout my preparations. I express my thanks to all my friends and well-wishers for their cooperation and moral support that has been given during the seminar work. JESTIN K TOMY

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CONTENTS
ABSTRACT INTRODUCTION DARPA involvement iphone application IOS intergration Research and Development Limitation GeoGraphic Limitation In popular culture Reception CONCLUSION

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ABSTRACT

The iPhone is a line of smartphones designed and marketed by Apple Inc.The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007. The 5th generation iPhone, the iPhone 4S, was announced on October 4, 2011 and released 10 days later. The iPhone 4S added a higher resolution camera (8 megapixel) with 1080p video recording, face detection, and video stabilization, a faster, dual core processor, support for both GSM/UMTS and CDMA on one chip, GLONASS support and a natural language voice control system called Siri. It is available in 16 GB and 32 GB, as well as a new 64 GB capacity. In the United States, it was announced that two new carriers, Sprint and C Spire, would begin carrying the iPhone 4 and iPhone 4S in October and November 2011, respectively. Siri is an intelligent personal assistant is a mobile software agent that can perform tasks, or services, for an individual based on user input, location awareness, and the ability to access information from a variety of online sources (such as weather or traffic conditions, news, stock prices, user schedules, retail prices, etc.). Siri (Speech Interpretation and Recognition Interface) was originally introduced as an iOS application by a Siri Inc. Siri Inc. was acquired by Apple on April 28, 2010. Siri Inc. had announced that their software would be available for BlackBerry and for Android-powered phones, but all development efforts for non-Apple platforms were cancelled after the acquisition by Apple. Siri is now an integral part of iOS 5, and available only on the iPhone 4S, launched on October 4, 2011. Despite this, hackers were able to adapt Siri in prior iPhones. On November 8, 2011, Apple publicly announced that it had no plans to support Siri on any of its older devices.
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INTRODUCTION
Siri (Speech Interpretation and Recognition Interface) is an intelligent personal assistant and knowledge navigator which works as an application for Apple's iOS. The application uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Apple claims that the software adapts to the user's individual preferences over time and personalizes results, and performing tasks such as finding recommendations for nearby restaurants, or getting directions. Siri Inc. was founded in 2007 by Dag Kittlaus (CEO), Adam Cheyer (VP Engineering), and Tom Gruber (CTO/VP Design), together with Norman Winarsky from SRI International's venture group. On October 13, 2008, Siri announced it had raised an $8.5 million Series A financing round, led by Menlo Ventures and Morgenthaler Ventures.In November 2009, Siri raised a $15.5 million Series B financing round from the same investors as in their previous round, but led by Hong-Kong billionaire Li Ka-shing.Dag Kittlaus left his position as CEO of Siri at Apple after the launch of the iPhone 4S.

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DARPA involvement
With Siri, Apple is using the results of over 40 years of research funded by DARPA via SRI International's Artificial Intelligence Center through the Personalized Assistant that Learns Program and Cognitive Agent that Learns and Organizes Program CALO. This includes the combined work from research teams from Carnegie Mellon University, the University of Massachusetts, the University of Rochester, the Institute for Human and Machine Cognition, Oregon State University, the University of Southern California, and Stanford University. This technology has come a long way with dialog and natural language understanding, machine learning, evidential and probabilistic reasoning, ontology and knowledge representation, planning, reasoning and service delegation

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iPhone application
Siri was launched first as an application available on Apple's App Store in the US. It integrated with services such as OpenTable, Google

Maps,MovieTickets and TaxiMagic Using voice recognition technology from Nuance and their service partners, users could make reservations at specific restaurants, buy movie tickets or get a cab by dictating instructions in natural language to Siri. Siri was acquired by Apple on April 28, 2010 and the original application ceased to function on October 15, 2011.

