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Pigment

Technology
www.pcimag.com
October 2011
VOLUME 27, NUMBER 10
Paint Coatings Industry
Globally Serving Liquid and Powder Formulators and Manufacturers
INSIDE
Strategic Sourcing
Eliminating Agglomeration
Fluorosurfactants in
Waterborne Wood Coatings
HEADQUARTERS
CINIC CHEMICALS(SHANGHAI) CO., LTD.
1730 Huilian Road, Qingpu Industrial Park
Shanghai 201707, P.R. China
Tel:+86 21 5240 0178 Fax:+86 21 5240 0136
E-mail: sales@cinic.com
AMERICA
CINIC CHEMICALS AMERICA,LLC
651 Holiday Drive, Foster Plaza 5, Suite 300
Pittsburgh, PA 15220, USA
Tel:+1 412 928 3228 Fax:+1 412 202 0839
E-mail: sales@cinicamerica.com
EUROPE
CINIC CHEMICALS EUROPE Sarl
9, Croisee des Lys
68300 Saint-Louis, France
Tel: +33(0)3 8989 4476 Fax:+33(0)3 8989 4493
E-mail: sales@ciniceurope.com
www.cinic.com
CCi n i ni l i l ex ex RRRed ed eeee
SR SR3CC (PR17 177) 7)
Ci ni l ex Red
SR3C (PR177)
CCCii n i nniii l i l ex exxxxxxx DDDDDPP PP PPPPPP RRRRRReeeed ed ed e
ST ST ST T SSS ((((PR PRRR25 25 2554) 4) 4) 4) 4) 4) 4) ) 4) 4) 4)
Ci ni l ex DPP Red
ST (PR254)
Ci ni l exx DDDPP PP PP RRRed ed ed ed eed
SR2P (PR PR PR25 2 4) 4) 4)))
Ci ni l ex DPP Red
SR2P (PR254)
CCi ni l l ex ex ex DDDPP PP PP PP RRRRReeed ed ed ed ed eddd ed
SR SR SR1C (((PR PR PR R PR25 25 25 2555 22 4) 4) 4) 4) 4) 4) 4) 44) 4) 4)) 4
Ci ni l ex DPP Red
SR1C (PR254)
CCCCCCi n i n i nni l i l ll ex ex ex exx YYYel el el el l o l o oo l o o l o ooww
SSSY SY YYY S 1H 1H 1HH ((((PY PY PPY PY11 11 111 1111110) 0) 0) 0))
Ci ni l ex Yel l ow
SY1H (PY110)
CCi ni l i l ex e DDPP P PP P RRRRubb u i n i e
SR SRR5H 55H ((PR PR PR26 2666 264) 4) 4) 4) 4) )
Ci ni l ex DPP Rubi ne
SR5H (PR264)
CCCCCCCCCi n iiii n iii i l i l ii ex RRed SSSSSR4 R4 R4 R4 RR CCCCC
(P (P (P (P (P ((( R177 7 77 77 77 7))))
Ci ni l ex Red SR4C
(PR177)
CCi n i ni l ex Yel l o oww SY SY2T 2T
(P (P (P (PY1 YYY110 10))
Ci ni l ex Yel l ow SY2T
(PY110)
CCCCCCiii n i n i n i n i n i ni l i l i l i l i l i ll i l i l ii l eex ex ex eex DDDDDDDDPP PP PP PP PP PPPP OOOOOOOOOOr a r a r a r a r a r a r a r a rr a r a r a a r ang ng ng ng nng nn ee
SJ SJ SJ SJ SJ SJ SJ SJ 1C 1C 1C 1C 1C 1C 1C ((((PO PO O PO OOO73 73 73 73 733 7733)))))
Ci ni l ex DPP Or ange
SJ 1C (PO73)
CCCCii n i nnnni l i l i l i l ex ex ex ex ee DDDDDDDPP PP PP PP PP PP PP RRRRRub ubbb ub ub u i n i n i n i n i n ii ee
SSR SR SRRR SSRRR6T 6T 6TT 6T 6T 6T 66 (((((((PR PR PR RR PPR26 26 266 26 264) 4) 4) 44) 4)) 4))
Ci ni l ex DPP Rubi ne
SR6T (PR264)
The hiding landscape is changing, and so
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DEPARTMENTS
6 Viewpoint
8 Industry News
14 Calendar of Events
16 Company News
20 Names in the News
75 Products
78 Classifieds
82 Advertiser Index
PCI - PAINT & COATINGS INDUSTRY (ISSN 0884-3848) is published 12 times annually, monthly, by BNP Media, 2401 W. Big Beaver Rd.,
Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals.
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Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: PCI - PAINT & COATINGS INDUS-
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Audited by
BPA Worldwide Printed in the U.S.A.
PAI NT & COATI NGS I NDUS TRY, VOLUME 2 7 , NUMBE R 1 0
October 2011
CONTENTS
FEATURES
22 IR-Reflecting Pigments, Heubach GmbH
28 New Developments in Pigment Dispersing Agents,
Croda Inc.
36 Eliminating Agglomeration of Partially Melted Powder
Resulting from the Grinding Process, MATHESON
42 Novel Application of Fluorosurfactants in Waterborne
Wood Coatings, DuPont China R&D Center
48 Rheology Additives in Waterborne Basecoats,
Eastman Chemical Company
52 A Closer Look at Ashlands Acquisition of ISP,
Insider Interview
54 Strategic Sourcing, Maroon Incorporated
BUSINESS TOOLS
58 Distributor Corporate Profiles
75 Distributor Showcases
77 Green Showcases
ONLINE FEATURES
www. pc i ma g. c om
(White Paper) CFATS: Surviving the Site Security
Plan, ADT Advanced Integration
Waterborne Masonry Paint Chosen to Renovate
and Protect Venice Hotel, Omnova Solutions
San Jose International Airport First to Showcase
Environmentally Advanced Powder Coatings,
PPG Industries
New System Capable of Applying Two Coats at
Once, Citadel Polyurea Coatings
Industrys First Water-Based Epoxy Floor
Coating System for Static Control,
Sherwin-Williams
36 48
ON T HE COVE R :
Cover photo courtesy of
Heubach GmbH.
22
OCTOBER 2011
|
W W W . P C I M A G . C O M 6

V I E W P O I N T
The 2011 Coatings Trends & Technologies (CTT)
conference, a technical symposium organized by
PCI Magazine and the Chicago Society for Coatings
Technology, took place September 13-14 at the
Doubletree Hotel in Oak Brook, IL. Attendees and
exhibitors alike raved about the new, expanded venue
for the event, which included two large ballrooms for
the double-track sessions, as well as a 7500-square-
foot ballroom for the exhibitors to display their
products. The conference had 248 registered attendees
and 49 exhibitors, both up from last year.
This years keynote address was by Dr. Richard
Jenkins, Global Group President, Arkema Coating Resins.
Jenkins presentation was titled Coating Resins and Additives
a New Global Perspective. He discussed how the coatings
industry is growing globally, but not uniformly, and that
growth drivers vary according to region. The environment and
performance are driving the industry in mature markets, while
population and construction growth are the driving forces in
emerging countries. In addition, coating growth is greater than
the GDP, and as economies emerge, the need for coatings and
technology is going to increase.
Jenkins stated that for suppliers, an effective response to
market trends requires balancing global leverage with regional
needs. Some issues are discreet by region, such as the substrate
to be painted, weather conditions, latitude (UV intensity),
market size and growth rates, economics and personal
income, target aesthetics, and paint seasonality. Global, or
multiregional, factors include technology platforms, paint
manufacturers and commodity ingredients. The key, according
to Jenkins, is to balance the global with the regional to bring
global technology and marketing leverage to all customers, but
focused to their regional needs.
Jenkins also included a variety of interesting
statistics about the global coatings market, including
the preferred technology mix by region (solventborne,
waterborne, powder and UV), the preferred paint
sheen by region, as well as information on the
volatile hydrocarbon feedstock costs and the
resulting influence on resin selection.
Over the course of the 1 1/2-day event, 31
technical presentations were delivered. Some of the
topics included trend-setting pigment technologies,
accelerated weathering, a new freeze/thaw high-
throughput test method, silicon carbide whiskers
for tough polymeric coatings, and nano-additives.
Attendees that visited all 49 booths were entered into a raffle
for three prizes: Michael Misiaszek, Lab Chemist at TPR2, won a
$50 gift card; Keith Quisenberry, Senior Product Development
Chemist at Franklin International, won a Wi-Fi Kindle; and
Charles Billstrand, Senior R&D Chemist at GTI Chemical
Solutions, won a 47 Vizio HDTV.
It was great to meet with both coatings suppliers and
manufacturers at this event, and to hear about some exciting
new technology. Look for articles in upcoming issues based on
presentations given at CTT.
Mark your calendars now for September 11-12, 2012, at the
same excellent venue, so that you can be sure to be a part of this
growing annual conference!
CTT Delivers Great Content to Chemists
By Kristin Johansson, Editor | PCI
Brenntag understands
change is normal for the
Coatings Industry.
As the Coatings Industry
has evolved through the
years, Brenntags Paint and
Coatings Team continues to
provide our customers with
the products and services
to stay competitive in the
marketplace.
Whether you face different
markets, technologies, or
substrate applications,
Brenntags Paint and
Coatings Team can help you
to adapt and make change
work to your advantage.
Brenntag offers a complete
specialty and industrial product
portfolio, technical assistance
with product development,
formulations and applications
know-how, superior logistics
with versatile blending and
re-packaging capabilities, and
last, but not least, commitment
to quality and safety.
Change demands innovation
and creativity.
Brenntag Understands.
Brenntag North America, Inc.
() - Ext:
brenntag@brenntag.com
brenntagnorthamerica.com
The Glocal Chemical Distributor.
Vinyl Metal Brick Wood
Concrete Stucco Plastic
Automotive
Aerospace
Industrial
Coatings
Container
Architectural
Coatings
Civil
Engineering
Marine &
Maintenance
Coatings Technologies:
Surface/Substrate:
Markets:
Solvent-
Borne
Coatings
Water-
Borne
Coatings
High
Solids
Coatings
Powder
Coatings
UV
Coatings
OCTOBER 2011 | W W W . P C I M A G . C O M 8

I N D U S T R Y N E W S
Updated Study of Pigments
Market Now Available
I am formulating
waterborne
alkyd coatings
and need defoamer
additives to improve my
coating manufacturing,
application and
performance properties.
What can you suggest?
Ask the Expert
Charlie
Hegedus
Research
Associate
Q
tell me more
www.airproducts.com/
surfactants
Air Products and Chemicals, Inc., 2011 (33519) B44
Waterborne alkyd
coatings are gaining
popularity due to their
enhanced properties,
green chemistry and
low VOCs. However, like most res-
ins, waterborne alkyd coatings re-
quire specic defoamers to achieve
optimal performance. Defoamers
reduce or eliminate foam and help
avoid production, application and
applied coating problems. Our
studies demonstrate that Surfy nol


DF-58 and DF-66 silicone defoam-
ers (used at 0.05% to 0.5% of
total formula) and Surfy nol DF-75
organic oil defoamer (used at 0.2%
to 1%) provide excellent compat-
ibility and defoaming. These addi-
tives enhance gloss of high-gloss
coatings and provide excellent
substrate coverage, appearance
and protection. In wood coatings,
such as clear varnishes and stains,
they promote complete coverage,
smooth nish, and excellent gloss,
clarity and distinctness of image.
In industrial coatings, such as metal
primers, they eliminate defects
such as pinholes, craters and other
defects that can lead to corrosion,
disbondment and other failures.
A
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Researchers Unlock Mystery of
Coffee Ring Effect
ARLINGTON, VA If youve ever spilled
a drop of coffee on a surface, you might
have noticed the curious way the color
concentrates at the edges when the cof-
fee dries. This is known as the coffee
ring effect, and recently, researchers
have determined that the shape of the
particles in the liquid is an important fac-
tor in creating this pattern. The research
results could eventually translate into
new techniques or formulations for prod-
uct coatings, or better inks and paints.
This work, published in the August 18
issue of the journal Nature, was per-
formed by Arjun Yodh and colleagues at
the University of Pennsylvania.
We found that if you change the shape
of the particles in the solution, the coffee
ring effect goes away, and you end up with
a uniform coating, said Peter Yunker, a
graduate student in Yodhs lab.
As the liquid in a droplet evaporates,
the edges remain fixed, so as the volume
decreases, fluid flows outward from the
middle of the droplet to its edges. This flow
carries particles to the edges, and round
particles at the edge will pack closely. By
the time all of the liquid in the droplet evap-
orates, most of the particles will be at the
edge, producing the coffee ring effect.
Both the shape that liquid droplets take
and the way the shape changes as the drop-
lets evaporate are greatly influenced by
surface tension at the air-liquid interface.
This tension is a property of the interface
based on how the molecules in the liquid
interact with one another versus the air.
For example, liquids with a high surface
tension, like water, may form a raised drop-
let, because the molecules are very attract-
ed to one another and not so attracted to
the air. In contrast, liquids with lower sur-
face tension, like alcohols, are more likely
to form flat spots instead of curved droplets.
KONSTANZ, Germany Ceresana
Research has released a newly updated,
in-depth study on the global pigments
market, which states that pigment
revenues will increase to more than
$45 billion by 2018. In 2010, the
Asia-Pacific region was responsible for
45 percent of the global demand for
pigments. The second-largest market
was North America, followed by Western
Europe. Ceresana anticipates that the
Asia-Pacific region will continue to
significantly influence market dynamics
in the future. The rapidly developing
emerging markets have the greatest
growth potential, above all China and
India. Moreover, South America and
the Middle East register above-average
growth rates of 3.6 percent to 4.4 percent.
Iron oxides and organic pigments
record the highest growth rates in
North America and Western Europe.
In emerging markets, the demand for
carbon black pigments is especially
increasing. Ceresana expects that
titanium dioxide will have a share of
somewhat more than 60 percent of the
global pigment market in 2018.
Pigments have always been used
primarily as colorants. However, sec-
ondary properties are gaining impor-
tance, for example protection from UV
rays or corrosion prevention. Product
innovations primarily aim at organic,
effect and special pigments. The focus
is on higher color intensity, color vari-
ety and additional properties, such as
self-cleaning and antibacterial charac-
teristics, insulating properties, or the
reflection of infrared light.
For additional information, visit www.
ceresana.com/en/market-studies/addi-
tives/pigments-new/.
Photo courtesy of Heubach GmbH.
WORL E SOL WE L COME S T HE SUN
... and the rain, the frost and the wind that blows sand against our beach huts. For many
years Thijs N. has helped our customers with the formulation of our waterborne alkyd resins
known as WorleSol. For wood protection and beach huts WorleSol NW and WorleSol E
give excellent protection and decorative results. However we do not stop at beach huts as
today the WorleSol range is widely used in the formulation of air dry primers and topcoats
as well as stoving systems for industrial and decorative use.

