A STUDY ON BRAND PERCEPTION TOWARDS DELL COMPUTERS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

OBJECTIVES OF THE STUDY To study on brand perception with special references to dell computer. To analysis the perception of customer towards dell. To examine the customers preferences of about features of dell. To study the awareness of branding system and brand perception of dell computers. To evaluate the customers preferences about dell among different brands available in the market.

A STUDY ON BRAND PERCEPTION WITH SPECIAL REFERNCES TO DELL COMPUTERS

Name

1) Gender a) 2) Age Group a) 18- 25years b) 25-30years c) 30-35years d) 35-40years Male b) Female

3) Education Level a) e) HSC Others specify b) UG c) PG d) M.Phil

4) Experience a) Below 1 year b) 1-2 year c) 2-4 year d) above 4 years

5) Do you own a laptop/notebook? a) Yes b) No

5) What brand do you have? a) e) Acer b) f) Dell c) Hp g) d) Sony Others

Toshiba

Apple

6) When did you purchase your computer/ laptop? a) 6month b) 6month to1year c) 1-2year d) >5year

7) Are you planning to purchase another computer/ laptop? a) Yes b) No

8) What is main purpose of using/purchasing computer/laptop? a) e) Personal b) Other official c) educational d) entertainment

9) Which type of feature would you prefer most? a) e) Processor b) Hard disk space RAM size c) f) all battery d) backup

10) What factor influences your buying decision? a) price/cost b) quality c) advertisement d) brand

11) Rank the features of DELL

Sl.no Features 1 2 3 4 5 Brand image Features/configuration/style Audio/ video quality Price Convenience of service

Rank

12) What was the offer that you got when you got bought DELL? a) d) Price b) Freebies discounts c) e) Others extended warranty

13) Do you think you get influenced by sales offers while buying DELL? a) d) Always b) Cant say sometimes c) never

Please select the answer the most correspondents to your opinion in each question 1. Strongly agree 4. Disagree 2. Agree 5.Strongly disagree 3.Neutral

Sl.no 14 Do you recognize DELL as the famous laptop brand in the market? 15 In the case that there are many laptop brands in the market, you prefer the DELL? 16 You will choose a DELL when the other brands offer similar feature or price? 17 18
19

1 2 3 4 5

Do you agree DELL present advance in innovation? Do you agree DELL represent better quality? You will purchase a DELL because well-known brand represent better quality and service even you need to pay a

price premium? 20 21 Do you agree a DELL can match your lifestyle? Do you agree the DELL present better value(such as attributes, service) for money over competitors 22 Do you agree the DELL can somewhat reflect your own selfimage and personality? 23 You will rely on the DELL than its actual attributes in decision making? 24 25 26 27 You prefer to buy the computer/laptop on special occasion Do you buy DELL online without seeing in person DELL looks and stylishness Before purchasing DELL, you search for various factors of laptop/computers like attributes, price, etc from various sources like internet, friends, etc?

For responds who own DELL COMPUTER Sl.no 28 You satisfied with your past purchase for your 1 2 3 4 5

computer/laptop 29 You will recommend your friends with your computer/laptop brand when then consider purchasing a laptop? 30 You would buy the DELL when consider purchasing a second laptop?