EMPLOYEE MOTIVATION

OUR GROUP MEMBERS

o o o o o o Tariq Majid Sheikh Imran Khan Niazi Saad Ali Sajjad Qazi Salman Ali Sahira Hanif Rekha Kumari

LECTURER
o Mr. Kashif Ahmed.

UNIVERSITY NAME
o Bahria Universi !

DATE
o 12-06-07

Table of content

"

Acknowledgements. Introduction. Motivation defined. Motivational theories. Types Of mployee Motivation o Intrinsic o "trinsic

3 4 5 5 !

#istory o The Telenor group

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The Mission %tatement Telenor in 'akistan (ision of the company )oals *enefits offered +uestionnaire ,esults Own analysis /onclusion

$& $3 $3 $4 $5 $! &&. &!

Word Count: 4829

Acknowledgments
$irs and f%rem%s & all hanks and 'raise % Allah (S.).T* +h% ,ave us he kn%+led,e - .a'a/ili ! % under ake his 'r%je. . )e +%uld als% like % e0 end %ur ,ra i ude % Mr. Kashif Ahmed %f Bahria Universi ! f%r ,uidin, us and su''%r us hr%u,h%u %ur A.ademi. 1ersui +hi.h ena/led us % furnish his re'%r in ime. )e are hi,hl! inde/ ed /! he e0 ra%rdinar! su''%r %f Mr. Saad Majid Sheikh (2%r'%ra e Sales 30e.u ive Telen%r* +hi.h made his 'r%je. reall! eas! f%r us. )e +%uld als% a''re.ia e he kind hel' e0 ended /! Ms Sadaf Naqvi (Re.rui men 30e.u ive Telen%r* +hi.h hel'ed us in devel%'men %f %ur Ques i%nnaire. S'e.ial hanks % Ms. S%/ia Har%%n (4'era i%ns 30e.u ive 5 HR* f%r 'r%vidin, us +i h ne.essar! inf%rma i%n re,ardin, %ur 'r%je. . 6as /u n% he leas +e are ,ra eful % all he h%n%ra/le s aff a Telen%r +h%

'ar i.i'a ed in %ur surve! and 'r%vided us +i h valua/le feed/a.k.

HOW MOTI ATIO! "#O I$%& MA!A'%#& WITH (&%)(* TOO*& + %!CO(#A'%M%!T TO "%#&(A$% "%O"*% TO WO#, HA#$%#-

I!T#O$(CTIO!
In 's!.h%l%,!& m% iva i%n refers % he ini ia i%n& dire. i%n& in ensi ! and 'ersis en.e %f /ehavi%r. M% iva i%n is a em'%ral and d!nami. s a e ha sh%uld n% /e .%nfused +i h 'ers%nali ! %r em% i%n. M% iva i%n is havin, he desire and +illin,ness % d% s%me hin,. A m% iva ed 'ers%n .an /e rea.hin, f%r a l%n,5 erm ,%al su.h as /e.%min, a 'r%fessi%nal +ri er %r a m%re sh%r 5 erm ,%al like learnin, h%+ % s'ell a 'ar i.ular +%rd. 1ers%nali ! invaria/l! refers % m%re %r less 'ermanen .hara. eris i.s %f an individual8s s a e %f /ein, (e.,.& sh!& e0 r%ver & .%ns.ien i%us*. As %''%sed % m% iva i%n& em% i%n refers % em'%ral s a es ha d% n% immedia el! link % /ehavi%r (e.,.& an,er& ,rief& ha''iness*. A %ne ime& em'l%!ees +ere .%nsidered jus an% her in'u in % he 'r%du. i%n %f ,%%ds and servi.es. )ha 'erha's .han,ed his +a! %f hinkin, a/%u em'l%!ees +as resear.h& referred % as he Ha+ h%rne S udies& .%ndu. ed /! 3l %n Ma!% fr%m 9:"7 % 9:#". This s ud! f%und em'l%!ees are n% m% iva ed s%lel! /! m%ne! and em'l%!ee /ehavi%r is linked % heir a i udes. The Ha+ h%rne S udies /e,an he human rela i%ns a''r%a.h % mana,emen & +here/! he needs and m% iva i%n %f em'l%!ees /e.%me he 'rimar! f%.us %f mana,ers. Mana,ers and mana,emen resear.hers have l%n, /elieved ha %r,aniza i%nal ,%als are una aina/le +i h%u he endurin, .%mmi men %f mem/ers %f he %r,aniza i%n. Motivation is a human 's!.h%l%,i.al .hara. eris i. ha .%n ri/u es % a 'ers%n8s de,ree %f .%mmi men . I in.ludes he fa. %rs ha .ause& .hannel and sus ain human /ehavi%r in a 'ar i.ular .%mmi ed dire. i%n. M% iva in, is he mana,emen 'r%.ess %f influen.in, 'e%'le8s /ehavi%r /ased %n his kn%+led,e %f 8 +ha makes 'e%'le i.k 8. M% iva in, em'l%!ees has never /een eas!. The in ensi ! %f %ne;s inner f%r.e % d% a ask %r a..%m'lish a ,%al des.ri/es he level %f m% iva i%n. T+% 'e%'le ma! /% h sa! and /elieve he! +an % /e e0.ellen em'l%!ees. The in ensi ! %f heir desire % /e e0.ellen measures heir m% iva i%n. 3m'l%!ers 'a! m%re a en i%n % +ha