Whatever your application we have a WorleSol product for you giving
perfect results not only for simple beach huts.
For more information please contact us: service@worlee.de
www.worlee.de
Thijs N., Laboratory
Manager at Worle
Worle-Chemie GmbH Soellerstrasse 1416 21481 Lauenburg, Germany Tel. +49(0)4153/596-0 Fax +49(0)4153/53649 www.worlee.de service@worlee.de
We look forward meeting you:
Tryline Group Booth # 120
WESTERN COATINGS SHOW
2426 October 2011
Las Vegas
The Yodh group found that elongated
particles in a liquid behave differently
than round ones because of the way
they are affected by the surface tension
of the air-liquid interface.
If you make the particles elongated or
ellipsoidal, they deform the air-water inter-
face, which causes the particles to strongly
attract one another. explained Yunker.
This clumping changes the way the
particles distribute themselves within the
droplet. Even if the clumped ellipsoidal
particles reach the edge of the droplet,
they do not pack as closely as round par-
ticles. The loosely packed clumps eventu-
ally spread to cover the entire surface,
filling it so an even coating of particles is
deposited when evaporation is complete.
This work gives us a new idea about
how to make a uniform coating, relatively
simply. If you change the particle shape,
you can change the way a particle is
deposited. You can also make mixtures.
In some cases, even just a small amount
of ellipsoids can change the way the par-
ticles deposit when they dry, said Yodh.
ASC Partners With ASTM to Define
Sustainability
BETHESDA, MD The Adhesive and
Sealant Council (ASC) is partnering with
ASTM to begin defining sustainabil-
ity via a consensus-driven industry dia-
logue beginning in the fall of 2011. This
effort is a direct outcome of the councils
first-ever Sustainability Summit, held
July 26-27 in Rosemont, IL.
The primary outcome of the Sustain-
ability Summit was a desire on the part
of attendees to focus time and effort on
industry definitions for sustainability.
ASC will partner with ASTM to deter-
mine a calendar of events, focusing on
terminology development and webinars
that will support this effort. Interested
industry partners should contact Steve
Duren at steve.duren@ascouncil.org.
Asia-Pacific Coatings Market to
See Double-Digit Growth
CLEVELAND Market research firm Frost
& Sullivan has released a new report, Stra-
tegic Analysis of the Paint and Coatings Mar-
ket. The report predicts that the $43.52 bil-
lion paint and coatings market in the Asia-
Pacific region will reach $53.55 billion in
2011, growing at a CAGR of 11 percent.
The paint and coatings market in the
Asia-Pacific region has improved due to
growth in the end-user segments of con-
OCTOBER 2011 | W W W . P C I M A G . C O M 10

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OCTOBER 2011 | W W W . P C I M A G . C O M 12

I N D U S T R Y N E W S
struction, commercial, public buildings
and residential real estate. The buoy-
ant economic conditions in most Asia-
Pacific countries, especially in China
and India, have had a bearing on the
investment in these sectors and thereby
on the paint and coatings market.
Consumers in the more affluent coun-
tries are interested in new product inno-
vations. Rising environmental awareness
and the demand from the middle class
population have popularized eco-friendly
coatings. Most of the decorative products
available in the market are water based
and have low or almost zero levels of VOC
emissions. Dirt-resistant paints that are
more durable are proving to be signifi-
cant revenue generators, as are innova-
tive heat-reflective paints in the tropical
countries. Manufacturers will be looking
to create a type of OEM coating product
that can withstand various temperature
and humidity conditions.
For additional information, visit www.
frost.com/prod/servlet/frost-home.pag.
CPS Color specializes in all facets of the tinting process from
start to nish. We work in partnership with you to design
a system that perfectly matches your needs while ensuring
compliance with ever-changing environmental regulations.
Harness the full power of a customized Integrated Tinting
Systemaccurate and repeatable color, less maintenance,
and increased productivity.
For more information, please visit: www.cpscolor.com.
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Founder of DeFelsko Corp.
Passes Away
OGDENSBURG,
NY Frank
Koch, President
and founder of
DeFelsko Corp.,
died on August
8, 2011, at the
age of 77. Born
and raised in
Germany, Koch
was formally
trained as a tool
and die maker before emigrating in
1956. In the 1960s, Kochs entrepre-
neurial spirit led him to Ogdensburg,
NY, where he started several successful
businesses including DeFelsko Corp.
It was his involvement with coating
thickness and test instruments that
most defined his career. Koch began
importing and selling inspection
instruments from Germany in the early
1960s and soon moved into manufac-
turing, beginning with the PosiTest
mechanical pull-off gage and continu-
ing with the ever-expanding PosiTec-
tor series of inspection instruments.
Kochs son-in-law, David Beamish, has
assumed the responsibilities as Presi-
dent of the company.
Deltech Loses Stan Dobkewitch
BATON ROUGE, LA Deltech Corp.
announced the death of its Vice Presi-
dent and General Manager, Stanley Dob-
kewitch, on August 6, 2011. Dobkewitch
joined Deltech Corp. on Jan. 1, 2009,
and was actively involved in expand-
ing the Deltech specialty monomers
business. He had previously worked in
management positions for Air Products
and Arizona Chemical. Dobkewitch is
survived by his wife, two daughters and
four grandchildren.
OBITUARIES
I N DUST RY N E WS
PAI NT & COATI NGS I NDUS TRY

13
NDSU Bio-Research Promises
Game-Changing Technology
FARGO, ND Several agricultural crops
could play a significant role in bio-based
resins and coatings recently developed
by researchers at North Dakota State
University (NDSU). Scientists at NDSU
have developed bio-based resins that may
prove to be a game changer in coatings
and resin technology.
The NDSU researchers have developed
a family of resins from renewable raw
materials, creating resins that eliminate
hazardous components such as formalde-
hyde and bisphenol-A. The resins are based
on sucrose and vegetable oils and can be
varied to perform in many applications
and industries, according to Dean Webster,
Professor in the NDSU Department of Coat-
ings and Polymeric Materials.
The resins developed by the NDSU
research group can be made from sugar
beets, plus oils from soybeans, f lax
and sunflowers. When cured, the pat-
ent-pending resins show significantly
improved properties over current bio-
based materials and processes, mechani-
cal properties comparable to petrochem-
ical-based materials, and dramatically
increased renewable material content.
Websters research group found that
the epoxidized sucrose ester resins they
developed result in materials that are
two to four times times as functional as
vegetable-oil-based resins.
EPA Publishes Rule for Reporting
of Chemical Information
WASHINGTON, DC The U.S. Environ-
mental Protection Agency (EPA) is increas-
ing the type and amount of information
it collects on commercial chemicals from
chemical manufacturers. The improved
rule, known as the chemical data reporting
rule (CDR), also requires that companies
submit the information electronically to
EPA, rather than on paper, and limits con-
fidentiality claims by companies.
The CDR rule, which falls under the
Toxic Substances Control Act inventory
update rule (IUR), requires more fre-
quent reporting of critical information
on chemicals and requires the submis-
sion of new and updated information
relating to potential chemical exposures,
current production volume, manufactur-
ing site-related data, and processing and
use-related data for a larger number of
chemicals. For additional information,
visit www.epa.gov/iur.
Call for Papers Issued for
SSCT Annual Meeting
ST. AUGUSTINE, FL The 2012 SSCT
Annual Meeting will take place March
11-14, 2012, at the Renaissance Resort
at World Golf Village, St. Augustine,
FL. The theme of the meeting is Blast
Off Into the Ever-Evolving, Ever-Chal-
lenging World of Coatings. The South-
ern Society for Coatings Technology is
currently seeking technical speakers
for this event. Any interested parties
should e-mail Ursula Thomas at utho-
mas@brenntag.com.

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C A L E N D A R
OCTOBER 2011
|
W W W . P C I M A G . C O M 14

OCT. 16-18
ASC Fall Convention
Indianapolis, IN
www.ascouncil.org
18-19
Industrial Minerals 2011
Toronto, Canada
www.blendon.com
18-20
RadTech Europe
Basel, Switzerland
www.radtech-europe.com
23-26
Western Coatings Symposium
Las Vegas
www.pnwsct.org/symposium-wcs
24-26
Future of Pigments
Berlin, Germany
www.pigmentmarkets.com
NOV. 1-3
Chem Show
New York City
www.chemshow.com
2-3
12
th
Asia Coatings Markets
Jakarta, Indonesia
www.cmtevents.com
7-10
Paint Technology
Hampton, UK
www.pra-world.com
9-11
Spray Finishing Technology Workshop
Toledo, OH
www.owens.edu/workforce_cs
21-23
ABRAFATI
So Paulo, Brazil
www.abrafati2011.com.br
22
Paint & Coatings Basics
Hampton, UK
www.pra-world.com
22-23
Adhesives for Wind and Solar Technology
Berlin, Germany
www.european-coatings.com/events/ecc-
adhesives.cfm
23-25
ChinaCoat 2011
Shanghai, China
www.chinacoat.net
29-Dec. 1
Radiation Curing Technology
Hampton, UK
www.pra-world.com
DEC. 7-8
ASTM International Committee G02 on Wear
and Erosion
New Orleans, LA
www.astm.org/COMMIT/G02.htm
28-31
11
th
International Paint, Resin, Coatings &
Composites Fair
Tehran, Iran
www.ipcc.ir/
Meetings, Shows and Educational Programs
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Evonik to Increase
Methyl Methacrylate
Production Capabilities
ESSEN, Germany To meet rising
demand, Evonik Industries is increasing
the production capabilities of its methyl
methacrylate plants throughout the
world. Increased production capabilities
will be achieved through debottleneck-
ing and plant expansion projects in the
companys existing plants in Worms and
Wesseling in Germany, Shanghai, and
Fortier, LA. The projects will take place in
2011 and 2012. Upon completion, Evonik
industries will be able to produce approxi-
mately 50,000 additional metric tons of
methyl methacrylate.
Dunn-Edwards Facility Receives
LEED Gold Certification
PHOENIX Dunn-Edwards has been
awarded the LEED Gold Certification for
its new manufacturing facility in Phoe-
nix, AZ. The certification is established
by the U.S. Green Building Council and
verified by the Green Building Certifica-
tion Institute. The 336,000-square-foot
plant is the worlds first LEED-certified
paint manufacturing facility. The build-
ing encompasses manufacturing, prod-
uct development, quality control labo-
ratories, a distribution center, a retail
outlet and office space.
OCTOBER 2011
|
W W W . P C I M A G . C O M 16

C O M P A N Y N E W S
LONDON The London Organizing
Committee of the Olympic Games
and Paralympic Games (LOCOG)
confirmed that Worldwide Olym-
pic Partner The Dow Chemical
Co., Midland, MI, will produce a
sustainable fabric wrap that will
encircle Londons iconic Olympic
Stadium during the Olympic and
Paralympic Games, home to several
athletic events and the opening and
closing ceremonies.
The wrap wi l l compr i se 336
individual panels, each approxi-
mately 25 meters high and 2.5
meters wide, and will help the stadium become the visual
centerpiece of the London 2012 Games. Installation will be
completed by spring 2012.
In keeping with LOCOGs goal to
stage a sustainable Olympic Games,
Dow will repurpose the wrap fol-
lowing the 2012 Olympic competi-
tions. The wrap will include resins
made by Dows Performance Plas-
tics Division and will require fewer
raw materials to manufacture. It
will be up to 35 percent lighter and
have a lower carbon footprint when
compared to conventional materi-
als. Other sustainable elements of
the wrap include UV-curable inks
replacing conventional inks to
reduce emissions during the print-
ing process and eliminate VOCs. The wrap will include post-
industrial recycled content, and the hardware used to hang the
wrap will be recycled in Europe following the Games.
Dow to Use UV-Curable Inks on Stadium
Wrap for London Olympics
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If you can imagine it
we can createit.
Thinkof Pan Technology, when you need
a partner to turn your concept into reality.
How do we do this?
With a product portfolio of standard products
including 100% solid chip dispersions, multiple
lines of water-based, solvent based and other
non-aqueous pigment dispersions.
With our technical expertise in pigment
dispersions that serve the paint, ink, plastics,
automotive, cosmetics and other industries.
And with our ability to custom manufacture YOUR
dispersion, to your specifications, our labs and
manufacturing can be part of your imagination for
short runs, experimental formulations or specialty
products. Were committed to providing solutions
to your dispersion needs with the best in on-time
deliveries, laboratory technology and customer
service support. PAN has earned its reputation.
So go ahead, imagine it
we can create it.
Pan Technology, Inc. is certified as meeting the
requirements of the ISO 9001:2008 standard.
117 Moonachie Avenue, Carlstadt, NJ 07072
Ph: 201.438.7878 800.722.3507
www.pantechnology.com
REG. U.S.Pat. and Tm. Off.
Pan Technology.your imagination,
our manufacturing excellence.
ISO 9001:2008 CERTIFIED
OCTOBER 2011
|
W W W . P C I M A G . C O M 18

C O M P A N Y N E W S
We have incorporated innovative, energy-efficient equipment
and protocols, such as unique high-efficiency process equipment
with integrated dust-suppression technology, so that no particu-
lates are emitted to ambient air, and advanced wastewater recy-
cling techniques to conserve water. Our systems are classified as
ultra-low discharge, meaning that waste generation is virtually
eliminated, said Karl Altergott, President.
Altergott reports that energy calculations on the new plant show
a 50-percent reduction over the companys two existing operations.
CSM and BASF Explore
Bio-Based Succinic Acid JV
DIEMEN, the Netherlands BASF SE and Purac, a subsidiary of
CSM nv, have begun negotiations to form a joint venture for the
production of bio-based succinic acid. The companies have been
conducting research under a joint development agreement on bio-
based succinic acid since 2009. The complementary strengths in
fermentation and downstream processing led to the development
of a sustainable and highly efficient manufacturing process based
on a proprietary microorganism. The demand for succinic acid is
anticipated to grow strongly in the coming years.
The newly developed process combines high efficiency with the
use of renewable substrates and the fixation of the greenhouse gas
CO
2
during production. This results in a positive eco-footprint and
makes bio-based succinic acid an economically and ecologically
attractive alternative to petrochemical substitutes. The employed
microorganism Basfia succiniciproducens is a natural producer of
succinic acid and can process a wide variety of C3, C5 and C6
renewable feedstocks, including biomass sources.
Ecology Coatings Nominated for
Green Chemistry Award
WARREN, MI Ecology Coatings Inc. has been nominated for the
Michigan Green Chemistry Governors Award Program for 2011.
The program was established by the Michigan Green Chemistry
Roundtable to recognize innovations in green chemistry. Ecology
Coatings was nominated based on its GRAS (generally regarded
as safe) coatings, which can be applied to food or used in food
packaging. Ecologys GRAS coatings not only protect food from
outside elements but are safe for human consumption, as they use
natural ingredients and do not contain plastics or other chemicals
derived from fossil fuels.
Cytec Begins Expansion of PTZ Phenothiazine Plant
WOODLAND PARK, NJ Cytec Industries Inc. is starting work
on the first phase of a major capacity expansion of its PTZ pheno-
thiazine plant in Mount Pleasant, TN. This expansion will enable
Cytec to continue to supply phenothiazine product to meet grow-
ing customer demands. The first phase will increase capacity by
20 percent. The second phase will be completed in 2013. Cytec
supplies phenothiazine as an inhibitor to the global acrylic acid,
ester and monomer markets in the form of a prill (small bead) for
which Cytec holds patents in all major producing countries.
True Surface Microscopy Wins Innovation Award
ULM, Germany WITec has received the Microscopy Today Inno-
vation Award for the development of True Surface Microscopy.
Each year, Microscopy Today magazine selects the best new devel-
opment in microscopy and presents the award at the U.S. Micros-
copy and Microanalysis Exhibition and Conference, which took
place this year in Nashville, TN. True Surface Microscopy allows
confocal Raman imaging guided by surface topography. The topo-
graphic coordinates measured from an integrated profilometer
are used to perfectly follow the sample surface in confocal Raman
imaging mode. The result is an image revealing optical or chemi-
cal properties at the surface of the sample, even if this surface is
very rough or heavily inclined.
BASF to Invest in Acrylic Acid Complex in Brazil
CAMAARI, Brazil BASF announced plans to invest in a world-
scale production site for acrylic acid, butyl acrylate and superab-
sorbent polymers (SAP) in Camaari, Bahia, Brazil. It will be the
first acrylic acid and superabsorbents plant in South America.
In addition, BASF will start to produce 2-ethyl-hexyl acrylate in
its existing chemical complex in Guaratinguet, So Paulo, Brazil.
This will be the first plant for this product in South America.
Construction of the new acrylic acid complex will start in
2011. Production is expected to begin in the fourth quarter of
2014. The production for 2-ethyl-hexyl acrylate in Guaratingue-
t is expected to start in 2015 on the basis of acrylic acid pro-
duced in Camaari.
Elcometer Launches Online Educational Service
ROCHESTER HILLS, MI Elcometer Inc. has introduced Elcom-
eter University, a central, online repository for interactive Elcom-
Visit ads.pcimag.com
PAI NT & COATI NGS I NDUS TRY
19
C O M P A N Y N E W S
eter product tutorials, field videos and fre-
quently asked questions designed to meet
the needs of both current and prospective
users of Elcometer equipment.
DKSH and Tonsan
Expand Partnership
ZURICH, Switzerland DKSH and Ton-
san are expanding their strategic part-
nership with a new agreement for the
European photovoltaic market. Built on
a relationship that started in early 2011,
this agreement marks a new phase in
the collaboration where DKSHs Business
Unit Performance Materials, a special-
ty chemicals distributor, will distribute
Tonsans high-performance sealants and
adhesives used for photovoltaic module
assembling in Europe.
CPS Color Acquires Pinova AG
VANTAA, Finland CPS Color Group Oy
has acquired Switzerland-based Pinova
AG. Pinova is a market leader in colo-
rants for facade coatings and wet plas-
ters in German-speaking Europe and
CEE countries.
One of Pinovas core strengths is in the
development of tailored colorant systems
for the construction and coatings markets.
With the addition of Pinovas Novapint
product range, CPS Color will further
expand into the niche market of wet
plaster colorants, which shows excellent
growth potential.
Ashland Inc. Completes
ISP Acquisition
COVINGTON, KY Ashland Inc. complet-
ed its acquisition of privately owned Inter-
national Specialty Products Inc. (ISP), a
global specialty chemical manufacturer of
functional ingredients and technologies.
ISP will be integrated into the Ashland
Aqualon Functional Ingredients commer-
cial unit, more than doubling the size of Ash-
lands highest-margin business. See PCIs
Insider Interview on page 52 for details.
Evonik Buys hanse chemie Group/
Divests Carbon Black Business
ESSEN, Germany Evonik Industries con-
cluded its purchase of the hanse chemie
Group, comprising hanse chemie AG and
nanoresins AG.
The hanse chemie Group is headquar-
tered in Geesthacht near Hamburg, Ger-
many, where it produces high-quality com-
ponents and raw materials for the manu-
facture of sealants and adhesives, mold-
ing and casting compounds, and other
products. The greatest share of business
will be incorporated into the Interface &
Performance Business Line, whose activi-
ties surrounding the silicone specialties it
produces are directed at a variety of indus-
trial markets. In the future, activities in the
coatings industry will be conducted by the
Coating Additives Business Line.
Additionally, the company successfully
completed the divestment of its carbon black
activities. The new owners are the investors
Rhne Capital and Triton Partners. The
business was acquired intact and now oper-
ates as Orion Engineered Carbons.
PPG to Acquire Coatings Company
in Colombia
PITTSBURGH PPG Industries and its
subsidiary, PPG Colombia, have entered
into an agreement to purchase the coat-
ings businesses of Colpisa Colombiana
de Pinturas, a privately owned Colom-
bian coatings company, and its affiliates,
which include Colpisa Ecuador.
Colpisa, based in Itagui, near Medel-
lin, Colombia, was founded in 1973 and
manufactures and distributes coatings for
automotive OEM and refinish, industrial,
and architectural coatings customers in
Colombia and Ecuador.
RPMs Performance Coatings
Group Buys API S.p.A.
MEDINA, OH RPM International Inc.
announced that its Performance Coat-
ings Group has acquired API S.p.A., a
producer and installer of polyurethane
and urethane-based flooring and decking
solutions for cruise ships, mega-yachts
and naval applications. Based in Genoa,
Italy, API also produces epoxy and poly-
urethane flooring systems for the Italian
building market.
API will continue to be led by Giorgio
Magnaghi, Managing Director and grand-
son of company founder Mario Magnaghi,
along with his management team, which
includes Vittorio and Beniamino Mag-
naghi, also grandsons of the founder.