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iOS integration
On October 4, 2011, Apple introduced the iPhone 4S with their implementation of Siri. The new version of Siri is integrated into iOS, and offers conversational interaction with many applications, including reminders, weather, stocks, messaging, email, calendar, contacts, notes, music, clocks, web browser, Wolfram Alpha, and maps. Currently, Siri only supports English (US, UK, Australian), German, French, and Japanese, and has limited functionality outside the US.] After announcing that Siri is included with the iPhone 4S, Apple removed the existing Siri app (which ran on all iPhone models) from the App Store.Independent developers claim that they have ported Siri into the iPhone 4. However, some news sites suggest that the videos posted by the developers as "proof" only show the user interface of the Siri software, and not the voice commands, implying that developers haven't been able to port the application with full functionality. However, new reports from January 2012 suggest that independent developers have succeeded in porting Siri into the iPhone 4, iPod Touch, and iPad. i4Siri.com, a United States based team, have demonstrated Siri working as intended on the iPhone 4, iPod Touch, and iPad, communicating without the Apple servers.In later January 2012, independent developers have successfully created and distributed a legal port of Siri to older devices that are not authorized to use it by Apple. The port, however, requires you have special authorization keys from another iPhone 4S, and that this authorization be exploited in the form of a proxy server.

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Research and development

Siri is a spin-out from the SRI International Artificial Intelligence Center, and is an offshoot of the DARPA-funded CALO project. Siri's primary technical areas focus on a Conversational Interface, Personal Context Awareness, and Service Delegation. Siri's speech recognition engine is thought to be provided by Nuance

Communications, a speech technology company, although this has not been officially acknowledged by either Apple or Nuance. The United Kingdom male voice is called "Daniel" and is voiced by Jon Briggs, a former technology journalist. The voice was recorded for Scansoft, who merged with Nuance Communications, a company that is thought to be working on Siri with Apple. The original Siri application relied upon a number of partners, including:

OpenTable, Gayot, CitySearch, BooRah, Yelp,

Yahoo

Local, Reserve

Travel, Local eze for restaurant and business questions and actions;

Eventful, StubHub, and LiveKick for events and concert information; Movie Tickets, Rotten Tomatoes, and the New York Times for movie information and reviews; Bing Answers and Wolfram Alpha for factual question answering;[31] Bing, Yahoo, and Google for web search.

The sources in Apple's implementation of Siri differ from the original iPhone application. It integrates with default iOS functionality, such as contacts, calendars and text messages. It also supports search from Google, Bing, Yahoo, Wolfram Alpha and Wikipedia. Siri also works with Google Maps and Yelp! Search in the United States only.
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LIMITATIONS

Siri offers humorous answers to questions that do not have a practical answer. Siri was met with a very positive reaction for its ease of use and practicality, as well as its apparent "personality". Googles executive chairman and former chief, Eric Schmidt, has conceded that Siri could pose a "competitive threat" to the companys core search business. Google generates a large portion of its revenue from clickable ad links returned in the context of searches. The threat comes from the fact that Siri is a non-visual medium, therefore not affording users with the opportunity to be exposed to the clickable ad links. Writing in The Guardian, journalist Charlie Brooker described Siri's tone as "servile" while also noting that it worked "annoyingly well. However, Siri was criticized by organizations such as the American Civil Liberties Union and NARAL Pro-Choice America after users found that it would not provide information about the location of birth control or abortion providers, sometimes directing users to anti-abortion crisis pregnancy centers instead. Apple responded that this was a glitch which would be fixed in the final version. It was suggested that abortion providers could not be found in a Siri search because they did not use "abortion" in their descriptions. At the time the controversy arose, Siri would suggest locations to buy illegal drugs, hire a prostitute, or dump a corpse, but not find birth control or abortion services. Apple responded that this behavior is not intentional and will improve as the product moves from beta to final product.