<

em'l%!ees d% han +ha

he! sa! %r /elieve. M% iva i%n is he f%r.e ha .auses

em'l%!ees % deliver %n +ha he! sa!. 3m'l%!ees .%me in % %r,aniza i%ns +i h differen needs& 'ers%nali ies& skills& a/ili ies& in eres s& and a' i udes. M% iva in, j%/s and +%rk envir%nmen s +in 'raise fr%m em'l%!ees. 4f .%urse& +ha %ne 'ers%n finds m% iva in, an% her ma! find /%rin,& frus ra in, and de/ili a in,. And em'l%!ees s%me imes /rin, a l% %f /a,,a,e % he +%rk'la.e fr%m heir .hildh%%d e0'erien.es& 'revi%us em'l%!men and failures % find heir m% iva in, ni.hes in life. Self5m% iva i%n 'la!s a .ru.ial r%le. A.hievers end % .%n inue a.hievin,. 1as a..%m'lishmen s& .hallen,in, .areer ,%als& e0'er ise in %ne %r m%re areas& 'ride in %ne;s a/ili ies and self5.%nfiden.e .%n ri/u e % self5m% iva i%n. An unm% iva ed 'ers%n .an /e.%me m% iva ed. 4n he % her hand& a m% iva ed 'ers%n .an l%se m% iva i%n. The %''%r uni ! % m% iva e em'l%!ees is never .%m'le el! l%s n%r is he a..%m'lishmen %f m% iva ed em'l%!ees ever ,uaran eed % .%n inue indefini el!.

MOTI ATIO! $%)I!%$

Man! .%n em'%rar! au h%rs have als% defined he .%n.e' %f m% iva i%n. M% iva i%n has /een defined as= the psychological process that gives 0ehavior purpose and direction1 a predisposition to 0ehave in a purposive manner to achieve specific2 unmet needs1 an internal drive to satisfy an unsatisfied need1 and the will to achieve. 3or this paper2 motivation is operationally defined as the inner force that drives individuals to accomplish personal and organi4ational goals.

MOTI ATIO! TH%O#I%&

)hen s ud!in, m% iva i%n& he .lassi. m% iva i%nal he%ries %f Mc)regor2 #er40erg2 and Maslow mus n% /e f%r,% en& sin.e he! ,ives us a m%del % f%ll%+& ha .an /e used in an! si ua i%n. 3i her in he +%rk'la.e %r in %ur 'ers%nal lives. $%r e0am'le& Mc)regor .hara. erized 'e%'le in % +% ,r%u's& la/eled > and ?. #er40erg iden ified a +%5fa. %r he%r! re,ardin, he m% iva i%n %f em'l%!ees.. A..%rdin, % Maslow2 em'l%!ees have five levels %f needs physiological2 safety2 social& ego 5esteem62 and self7 actuali4ing. Maslow ar,ued ha l%+er level needs had @

% /e sa isfied /ef%re he ne0 hi,her level need +%uld m% iva e em'l%!ees. #er40erg8s +%rk .a e,%rized m% iva i%n in % +% fa. %rs= motivators and hygienes. M% iva %r %r in rinsi. fa. %rs& su.h as a.hievemen and re.%,ni i%n& 'r%du.e j%/ sa isfa. i%n. H!,iene %r e0 rinsi. fa. %rs& su.h as 'a! and j%/ se.uri !& 'r%du.e j%/ dissa isfa. i%n. The m% iva i%n fa. %rs& +hen 'resen & end % .rea e sa isfa. i%n %r m% iva i%n in he minds %f em'l%!ees. The h!,iene fa. %rs& +hen a/sen %r 'er.eived as inadequa e& .an .rea e dissa isfied em'l%!eesA !e & +hen 'resen & d% n% add % sa isfa. i%n %r serve % m% iva e. Maslow su,,es ed 'e%'le are m% iva ed /! a se %f in ernal needs. The! ran,e fr%m he l%+es 5%rder needs %f 'h!si%l%,i.al % he hi,hes 5%rder need %f Self5a. ualiza i%n. Individuals are m% iva ed a heir level %f need& and %n.e a l%+er5 %rder need is sa isfied& he ne0 hi,her5%rder need /e.%mes he individual;s m% iva i%nal drive In an %r,aniza i%n& differen em'l%!ees have differen needs& heref%re mana,ers mus /e a/le % es a/lish heir needs and /e a/le % a''l! differen m% iva i%nal %%ls % sa isf! differen needs. A he .%re %f m% iva i%n is human needs sa isfa. i%n. The inner drives +i hin an individual are /elieved % /e a. iva ed % ,ive rise % a''r%'ria e /ehavi%r& +here su.h /ehavi%r .%uld lead % he fulfillmen %f he needs. A..%rdin, % Maslow his a''r%a.h % m% iva i%n em'hasizes personal freedom2 choice2 self7determination2 and striving for personal growth. Maslow e0'lains his /! usin, his #ierarchy of 9eeds. These are he seven levels %f /asi. human 'h!si%l%,i.al needs ha all%+ us % rea.h he hi,hes level& +hi.h is self5 a. ualiza i%n. The firs f%ur needs are .%nsidered % /e he defi.ien.! needs. These needs are %ur 'h!si%l%,i.al needs +hi.h are +ha +e need % survive +hi.h are f%%d& shel er& and +a er. Ne0 is %ur need f%r feelin, safe and 'r% e. ed. Third is %ur need f%r l%ve and /el%n,in,ness fr%m 'la.es su.h as %ur famil! and 'eers. The f%ur h defi.ien.! need is %ur %+n need f%r self5es eem& f%r us % like %urselves f%r +h% and +ha +e are as individuals. 4n.e %ur defi.ien.! needs have /een a.hieved hen +e s ar fulfillin, %ur /ein, needs. These are he needs a..%rdin, % Maslow& ha are %ur ,r%+ h needs.