800-448-3835 or www.defelsko.com
Coating Thickness Gages for Non-Metal
Substrates
Non-destructively
measure single
or multiple layer
coatings on Wood,
Plastic, Concrete,
Composites & more
Non-destructively
measure single
or multiple layer
coatings on Wood,
Plastic, Concrete,
Composites & more
The Measure of Quality The Measure of Quality
Ogdensburg, New York USA Tel: 315-393-4450 Fax: 315-393-8471 Email: techsale@defelsko.com Ogdensburg, New York USA Tel: 315-393-4450 Fax: 315-393-8471 Email: techsale@defelsko.com
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N A ME S I N T H E N E WS
OCTOBER 2011
|
W W W . P C I M A G . C O M 20

PPG Industries aerospace business has named
Mark Cancilla Global Platform Director for coat-
ings and Brent Wright Global Platform Director for
transparencies, succeeding Cancilla.
Sea-Land Chemical Co., Cleveland, OH, has hired
Mauricio Galvez as an Account Manager for Sea-
Land Chemical Canada Ltd.
Maroon Inc. has appointed Todd Giallorati as
an Account Manager. Giallorati is based in Hill-
iard, OH, and will be responsible for the companys
Ohio and West Virginia territory.
The Supervisory Board of LANXESS AG has
appointed Axel C. Heitmann Chairman of the
Board of Management of LANXESS AG for another
five years. The new term will begin July 1, 2012.
Parkson Corp. has named Michael Lamminen Director of
International Business. Lamminen will lead a new international
drive to market Parksons technology around the world.
The International Paint and Printing Ink Council (IPPIC)
elected its new President, Bill McPherson. McPherson suc-
ceeds Ed Donnelly, who served as IPPIC Presi-
dent for four years.
RPM International Inc. has appointed
Edward W. Moore, Vice President and General
Counsel, to also serve as the companys Chief
Compliance Officer. Tracy D. Crandall, Associ-
ate General Counsel, will take on the additional
title and responsibilities of Assistant Secretary.
The company also promoted Melissa Schoger
to Director of Planning and Financial Analysis;
Chris Knoblock to Director of Systems Develop-
ment; Rob Antonelli to Manager, Consolidation
Systems; Treena C. Johnson to Manager, Gen-
eral Accounting and Analysis; and Ben Curtis
to Senior Internal Auditor.
DKSHs Business Unit Performance Materials
has assigned Haruo Namba to head its chemical
distribution business in Japan. Cori Diaz has been appointed
Global Head Key Client Management.
Roe Riley has joined Archway Sales Inc. in the companys
northeast region as a member of the customer service team
based out of New York.


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OCTOBER 2011
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W W W . P C I M A G . C O M 22

I
t is well known that modern IR-ref lecting
inorganic complex pigments not only impart
super-durable colour shades to a surface, but
enable coatings formulators to create products
showing less interaction with solar radiation
compared to using normal pigments, and therefore
showing lower heat build-up.
The most well-known application is found in the area of
coil coatings for facades and roofs (key word: cool roofs).
The aim is to lower heat transfer into buildings, and as
a result reduce energy consumption of air conditioners
to cool down the interiors. A positive side effect an
enhanced lifetime of the coating due to reduced thermo-
mechanical impact has been observed. There are several
programs available that define criteria and approve pro-
ducts for cool roof applications. Of these, the Energy Star
and Cool Roof Rating Council of the United States are the
best-known programs. Further programs are Green Glo-
bes (Canada and United States), LEED (United States) and
one from the Singapore Environment Council. In Europe
a similar program called Cool Roofs Europe has been star-
ted, and first products have been approved.
While the application of IR-reflecting pigments in coil
coatings is accepted and subject to constant improvement,
further applications are under development. This article
will describe recent findings in car refinish paints and
plasters for architectural thermal insulation systems,
and present a new dark IR-reflecting pigment combining
jetness with high solar reflection.
Influence of Solar Radiation on Pigments
Pigments interact with solar terrestrial radiation as
described in Figure 1. Possible interactions are absorption
(transmission), reflection and scattering. The interaction
of colour pigments with the visible part of the electromag-
netic spectrum (380 780 nm) is obvious in the form of
our colour impression. Pigments can additionally interact
with UV radiation (250 380 nm) and/or near-infrared
(NIR 780 2500 nm) radiation. While the (detrimental)
influence of UV radiation is well known (i.e., pigment
fading), the interaction with the NIR radiation is its poor
invisible cousin, although the integral energy of the NIR
radiation accounts for approximately 50% of the total
integral energy of solar radiation.
Heat Build-Up Effect of Different Pigments
The amount of total energy absorbed and emitted by a top-
coat determines the heat build-up of a coated surface and
results in a final surface temperature after reaching an equi-
librium state. Coating pigmentation has the main influence
on heat build-up performance. To achieve cool surfaces, the
pigments need to reflect as much energy as possible. This
reflection ability can be expressed as the Total Solar Reflec-
tance value (100% = total reflection; 0 % = total absorption).
Therefore, pigments with high TSR values show a high
reflection combined with low heat build-up, and vice versa.
Pigments with the highest reflection ability are based on
TiO
2
, while pigments with the lowest reflection are based on
carbon black. If, from an aesthetic point of view, one prefers
a dark colour instead of white, there is a choice of using dark
inorganic complex pigments like P.Br. 29 (Chromium Iron
Oxide) or P.Bk. 30 (Chrome Iron Nickel Black Spinel) as an
IR-reflecting option. These pigments show higher TSR values
compared to carbon black and are an excellent choice for grey
colour shades; in mono-pigmented systems the TSR value is
higher but the jetness is lower compared to carbon black.
Figures 2 and 3 illustrate TSR values of different pig-
mented topcoats with the corresponding heat build-up
measurements.
Heat Build-Up Effect in a Multi-Layer-System
Although the use of black inorganic complex pigments
with higher TSR values compared to carbon black is
unlikely in full-shade car refinishes or OEM topcoats due
to missing jetness, there is still some room for it in the
total multi-layer set-up.
By Thomas Sowade, Marketing/Business Development Manager | Heubach GmbH, Germany
IR-Reflecting
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
250 500 750 1000 1250 1500 1750 2000 2250 2500
Wavelength [nm]
R
e
l
a
t
i
v
e

I
n
t
e
n
s
i
t
y
FIGURE 1 | Typical solar terrestrial radiation spectrum.
0
10
20
30
40
50
60
70
80
90
100
R
e
f
e
c
t
a
n
c
e

[
%
]
Wavelength [nm]
300 800 1300 1800 2300
Titanium Dioxide; TSR 86%
FIGURE 2 | TSR spectra of different inorganic black pigments (20% pigmentation
in alkyd/melamine).
PAI NT & COATI NGS I NDUS TRY
23
Conventionally, pigmented topcoats (high-performance
organic pigments) are transparent or at least partially trans-
parent to NIR radiation. As a consequence, the NIR radiation
passes through the topcoat, and the IR reflectance ability of
this multi-layer system is then determined by the behaviour
of the next layer, in this case the primer. Primers are avai-
lable in different colours, including light grey and dark grey,
to support the colour of the topcoat (in case of scratches).
We modified a conventional white primer to a light grey
and a dark grey primer, one modification with carbon
black, the other with inorganic IR-reflecting black. Both
modifications were tinted to the same colouristic values.
Due to the better tinting strength of carbon black, a higher
amount of inorganic black was necessary to achieve the
similar colouristic result (Figure 4).
The light grey and the dark grey non-NIR primers
showed an approximate 8 C higher end temperature
compared to the white or the NIR primers. Especially
remarkable is the very small difference between the white
and the two NIR primers, which prove the efficiency of
using IR-reflecting inorganic blacks (Figure 5).
To check the influence of the primer pigmentation, we
applied a blue and a red basecoat, including a clearcoat,
onto the different primers to complete the full automotive
refinish set-up (Figure 6).
In practice, a red basecoat is more likely to be combined
with a white or light grey primer, while a blue basecoat is
more likely to be combined with a light or dark grey pri-
mer, but not a white one.
The TSR values including the maximum temperatures
of the heat build-up measurements of different multilayer
combinations are listed in Table 1.
In both cases (red and blue basecoat), the modification of
the standard grey primers (containing carbon black) with
inorganic IR-reflecting black pigments showed a significant
effect for the multi-layer set-up in total performance.
Heat Build-Up Effect in a Composite
Thermal Insulation System
Modern composite thermal insulation systems are used
to keep the interior of buildings warm in winter and
cold in summer to reduce energy consumption for
heating and cooling. The insulation layer (commonly
expanded polystyrene, EPS) largely reduces heat trans-
port in any direction.
The darkness of the applied plaster on the EPS is limited,
as it may suffer from thermal/thermomechanical stress,
especially at the interface between the plaster and EPS
layer. Therefore, thermal insulation systems are only offe-
red to a certain point of luminosity values, indicating the
darkness of the plaster.
Using IR-reflecting pigments, the heat build-up on the
composite thermal insulation is reduced, with an expec-
ted positive impact on prevention of premature failure
(Figure 7). As a consequence, using (dark) grey products
with lower luminosity values is becoming a reality.
In a lab experiment, grey plasters with a 1/3, 1/9 and
1/25 standard depth (STD) were formulated using different
Pigments
TABLE 1 | Matrix of test results (TSR and maximum temperature) for multilayer car
refinish systems.
Primer Red Basecoat Blue Basecoat
White
Non-NIR light grey
Non-NIR dark grey
NIR light grey
NIR dark grey
TSR [%] 35 20 30 12 10 18 15
Max. temperature [%] 50.0 56.6 51.3 59.6 61.6 52.3 52.8
25.0
30.0
35.0
40.0
45.0
50.0
55.0
60.0
65.0
T
e
m
p
e
r
a
t
u
r
e

[

C
]
Irradiation Time [min]
0 10 20 30 40 50 60
Titanium Dioxide; max 43 C
FIGURE 3 | Heat build-up of different inorganic black pigments and equilibrium
heat level [C] compared to carbon black (20% pigmentation in alkyd/melamine)
according to ASTM D 4803.
Dark Grey Light Grey
non-NIR non-NIR NIR NIR
FIGURE 4 | Dark grey and light grey primers tinted with carbon black (non-NIR) and
inorganic black (NIR).
30.0
35.0
40.0
45.0
50.0
55.0
60.0
65.0
Irradiation Time [min]
T
e
m
p
e
r
a
t
u
r
e

[

C
]
White NIR Filler
Light Grey NIR Filler Dark Grey NIR Filler
Light Grey non-NIR Filler
Dark Grey non-NIR Filler
0 5 10 15 20 25 30 35
FIGURE 5 | Heat build-up measurements on white, light grey and dark grey primers.
IR-Reflecting Pigments
OCTOBER 2011
|
W W W . P C I M A G . C O M 24

pigment chemistry for each sample (P.Bk. 7, P.Bk. 11, P.Bk.
30 and P.Br. 29) and applied as a thermal insulation system.
In heat build-up tests for all standard depths, the
systems with P.Bk.7 and P.Bk.11 showed a higher equili-
brium temperature compared to the systems using P.Bk.
30 or P.Br. 29 (Figure 8).
Following these lab findings, outdoor exposure tests
were performed. During an extraordinarily warm sum-
mer day (38 C maximum temperature), samples coloured
with PBk30 and PBk7 at 1/3 STD and P.Br. 29 and PBk7 at
1/9 STD were placed in the sun in Langelsheim, Germany
(51.9N, 10.3E) facing south.
While the non-NIR reflecting samples reached surface
temperatures of around 100 C, the NIR-reflecting modified
samples stayed approximately 10 C cooler (see set-up of
experiment in Figure 9 and summary of results in Table 2).
Considering the thermal form stability of EPS (depen-
ding on compressive stress by load) to be 75-85 C in long-
term and 100 C in short-term, many EPS manufacturers
recommend keeping temperatures < 75 C. The finding of
temperatures up to 102 C prompted the question: can a
detrimental ageing effect be observed? This was tested in
our lab with non-NIR-reflecting and NIR-reflecting modi-
fied samples (Figure 10).
TABLE 2 | Equilibrium surface temperature of samples placed in the sun on a hot
summer day.
Pigment STD Insulation Layer Slope Max. Temperature
P.Bk. 30 1/3 STD 20 mm ~ 45 86.0 C
P.Bk. 7 1/3 STD 20 mm ~ 45 97.5 C
P.Br. 29 1/9 STD 110 mm ~ 15 88.2 C
P.Bk. 7 1/9 STD 110 mm ~ 15 102.0 C
metal substrate
wash primer
primer surfacer
basecoat
clearcoat
light grey dark grey light grey white
FIGURE 6 | Multilayer set-up of refinish coating with different primers.
B
r
i
c
k

I
n
s
u
l
a
t
i
o
n
P
l
a
s
t
e
r
B
r
i
c
k

I
n
s
u
l
a
t
i
o
n
P
l
a
s
t
e
r
Exterior coating
without IR-refecting pigment
Increased
thermal/thermo-
mechanical
stress due to
higher surface
temperatures

C
Exterior coating
with IR-refecting pigment
100
80
60
40
20
0
60

C
80

C
20

C 20

C
FIGURE 7 | Temperature profile of composite thermal insulation with and without
IR-reflecting pigments.
T
e
m
p
e
r
a
t
u
r
e

[

C
]
Irradiation Time [min]
0 5 10 15 20 25 30 35 40 45
95
85
75
65
55
45
35
25
FIGURE 8 | Comparison of composite thermal insulation surface temperatures for
four different pigments at 1/3 STD.
PBk30
1/3 STD
PBr 29 (1), 1/9 STD PBk7, 1/9 STD
PBk7
1/3 STD
FIGURE 9 | Outdoor exposure of thermal insulation systems on a
hot summer day.
PBk7
T > 105 C
T
max
= 102 C,
5h
PBk30
PBk7 PBk30
PBk7 PBk30
FIGURE 10 | Macroscopic effects of excessive heat build-up on
EPS in composite thermal insulation.
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OCTOBER 2011
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W W W . P C I M A G . C O M 26

