PETE REILLY

Greater Atlanta, GA | 678-427-0509 | pete@petereilly.com | www.petereilly.com

GENERAL MANAGER
• B2B technology company creator, strategist, competitor, and leader.
• 20 years’ experience achieving or exceeding sales goals, cultivating a loyal network of contacts and honing strong
combination of business management, communication and technical skills.
• Highly focused on creating differentiated go-to-market strategies and aligning talent and resources to execute at
the highest level, resulting in lasting business relationships.
• Clients, partners and teams benefit from entrepreneurial thinking and unwavering passion for tech marketing
strategy, building teams and designing products.
• Thrives on cultivating a fun, collaborative and achievement-oriented culture where great ideas come from any level
of the organization.
• Atlanta Technology Angels member who enjoys connecting and mentoring others in the Georgia Technology
Startup scene and the local investment community.
Strategic Planning Team Building & Leadership
Complex Sales Negotiations
Marketing Software Development Team Management
Business Development Customer Relationship Management
Product Development Product Management

PROFESSIONAL EXPERIENCE
CEO, Retality 2009—Present
Founded company to help retail and restaurant companies leverage technology to transform the customer experience
and increase sales.
• Conducted interviews with COOs and CIOs of leading retail and restaurant brands to understand their concerns and
issues and tailor technology solutions.
• Built upon strong references and connections in the marketplace.

Vice President Retail, Americas, RedPrairie Corporation, Alpharetta GA 2006—2009

Upon acquisition of BlueCube Software, accountable for driving product strategy, marketing and sales efforts across all
product lines for the retail vertical in the Americas. Prior to this role, for nearly two years, held responsibility as
Division SVP/GM with full P&L responsibility for retail workforce management software business.
• Conceived go-to-market strategy for retail, developing differentiators and supporting messaging.
• Grew workforce management business revenues by 30% while delivering 31% operating profit.
• Achieved market leadership in the retail space as recognized by Gartner Group in 2008.
• Directed a team of seasoned account executives through complex sales processes to large enterprise customers.
• Led contract negotiations and closed business with new customers including Publix, Duane Reade, Follett
Bookstores, Finishline, Raleys and Aldi. 4-5 annual deals were in excess of $1M in license.
• Delivered 50% of revenue stream through SaaS.

Vice President and General Manager, Retail, BlueCube Software, Alpharetta GA 2004—2006
RedPrairie acquired the BlueCube business in July, 2006. Part of the founding team, led by Erez Goren who created
this company out of Radiant Systems. Responsible for sales and marketing team leadership for the retail workforce
management software business, a suite of web-based (SaaS model) products that help retailers drive higher sales.
• Instrumental in nearly doubling BlueCube Software revenues from $20M in 2004 to roughly $37M in 2006.
PETE REILLY PAGE TWO
678-427-0509 | pete@petereilly.com

Vice President and General Manager, Retail, BlueCube Software, continued.

• Grew the workforce management business, achieving profit goals (20% operating profit in 2006) and doubling
team to meet considerable demand.
• Identified and closed new business with large customers including Blockbuster Entertainment and Ann Taylor.
• Hired sales and consulting vice presidents to drive enterprise sales and increase customer satisfaction.
• Achieved a successful exit and significant return when RedPrairie Corporation acquired the BlueCube business.
• Built credibility and awareness of BlueCube brand in retail space that led to the acquisition.

Vice President Enterprise Sales and Marketing, Americas, Radiant Systems, Alpharetta GA 1996—2004
Accountable for consulting, leading sales & marketing team, product management and product development in this
entrepreneurial environment. Assumed role of Vice President of the Consulting Division and General Manager Food
Service Division.
• Created and managed new $20 million restaurant point of sale (POS) product and business unit, leading to the
successful acquisition of another software business. Closed first deal with Chick-fil-A, resulting in roughly $30M
relationship.
• Created company’s first web-based workforce management (WFM) product, developed go-to-market strategy and
closed major deal with a sports retailer resulting in a market beachhead.
• Won ALLTEL business in partnership with Accenture, resulting in the creation of a new product offering.
• Overcame concerns about BlueCube split to sell a profitable enterprise software deal to $5B retailer.
• Doubled revenues and profit of professional services team by improving utilization rate 20%, increasing product
installations from 27 to over 200 and growing management systems implementations from 100 to 3000+.
• Originated the Vertical Solution Portal concept (retailenterprise.com) that provided retailers with affordable,
customized and scalable web-enabled business applications and ability to conduct business with supply chain
partners. See http://tinyurl.com/reilly-radiant
• Worked with Radiant CEO/CFO to close an equity investment and marketing agreement with Microsoft.
Announcement of deal jumped stock price by $41.50/share. See http://tinyurl.com/reilly-microsoft
• Contributed to growth from 100 to 1000 employees and collaborated with CEO to spin out BlueCube in 2004.

Director, Application Development, Blockbuster Entertainment, Fort Lauderdale FL 1994—1996

Recruited by CIO and became accountable for all Blockbuster Video IT.
• Initially, as a consultant, led team of 30+ to develop new store systems.
• Directed team of 70 to manage all systems for corporate and 4500 stores, including one of the largest customer
databases in retail. Implemented customer activation across stores, debit card rollout and customer info kiosks.

Senior Manager, Accenture, New York NY & Atlanta GA 1986—1994

Recruited to the Management Information Consulting Division of Arthur Andersen & Co.
• Developed deep retail and food service expertise while managing software development projects and technology
strategies for Pizza Hut, Chick-fil-A, WH Smith and Blockbuster.
• Served as developer/designer on projects with notable clients including IBM, Delta Airlines and Nationsbank.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Computer Science and Economics, Union College, Schenectady NY 1986

Two Days with Jack Welch 2007