SCHOOL OF DESIGN

ART DIRECTION 1

PROJECT 1 PAGE 1

CREATIVE BRIEF
PROJECT 2: CLIENT: BUSINESS OBJECTIVES: TARGET GROUP: TONE: RADIO STATIONS TRANSIT POSTERSEXPRESSIVE TYPOGRAPHY

Various radio stations. Transit posters for various radio stations to encourage listeners to tune in. Sophisticated urban adults. Witty, clever and smart communications that depict the stations personality through type. Denotation & Connotation: Denotation refers to the literal meaning of a word, the dictionary definition. For example, if you look up the word snake in a dictionary, you will discover that one of its denotative meanings is any of numerous scaly, legless, sometimes venomous reptiles having a long, tapering, cylindrical body and found in most tropical and temperate regions. Connotation, on the other hand, refers to the associations that are connected to a certain word or the emotional suggestions related to that word. The connotative meanings of a word exist together with the denotative meanings. The connotations for the word snake could include evil or danger. Execute a series of 6 transit posters that express assigned emotions for the radio station using both denotative and connotative communication. Improve your communication by using the appropriate fonts, colours and textures that reinforce and support what you are saying. Try to communicate emotion through type onlyimages secondary to type and yes to can use textures. 6 transit posters7.375 x 10.75Choose 6 from the following: 1. Yippee Ki-Yay! - Country 95.9 - express modern country. 2. Break it down! - Jazz FM 91 - express cool jazz. 3. Just the facts. - 680 News - express conservative structure. 4. Without music, life would be a mistake. Friedrich Nietzsche. - Classical 96.3 FM - express sophistication. 5. Score! - Sports net Radio Fan 590 - express sporty. 6. Heavy Metal - Q107 Classic Rock - express loud raunchy boldmetallic texture 7. Twistin the Night Away! - Vinyl 95.3 - express retro. 8. Avant-garde - Radio CIUT 89.5 - express different. Week 5 - Brief Week 6 & 7 - Transit Posters digital layoutsfeedback Week 9 - Transit Posters print presentation hand in due and also in portfolio. http://www.youthedesigner.com/2011/01/31/40-must-learn-text-effect-tutorials-in-illustrator/ http://www.smashingmagazine.com/2009/03/04/50-stunning-photoshop-text-effect-tutorials/ http://psd.tutsplus.com/tutorials/text-effects-tutorials/metal-3d-text/ http://tutzor.com/photoshop-text-effects-tutorials 6 pages 11 x 17 paper clipped together - your name in bottom left hand corner. 6 pages 11 x 14 presented in portfolio- same as hand-in just remove your name! CD with artwork. See page 2 for details.

COMMUNICATION OBJECTIVES:

PRODUCTS:

TIMING:

TUTORIALS:

HAND-IN REQUIREMENTS:

BUDGET: TBD

HAND-IN: 4 PRINTED SHEETS DUE WEEK 9 SIX PAGES 11 X 17 PAPER CLIPPED WITH NAME IN BOTTOM LEFT HAND CORNER. SEE INSTRUCTIONS BELOW. ALO SIX PAGES 11 X 14 PRESENTED IN YOUR PORTFOLIO FOR WALK-A-BOUT.

Paper clip together. DO NOT staple!

6 pages presented in portfolio for walk-a-bout. Remember to remove your name!

JOE STUDENT 2014 JOE STUDENT 2014 RADIO STATION TRANSIT 2014 POSTER JOE STUDENT RADIO STATION TRANSIT 2014 POSTER JOE STUDENT RADIO STATION TRANSIT 2014 POSTER JOE STUDENT RADIO STATION TRANSIT 2014 POSTER JOE STUDENT RADIO STATION TRANSIT POSTER RADIO STATION TRANSIT POSTER

Your Name Radio Station Transit Poster Myriad Pro Regular Caps 14/18 Flush left aligned to 1.5 from bottom of artwork.

HAND-IN: CD WITH 5 X 5 FOLDED ENVELOPE DUE WEEK 9 PACKAGE INDESIGN FILES FOR PRINT HI REZ PDF FORMAT FRONT: TYPESETTING SPECS:
jsmith@gmail.com

Name and email on top left hand corner Choose two of the 6 Transit Posters for the front.

JOE SMITH ART DIRECTION 1 2014

MYRIAD 14 PT MYRIAD 9PT

Radio Station Transit Shelters

INSIDE SPREAD:

EXPRESSIVE RADIO STATION

MYRIAD 14PT

Pocket for CD Reduced images of 2 Transit Posters.

BACK:

Reduced images of remaining 2 Transit Posters.

RADIO STATION

MYRIAD 14PT