While the non-IR-reflecting samples showed after a
short period of time (i.e., 5 h) a softening and irreversible
dimensional alteration of the EPS, the NIR-reflecting
samples showed the expected better performance. The
dimensional alteration, if ongoing, may cause cracks in
the plaster and surface delamination.
Optimized IR-Reflecting Inorganic Black Pigment
Although there are different options available when
choos ing inorganic black pigments with NIR reflecting
ability, it seems to be common rule that pigments with
higher jetness show lower TSR values. Therefore, the
market demands products with higher jetness without
reducing the TSR-value.
Heubach GmbH has now added a new product to its
product line of IR-reflecting pigments, combining higher
jetness and a neutral colour shade in reductions with an
extraordinary NIR reflecting ability.
Figure 11 compares the reflectance spectra of different
inorganic black options. The new product has an extraor-
dinary high TSR value of approximately 17% (see integral
spectrum from 250 nm 2500 nm). The main difference
compared to products that typically show such high TSR
values can be seen in the visible part of the spectrum,
especially between 650 nm 800 nm (Figure 11). Here
the reflection is lower, resulting in a more neutral colour
shade (Figure 12) and a higher jetness.
While in full shade, the new pigment is more neutral
compared to P.Br. 29 (Figure 12). This behaviour can also be
found in the 1:1 reduction (Figure 13). To achieve this colour
shift to the more neutral side while staying with the higher
TSR value, a lower tinting strength needs to be accepted.
Conclusion
Besides the well-known application of IR-reflecting pig-
ments in coil coatings, possible benefits in two other areas
have been found, and a new inorganic black pigment com-
bining jetness and high TSR value was developed.
In multilayer systems, it is possible to formulate brilli-
ant surfaces combining the brilliance of an NIR transpa-
rent topcoat (organic pigments) with the NIR reflection
ability of the below primer layer (NIR-reflecting pigments
instead of carbon black) to reduce heat build-up of the
whole system. Such multilayer systems can be found in
automotive OEM or refinishes, as well as in other indu-
strial coatings applications. Although in the automotive
industry research is currently focused on optimizing the
window glazing due to its higher influence on heat build-
up in the car interior, it can be expected that attention
will turn back to the coating once the research for glazing
is finished and the contribution of the car body/reflective
coating gets higher again in relation.
Positive findings for lower heat build-up of thermal
insulation systems using IR-reflecting black pigments
instead of carbon black or black iron oxide have been
reported for lab and outdoor tests. Detrimental effects on
the dimension al integrity of the expanded polystyrene
insulation layer can be seen under real outdoor condi-
tions, which can be minimized using IR-reflecting pig-
ments. All in all, one can expect lower energy consump-
tion for cooling building interiors as well as an enhanced
lifetime of the thermal insulation system, reducing ther-
momechanical stress at the EPS/plaster interface.
A new inorganic black pigment has been developed
combining jetness and a neutral colour shade in reduc-
tions with an extraordinary IR-reflecting ability bridging
the gap between existing products.

Note: Cited TSR values have been determined in a 20% pigmentation in alkyd/
melamine. The powder pigments themselves show even higher TSR values.
This paper was presented at the 2011 European Coatings Congress, Nurem-
berg, Germany.
0
10
20
30
40
50
60
70
80
90
100
R
e
f
e
c
t
a
n
c
e

[
%
]
Wavelength [nm]
250 500 750 1000 1250 1500 1750 2000 2250 2500
Titanium Dioxide; TSR 85%
FIGURE 11 | TSR spectra of different inorganic black pigments (20% pigmentation in
alkyd/melamine).
25.0
25.5
26.0
26.5
27.0
27.5
28.0
28.5
29.0
29.5
30.0
L
*
a*
-1.0 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 4.0 3.5
redder
greener
FIGURE 12 | Colour space of different inorganic black pigments (full shade).
L
*
40.0
42.0
44.0
46.0
48.0
50.0
52.0
a*
-1.0 -0.5 -1.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0
redder
greener
FIGURE 13 | Colour space of different inorganic black pigments (1:1 reduction).
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OCTOBER 2011
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W W W . P C I M A G . C O M 28

T
o achieve the greatest cost-effective prod-
uct performance in coatings and inks, it
is essential to have maximum utilization
of the pigments in the system. Typically,
efficient and effective preparation and uti-
lization of stable pigment dispersions leads to maximum
color development from the dispersed pigment. More
intense color development can result in the formulator
requiring less pigment to reach the same color. Alterna-
tively, it could reduce the energy needed during the pig-
ment dispersion process due to the fact that less grind time
is required to reach the level of color desired. This article
presents three separate types of polymeric dispersants
that enable the formulator to create dispersions that uti-
lize the properties of pigments to their upper limit.
1
The Dispersion Process
The dispersion process is generally considered to consist
of three distinct stages that take place either sequentially
or simultaneously. These stages are wetting, reduction
of agglomerate size or separation, and stabilization. The
dispersion system will lose some of its optimum properties
should any of these factors be compromised. This decline
in properties can manifest itself in such things as a loss of
color development or dispersion stability.
Wetting
The wetting stage can be described as the process of bring-
ing particle agglomerates into intimate contact with the
grinding medium. It involves preferential displacement of
gases, liquids and other contaminants from the surface of
the pigment with the grinding medium.
2
The dispersing
agent can assist greatly in this process by acting to form
the direct grinding medium/pigment interface needed for
creating a stable dispersion. In most cases, a substantial
amount of the wetting process can occur without the use
of mechanical energy, particularly when a proper, effi-
cient dispersing agent is used.
Particle Size Reduction
This stage is also referred to as dispersion or defloccula-
tion. It generally includes mechanical action, which leads
to agglomeration size reduction. The eventual target is a
particle size distribution that exhibits the optimum set of
properties for the pigment system.
Stabilization
The stabilization process can also be known as controlled
flocculation. There will be some minor flocculation in
most dispersions as dispersant molecules are in motion.
However, the best dispersants will keep the pigment par-
ticles separated to prevent interactions that would reverse
By William H. McNamee, Applications Manager, Coatings & Polymers, and John E. Hughes, Research Chemist | Croda Inc., New Castle, DE
New Developments
in Pigment
Dispersing Agents
Improve Performance and Reduce Energy Consumption
FIGURE 1 | Type 1 polymeric dispersant.
O O
A-----------B----------A
block
oil
FIGURE 2 | Type 2 polymeric dispersant.
PAI NT & COATI NGS I NDUS TRY
29
the properties achieved by proper wetting and agglom-
eration size reduction. The polymeric dispersant molecule
acts by adsorbing onto the pigment particle and providing
a barrier against particle agglomeration.
To make the dispersion complete, it is important for the
wetting stage to continue as the optimum particle size
distribution is reached. As the agglomerates continue to
be broken, the new particle surface needs to be wetted
to avoid the reformation of the agglomerate. A normal
dispersion process will have some reversibility, and an
amount of flocculation will occur.
Dispersion Mechanisms
The literature generally sites two types of stabilizing
mechanisms: charge stabilization and steric or entropic
stabilization.
2
However, the polymeric dispersants intro-
duced in this article also use what can be called elec-
trosteric stabilization, a designed combination of the two
well-known mechanisms.
Charge, or electrostatic stabilization, is a result of pref-
erential adsorption of the charged dispersant molecules
onto the surface of the pigment particle and the thicken-
ing of the charge layer within the surrounding medium.
3
The choice of dispersant can influence the magnitude of
the repulsive energy, as can the ionic character of the
medium. As a result, electrostatic stabilization is sus-
ceptible to and less stable in high electrolyte conditions.
Steric, or entropic stabilization, is a result of dis-
persant structure in which one functional moiety or
anchoring group has a strong affinity for the pigment
surface, and extending into the medium are solvated
polymeric stabilizing chains.
4
The solvated chains lose
their degree of freedom as particles approach each
other, and this leads to repulsion to overcome the
change in entropy. This method of stabilization is not
affected by high electrolyte conditions.
Electrosteric stabilization is the combination of the two tra-
ditional types. It could be referred to as the best of both types.
Program Objective
The program objective was to evaluate three distinctly
different types of polymeric dispersants to determine their
performance in three separate case studies. In all three
studies, these polymeric materials will be compared to
competitive samples that are commercially used in the
dispersion industry today.
Dispersant Candidate Types
The candidates evaluated in this program can be divided
into three types. They are as follows.
Type 1
Type 1 of the polymeric dispersants tested can be
described as a non-emulsifying dispersant in that it does
not have the typical hydrophobe/hydrophile structure
of a surfactant. These materials are specifically designed
as dispersants. They have an anchoring group that has a
strong, specific interaction with the pigment surface, and
a polymeric stabilizing group that is compatible with the
medium and extends out, providing steric stabilization.
Figure 1 shows an example of such a structure with the
anchoring group on one end and the branched stabilizing
chain extending from it.
Type 2
The Type 2 polymeric dispersant evaluated is an ABA
triblock copolymer. In the B chain it has multiple points
of anchoring for excellent adsorption. The two stabilizing
tails (A chains) extend into the medium for added density
of the steric barrier. An example of the triblock material is
shown in Figure 2.
A A
FIGURE 3 | Type 3 polymeric dispersant.
0
100
200
300
400
500
600
700
800
900
2 1
Temperature Points
V
i
s
c
o
s
i
t
y

(
c
p
s
)
Competitive dispersant
Type 1 dispersant
FIGURE 4 | Viscosity of paints made with yellow organic pigment.
FIGURE 5 | Separation of pigment from binder after exposure to 50

C for 67 h.
New Developments in Pigment Dispersing Agents
OCTOBER 2011
|
W W W . P C I M A G . C O M 30

Type 3
A comb graft polymeric dispersant is the
best description of the Type 3 structure.
The steric stabilization is provided by the
comb arms extending from the back-
bone into the medium, while electrostatic
stabilization is established by the acidic
functionality of the backbone itself. An
example of the comb graft structure is
shown in Figure 3.
Results and Discussion
Study 1: Organic Pigment Dispersed in a
Nonaqueous Binder
A study was conducted that examined
two different types of dispersants in a
nonaqueous binder with three different
types of organic pigments. Three sepa-
rate paints were made with the nonaque-
ous binder and the pigments. All of the
paints used a competitive dispersant that
had been causing issues with dispersing
the pigments. This study used a Type 1
anionic polymeric dispersant, with the
nonaqueous binder and the three pig-
ments; it compared paints with the com-
petitive dispersant to paints with the Type
1 anionic polymeric dispersant.
Yellow Pigment Dispersed in Nonaqueous Binder
The first part of the study presents the
data on a yellow organic pigment dis-
persed in a nonaqueous binder. The dis-
persant was added to the sample and the
yellow pigment added at a 17% by weight
loading level, indicating a low solids-type
paint. The sample was then dispersated at
5000 rpm for 5 min.
Figure 4 shows the difference between
the viscosities of the two paints based on
the pigment dispersant used. Temperature
point 1 was the viscosity taken at 20 C,
whereas Temperature point 2 was the vis-
cosity after the samples were exposed for 67
h at 50 C, and then allowed to cool down.
While the competitive dispersant
showed reduced viscosity after exposure
to 50 C for 67 h, the sample also had a
large amount of agglomeration on the sides
and bottom of the container. The Type
1 anionic polymeric dispersant showed
lower viscosity in both tests, and did not
have agglomeration in the container after
testing at both 20 C and 50 C.
The yellow paint samples presented
in Figure 5 show the difference in the
capabilities of the two different pigment
dispersants when used in this nonaque-
ous binder after exposure to 50 C for 67
h. The sample labeled JEH-1-38A (left) is
the paint sample dispersed with the com-
0
500
1000
1500
2000
2500
2 1
Temperature Points
V
i
s
c
o
s
i
t
y

(
c
p
s
)
Competitive dispersant
Type 1 dispersant
FIGURE 6 | Viscosity of paints made with orange
pigment 1.
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PAI NT & COATI NGS I NDUS TRY
31
petitive dispersant, whereas the sample labeled JEH-1-38B
(right) is the paint with the yellow pigment dispersed by
the Type 1 anionic polymeric dispersant.
Orange Pigment 1 Dispersed in Nonaqueous Binder
The second part of the study involved dispersating an
organic orange pigment (hereafter referred to as orange
pigment 1) in the same nonaqueous binder. The disper-
sant was added to the sample, and the orange pigment 1
was added at a 14% weight loading level. After the addi-
tions, the paint was dispersated at 5000 rpm for 5 min.
Figure 6 shows the results of the viscosity testing on the
paints made with the orange pigment 1 in the nonaqueous
binder. Temperature point 1 shows the viscosity results
taken at 20 C before exposure to higher temperatures.
Temperature point 2 shows the viscosity results taken
after the samples were exposed for 50 h at 50 C. While
both samples showed increased viscosity after exposure to
50 C for 50 h, the competitive dispersant showed outgas-
sing often associated with a reaction occurring between
the binder and pigment, whereas the Type 1 anionic poly-
meric dispersant remained fluid, with no signs of reactiv-
ity between the pigment and binder.
Orange Pigment 2 Dispersed in Nonaqueous Binder
The third part of the study involved dispersing another
organic orange pigment (hereafter referred to as orange
pigment 2) in the same nonaqueous binder as the previous
pigments. The dispersant was added to the sample, and
the orange pigment added at a 14% weight loading level.
After the additions were made, the paint samples were
dispersed at 5000 rpm for 5 min.
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FIGURE 7 | Top-down view of paints after exposure to 50

C for 20 h.
New Developments in Pigment Dispersing Agents
OCTOBER 2011
|
W W W . P C I M A G . C O M 32

Figure 7 shows the results of the paints after exposure to
50 C for 20 h. The sample on the left (JEH-1-66A) shows the
reactivity that is occurring in the paint that was dispersed
with the competitor dispersant, whereas the sample on the
right (JEH-1-66B) shows no reactivity when the paint was
dispersed with the Type 1 anionic polymeric dispersant.
The stability of the paints after 96 h is shown in Figure
8. The sample on the left is the paint with the orange pig-
ment 2 dispersed in a nonaqueous binder with the com-
petitive dispersant, whereas the sample on the right has
the orange pigment 2 dispersed with the Type 1 anionic
polymeric dispersant. The separation between the pig-
ment and the binder is quite evident for the sample on
the left. Separation of the binder and pigment is not seen
with the sample on the right. Both samples retained their
original pigmented color.
Study 2: Inorganic Pigment Dispersed in an Aqueous Binder
A study was done that examined the performance of two
different pigment dispersants in an inorganic pigmented
aqueous binder that had a pigment loading of greater than
70% by weight. The current dispersant, competitive dis-
persant 2, was unable to disperse the pigment fully, result-
ing in hard agglomerations on the bottom of the contain-
ers; or separation of the pigment from the binder. A Type
1 polymeric dispersant was used to overcome these issues
in high pigment loading aqueous systems.
While the pigment was added in at 70+% by weight
loading level, each dispersant was used at 2% by weight
on pigment. After the addition of the pigment, the paint
was dispersed at a range between 1500 and 4000 rpm
depending on the difficulty of dispersing the pigment. All
samples were dispersed for 5 min.
The results shown in Table 1 indicate that the colorant
that used the competitive dispersant 2 was unable to fully
disperse the inorganic red iron oxide pigment when used
at that high loading level.
The sample showed hard packing and displacement of
the pigment from the binder. Type 1 polymeric dispersant
was able to disperse the red iron oxide pigment in the
aqueous binder and keep it dispersed with no displace-
ment from the binder.
Figure 9 shows the viscosity measurements taken at
different temperature points on the two colorants. Tem-
perature point 1 was the initial viscosity taken after each
sample was dispersed and cooled down. Temperature
point 2 was viscosity measurements taken after exposure
for 5 days at 70 C, then cooled down. Temperature point
3 was after 5 days at room temperature (20 C).
The competitive dispersant 2 samples had a greater
viscosity at the start of testing and continued upwards,
increasing in viscosity the longer the sample remained.
The Type 1 dispersed samples showed decreased viscosity
of the colorant over time, without increasing agglomera-
tions or precipitating out the pigment from the binder.
The photo presented in Figure 10 shows the separation
that occurred in the competitive dispersant 2 colorant
after exposure at 70 C for 5 days.
Figure 11 shows that after 5 days of constant expo-
sure to 70 C, no separation occurred between the pig-
ment and the binder.
TABLE 1 | Observations after 24 h.
Dispersant Observations
Competitive dispersant 2
The mixture had of hard packed pigment at
the bottom of the container that could not be
dispersed back into the liquid.
Type 1 polymeric
dispersant
No hard settling of the pigment was observed. All
of the pigment was dispersed in the liquid.
FIGURE 8 | Stability of the paints after 96 h.
3 2 1
Temperature Points
0
100
200
300
400
500
600
Competitive dispersant 2
Type 1 dispersant
V
i
s
c
o
s
i
t
y