The firs %f hese needs is he need % kn%+ and unders and. )e need his a/ili ! % /e a/le % learn %n %ur %+n and /e a/le % reas%n hin,s %u f%r %urselves. Ne0 are %ur aes he i. needs. This is %ur need f%r he finer hin,s in life. 1ers%nall!& +e feel ha his is n% a ne.essi ! f%r all 'e%'le. T% us %nl! 'e%'le +h% have ,r%+n +i h finer hin,s and kn%+ a/%u a life %f lu0ur! and 'rivile,e are he 'e%'le +h% are ,%in, % s rive f%r hem. Man! 'e%'le have /een a/le % su..eed in all as'e. s %f heir lives +i h%u kn%+in, a/%u e0is in, +i h all %f he finer hin,s in life. The las need is %ur need f%r self5a. ualiza i%n. This is +ha Maslow s a es as /ein, %ur need f%r self5 fulfillmen & he realiza i%n %f 'ers%nal '% en ial. 4n.e all %f hese levels %f human needs are fulfilled %ur m% iva i%n +ill n% .ease % e0is & /u ha +e +ill %nl! s rive fur her %n % seek even m%re 'ers%nal fulfillmen . The fla+ in his he%r! is ha his hierar.h! is se as a s rai,h m%vemen . )e all fulfill differen needs a differen imes in %ur lives. S%me imes +e den! %urselves .er ain needs % a.hieve % her needs in are life a an! ,iven ime. I is rue ha +e all have a need f%r self5de ermina i%n in %ur lives. )e need he a/ili ! % /e a/le % d% +ha +e +an and have i d%ne %ur %+n +a!. )e als% need su''%r fr%m %ur 'eers. )e need he inv%lvemen %f %ur 'aren s and ea.hers in %ur s udies and % her under akin,s in %ur lives. A..%rdin, % his vie+ +e als% need +ha is .alled au %n%m! su''%r & +hi.h is he su''%r and en.%ura,emen %f %ur 'eers % hel' us d% +ell and /e /e er 'e%'le. Unders andin, +ha m% iva es em'l%!ees and h%+ he! +ere m% iva ed +as he f%.us %f man! resear.hers f%ll%+in, he 'u/li.a i%n %f he #awthorne %tudy resul s .$ive maj%r a''r%a.hes ha have led % %ur unders andin, %f m% iva i%n are (room8s e"pectancy theory2 Adams8 e:uity theory2 and %kinner8s reinforcement theory. (room8s he%r! is /ased %n he /elief ha em'l%!ee eff%r +ill lead % 'erf%rman.e and 'erf%rman.e +ill lead % re+ards. Re+ards ma! /e ei her '%si ive %r ne,a ive. The m%re '%si ive he re+ard he m%re likel! he em'l%!ee +ill /e hi,hl! m% iva ed. 2%nversel!& he m%re ne,a ive he re+ard he less likel! he em'l%!ee +ill /e m% iva ed.

Adam;s he%r! s a es ha em'l%!ees s rive f%r equi ! /e +een hemselves and % her +%rkers. 3qui ! is a.hieved +hen he ra i% %f em'l%!ee %u .%mes %ver in'u s is equal % % her em'l%!ee %u .%mes %ver in'u s (Adams& 9:@<*. %kinner8s he%r! sim'l! s a es h%se em'l%!ees8 /ehavi%rs ha lead % '%si ive %u .%mes +ill /e re'ea ed and /ehavi%rs ha lead % ne,a ive %u .%mes +ill n% /e re'ea ed (Skinner& 9:<#*.

T."%& O) %M"*O.%% MOTI ATIO!

The +%rk'la.e envir%nmen .an /e sha'ed % .rea e a m% iva in, +%rkf%r.e. Bef%re +e .an /uild m% iva i%n +i hin %ur .%m'an!& +e mus unders and em'l%!ee m% iva i%n. Su..essful /usiness %+ners a..e' res'%nsi/ili ! f%r he a m%s'here %f he +%rk'la.e. In an! marke and e.%n%m!& small /usiness has he ,rea es %''%r uni ! % .rea e a .arin,& m% iva in, envir%nmen . Usin, <command = control< s !le mana,emen is n% effe. ive in .rea in, a m% iva in, +%rk'la.e. )ha is effe. ive is a''in, in % he +% f%rms %f em'l%!ee m% iva i%nA intrinsic and e"trinsic motivation

Intr/ns/c %m0lo1ee Mot/2at/on:

The +%rd in rinsi. means +i hin %r in ernal. This is he f%rm %f m% iva i%n !%u have +i hin !%urself ha .%mes fr%m a 'assi%n %r in eres in d%in, a j%/ +ell d%ne. Three >ays to Ignite Intrinsic mployee Motivation? 'urpose? H%+ d%es !%ur .%m'an! .han,e he lives %f % hersD $%.us %n .rea in, a small /usiness .ul ure +i h a s r%n, missi%n s a emen . 1e%'le +an % /e 'ar %f s%me hin, /i,,er. *elief? Hel' !%ur em'l%!ees /elieve in +ha !%ur .%m'an! sells. Make .er ain all s aff mem/ers have a .han.e % e0'erien.e !%ur servi.es andE%r 'r%du. s. 'assion? Hire Ri,h . Ma .h j%/ des.ri' i%ns % .andida es8 'assi%ns. If !%ur .%m'an! requires a marke resear.her& hire s%me%ne +h% has a 'assi%n f%r resear.h. The j%/ +ill 'r%vide all he in rinsi. em'l%!ee m% iva i%n f%r 'assi%n5.en ered s aff mem/ers.

