Making Everything Easier!”
to;
Get started with QR Codes
and plan your strategy
Create codes and link them
to mobile-friendly content
Track your results with a
code-management system
Deliver value to your users
Joe Waters
Author of Cause Marketing For DummiesQR Codes For Dummies”
Table of Contents
Introduction
About This Book
Foolish Assumptions
nventions in This Book
Icons Used in This Book
Where to Go from Here
Chapter 1: Understanding QR Codes
Introducing QR Codes
Comparing QR Codes to Traditional Barcodes
Bridging the Offline World with Online Content
Making the Business Case for QR Codes
Looking at Who's Using QR Codes Today, Tomorrow
Chapter 2: Reading a QR Code
Picking a Reader for Your Phone
Determining if you own a smartphone
Choosing a QR Code reader for your operating system
Scanning a QR Code: The Simple How-to
Troubleshooting QR Code Reader Failures
Saving a QR Code for Later Use
Chapter 3: Creating a QR Code
Choosing a QR Code Generator
Eyeing important features
Picking the best online generator
Picking the best mobile generatorTesting Your QR Code
Adding Bling to Your QR Code
Preparing Your QR Code for the Real World
Chapter 4: Linking Your QR Code to Mobile-Friendly Content
Adapting Content for the Third Screen
Thinki .
Mobilizing your website
thoosing a plug-in
Using fewer images
Being careful with form fields
Delivering an app-like experience
Giving Mobile Viewers What They Want, Expect
Chapter 5: Making Sure Your OR Code Is Scanned
Making It Easy or P le to Scan Your QR Ci
They don’t know what that funny-looking, black-and-
white square is
They don't know how to scan them
The QR Code doesn’t work
Chapter 6: Measuring Your Success with a Code-Management System
Understanding Why You Should Track QR Codes
Choosing a Tracking System
Ising a generator
Using a URL shortener
Making Sense of the Data