(
c
p
s
)
FIGURE 9 | Viscosity of colorant made with red iron oxide pigment.
FIGURE 11 | No separation of binder and
pigment after 5 days at 70

C.
FIGURE 10 | Visual separation of pigment
from binder after 5 days at 70

C.
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New Developments in Pigment Dispersing Agents
Study 3. Color Development and Viscosity Studies
Viscosity and color development studies were completed in
the laboratory using 4-ounce paint cans. The cans were
filled with the grinding medium and the appropriate type of
polymeric dispersant. The pigment or metal oxide was slowly
added while mixing to assure all the solids were wetted out.
At this time, ceramic beads were added for grinding.
The mixtures were then put on a Red Devil paint shaker
for 1 h with samples being removed every 15 min. Viscos-
ity tests were performed only on the 1 h samples, while
color development evaluation was done on the samples
that were removed every 15 min.
The results of the viscosity studies completed showed
significant advantage in using one of the polymeric dis-
persants. In Figure 12, the viscosity advantage using a
Type 1 polymeric dispersant is readily evident. The formu-
lator would therefore be able to significantly increase the
solids loading and still have a usable final viscosity.
Color Development
The samples taken every 15 min were mixed into either a
clear base (masstone) or a typical trade sale white tint base.
In all cases in this study the focus was water-based systems.
As can be seen from Figures 13 and 14, the Type 3 poly-
meric dispersants have a significant advantage over the
commercial competitive material in development of color.
1.00E-03
1.00E-02
1.00E-01
1.00E+00
1.00E+01
1.00E+02
1.00E+03
1.00E+04
1.00E+05
1.00E+06
% Dispersant Loading
V
i
s
c
o
s
i
t
y

P
a
.
s
Type 1
polymeric
Fatty acid
3 4 5 6 7 2 1
FIGURE 12 | Change in viscosity for 30% metal oxide loading with increasing disper-
sant.
50
60
70
80
90
100
110
120
Disperse Time (min.)
C
o
l
o
r

S
t
r
e
n
g
t
h

(
%
)
Comp A
Type 3 - A
40 60 80 20 0
FIGURE 13 | Color development comparison using black 7 in masstone.
In both Figures 13 and 14, the 100% color develop-
ment value was set by the 60 min grind for the control
or competitive sample. In both cases, color develop-
ment of greater than 100% was reached very quickly
using the Type 3 polymeric dispersants. It is therefore
readily apparent that, in addition to higher color devel-
opment capability, the Type 3 polymeric dispersants
in these evaluations offer the cost savings potential of
grinding for less time to reach equal or greater color
development. Thus, the producer will have two poten-
tial routes to cost savings.
Conclusion
Three types of polymeric dispersants have been evaluated
in the study presented. Each of the types has shown utility
in application testing. It has been illustrated that these
materials provide improved wetting and dispersion that
results in efficient milling that can provide greater color
development or higher productivity and energy savings.
Lower viscosity after grinding is also a feature of these
polymeric materials. This viscosity advantage results in
the ability to have higher solids loadings, resulting in
higher productivity and lower inventory requirements.
Additionally, improved stability of the dispersions pro-
duced with the polymeric materials provides longer shelf
life and therefore lower storage loss.

References
1
Liu, W. and McNamee, W.H. Polymeric Dispersing Agents
That Allow Formulators To Meet Environmental and Per-
formance Requirements, RETEC Conference, Savannah,
Georgia, 2009.
2
Patton, T.C. Paint Flow and Pigment Dispersion, John Wiley
and Sons, 1979.
3
Verway, E.J.W. and Overbeek, J.Th.G. Theory of the Solubility
of Lyophobic Colloids, Elsevier Publishing Co., Amsterdam,
1948.
4
Napper, D.H. Polymeric Stabilization of Colloidal Disper-
sions, Academic Press, 1983.
This paper was presented at the 38th Annual Waterborne Symposium in
New Orleans.
50
60
70
80
90
100
110
120
Disperse Time (min.)
C
o
l
o
r

S
t
r
e
n
g
t
h

(
%
)
Comp B
Type 3 - B
40 60 80 20 0
FIGURE 14 | Color development comparison using blue 15:4 in white tint base.
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OCTOBER 2011
|
W W W . P C I M A G . C O M 36

T
he grinding of solid materials to produce
powders is a common manufacturing
step found in many industries. In the
coatings industry, grinding may be used
in the preparation of pigments and of
powder coatings. Of particular focus in this article is an
application solution successfully deployed in the produc-
tion of powder coatings. In the powder coating industry,
several different types of polymeric matrices are dealt
with. These include epoxies, epoxy polyesters, polyesters,
acrylics and polyurethanes.
Each material has its own mechanical and physical
properties, but, when converting any of them from
feedstock chips to ground powder, the friction of the
grinding process itself generates a sufficient amount
of heat to cause a quality problem resulting from the
agglomeration (clumping) of partially melted powder
particles or heat-induced changes in ground material
properties. This problem is worse when the ambient
temperature is high.
The quality burden on the manufacturer is two-fold:
First, it becomes necessary to inspect all batches pro-
actively, immediately after processing and again after a
short storage period;
Second, any failed material requires re-processing fol-
lowed by a second round of inspection (possibly leading
to additional re-processing and re-inspection).
The economic and productivity benefits of minimizing
or totally eliminating the problem are intuitively obvious.
Characterizing the Problem
At Spraylat, high-throughput grinders are used in combi-
nation with sifters to grind the feedstock chips and collect
properly sized powder the target particle size range is 35
to 65 microns, depending on the product. The grinding
and sifting equipment itself is not unusual.
Processed material is collected into cardboard boxes,
fiber drums and large gaylords, each lined with a plastic
bag, with a capacity ranging from 50 lb per box up to
1500 lb per gaylord.
Ambient temperature in the processing area is nor-
mally in the range of 75 F 77 F, but can climb to
levels as high as 85 F in the summertime. The tem-
perature of the powder in an in-process container (i.e.,
during fill) can reach 100 F.
At first, it was noted (entirely empirically) that agglom-
eration was problematic when packing into large gaylords
on hot days The mass of the material insulates the core
of the container, causing heat dissipation to be slow.
As a result of exposure to the high temperatures for
prolonged periods material at the core of the container
fuses, creating clumps of out of specification material.
Higher ambient temperature outside of the container
aggravates the problem of heat dissipation.
When processed powder fails to meet quality specifi-
cations, it must be reprocessed. The reprocessing has an
obvious impact on lead times, production throughput
and production costs.
Initial Outcomes
Based on the information in hand, attempts were first
made to lower the ambient temperature in the processing
area. It simply was not practical to enclose the area effec-
tively; and ambient air cooling, while partially effective,
proved insufficient.
Experiments were also conducted combining the use of
ambient temperature cooling with pre-chilled material.
While some improvements were noted, these improvements
were still not sufficient to eliminate the need for ongoing
batch inspections or for frequent batch reprocessing.
Spraylat also manipulated the process of the material
itself. After extrusion, Spraylat altered various controls
to allow better pre-cooling of the material, before the
material went to the grinding stage. Again, this showed
improvement, but was not good enough.
The end result of these initial investigations was not
a solution at all, but what can best be characterized as
a pragmatic work-around. The processing procedure
was revised to require continuous monitoring of the
temperature at the core of the collection container. If
the temperature exceeded 82 F (well below the tem-
perature at which problems were observed) at any time
during processing, the container was tagged for repro-
By Gary Shed, P.E., Director Gas Applications Center, MATHESON, Basking Ridge, NJ; and Bryan Pedigo, Process Engineer, Spraylat Powder
Coatings, Gainesville, TX
of Partially Melted Powder Resulting from

F
120
100
80
60
40
20
0
Powder Temperature
Sifter Temperature
Time
FIGURE 1 | Sifter and powder temperature profile without cooling.
PAI NT & COATI NGS I NDUS TRY
37
cessing. There was no option for additional testing; the
only option was to reprocess.
The pragmatic work-around was a quality success
quality standards were met consistently. However, it did
nothing to address the problems of lead time, throughput
or production costs.
It was determined that the temperatures of the cooler
material and the temperatures of the environment would
not defeat the heat developed in the process and that the
pragmatic work-around would not serve as anything
other than a temporary solution. Therefore, Spraylat
considered the need for an alternative solution that would
eliminate reprocessing in a way that was both cost effec-
tive and non-disruptive to the flow of work.
Consider Cryogens
From past experience, Spraylat engineers knew that cryo-
genic liquids (such as nitrogen and carbon dioxide) could
be used in grinding applications to lower the temperature
of the ground material.
Initial efforts were focused on justifying the benefits
of using cryogens versus the disadvantages of adding
another consumable and a variable to an already techno-
logically complex process:
1. The capital expense of the required cryogen storage and
handling equipment;
2. The ongoing expense of consumable cryogen; and
3. The costs of additional complexity (training, operation,
maintenance, safety).
Spraylat needed a supplier/partner that would help
determine which cryogen was the best for the job, dem-
onstrate that the cryogen cooling approach works, and
ultimately, engineer a solution that would seamlessly
integrate with Spraylats powder production process.
MATHESON was a willing partner to assist Spraylat in
reaching its objectives, minimizing the cost of trials and
demonstration, and finalizing the commercial equipment
design and installation, while also looking for ways to
minimize ongoing consumption costs. MATHESON was
also a willing partner to assist with training, mainte-
nance, safety and other concerns.
Choosing the Cryogen
There are several cryogens available, among which car-
bon dioxide and liquid nitrogen are the most popular.
Carbon dioxide (CO
2
) is an effective cooling gas, but suffers
some inherent disadvantages.
1. As a greenhouse gas (GHG), Spraylat would be
required to monitor and report carbon dioxide con-
sumption and release;
2. As a GHG, carbon dioxide would be neither a popular
choice nor one that was compatible with Spraylats poli-
cies on environmental sustainability;
3. Carbon dioxide might also pose a worker safety risk,
because it is heavier than nitrogen and is more difficult
to exhaust;
4. The supply of carbon dioxide is subject to seasonal
allocations, and its pricing is impacted by supply chain
disruptions and surcharges; and
5. Carbon dioxide is faintly acidic, which may react with
the powder material or affect powder quality.
Nitrogen had none of the disadvantages of carbon dioxide,
and was identified as the cryogen of choice because of its
efficacy as a cooling gas, availability, stable supply chain and
zero environmental impact. Nitrogen composes approxi-
mately 79% of atmospheric air, and liquefied nitrogen is
widely available, so supply is not a concern. Like carbon diox-
ide, nitrogen is a simple asphyxiant (does not support life),
but is a much lighter gas, and is more easily vented.
As a final advantage, liquefied nitrogen is widely used
in a number of applications for chilling and freezing. It is
easily stored, and equipment for handling liquid nitrogen is
readily available and inexpensive. The obvious advantages
of nitrogen over carbon dioxide made nitrogen a clear win-
ner as the cryogen of choice for Spraylats application.
Just as carefully, MATHESON considered the require-
ments of exhausting the spent cryogen vapor and recom-
mended that oxygen deficiency monitors (with alarms)
would need to be installed in poorly ventilated work spaces.
As a first step, Matheson supplied a demonstration
system, liquid nitrogen product, and the equipment neces-
sary to connect the nitrogen supply to the demonstration
system as well as for connecting MATHESONs system
to Spraylats equipment. The results of the trial exceeded
Spraylats expectations (Figures 1 and 2). The MATHE-
SON system performed well with several different types of
the Grinding Process

F
100
90
80
70
60
50
40
30
20
10
0
Time
Powder Temperature
Setpoint
Powder Temperature
Sifter Temperature
FIGURE 2 | Sifter and powder temperature profile with cooling.
Eliminating Agglomeration of Partially Melted Powder
Resulting from the Grinding Process
OCTOBER 2011
|
W W W . P C I M A G . C O M 38

sifters, maintaining powder temperature to within +/-0.2 F from
a desired temperature set point.
The results of the trial, combined with MATHESONs track
record of quickly developing a well-engineered solution within
the required time frame and at a cost that provided Spraylat with
the necessary economic justification, gave Spraylat confidence in
the outcome.
System Design Considerations
Liquid nitrogen is injected into the process from within the feed
throat of the sifter (Figure 3). The exact location of the injection
nozzle and the specific flow rate of nitrogen are subject to the con-
figuration of the sifter and variables of the process itself. Detailed
calculations fall outside the scope of this article, but general con-
siderations are described below.
The nitrogen injection system is activated when the grinding
process starts to pre-cool the sifter interior before receiving any
ground powder. The rate of liquid nitrogen injection is based on
the temperature of the processed powder at the sifter discharge.
The powder temperature is monitored by means of a thermo-
couple. An active proportional controller is employed to modulate
the dosing of nitrogen. This prevents over-cooling and minimizes
wasted gas. A separate thermocouple and temperature controller
are used to monitor sifter temperature to ensure no over-freezing.
In order to obtain effective cooling, the liquid nitrogen injec-
tor is located directly in the center of the powder feed duct and
is pointed in the direction of the powder travel. This allows
for sufficient contact time between the powder and the cold
nitrogen f luid, which is necessary for the heat transfer to occur
between the two.
Liquid nitrogen changes from liquid phase to gas phase at
-320.4 F at atmospheric pressure. When injected into the pow-
der feed upstream of the sifter, the nitrogen rapidly goes to gas
phase. The brief contact between the comingled powder and cold,
liquid-phase nitrogen is sufficient to cool the powder. Further
cooling is achieved from the cold nitrogen vapor, which serves
to refrigerate the immediate atmosphere in the sifter and the
powder output chute.
Generally, in order to lower the powder temperature by 10 F,
the nitrogen consumption rate is approximately 0.1 lb of liquid
nitrogen per 1 lb of powder.
FIGURE 3 | Nitrogen injection at sifter.
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Eliminating Agglomeration of Partially Melted Powder Resulting from the Grinding Process
OCTOBER 2011
|
W W W . P C I M A G . C O M 40

Importantly, the impact of
nitrogen flow on final tem-
perature is not linear, and
is subject to many variables
(such as grinding through-
put, particle size and so on).
The rate at which the cryo-
genic fluid is delivered into
the powder stream, the pow-
der feed rate and material
properties will determine
the amount of cooling that
is available and the final temperature of the powder. The target
powder temperature at the discharge of the sifter is 75 F. Higher
initial powder temperature or higher grinder throughput will
require higher liquid nitrogen injection rates. If the initial tem-
perature of the powder is lower, or if the grinder feed rate is lower,
then less nitrogen will be required to cool the powder.
In addition to process-specific and safety considerations, ease
of use, cleaning and maintenance are just as important and were
built into the system design.
Results
Prior to using liquid nitrogen cooling, reprocessing had a det-
rimental effect on production schedule and cost. With multiple
processing lines producing between 500 and 2000 lb of powder per
hour and dozens of 1500 lb
gaylords being filled per day,
when a container required
reprocessing, this meant at
least 10 - 30 min of produc-
tion time per container had
been lost plus the time
required for analysis, sched-
uling, unpackaging and
documentation, in addition
to the added cost of reprocess-
ing and re-packaging. Due to
production demands, there were scheduling conflicts and scarce
time left available for maintenance, cleaning or product changes.
The investment in a liquid nitrogen cooling system proved to be
a very cost-effective solution to the powder agglomeration problem.
With the liquid nitrogen system in place, quality failures due to par-
ticle agglomeration are zero. Production line scheduling is easier
and more reliable. Lead times are shorter and more predictable.
Due to optimized liquid nitrogen usage, the ongoing operat-
ing costs are low. After accounting for the capital costs of system
installation, payback on the systems was estimated to be less than
two years; after which time the continued use of the liquid nitro-
gen system would net an ongoing savings in operational cost.