%3tr/ns/c %m0lo1ee Mot/2at/on:

This f%r.e %f m% iva i%n .%mes fr%m he e0 ernal and relies %n re.%,ni i%n and re+ards.Tradi i%nall!& e"trinsic motivation has /een used % m% iva e em'l%!ees= Tangi0le rewards su.h as 'a!men s& 'r%m% i%ns (%r 'unishmen s*. Intangi0le rewards su.h as 'raise %r 'u/li. .%mmenda i%n. )i hin e.%n%mies ransi i%nin, fr%m assem/l! lines % servi.e indus ries& he im'%r an.e %f in rinsi. m% iva i%n rises= The fur her j%/s m%ve a+a! fr%m 'ure assem/l! lines& he harder i /e.%mes % measure individual 'r%du. ivi !. This effe. is m%s 'r%n%un.ed f%r kn%+led,e +%rkers and am'lified in eam+%rk. A la.k %f %/je. ive %r universall! a..e' ed .ri eria f%r measurin, individual 'r%du. ivi ! ma! make individual re+ards ar/i rar!. Sin.e /! defini i%n in rinsi. m% iva i%n d%es n% rel! %n finan.ial in.en ives& i is .hea' in erms %f d%llars /u e0'ensive in he fa. ha he inheren re+ards %f he a. ivi ! mus /e in ernalized /ef%re he! .an /e e0'erien.ed as in rinsi.all! m% iva in,. H%+ever& in rinsi. m% iva i%n is n% 'ana.ea f%r em'l%!ee m% iva i%n. 1r%/lems in.lude= $%r man! .%mmer.iall! via/le a. ivi ies i ma! n% /e '%ssi/le % find an! %r en%u,h in rinsi.all! m% iva ed 'e%'le. In rinsi.all! m% iva ed em'l%!ees need % ea & %%. 4 her f%rms %f .%m'ensa i%n remain ne.essar!. In rinsi. m% iva i%n is easil! des r%!ed. $%r ins an.e& addi i%nal e0 rinsi. m% iva i%n is kn%+n % have a ne,a ive im'a. %n in rinsi. m% iva i%n in man! .ases& 'er.eived injus i.e in a+ardin, su.h e0 ernal in.en ives even m%re s%.

Three >ays to Ignite "trinsic mployee Motivation

9F

,ewards? 2us %mize !%ur re+ards. 6is en % +ha is im'%r an % !%ur em'l%!ees. M%ne! is n% ever! hin,. $amil! ime %ff %r i.ke s % a maj%r s'%r s even ma! /e m%re meanin,ful. ,ecognition? 3nsure re.%,ni i%n is imel!. Bein, a+arded f%r a maj%r .lien sale a he end %f he quar er ma! /e fine /u 'r%vide s%me immedia e re.%,ni i%n af er he deal. )rowth? A +%rk'la.e full %f %''%r uni ies f%r em'l%!ees % ,r%+ and e0'and heir kn%+led,e is a m% iva in, .%m'an!. 1la.e em'l%!ee devel%'men a he %' %f !%ur lis f%r em'l%!ee m% iva i%n and he /enefi s !%ur small /usiness +ill e0.eed !%ur e0'e. a i%ns.

99

HISTORY
T# T @ 9O, ),OA'
Telenor is he lar,es 'r%vider %f ele.%mmuni.a i%ns servi.es in N%r+a!& and has su/s an ial in erna i%nal m%/ile %'era i%ns. 2%n inued devel%'men %f Telenor8s m%/ile %'era i%ns is essen ial % he Gr%u'8s '%si i%nin, as an in erna i%nal 'la!er in he ele.%mmuni.a i%ns indus r! Telenor +as lis ed %n 4sl% S %.k 30.han,e and NASHAQ %n 7 He.em/er "FFF. A he end %f "FF#& Telenor had <<&"#7 shareh%lders& +here %f f%rei,n inves %rs %+ned "".@I %f he % al shareh%ldin,. The N%r+e,ian S a e is he lar,es sin,le %+ner& h%ldin, <#."I %f he shares as %f #9 Mar.h "FF7. Telenor8s marke value as %f #9 Mar.h "FF7 +as N4K C<&: /illi%n 5 he hird lar,es .%m'an! lis ed %n 4sl% S %.k 30.han,e. A he end %f "FF#& he Gr%u' had "F&9:F em'l%!ees& 9"&BF@ %f +h%m +ere

em'l%!ed in N%r+a!.