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Siri has not been well received by some English speakers with distinctive accents, including Scottish and Americans from Boston or the South. Apple's Siri FAQ states that, "as more people use Siri and its exposed to more variations of a language, its overall recognition of dialects and accents will continue to improve, and Siri will work even better." Despite many functions still requiring the use of the touchscreen, the National Federation of the Blind describes the iPhone as "the only fully accessible handset that a blind person can buy".

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Geographic limitations

As of January 2012, Siri's functionality is limited in most countries, with maps and local search with Yelp only being available within the United States. For example, asking Siri in the United Kingdom to list local businesses, to navigate somewhere, or to give traffic information, elicits the reply "I can only look for businesses, maps and traffic in the United States, and when you're using U.S. English. Sorry about that." Apple intends to add support for additional languages in 2012, including Japanese, Chinese, Korean, Italian and Spanish.

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In popular culture

In the episode "The Beta Test Initiation" of The Big Bang Theory, Raj buys an iPhone 4S, and his relationship with Siri culminates with him, in a dream sequence, taking flowers to the "Office of Siri", where he meets the beautiful woman "behind the interface" (only to have his selective mutism keep him from speaking with her, which causes him to awake from the dream). YouTube celebrities Smosh have also made a video titled "Siri Tried to Kill Me!", in which Siri appears to gain a mind of its own after the iPhone 4S is thrown and hits a wall. It then proceeds to try and kill them. In January 2012, The Flaming Lips released a track entitled 'Now I Understand', based on technical difficulties with Siri, as the electronic voice repeats "Wayne, I don't understand."

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Reception
Siri was met with critical acclaim for its ease of use and practicality, as well as its apparent "personality". However, issues did arise when Siri was used by consumers from areas with distinct accents. Google's executive chairman and former chief, Eric Schmidt, has conceded that Siri could pose a "competitive threat" to the company's core search business. Writing in The Guardian, journalist Charlie Brooker considered Siri's personality to be unpleasantly servile, but found that the software worked "annoyingly well".Siri was criticized by organizations such as the American Civil Liberties Union (ACLU) and NARAL Pro-Choice America after users found that it would not provide information about the location of birth control or abortion providers, sometimes directing users to pro-life crisis pregnancy centers instead. Apple responded that this was a glitch which would be fixed in the final version Siri has not been well received by some English speakers with distinctive accents, including Scottish and Americans from Boston or the South. Apple's Siri FAQ states that, "as more people use Siri and it's exposed to more variations of a language, its overall recognition of dialects and accents will continue to improve, and Siri will work even better. Despite many functions still requiring the use of the touchscreen, the National Federation of the Blind describes the iPhone as "the only fully accessible handset that a blind person can buy". In March 2012, Frank M. Fazio filed a class action lawsuit against Apple on behalf of the people who felt misled about the capabilities of Siri and failing to function as depicted in Apple's Siri commercials. Fazio filed the lawsuit in California and claimed that the iPhone 4S is merely a "more expensive iPhone" if Siri fails to function as advertised.On July 22, 2013 U.S. District Judge Claudia Wilken in San

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Francisco dismissed the suit but said the plaintiffs could amend at a later time. The reason given for dismissal was that plaintiffs did not sufficiently document enough misrepresentations by Apple for the trial to proceed. In March 2012, the American Civil Liberties Union expressed concern that Siri was sending a large amount of personal voice and user information to Apple, including the first name and nickname of the phone owner and his or her contacts, the owner's relationship with those contacts, personal labels assigned to email accounts, and the names of songs and playlists stored on the phone. Siri and Apple maps together were viewed as "flops" by the media in April 2012. In October 2012, Scott Forstall, Apple's head of mobile software, and the leader held responsible for Siri and the poorly received Apple Maps, was let go from Apple. On October 30, 2012, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function and aimed to compete with Siri.Google's Voice Search was compared favorably to Siri, with some reviewers preferring it.The Unofficial Apple Weblog's side-by-side comparison said that Google's Voice Search on iOS is "amazingly quick and relevant, and has more depth [than Siri]"

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Conclusion

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