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W W W . P C I M A G . C O M 42

C
oatings on wood surfaces are mainly
for protective and decorative purposes.
In recent years, manufacturers of wood
coatings have devoted their research
and development resources to improving
waterborne coatings due to their huge environmental
advantage.
1
Waterborne coatings offer finishers outstand-
ing environmental benefits such as VOC compliance,
lower odor and fewer harmful organic vapors, lower
flammability, a safer and healthier workplace with fewer
allergies and less skin irritation, and reduced fire hazards.
Along with these come economic advantages such as
lower insurance and storage costs, and lower hazard-
ous waste disposal costs. They also allow for application
advantages such as the ability to use existing application
equipment to apply at varying thicknesses and reduced
labor for clean up.
However, the change from solventborne to waterborne
coatings led to the development of more complex coating
systems, containing more components. The surface ten-
sion of water (72 dyne/cm) is much higher than solvents.
Simple VOC reduction without a proper surfactant pack-
age will cause many surface defects such as craters and
orange peel, so wetting, leveling, foam control and surface
repellency of waterborne wood coating are becoming ever
challenging tasks for formulators. One effective solution
is to add suitable additives to improve the performance.
Surfactants in wood coatings provide two major func-
tions; they ensure smooth application of the wet film and
improve film substrate adhesion; and provide surface
energy modification to improve the films repellency and
chemical resistance.
In a previous study, we demonstrated that fluorosurfac-
tants can be used in low-VOC latex architectural paints
as multi-functional additives to provide wetting, leveling,
anti-blocking, oil repellency and dirt pick up resistance
properties.
2
In this article, we discuss the role of fluorosur-
factants in waterborne wood coatings and how they can
be used as cost-effective additives to help improve surface
tension reduction, wetting, leveling, oil repellency and
chemical resistance in thin film applications.
Almost all types of resins are now available to meet the
specific needs in waterborne formulations like acrylics,
epoxies, alkyds and urethanes.
3
For waterborne wood
coatings, the main coating systems include one-pack
acrylic latex or dispersion, one-pack polyurethane dis-
persion (PUD) or PUD acrylic hybrid, one-pack alkyd,
and two-pack waterborne polyurethane (polyol and iso-
cyanate). The acrylic binders are generally produced by
emulsion co-polymerization of various monomers to form
colloidal stabilized solid particles in water (latex). Film
formation of acrylic dispersions consists of water evapora-
tion, followed by coalescence and finally by inter-diffusion
of the polymer particles to form a film.
4
Water-reducible
polyurethane dispersions (PUDs) and polyurethane-
acrylic hybrids offer near-urethane performance with
the application ease of a one-component coating. In this
chemistry, modified isocyanate molecules are stabilized
in water and reacted with polyols before they reach the
end user to form a waterborne polyurethane dispersion.
3
This study used a waterborne self-crosslinking acrylic
dispersion as the binder because waterborne, acrylic
dispersion, air-dry coatings are widely used in wood fin-
ishing where a fast, low-temperature cure is needed. The
films are hard and very fast drying.
5
It is important that
the use of fluorosurfactants will not cause recoatability
issues in wood coatings, and our data confirms this.
Experiment
Coating Formulation and Application
For our experiment, the binder used was a medium-hard,
self-crosslinking acrylic dispersion with MFFT of 113 F.
Five formulations were studied (formulations A, B, C, D
and E) to evaluate the performance of various surfactants.
Table 1 provides a generic summary of the composition of
these five formulations.
The formulation weight solids was 33-34% and the
viscosity 8000-8500 cps. The paint (with 5% water
reduction) was applied in three layers by conventional air
atomizing spraying on an oak substrate; air pressure was
40-50 psi, with a time interval of 45 min. Dry film thick-
ness of each layer was 55-60 microns.
Surface Tension
Surface tension was measured with a KRUSS tensiometer
By Jean Meng Ph.D., DuPont, Wilmington, Delaware; and Charlene Guo, Wendy Zhou, Joe Chou and Chun Ku Chen, DuPont China
R&D Center, Shanghai China
Novel Application of Fluorosurfactants in
TABLE 1 | Generic composition of five wood coating formulations.
Composition (gram)
Acrylic dispersion
binder
Neutralizer
Water
Co-solvent
Surfactant
Defoamer
HEUR thickener
Water
HASE thickener
Water
Total
78
0.5
7
10
Various
Various
1.5
1.5
0.6
0.6
100.0
Active
Ingredient (%)
A B C D E
Zonyl FS-610 0.04 0 0 0 0
Capstone
FS-61
0 0.04 0 0 0
Zonyl FSP 0 0 0.04 0 0
Capstone
FS-63
0 0 0 0.04 0
Silicone
surfactant
0 0 0 0 0.3
Defoamer 0.1 0.1 0.1 0.1 0.2
HEUR: hydrophobically modified ethoxylated
urethanes
HASE: hydrophobically modified alkali-swellable
emulsion
PAI NT & COATI NGS I NDUS TRY
43
using the plate method. A thin plate was lowered to the
surface of the liquid, and the downward force to the plate
was measured to calculate surface tension.
Oil Repellency
The water and oil contact angles on coated wood
substrates were measured using a Goniometer with a
high-speed CCD camera for image capturing. Water or
hexadecane was dropped onto the surface by a syringe.
The computer-aided Goniometer measures a droplets
contact angle by assuming the droplet fits the geometry
of a sphere when the drop is stable after 1 min. A high
oil contact angle value indicates a good oleophobic
nature of the coating, while a low value indicates that
the oil wets the surface.
Chemical Resistance
Chemical resistance testing was conducted per the
American national standard KCMA A161.1. Before test-
ing, the paint was allowed to air dry for 7 days. Three
mL each of test materials vinegar, orange juice, tomato
catsup, coffee, olive oil and 100-proof alcohol were
placed on the film surface for 24 h. Then the surface was
washed using clean water and dried with a clean cloth.
The results were evaluated to observe any changes in the
film such as color, gloss and film destruction.
Tackiness
The wood panels were sprayed with three coating layers.
Dry film thickness of each layer was 55-60 microns. After
air drying for 24 h at room temperature, the eight panels
were placed as follows: Panel 1, 2 face to face, Panel 2, 3
back to face, Panel 3, 4 back to face, Panel 4, 5 back to
back, Panel 5, 6 face to face, Panel 6, 7 back to face, Panel
7, 8 back to face. The panels were peeled apart, and the
degree of tackiness rated.
Recoatability
Recoatability of the three layers was evaluated by an
adhesion test (ASTM D 3359 crosshatch tape testing).
Before the test, the paint films were air dried for 7 days.
Results and Discussion
Foaming
The surfactants were diluted with water to the same
dosage in the paint formulations, and foam was gener-
ated by hand shaking. The volume of foam is shown in
Figure 1, which was taken 15 sec after shaking. The
figure shows that the four f luorosurfactants all gen-
erated less foam than the silicone surfactant. Zonyl

FS-610, Capstone

FS-61 and Capstone

FS-63 f luo-
rosurfactants are especially low-foaming products, as
there is almost no foam after shaking.
TABLE 2 | Surfactant surface tension in DI water and binders.
Fluorosurfactant
Dosage
(%)
Surface Tension
Di
Water
PUD
Resin
Acrylic
Resin
Blank 0.00 73.00 45.44 37.47
Zonyl FS-610 0.04 18.87 20.24 32.71
Capstone FS-61 0.04 17.15 16.53 24.90
Zonyl FSP 0.04 17.20 19.83 24.00
Capstone FS-63 0.04 16.38 16.12 22.56
Silicone surfactant 0.3 24.07 26.13 34.12
Zonyl
FS-610
Capstone
FS-61
Zonyl
FSP
Capstone
FS-63
Silicone
Surfactant
FIGURE 1 | Foam volume after hand shaking.
With Zonyl FS-610 With Capstone FS-61
With Zonyl FSP With Silicone Surfactant
With Capstone FS-63
FIGURE 2 | Surface appearance of different formulations.
Novel Application of Fluorosurfactants in Waterborne Wood Coatings
OCTOBER 2011
|
W W W . P C I M A G . C O M 44

Surface Tension Reduction
Surface tension of fluorosurfactants in deionized water
and commercial wood coating binders is shown in Table
2. Water-reducible polyurethane dispersion (PUD) is
also widely used in one-component wood coating sys-
tems due to its near-urethane performance. The reduc-
tion of surface tension was listed to compare with the
studied acrylic resin. Compared to silicone surfactants,
fluorosurfactants have the most power to reduce surface
tension in water and water-based binders, especially in
PUD resin. In four fluorosurfactants, the new-generation
Capstone

surfactants showed better surface reduction


abilities than Zonyl

products.
Wetting and Leveling
Coatings were sprayed on oak planks; the surface appear-
ances of different formulations are shown in Figure 2. Opti-
cal microscopy photos (8x magnification) of the formulation
using fluorosurfactant and silicone surfactant are shown in
Figure 3. The formulations using Capstone

FS-61 and Cap-
stone

FS-63 achieved good wetting and leveling perfor-
mance in a low dosage of defoamer. The formulation using
Zonyl

FSP had air foam in the surface, and serious surface
defects such as cratering and orange peel were observed in
the formulation using silicone surfactant. It is demonstrated
that Zonyl

FS-610, Capstone

FS-61 and Capstone

FS-63
fluorosurfactants are helpful in improving wetting and lev-
eling in waterborne wood coatings.
Wetting is the action of the liquid coating as it spreads
across a surface, and is essential for successful coat-
ing application. Wetting performance can be improved
by two methods: 1) raising the surface energy of the
substrate by cleaning, removal of contamination and
pretreatment of substrate; 2) lowering the surface ten-
sion of the coating by the use of surfactants. If there is
no change to the substrate, then it is crucial to lower the
surface tension of the coating to achieve good wetting.
Compared with silicon surfactants, f luorosurfactants
are more effective in lowering the surface tension, which
leads to better wetting performance.
Leveling is the ability to achieve a smooth and uniform
surface. It is a highly demanded attribute in high-gloss
wood coatings and finishes. During film formation,
numerous problems can occur, such as inadequate wet-
ting of the substrate, poor flow, crater formation and pig-
ment floating. These problems all influence the leveling
performance. In general, leveling performance of coat-
ings can be controlled by surface tension, rheology, film
thickness, the evaporation rate of solvent and pigment
dispersion. In our testing, factors such as thickener, dry
film thickness and co-solvent are the same, and the dif-
ference is the surface tension of the paint. So it is reason-
able to consider that better surface tension reduction of
fluorosurfactants leads to better leveling performance
compared to silicon surfactants. Fluorosurfactants pro-
mote substrate wetting to prevent craters, fisheyes and
crawling, and the elimination of these surface defects
is very helpful to achieve good leveling. Fluorosurfac-
tants also can establish a uniform surface tension over
the entire surface area due to their fast migration and
good compatibility, which also are positive to leveling.
Overall, the use of fluorosurfactants in waterborne wood
coatings can help retain good gloss and even reflection,
and smooth formation of the film.
Oil Repellency
The water and oil contact angles of different paint films
are listed in Table 3, and Figures 4 and 5 show water
and oil contact angles of different formulations. The
water contact angle of the formulation using silicone
surfactant is slightly higher than the formulations using
fluorosurfactants. However, the oil contact angle of the
silicone surfactant formulation is very small (near zero),
meaning the oil stain or oil chemical can almost spread
completely on the film surface. The oil contact angles of
TABLE 3 | Water and oil contact angles of different paint films.
Fluorosurfactant
Dosage in
Formulation
(% ai)
Contact Angle (degree)
Water Contact
Angle
Oil Contact
Angle
Silicone surfactant 0.3 69.47 6.47
Zonyl FS-610 0.04 44.49 56.26
Capstone FS-61 0.04 51.27 59.56
Zonyl FSP 0.04 51.34 59.69
Capstone FS-63 0.04 56.49 60.68
With Zonyl FS-610 With Silicone Surfactant
FIGURE 3 | Optical microscopy (8x) photos of different formulations.
With Capstone FS-61 With Silicone Surfactant With Capstone FS-63
FIGURE 4 | Water contact angle of different formulations.
With Capstone FS-61 With Silicone Surfactant With Capstone FS-63
FIGURE 5 | Oil contact angles of different formulations.
PAI NT & COATI NGS I NDUS TRY
45
fluorosurfactant formulations are much higher than silicone
surfactant formulations, and oil beads up on the surface. This
indicates the addition of fluorosurfactant can offer excellent oil
repellency to paint film.
Tackiness
Tack testing results are shown in Table 4. The addition of
Capstone

f luorosurfactant in formulations A, B, C and D offers
better performance than silicone surfactant for formulation E.
Chemical Resistance
Chemical resistance test results are shown in Table 5. For vin-
egar, orange juice and tomato catsup, there were no changes
in the paint film after 24 h. For hot coffee, the new Capstone


FS-61 fluorosurfactant formulation B had the best performance.
For olive oil and alcohol, the addition of fluorosurfactant in for-
mulation A, B, C and D offered better performance than silicone
surfactant for formulation E.
Recoatability
Adhesion, after three layers of recoating, was measured by the
crosscut method using 3M scotch tape. The results are listed
in Table 6. The adhesion of the formulations with f luorosur-
factant was 5B, and the formulation with silicone surfactant
was only 3B. This indicates that there is no negative effect of
f luorosurfactant on recoat adhesion.
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TABLE 6 | Recoat adhesion testing.
A B C D E
Adhesion 5B 5B 5B 5B 3B
Rating scale: 5B = 0% removed; 4B = less than 5% removed; 3B = 5-15% removed;
2B = 15-35% removed; 1B = 35-65% removed; 0B = greater than 65% removed
TABLE 5 | Chemical resistance of five formulations (24 h test).
Chemicals A B C D E
Vinegar 0 0 0 0 0
Orange juice 0 0 0 0 0
Tomato catsup 0 0 0 0 0
Hot coffee 1 0 3 3 3
Olive oil 0 0 0 0 1
100-proof alcohol 1 1 1 1 3
Rating scale: 0 = no effect, 1 = very slight effect, 2 = slight effect,
3 = moderate effect, 4 = severe effect
TABLE 4 | Rating of anti-blocking test for film tackiness.
A B C D E
Tackiness 1 1 1 1 2
Rating scale: 0 = Perfect, 1 = Good; 2 = Poor to fair; 3 = Poor; 4 = Poor;
5 = Very poor
Novel Application of Fluorosurfactants in Waterborne Wood Coatings
OCTOBER 2011
|
W W W . P C I M A G . C O M 46

Conclusion
It has long been known that the surface tension of a liquid is the
most important factor influencing wetting performance. In gen-
eral, the lower the surface tension, the better the wetting. This
becomes particularly important with the introduction of water-
based coatings. In water-based systems, due to the high surface
tension of water, it is usually necessary to incorporate suitable
additives to lower the surface tension, ensuring good wetting of
the substrate. Wetting is especially difficult on substrates with low
surface energy, such as plastics or on substrates contaminated by
grease or dirt. Fluorosurfactants are the most efficient in lower-
ing the surface tension to improve wetting and prevent surface
defects. The elimination of these surface defects is also positive for
flow and the improvement of leveling performance.
One of the features of fluorosurfactants is that they are oleopho-
bic or oil repellent. The use of fluorosurfactants can dramatically
reduce film tackiness and enhance oil repellency, and improve
chemical resistance. This multi-functional property is directly
related to the improvement of dirt pick up resistance of exterior
wood coatings. With respect to concerns about recoating, our
study showed that there is no recoating issue when using fluoro-
surfactants in waterborne wood coatings.
Compared to other classes of additives, f luorosurfactants
have many advantages in waterborne wood coatings. Fluoro-
surfactants can:
Most effectively reduce liquid coatings surface tension;
Offer excellent wetting and leveling to the paint film;
Help the formulator simplify the formulation by reducing the
need of defoamer and improve overall film quality;
Reduce film tackiness and enhance oil repellency, and improve
the chemical resistance.