Telenor8s his %r! and /a.k,r%und are in man! +a!s als% he his %r! and /a.k,r%und
%f he N%r+e,ian 'e%'le. 4ver 9<F !ears ele.%mmuni.a i%ns have 'la!ed a vi al 'ar in he devel%'men %f m%dern N%r+e,ian s%.ie !. The 'h!si.al +%rk has .%nsis ed in r%llin, %u infras ru. ure and devel%'in, servi.es& /u heir real j%/ has /een % /uild rela i%ns /e +een 'e%'le. In 9::7& he hen N%r+e,ian Tele.%m +as es a/lished as a 'u/li. .%r'%ra i%n. In He.em/er "FFF& he .%m'an! +as 'ar l! 'riva ized and lis ed %n he s %.k e0.han,e. This ransf%rma i%n %%k 'la.e as a ,radual ada' a i%n % in.reasin, .%m'e i i%n in he N%r+e,ian ele.%ms marke af er dere,ula i%n in he 9::Fs& +i h free .%m'e i i%n f%r all servi.es fr%m 9::C. Telenor has su..essfull! defended i s s r%n, '%si i%n in he N%r+e,ian marke .

9"

Telenor8s s r%n, in erna i%nal e0'ansi%n in re.en !ears has /een /ased %n leadin,5 ed,e e0'er ise& a.quired in he N%r+e,ian and N%rdi. marke s& +hi.h are am%n, he m%s hi,hl! devel%'ed e.hn%l%,! marke s in he +%rld. In erna i%naliza i%n +as a.hieved %n he /asis %f s r%n, '%si i%ns in sa elli e .%mmuni.a i%ns& in m%/ile .%mmuni.a i%ns and in d%mes i. In erne a. ivi ies. Telenor has /een %ne %f he +%rld8s leadin, su''liers %f sa elli e .%mmuni.a i%ns f%r man! !ears. N%r+a! and he N%rdi. re,i%n have /een in he f%refr%n %f he devel%'men %f m%/ile .%mmuni.a i%ns& and In erne use has qui.kl! ,ained ,r%und in his marke . Telenor is a 'i%neer in m%/ile .%mmuni.a i%ns. Manual m%/ile ele'h%n! servi.es +ere in r%du.ed in N%r+a! in 9:@@& as a f%rerunner % he au %ma i. NMT s!s em& +hi.h a''eared in 9:C9. I s di,i al su..ess%r& GSM& +as in r%du.ed in 9::#& and hird ,enera i%n m%/ile ne +%rk& UMTS& +as laun.hed f%r .%mmer.ial use in "FF7.

TH% MI&&IO! &TAT%M%!T

4We s5all enable our customers to commun/cate and /nteract w/t5 ease6 and alwa1s 0erce/2e our ser2/ces and customer 5andl/ng to be of t5e 5/g5est 7ual/t18 Our customers6 0artners and em0lo1ees s5all 2/ew us as a trusted and 5onest com0an1 t5at alwa1s del/2ers on /ts 0rom/ses48

Telenor in Pakistan
Telenor a.quired he li.ense f%r 'r%vidin, GSM servi.es in 1akis an in A'ril "FF7& and has laun.hed i s servi.es .%mmer.iall! in Islama0ad2 ,awalpindi and Barachi %n Mar.h 9<& "FF<. The %ffi.ial %'enin, +as held in Islama/ad +i h he 1residen %f 1akis an General 1ervez Musharraf as he ,ues %f h%n%r and a Telenor dele,a i%n headed /! 234 Telen%r J%n $redrik Baksaas. 4n Mar.h "#& "FF< Telenor s ar ed i s servi.es in @ahore2 3aisala0ad and #ydera0ad. Telen%r +ill /e laun.hin, i s servi.es in % her .i ies as 'er he r%ll %u 'lan. Telenor has i s .%r'%ra e headquar ers in Islama/ad& +i h re,i%nal %ffi.es in Kara.hi and 6ah%re.

9#

The li.ense erms s i'ula e ha /! !ear 7& Telenor +ill .%ver BFI %f 1akis an8s ":B adminis ra ive Tehsil headquar ers. Telenor +ill fulfill he li.ense requiremen s and 'r%vide su'eri%r quali ! .%vera,e.

Telenor is 'r%ud % /uild m%/ile .%mmuni.a i%n infras ru. ure in 1akis an and l%%ks f%r+ard % .%m/inin, i s e0'erien.e in m%/ile e.hn%l%,! +i h he l%.al 1akis ani hi,h level %f .%m'e en.e. Telenor;s 'rimar! aim is % %ffer %' quali ! m%/ile servi.es and 'r%m% e heal h! .%m'e i i%n in he m%/ile marke .

The .%m'an! has .%vered several miles %nes %ver he 'as eleven m%n hs and ,r%+n in a num/er %f dire. i%ns. Telenor has su..essfull! si,ned in er.%nne. a,reemen s +i h all f%ur in.um/en s durin, He.em/er "FF7& all%+in, i s su/s.ri/ers % e0.han,e v%i.e and da a +i h su/s.ri/ers %n all a. ive m%/ile ne +%rks in.ludin, 'aktel2 Instaphone2 Afone2 Mo0ilink and >arid.

U'%n he su..essful se u' %f %ur 6HI uni & Tore Cohnson / O and 1residen %f Telenor 1akis an& and Kjell N%rd/%& 2T4& made he firs %ffi.ial T1 in erna i%nal .all % N%r+a! %n Januar! "B. In addi i%n % re.rui in, hundreds %f 'e%'le& Telenor es a/lished i s 2all 2en er %n Januar! "C in 6ah%re.

VISION OF THE COMPANY

Telenor - ideas that simplify Telenor shall /e a drivin, f%r.e in rene+in,& devel%'in, and in r%du.in, ne+
s%lu i%ns ha sim'lif! %ur .us %mers8 +%rkda!. Telenor8s visi%n is demandin,& here/! se in, an am/i i%us ,%al f%r he %r,aniza i%n and i s individual em'l%!ees. Rene+al and sim'lifi.a i%n %f he .%m'an! s ru. ures and r%u ines is a 'rerequisi e f%r a ainin, .%m'e i ive '%+er and added value.

97

GOALS
Telenor8s main ,%al is % .rea e value f%r shareh%lders hr%u,h he servin, %f .us %mers& em'l%!ees& 'ar ners and he ,eneral 'u/li. in eres . In a l%n,5 erm 'ers'e. ive& a s r%n, marke and .us %mer f%.us& as +ell as a s r%n, .%mmi men % he .%m'an!;s em'l%!ees and % he s%.ie ! +ill 'r%vide he /es 'la f%rm f%r .rea in, in.remen al value.

Kalues shall /e .rea ed hr%u,h 'r%fi a/le and r%/us ,r%+ h. Su.h ,r%+ h shall /e /ased %n he devel%'men %f s%lu i%ns ha sim'lif! he use %f& and s ren, hen he usefulness %f& advan.ed .%mmuni.a i%ns e.hn%l%,!. Telenor shall .%n ri/u e % ,ive .us %mers ,rea er freed%m %f .h%i.e and m%re %' i%ns. Telenor8s s%lu i%ns shall sim'lif! 'e%'le8s +%rkda!& make /usinesses and a. ivi ies m%re effi.ien & and in.rease heir .%m'e i ive '%+ers.

The servi.es 'r%vided /! Telen%r are ,uided /! he .us %mer values +hi.h in.lude= 2us %mer servi.e is he res'%nsi/ili ! %f ea.h and ever!%ne in Telenor. T% hel' he 2us %mers define heir requiremen s and find he /es s%lu i%ns % heir .%mmuni.a i%ns needs T% /e fle0i/le and res'%nsive % he .us %mers The a i ude %+ards 2us %mers is .%ur e%us& friendl! and a en ive T% 'r%vide he 2ellular servi.es ha .us %mers +an and need T% make sure ha he .%m'an!;s a. i%ns& %r he a. i%ns %f h%se +h% 'r%vide servi.es %n i s /ehalf& are jus and fair T% make sure ha he servi.es are delivered /! 'e%'le +h% are +ell inf%rmed and rained T% 'r%vide inf%rma i%n a/%u he 'r%,ress and invi e vie+s %n 'erf%rman.e T% 'r%vide eas!5 %5unders and inf%rma i%n %n he servi.es and h%+ he! .an /e %/ ained

9<

* 9 3IT% O33 , D
Telenor %ffers e0.i in, and .hallen,in, .areers +i h competitive pay2 e"cellent 0enefits and e"ceptional advancement opportunities.

Work/ng %n2/ronment

The %ffi.es are .en rall! air .%ndi i%ned % 'r%vide em'l%!ees +i h a rela0ed and enri.hin, +%rkin, envir%nmen . 1a'er free envir%nmen . &afet1 Tra/n/ng

Telenor has .%ndu. ed differen and unique rainin, .%urses like= The! had .%ndu. ed fire drills % raise he a+areness and % ake ne.essar! measures % deal +i h su.h !'e %f si ua i%ns. The! had als% .%ndu. ed firs aid drills % le em'l%!ees kn%+ h%+ % deal +i h differen emer,en.ies& and % ,ive firs aid % he 'a ien These drills had im'r%ved he m% iva i%n level %f em'l%!ees /e.ause hese rainin, and fur her edu.a i%n 'r%,rams ensure a hi,h 'r%fessi%nal s andard am%n,s heir em'l%!ees. 'rowt5 "ros0ects

Telenor 'r%vides % i s em'l%!ees man! ,r%+ h 'r%s'e. s& and m%re %''%r uni ies f%r 'ers%nal devel%'men . The! /elieve ha a alen ed and l%!al +%rkf%r.e 'la!s a .ru.ial r%le in he %r,aniza i%n;s %n,%in, /usiness su..ess. The! s r%n,l! h%'e ha af er j%inin, Telen%r +e +ill /e.%me an enthusiastic and valua0le mem/er %f heir famil!. %7ual o00ortun/t/es for all

Telenor main ains a '%li.! %f n%n5dis.rimina i%n %+ards all em'l%!ees and a''li.an s f%r em'l%!men . All as'e. s %f em'l%!men +i h Telenor are ,%verned /! meri & .%m'e en.e& sui a/ili ! and qualifi.a i%ns& and +ill n% /e influen.ed in

9@

an! manner /! ,ender& a,e& ra.e& .%l%r& reli,i%n& na i%nal %ri,in %r disa/ili !. T%da!& heir +%rkf%r.e 'r%ves ha A +i h 9CI +%men +%rkin, a all levels in he %r,aniza i%n& /% h f%rei,n and l%.al edu.a i%nal /a.k,r%unds. O0en &0ace Work/ng %n2/ronment

Areas %f de'ar men are fi0ed /u he sea s are n% defined f%r an! em'l%!ee ha is an! em'l%!ee .an si an! +here he likes %& an %rdinar! em'l%!ee ma! /e si in, ne0 % he / O Tore Cohnson. )ocus on management de2elo0ment

Telenor8s mana,emen and %r,aniza i%n is im/ued +i h j%in values. The Gr%u' Mana,emen has devised five leadershi' requiremen s ha a''l! % all mana,ers in he Gr%u'& and all mana,emen ,r%u's shall dis.uss +ha hese requiremen s mean % hem. The demands are= 1assi%n f%r /usiness 2han,e and .%ns an rene+al 4'era i%nal e0.ellen.e 3m'%+er 'e%'le In e,ri !