References
1
Kimberling, Abigail S.; Bhatia, Surita R. Block Copolymers as Low-
VOC Coatings for Wood: Characterization and Tannin Bleed Resis-
tance, Progress in Organic Coatings 2004, 51, p 1526.
2
Meng, Jean. Novel Applications for Fluorosurfactants in Low-VOC
Coatings, Paint & Coatings Industry 2007, April, p 84-88.
3
Ba Su, Manua; Pradhan, Sunil Ch.; Ghosh, Sarmila; and Matty, N.C..
Recent Development in Water-Based Resins for Surface Coating,
Progress in Organic Coatings 1988, 16, p 19-49.
4
de Meijer, Mari. Review on the Durability of Exterior Wood Coatings
with Reduced VOC-Content, Progress in Organic Coatings 2001, 43, p
217225.
5
Noomen, A. The Chemistry and Physics of Low-Emission Coatings,
Progress in Organic Coatings 1989, 17, p 27-39.
For more information, e-mail jean.meng@usa.dupont.com.
This paper was presented at the 2011 38th Annual Waterborne Symposium in
New Orleans. 2011 DuPont.
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OCTOBER 2011
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W W W . P C I M A G . C O M 48

V
olatile organic compound (VOC) regu-
lations are driving changes in coating
formulations to waterborne technology
or to higher solids in solventborne sys-
tems. The first commercial-scale appli-
cation of the waterborne basecoat in the automotive
industry started in the mid-1980s. Since then, the perfor-
mance and ease of application of waterborne basecoats
have improved rapidly; along with the push from regula-
tions, waterborne basecoats now take up more than 80%
of the total basecoat market in Western Europe. In North
America, roughly 55% of OEM basecoats and 20% of refin-
ish basecoats are waterborne.
Although waterborne coatings possess some intriguing
advantages, there are difficulties that have to be overcome
before successful application can be made. One of the most
important problems is the control of the rheology, which
determines the quality and appeal of the final film. A typi-
cal waterborne basecoat shear-thinning profile, and the
ranges of shear rate that a basecoat would receive at each
coating process are shown in Figure 1.
Challenges of Formulating
Waterborne Basecoats
Basecoat rheology should be carefully designed for a par-
ticular application such that the performance of the paint
is superior during the entire handling cycle, from storage
to spray application and drying. The required rheology
should enable the basecoat to have a high viscosity during
storage, which leads to minimal settling. Under moderate
agitation and during circulation, the viscosity should
be low to allow the basecoat to be easily pumped. At the
spraying gun or bell, the viscosity should be very low so
that the paint can be properly atomized. As soon as the
paint is sprayed on to the target, the viscosity should build
quickly to prevent paint from running or sagging. How-
ever, the viscosity should still be low enough to enable the
paint to level off, providing a smooth film.
Another important role for rheology additives in a
basecoat is to help achieve desired colors that give the
sharpest aesthetics. A properly designed rheology pack-
age should prevent floating/flooding and mottling. In a
basecoat containing a specialty pigment such as alumi-
num flakes or pearlescent pigment, along with binder
system, rheology additives are the key tools to help con-
trol flake alignment during flash-off and drying periods.
Properly oriented pigment flakes not only increase hiding
and durability of the coating film, they also bring out the
maximum beauty of these expensive pigments: sparkling
effect, maximum face brightness and high flop.
Common Rheology Additives
in Waterborne Basecoats
It is important to understand that a paint formulation
as a whole defines the final paints rheological behavior.
A polymer solution affects the high-shear rate viscos-
By Dr. Joe Zhou, Research Associate, Specialty Coatings Technology Division | Eastman Chemical Company, Kingsport, TN
Rheology Additives
in Waterborne
Basecoats
Editors note: This is the ninth in a series of articles regarding the Nuts and
Bolts of formulating. It is intended to help formulators new to the industry,
those who have changed jobs within the industry or simply as a refresher.


N
U
T
S

A
ND
B
O
L
T
S

o
f

C
o
a
t
i
n
g
s Fo
r
m
u
l
a
t
i
o
n
Shear Rate (1/s)
0.001 0.01 0.1
Flow & Leveling Sag Formulation Application
1
1000
100
10
0
0.1
10 100 1000 10000
V
i
s
c
o
s
i
t
y

(
p
o
i
s
e
)
FIGURE 1 | A typical waterborne basecoat shear-thinning profile.
Additive Improves Over-Print Varnish Coatings for Graphic Arts
OCTOBER 2011
|
W W W . P C I M A G . C O M 50

ity. As molecular weight of the polymer
increases, high-shear rate viscosity of the
system increases. Emulsion-type binders
often show more thixotropic behavior
as compared to polymer solutions. Their
shear rate versus viscosity relations are
impacted more by particle size and solids
of emulsion solutions rather than molecu-
lar weight of the polymer itself. Heavy
inorganic pigments tend to raise high-
shear rate viscosity; high pigment loading
of organic pigments and carbon blacks
tends to raise low-shear rate viscosity.
In solventborne basecoats, microgels,
waxes, bentonite and cellulose acetate
butyrates (CABs) are commonly used as
rheology modifiers.
One of the advantages of using micro-
gels is the low viscosity at higher levels
of non-volatile content in a coatings for-
mulation. Since microgels are prepared as
non-aqueous dispersions (NADs), this is a
category not available to waterborne for-
mulations. Different from other rheology
modifiers, a CAB solution in a common
solvent exhibits near-Newtonian flow
behavior. At the moment a basecoat is
spray-applied to an object, the Newtonian
characteristic of CABs help flow and level-
ing. Due to a rigid cellulosic backbone,
CABs possess extremely high glass tran-
sition temperatures (Tg) as compared to
other polymers used in coatings. High Tg
of CABs results in a rapid viscosity build-
up within a short period after a basecoat
is applied, leaving no time for coated film
to sag, as well as no room for pigment to
swim. The combination of these unique
properties provides a basecoat formula-
tion with excellent flake orientation and
color uniformity, which leads to quick
dry-to-touch time and improved strike-in
resistance in a wet-on-wet application.
This will enable the basecoat to have supe-
rior flow and leveling without compromis-
ing sag resistance.
For waterborne basecoats, instead of
microgel, there are a variety of alkali-
swellable emulsion-type rheology modi-
fiers out there. Wax dispersions and ben-
tonites are also available.
Alkali-Swellable Emulsions Com-
monly used are hydrophobically modified
alkali-swellable acrylic emulsions (HASE)
and hydrophobically modified ethoxylate
urethanes (HEUR). Viscalex HV30 is a
very efficient thickener in this category
available from BASF. Another type in this
category are rheology-modified acrylic
core/shell dispersions such as Setalux
6803 AQ-24 available from Nuplex. The
dispersed particles consist of a hydropho-
bic core and an acid functional alkali-
swellable shell. Upon neutralization with
amines, the resin develops its unique,
strong pseudo-plastic or thixotropic char-
acter essential in a waterborne basecoat.
Wax Dispersions There are polyam-
ide-based aqueous dispersions such as
Disparlon, available from King Indus-
tries; and modified polyethylene disper-
sions such as Aquatix 8421, available
from BYK. In general, wax dispersions
are not as effective as alkali-swellable
types, and they often increase high shear
viscosity, which is undesirable.
Bentonite Bentonite refers to a fam-
ily of layered silicate clays. Silicate clay
is insoluble in water but hydrates and
swells to give clear and colorless colloidal
dispersion. At very low concentration
in water, highly thixotropic gels can be
produced. A well-known product in this
category is Laponite RD, available from
Rockwood Additives.
Waterborne Cellulose Ester Eastman
Chemical has recently commercialized a
waterborne cellulose ester, Solus 3050
performance additive, in an effort to pur-
sue the benefits of CABs in solventborne
formulations from waterborne chem-
istry. Performance benefits of Solus
3050 include superior flow and leveling,
optimal metallic flake control and better
redissolve/strike-in resistance.
Summary
The protective coating industry is in a tran-
sition phase geared towards waterborne
and high solids formulations. Selecting the
right rheology package is the key to for-
mulating optimized waterborne basecoats
that possess desirable application fitness
and best finishing appearance.

For more info rmation, visit www.eastman.com.


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On May 31, Ashland Inc. announced its intention to purchase
International Specialty Products Inc. (ISP) for $3.2 billion. The
deal closed on Aug. 23, and brought two players in the coatings
industry together. When you look at the acquisition, it reflects
a combination of different functional platforms for the industry.
As Ashland brought the newly acquired company into
its portfolio, it renamed the combined businesses Ashland
Specialty Ingredients. Over the next few months Ashland
will continue integrating the former ISP with its former
Ashland Aqualon Functional Ingredients commercial unit.
John Panichella is president of the new Ashland Specialty
Ingredients. PCI took the opportunity to ask Mr. Panichella a
few questions about the acquisition and what the implications
are for the coatings industry.
PCI: How does the acquisition of ISP change or enhance
Ashlands focus on the coatings industry?
Panichella: There are a number of ways that Ashlands
acquisition of ISP enhances our customer offering to the coat-
ings industry. First, consider our portfolio of additives prior to
the acquisition, which was centered on our flagship product
lines, Natrosol hydroxyethylcellulose and Aquaflow non-
ionic synthetic associative thickeners. These rheology modifier
technologies, along with our foam-control additives (Drewplus)
and specialty surfactants (Dextrol and Strodex), enable coat-
ings manufacturers to formulate water-based products with
customized rheology profiles that included creamy in-can feel,
best-in-class spatter resistance, excellent color reproduction, sag
resistance and leveling capabilities.
With the addition of ISP, the opportunity emerges to bring
a much broader portfolio of additive technologies to our
customers. The performance polymers from ISP for coatings
include supplemental rheology modifier chemistries as well
as other technologies that can provide UV stability and help
disperse and stabilize color and intensity. In addition, the
ISP biocide portfolio brings a completely
new functional category to the Ashland
portfolio, including both in-can and dry-film
preservatives for the prevention of fungus,
mold and mildew.
The combined portfolio also includes
numerous products for wood coatings that
include UV protection, color stabilization and
rheology. Expanded access to this new market
segment is exciting for Ashland, and we will be
working to communicate our full portfolio of
products and benefits to more customers and
market segments in the coming months.
You can see how expanding our offering
beyond rheology, foam control and surfactants
makes for a broader and powerful combination
of benefits for our customers.
PCI: Will any new technologies be brought to the table as a
result of the acquisition?
Panichella: Of course we are optimistic that the
combined expertise of both companies will yield new technology
and ultimately new products for our customers. We expect to be
looking closely at the technologies we each have and how best to
bring those together to identify potential technology synergies. As
such, we are looking forward to bringing the scientific expertise
of both organizations together. In addition, one of the attractive
aspects of ISP was the robust nature of their new product pipeline.
Look for coming announcements.
PCI: What does the acquisition mean for coatings formulators?
Panichella: This acquisition brings together two comple-
mentary technology portfolios that can be offered from a single
supplier. For formulators, this means they will have fewer key sup-
plier partners to manage and the convenience of finding formulat-
ing solutions faster and easier, by dealing with a single technical
organization. We look forward to arranging technical seminars and
exchanges with our customers wherein we can demonstrate our
expanded array of technical expertise and capabilities. From a cus-
tomer perspective, this will really be powerful.
PCI: Availability of productswill you increase or decrease
production?
Panichella: There should be no disruption of products or
services as we integrate the two organizations. There is very little
overlap in products and services. Together ISP and Ashland truly
balance and supplement the overall product offering.
PCI: How will customers buy ISP or Ashland products?
Panichella: There are no immediate changes in any
of our current business activities, processes or
relationships. Customers will continue to work
with the same sales, service and support on
whom they have always depended; and the selling
legal entity with whom they do business will
remain the same. All products, product names/
codes/brand names, packaging, labeling, MSDS,
pricing, etc. will be unchanged. No changes
are being made to manufacturing locations,
manufacturing processes or product quality, nor
will there be any changes in the addresses on
quality documentation such as Certificates of
Analyses, specifications, etc. For normal business
or emergencies, current contact points, offices,
addresses, telephone numbers, etc. are still valid.
Ordering, delivery and invoicing processes,
including documentation, do not change.

A Closer Look at Ashlands


Acquisition of ISP
INSIDER INTERVIEW
OCTOBER 2011
|
W W W . P C I M A G . C O M 52

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OCTOBER 2011
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W W W . P C I M A G . C O M 54

S
trategic sourcing has historically been a
focus at very large, complex enterprises.
Today, this is a process that can be imple-
mented at an organization of any size. Often-
times the stated goal of strategic sourcing is
to reduce cost. This should not be the only goal, but rather
one in conjunction with risk reduction, improving quality,
fostering innovation, etc.
Strategic sourcing is a term that continues to increase
in popularity. Penned in the 1980s, this is a phrase that
today results in more than three million results in online
searches. It is the focus of a vast number of blogs, newslet-
ters, tweets, etc. A cottage consulting industry has been
spawned, and universities are beginning to incorporate
strategic sourcing into their graduate school curriculums.
This article will outline the strategic sourcing process and
discuss the impact that a distributor can make.
Strategic Sourcing Process
For the purposes of this article, the stages of the strategic
sourcing process are as follows.
Assessment of Current Competencies
Evaluate your core supply chain competencies to iden-
tify what you do well, uncover weaknesses that can
be improved on, and highlight areas that you need to
implement.
How does your current supplier base perform?
Establish a baseline of where you are at today.
Evaluate the structure of your procurement functions
are they effectively aligned with your supply base?
Market Analysis
Who are they key suppliers by product category?
What are the key drivers?
Do any geographic constraints exist?
What macroeconomic factors, if any,
may impact supply?
Vendor Analysis
Create supplier profiles.
Categorize current suppliers.
Identify suitable suppliers for each key product/service
category.
Reduce risk by having knowledge of supply chain and
establishing multiple sources for key materials.
Understand suppliers production and technical capa-
bilities.
What metrics should be required from suppliers (on-
time delivery performance, quality ratings, innovation,
price stability, etc.)?
What quality standards are required ISO, NACD, etc.?
Cost Analysis
What do you spend for key product/service categories?
What is the cost of stock outs, shortages, etc.?
What is the impact of currency due to location of key
suppliers?
Are your costs and required service levels aligned?
Working capital.
Logistics Networks and Internal Operations
Gain a broader understanding of the complete logistics
chain.
Packaging/handling requirements and their impact on
operations.
Environmental footprint.
Where are you at risk?
By Michael F. McKenna, Director of Corporate Operations | Maroon Incorporated, Avon, OH
What gets measured, gets managed.
Peter Drucker
PAI NT & COATI NGS I NDUS TRY
55
Develop a Strategy
What is the goal?
What is the time frame for implementa-
tion?
Is your sourcing strategy aligned with
your corporate strategies? For example,
does this assist with your geographic
expansion?
Identify the priority items that can
make immediate and long-term
impacts on your business.
Work closely with suppliers to under-
stand their capabilities and make sure
they can meet your needs today and in
the future.
Identify tangible, measurable results.
Negotiation
Meet with key suppliers to review your
objectives and time frames.
What is the cost/service tradeoff?
Establish contractual pricing.
Who will collaborate with you to meet
your goals?
Leverage relationships as you consoli-
date your base of suppliers.
Execution
Cross-functional approach. Strive
to get departments working closely
together toward a common goal by
limiting silo mentality.
Focus your resources on the most
important categories.
Appoint a sole champion of the program.
Monitor Results
Communicate regularly internally and
externally.
Make results visible.
Make adjustment as necessary based
on results.
How Can a Distributor
Impact Strategic Sourcing?
As noted in the PCI article, Distribu-
tors Play a Critical Role in the Supply
Chain, from the September 2008 issue,
distributors provide value to customers
in the following areas:
Quicker order processing;
Flexible payment terms;
Global sourcing;
Product bundling; and
Close relationships.
Specif ically relating to the strate-
gic sourcing process, a few key com-
ponents that may help achieve your
objectives are global sourcing with full
transparency of the supply chain, and
product bundling.
Global Sourcing
Having access to raw materials glob-
ally and a fundamental understanding
of the key stakeholders in your supply
chain will not only allow you to better
understand the complexity of your sup-
ply chain, but will also increase your
awareness of the important raw material
price drivers. Distributors oftentimes do
not want to disclose where they source
products, as they are afraid that cus-
Accelerate the
damaging effects of
sunlight, moisture
& high temperatures.
Best simulation of short-wave
UV sunlight
Meets world wide test methods
Realistically reproduces outdoor
moisture attack
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Strategic Sourcing
OCTOBER 2011
|
W W W . P C I M A G . C O M 56

tomers will begin to purchase directly,
and ultimately cut out the distributor.
With regard to specialty chemicals, we
have found that this approach is short
sighted and ultimately hampers our abil-
ity to cost effectively meet our customers
requirements. A distributor relationship
based on transparency, where our cus-
tomer knows the manufacturer, has the
ability to audit their facilities, under-
stands the production capacities, sees
where key intermediates are sourced,
etc., is one that allows the three parties to
work collaboratively to meet each others
objectives. The relationship has to be a
win win win for this to be a long-term
success, and is not something that can be
developed overnight (Figure 1).
From a manufacturers standpoint,
this type of relationship is beneficial, as
they have an avenue for unfiltered mar-
ket knowledge by having direct access
to the customers technical, purchas-
ing, operations and management staffs.
Some tangible results for a customer
are that they will form closer profes-
sional relationships with the manu-
facturer, which may provide access to
new product launches sooner, and may
increase the likelihood of obtaining
product in times of shortage.
Product Bundling
As part of the vendor management stage
of strategic sourcing, having a strong
relationship with regional distributors
may allow you to reduce your overall
number of suppliers. Distributors typi-
cally offer a wide range of complemen-
tary products, which allows customers to
buy several items while reducing logistics
and administrative costs.
Furthermore, with a smaller number of
suppliers, you will have time to focus on
those partners that will assist in achieving
your goals. You will be able to invest the
time and energy in furthering the rela-
tionship and better understanding their
operation, strategies and objectives.
Conclusion
A fundamentally sound strategic sourc-
ing strategy will be a differentiating
factor for your business and will assist
in achieving your corporate goals. By
implementing the process, you will
uncover opportunities for improvement,
identify risk and gain a better under-
standing of your key suppliers. This pro-
cess is not one that should be conceived
as a one-time occurrence but rather one
that develops into the foundation of your
supply chain management.