All mana,ers are su/je. % annual evalua i%ns /ased %n hese mana,emen .ri eria. &ecur/t1 Alert &1stem

Se.uri ! aler emails and SMS are sen % he em'l%!ees +h% are %u side %r inside he %ffi.e in .ase %f an emer,en.!. 3m'l%!ees are al+a!s +i h ra.kers %u side he %ffi.e. Tra/n/ng and growt5 o00ortun/t/es for females

9B

Telen%r is 'r%vidin, differen %''%r uni ies f%r ,r%+ h and .areer devel%'men %f +%men& m%re han 9CI +%men are +%rkin, a all levels in he %r,aniza i%n. Hifferen !'es %f se.uri ! rainin, 'r%,rams are %ffered and .%ndu. ed. The! als% %ffer 'i.k and dr%' fa.ili ! s'e.iall! f%r females.

9C

%m0lo1ee Mot/2at/on Telenor %m0lo1ees &ur2e1

$. >hich salary 0racket you fall intoE a* Bel%+ Rs.9FFFF /* Rs.9FFFF5#FFFF .* Rs.#FFFF5<FFFF d* Rs.<FFFF5BFFFF e* A/%ve Rs.BFFFF &. I am FFFFFFFFFFFFFFFFFFFFFFF with my recent position in TelenorE a* 2%m'le el! sa isfied /* S%me+ha sa isfied .* S%me+ha dissa isfied d* 2%m'le el! dissa isfied 3. I think inter organi4ational functions should 0e heldE a* M%n hl!. /* Quar erl!. .* Semi annuall!. d* Annuall!. 4. >hat do you think a0out your colleaguesE a* 2%%'era ive /* Hard +%rkin, .* $riendl! d* All %f he a/%ve 5. I am satisfied with the training programs offered 0y the companyE a* S r%n,l! a,ree /* A,ree .* S r%n,l! disa,ree d* Hisa,ree G. I choose this organi4ation to work for 0ecause I was attracted 0yE a* G%%d salar! /* Unique +%rkin, envir%nmen .* I s name d* S%me % her reas%nsL(1lease s'e.if!* MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM

9:

.. After certain period promotion is essential to motivate employees to stick to same organi4ation. >hat is your opinionE a* I s r%n,l! a,ree /* A,ree .* I s r%n,l! disa,ree d* Hisa,ree !. In my opinion employee turn over rate isE a* 6%+ /* Avera,e .* Hi,h H. I often face o0stacles in operational activitiesE a* S r%n,l! a,ree /* A,ree .* Hisa,ree d* S r%n,l! disa,ree $-. I am fully satisfied with my working conditions in this organi4ationE a* S r%n,l! a,ree /* A,ree .* Hisa,ree d* S r%n,l! disa,ree $$. Are there any recent changes in the company that might have affected motivationE a* ?es /* N% $&. I feel comforta0le while coming to officeE a* S r%n,l! a,ree /* A,ree .* Hisa,ree d* S r%n,l! disa,ree $3. I feel Telenor;s compensation policies are 0etter then other companiesE a* S r%n,l! a,ree /* A,ree .* Hisa,ree d* S r%n,l! disa,ree

"F

#%&(*T&

$.

>hich salary 0racket you fall intoE

M%s l! em'l%!ees are ,e in, .%m'e i ive salaries as n%/%d! falls /el%+ 9F&FFF& 9FI %f em'l%!ees are ,e in, ,%%d salar! earnin, u' % #FFFF& "<I %f em'l%!ees are ,e in, heal h! salar! and fall and earn alm%s <FFFF& #<I %f em'l%!ees are ,e in, hi,h salar! earnin, u' % BF&FFF and& #FI em'l%!ees are ,e in, e0.ellen salar! +hi.h is a/%ve BF&FFF.
30% 0% 10%

25%

35%

&. I am FFFFFFFFFFFFFFFFFFFFFFF with my recent position in TelenorE

@<I %f he em'l%!ees said ha he! are .%m'le el! sa isfied +i h heir .urren
5% 0%

'%si i%n& #FI said he! are sa isfied& <I said he! are s%me+ha dissa isfied and n% /%d! said ha he %r she is dissa isfied.
30%

65%

"9

3. I think inter organi4ational functions should 0e heldE

<FI %f he em'l%!ees said ha in er %r,aniza i%nal fun. i%ns sh%uld /e held m%n hl! and <FI +ere %f he vie+ ha i sh%uld /e held %n quar erl! /asis.

0%

50%

50%

4. >hat do you think a0out your colleaguesE

The vie+s %f em'l%!ees a/%u heir .%llea,ues +ere ,%%d as 7FI %f he em'l%!ees v% ed hem .%%'era ive& 9FI marked hem as friendl! and vie+s %f <FI +en +i h all he %' i%ns.

50%

40%

10%

0%

""

5. I am satisfied with the training programs offered 0y the companyE

7FI %f he em'l%!ees s r%n,l! a,reed ha he! +ere sa isfied /! he rainin, 'r%,rams %ffered /! he .%m'an!& <FI a,reed& %nl! <I s r%n,l! disa,reed.

0%

5%

40%

55%

G. I choose this organi4ation to work for 0ecause I was attracted 0yE

9FI %f he em'l%!ees .h%se his .%m'an! f%r ,%%d salar!& CFI +ere a ra. ed %+ards Telen%r /e.ause %f i s unique +%rkin, envir%nmen & and 9FI j%ined /e.ause %f he %''%r uni ies %ffered % hem& like e0 ra rainin, %f .%urses and .han.es %f 'ers%nal ,r%+ h devel%'men .

0%

10%

10%

80%

"#

.. After certain period promotion is essential to motivate employees to stick to same organi4ation. >hat is your opinionE
<<I %f em'l%!ees s r%n,l! a,reed ha 'r%m% i%n is essen ial af er .er ain 'eri%d % in.rease he m% iva i%nal level %f em'l%!ees& and he remainin, 7<I a,reed % s%me e0 en .

0%

45%

55%

!. In my opinion employee turn over rate isE

<<I em'l%!ees said ha urn %ver ra e in Telen%r is l%+& 7FI said i s avera,e and& <I said ha i is hi,h.
5%

40% 55%

"7

H. I often face o0stacles in operational activitiesE

In Telen%r %nl! 9FI em'l%!ees s%me +ha a,reed ha he! fa.ed 'r%/lems in %'era i%nal a. ivi ies& B<I disa,reed and 9<I s r%n,l! disa,reed.

15%

0%

10%

75%

$-. I am fully satisfied with my working conditions in this organi4ationE

#FI em'l%!ees s r%n,l! a,reed ha he! are sa isfied +i h he +%rkin, .%ndi i%ns 'r%vided /! Telen%r& BFI s%me +ha a,reed and n%ne %f hem disa,reed.

0% 30%

70%

"<

$$. Are there any recent changes in the company that might have affected motivationE
Half %f he em'l%!ees a,reed ha s%me re.en .han,es made /! Telen%r affe. ed heir m% iva i%n level and he remainin, half disa,reed ha re.en .han,es had affe. ed heir m% iva i%n level.

50%

50%

$&. I feel comforta0le while coming to officeE

<FI em'l%!ees s r%n,l! a,reed ha he! feel .%mf%r a/le +hile .%min, % %ffi.e and <FI jus a,reed.

0%

50%

50%

"@

$3. I feel Telenor;s compensation policies are 0etter then other companiesE
<FI em'l%!ees s r%n,l! a,reed ha elen%r;s .%m'ensa i%n '%li.ies are /a er han % her .%m'anies and <FI a,reed n%ne disa,reed and s r%n,l! disa,reed.

0%

50%

50%

"B

OW! A!A*.&I& O! TH% 9A&I& O) %:"%#I%!C% A!$ #%&(*T

Telen%r 1akis an is %ne %f he leadin, ele.%mmuni.a i%ns .%m'anies %f 1akis an /e.ause he! kn%+ h%+ % effe. ivel! mana,e and u ilize heir 'e%'le and % ,e /es %u %f heir em'l%!ees. 1erf%rman.e a''raisal is .%ndu. ed %n re,ular /asis % main ain he .he.ks and /alan.es& in his +a! em'l%!ees kn%+ e0a. l! +here he! s and. The! are %f he %'ini%n ha inn%va i%n& .rea ivi !& and fle0i/ili ! is ne.essar! % enhan.e .%m'e i iveness %f em'l%!ees. The sim'les and m%s in ui ive a''r%a.h % m% iva i%n is % sa isf! an em'l%!ee;s needs. This a''r%a.h has f%ur 'ar s= N 3m'l%!ees have needs ha he! desire % sa isf!. N 6ead % a. i%ns ha +ill fulfill heir needs. N 6eads % re+ards fr%m he em'l%!er and sa isfa. i%n fr%m d%in, he j%/. N Reinf%r.es heir a. i%ns and .auses hem % /e re'ea ed. 3m'l%!ees in Telen%r are hi,hl! m% iva ed as i is seen hr%u,h he surve!& here he! ,e a .han.e f%r .areer devel%'men and 'ers%nal ,r%+ h. T% enhan.e m% iva i%n differen in er5%r,aniza i%nal a. ivi ies are held like .%n.er s& ,a herin,s& .ri.ke ma .hes& fun. i%ns e .. 1rizes and re+ards are ,iven % individuals and eams %n he /asis %f heir 'erf%rman.e. 4'en .%mmuni.a i%n /e +een all level %f em'l%!ees& here is n% dis.rimina i%nA /enefi s %ffered are similar f%r all he em'l%!ees e0.e' he salar! 'a.ka,e.

"C

Conclus/on
Havin, m% iva ed em'l%!ees is a hi,hl! +%r h! ,%al f%r an! mana,er. Sa isfa. i%n %f +%rker needs& '%si ive reinf%r.emen and rem%val %f im'edimen s % m% iva i%n is a j%in res'%nsi/ili ! %f em'l%!er and em'l%!ee. Theref%re& /enefi s %f hi,h em'l%!ee m% iva i%n in an %r,aniza i%n are= 2rea es a +%rk'la.e and .ul ure %f hi,h a.hievers.

Im'r%ved /usiness and s aff 'r%du. ivi !.

Redu.ed em'l%!ee urn%ver. I is im'%r an n% %nl! % a ra. alen % !%ur firm /u % als% kee' he alen .

3m'l%!ee m% iva i%n is he res'%nsi/ili ! %f he .%m'an!. 3m'l%!ees +ill never have he same level %f .%mmi men and m% iva i%n as he %+ner %f a small /usiness. 4n.e +e ,ras' his .%n.e' han +e .an m%ve %+ards akin, a. i%n % /uildin, a .arin, and em'l%!ee m% iva in, /usiness.

":