For more information, e-mail mmckenna@


marooninc.com or visit www.marooninc.com.
DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT
T
H
E
11 SOUTH MARION STREET WARREN, PENNA. 16365 PHONE 814/723-7980
FAX (814) 723-8502
Stirrers Or Complete Units For:
PAINTS URETHANE FOAMS
ADHESIVES SLURRIES
INKS GROUTS
CEMENTS ETC. . . .

r r s TM
Patented blending/dispersing blade design makes radical
improvement over old saw tooth designs
* Most efficient and aggressive blending/dispersing blade
available.
* Provides proper combination of pumping action and shear/
dispersion essential for fast consistent results.
* Built in pumping action cuts processing time.
* Longer life due to heavier gauge construction.
* Less heat due to shorter required running time.
* Excellent for high or low speed and high or low viscosity.
* Supplied with hubs or mounting holes required to retrofit
and upgrade present equipment.
* Pumping blades without teeth are available and are excellent
for gentle blending and agitation.
www.connblade.com
POLY STAINLESS
CONN
Since 1948
A
N
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CO., L.L.C.
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FIGURE 1 | Ideal relationship between cus-
tomer, distributor and manufacturer.
Mason Colors high performance pigment technology for coatings provides the ultimate in heat resistance, UV
durability, and chemical resistance. Our mixed metal oxide pigments meet the most exacting color and durability
requirements of the defense, architectural, stove and heating products, and roofing industries. These pigments add
vibrant color to building facades, stove equipment, exhaust parts and outdoor furnishings and equipment. These
advanced technology pigments can be incorporated into any coating platform including powder coatings, electrocoat,
high solids and waterborne paints.
Mason Color Works, Inc. A History of Pigment Technology Excellence
Mason Color Works has been manufacturing high temperature, inorganic pigments since 1842.
For more than 40 years Mason Color has been a global supplier of high performance pigments to all sectors
of the ceramic industry including pottery, artware, bricks, sanitaryware and roofing materials.
In the last 45 years, Mason Color has expanded into the high technology Investment Casting Industry. Our
ISO Compliant Cobalt Aluminate products are integral in the manufacturing jet turbine blades and medical
devices.
In the 1990s heralded the emergence of the fireplace gas log industry and Mason Color's participation as a
supplier of high quality, high temperature pigments for this use.
Soon thereafter, the Swimming Pool and Spa colorant industry
embraced Mason's pigment technology. Our high quality pigment
exceed the demands for resistance to punishing UV energy and the
aggressive chemicals used in swimming pools.
Our fully outfitted Powder Coating Laboratory and skilled
technicians will help you choose the perfect color for your most
demanding requirements.
Brenntag Specialties, Inc.
Linking Chemical Manufacturers and Chemical Users
OCTOBER 2011
|
W W W . P C I M A G . C O M 58

www.brenntagnorthamerica.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Brenntag Specialties, Inc.
(BSI) is committed to pro-
viding value to its customers
and suppliers through supe-
rior supply chain logistics,
single sourcing, technical
assistance and other value-
added services. Brenntag
offers an unrivalled, exten-
sive and state-of-the-art dis-
tribution network for indus-
trial and specialty chemi-
cals to its customers and
suppliers.
The result of these efforts is
a seasoned sales force that
will focus on the specialty
busi ness. Our technical
sales representatives work with chemists as well
as research and development professionals to
identify market needs. This partnership allows
our customers to see the newest products and
technology coming to market, and provides
direct input into new product development.
Brenntag Specialties offers a broad product portfolio
produced by the worlds leading specialty manufac-
turers. Our Sales and Marketing teams are supported
by regional customer service centers and warehouse
stocking facilities located close to you. BSI is supported
by technical and regulatory services, along with ana-
lytical and applications laboratories.
One of BSIs premier programs is to provide applications
and formulary assistance to our customers. BSI has
opened an applications lab in the area of ACES (Adhe-
sives, Coatings, Elastomers and Sealants). The primary
goal of BSIs Applications Lab is to develop starting
formulas for the various markets, and to assist our cus-
tomers in fine tuning existing formulas, or help in the
development of new ones for special projects.
Formulators interested in learning
more about Brenntags expanded capa-
bilities in North America, or obtaining
samples, can contact their local Sales or
Customer Service Representative.
Brenntag Specialties, Inc.
1000 Coolidge Street
South Plainfield, NJ 07080
Phone: 800-732-0562
Fax: 800-833-8139
Email: specialties@brenntag.com
See our ad on page 7.
PAI NT & COATI NGS I NDUS TRY
59
www.chem-materials.com
Chem-Materials is a specialty chemical raw materials
distributor providing technical service and products to the
paint, coatings and ink markets, as well as other specialty
industries. We represent manufacturers to these industries
who are recognized leaders of quality products, innovation
and technology.
Chem-Materials is headquartered in Cleve-
land, Ohio, with regional offices outside of
Chicago, IL, and St. Louis, MO. We service
the Great Lakes and Midwest regions, includ-
ing Ohio, Kentucky, Michigan, Western
Pennsylvania, Western New York, West Vir-
ginia, Indiana, Illinois, Iowa, Wisconsin, Missouri, Kansas,
Nebraska, Minnesota, North and South Dakota. We provide
superior service through our strategically located warehous-
es in Cleveland and Akron, OH; Louisville, KY; Chicago, IL;
St. Louis, MO; and Minneapolis, MN.
Our major product lines include:
Our sales team is comprised of well-respected, passionate,
talented people dedicated to serving our customers and prin-
cipals with emphasis on technical selling to solve problems
relating to formulations and processes. We help develop new
applications for existing products and new products for exist-
ing markets. We work with our customers and our principals
for their long-term best interests, culminating in longstand-
ing relationships and dependable service and results. We are
committed to delivering products and services to our custom-
ers in a timely manner that consistently meet their specifica-
tions and expectations.
Chem-Materials Company
Quality Products, Innovation and Technology
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
SUPPLIERS OF SPECIALTY CHEMICALS
SERVING THE GREAT LAKES & MIDWEST REGION
Representing:
American Casein
Arakawa Chemicals
Arkema, Inc.
Expancel (Div. Akzo Nobel)
Evonik
Ferro Dispersions
Fillite
General Carbon
Hanse-Chemie
Mace Polyurethanes
Nanoresins
NORAC
Nubiola
Pan Technology
Prom-Chem
Reaxis, Inc.
SWADA
Tate & Lyle
Tego Additives
Tolsa
United Initiators
Chicago, IL Cleveland, OH St. Louis, MO
Toll Free

1-800-585-0808
Emai l : cmc@chem-materi al s. com
Web: www. chem-materi al s. com
Visit ads.pcimag.com
Additives
Defoaming
Wetting
Dispersing
Surface Modifiers
Radiation Curables
Anticorrosive Pigments
Biocides
Dispersions (Pigment & Specialty)
Extenders
Glass & Plastic Spheres
Lampblacks
Molecular Sieves
Nanoresins
Organic Peroxides
Resins/Polymers
Rheology Modifiers
Stearates
Tin Catalysts
OCTOBER 2011
|
W W W . P C I M A G . C O M 60

www.website.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Horn is one of North Americas premier distributors of spe-
cialty ingredients, raw materials and chemicals for use in a
wide variety of industries. These encompass coatings, com-
posites, building materials, elastomers, adhesives, nutra-
ceuticals, cosmetics, personal care products, food ingredi-
ents, cleaning products and animal wellness products.
What makes us unique? Its the quality of our people, our
focus on each of our specific markets and our ability to bring
you the highest-level service, most informed support and best
innovative solutions.
Coatings and Building Materials serves the paint and
coatings, building materials, non-structural adhesives,
inks, graphic arts and ceramics markets. With a dedicated
outside technical sales force, support from an extensive
list of best-in-class suppliers, inside technical sales sup-
port and an unsurpassed customer service department,
the group services its customers by providing experienced
formulation guidance, problem solving capabilities and
superior logistics and customer service.
Synopsis
The success of Horn is the result of a unique formula, blending
the integrity of its employees, the quality of the products rep-
resented, and an endless effort in support of our customers, all
in the pursuit of real solutions to todays challenging problems.
Today, the employees of Horn are committed to supporting
the professional community by being active in a variety of
trade associations. As a member of the National Association
of Chemical Distributors, Horn supports and fully implements
NACD's Responsible Distribution Process, a program dealing
with health, safety and community issues.
Partner With Horn
Whatever your product, market, industry or business need,
consider Horn. Our principals, customers, industry associ-
ates and peers will tell you that Horn sets the standard, Horn
fosters success, and Horn is the partner of choice.
Make Horn your first choice.
Give us a call at 800.442.4676 or visit www.ethorn.com.
Horn
Providing Formulation Solutions, Superior
Customer Service and Technical Expertise
www.ethorn.com
NPCA Distributor Members
800.442.4676
For email inquiry: cbm@ethorn.com
IN THE WEST:
3M
Air Products & Chemicals
Albemarle
Ashland Aqualon Construction
Ashland Aqualon Functional Ingredients
Ashland Performance Materials
BASF Intermediates
BASF Minerals
BASF Pigments & Additives
Bayer Material Science
Cabot Corporation
Dow Chemical
Dow Microbial Control
Eastman Chemical
Georgia Pacific Resins Division of Koch
Halox
J.M. Huber
Kamenny Vek
King Industries
NYCO Minerals
Omnova Solutions
Silberline Manufacturing Company, Inc.
Unimin Specialty Minerals
Zeeospheres Ceramics, LLC
IN THE SOUTHWEST:
3M
Albemarle
BASF Intermediates
Bayer MaterialScience
Cabot Corporation
Dow Chemical
Georgia Pacific Resins Division of Koch
Kamenny Vek
King Industries
Lansco
Omnova Solutions
Silberline Manufacturing Company, Inc.
Horns Coatings and Building Materials group serves the paint and
coatings, building materials, non-structural adhesives, inks, graphic
arts and ceramics markets. Our expert, seasoned team services its
principals and customers by providing formulation expertise,
problem-solving capabilities and superior customer service.
Coatings and Building Materials
HORN PROUDLY REPRESENTS:
Coatings and Building Materials
www.ethorn.com
www.ewkaufmann.com
The E.W. Kaufmann Company (EWK) strives to be your
primary source for specialty chemical raw materials and
process equipment.
Corporate Strengths
EWK has built a reputation for excellence in our industry. No
one works harder to earn your business, or does more to keep
it. Our experienced technical sales staff are always avail-
able to offer the latest technologies from our broad supplier
base. Customer service will ensure that your orders are filled
and your deliveries are met. We offer many services to our
customers and principles including warehousing, logistics,
labeling, bar coding and strict lot control. Within its region
E.W. Kaufmann Company carries one of the largest variet-
ies of specialty chemicals and equipment. These products
are stocked in our Bristol, PA, distribution center and public
warehouses, enabling us to offer timely deliveries.
Contact E.W. Kaufmann Company with raw material and
equipment needs.
Proudly Representing:
140 Wharton Rd Bristol, PA 19007 Phone: (800) 635-5358
E.W. Kaufmann Company
We Supply Solutions
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Visit ads.pcimag.com
OCTOBER 2011
|
W W W . P C I M A G . C O M 62

Akcros Chemicals
Burgess Pigment Company
Chimista
Cognis now part of BASF
DisperseTech
Disti-Kleen, Inc
E.W. Kaufmann Services, LLC
ECO Shell, Inc.
EC Pigments
E-Core Corp.
Gellner Industrial
GEO Bisomer
Huntsman Tioxide
Ideal-Pak Filling &
Packaging Line Solutions
IGM Resins
Imi-Fabi, LLC
INEOS Chlor
INEOS Melamines
InkMaker
Invotec
Ivanhoe
Kumho P&B Chemical
Mix-Mor Incorporated
MM Industries, Inc.
Myers Engineering, Inc.
NiCHEM Corp.
Omya, Inc.
PolyAziridine, LLC
Reichhold Inc.
State Mix
Tolsa Group
Toyal America
TR International
Unimin Specialty Minerals, Inc
Vertellus
Werner G. Smith
Westdry Industries
Yuen Liang
PAI NT & COATI NGS I NDUS TRY
63
These are the attributes that have
helped the Fitz Chem team succeed
in exceeding our customers chal-
lenges to grow their business. For
over 26 years we have partnered
with companies in the coatings,
ink, plastics, adhesives, construc-
tion, rubber, and most recently
institutional and industrial, and
personal care industries. We help
our customers grow by providing
the resources and quality prod-
ucts of 25 high-quality specialty
chemical manufacturers. This
diverse product range allows Fitz
Chem to be your one-stop shopping
resource to simplify your supply
chain management.
Our professional sales and cus-
tomer service teams have proven
track records of helping custom-
ers solve both their common and
nagging problems. Experience is
the key driver here. The Fitz Chem
sales team averages over 26 years of
industry experience, which allows
us to assist in finding the best solu-
tion to your problems. Couple this
with our multi-million dollar inven-
tory and youll see why over 2,000
customers have chosen to make Fitz
Chem their partner in todays chal-
lenging business environment.
Fitz Chem is an active member of
the National Association of Chemi-
cal Distributors. For our suppliers
and customers this means we are
committed to the legal, ethical and
industrial practices of excellence.
Fitz Chem adheres to the guidelines
and programs of the N.A.C.D. rela-
tive to safety and concern for the
environment.
Fitz Chem Corporationcommitted
to helping you succeed, now and in
the future.
Fitz Chem Corporation
Exceptional Service Technical Solutions
Value Excellence Integrity
www.ftzchem.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
OK
CO
WI
TX
ND
MN
MI SD
NE
IN
IL
KY
TN
MS
LA
AR
IA
MO
KS
MI
OH
NM

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Fitz Chem is an award winning Distributor with 26 years
experience servicing the paint, coatings, ink, plastic, construction
and care industries. We are recognized for our superior customer service
and a sales team that has over 350 years of technical experience
to help solve your toughest formulation challenges.
Suppliers we proudly represent are:
Akzo Nobel Polymer
Ashland Aqualon
BASF - PCI
BASF - Care
Bluestar Silicones
Borica
CenoStar
Columbian Chemicals
Cytec Industries
Deurex
Dominion Colour
DSM
Ferro Corporation
Imerys
Imerys - Talc
Kronos Inc.
Merisol USA
Mississippi Lime
Nan-Ya
PQ Corporation
TOR Minerals
U.S. Zinc
Vertec BioSolvents
Vertellus Specialties
Wuxi
fITZ CHEM
Partners in Problem Solving
Fitz Chem CORPORATION
450 E. Devon Avenue, Suite 175, Itasca, IL 60143
Phone: 630-467-8383 www.fitzchem.com
St. Louis Office Phone: 636-561-5626
Detroit Office Phone: 630-240-3897
Texas Office Phone: 972-369-7271

Visit ads.pcimag.com
Harcros Organics
Technology Driven, Customer Focused
OCTOBER 2011
|
W W W . P C I M A G . C O M 64

ADDITIVES
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Over the last 40 years, Harcros Organics has evolved into a
flexible specialty manufacturer of surfactants for the coat-
ings industry. Building on expertise in alkoxylation, phos-
phorylation, and custom chemical synthesis, Harcros offers
novel solutions to changing industry demands. Our greatest
advancements and most innovative products are developed
through collaboration with leaders in the coatings industry.
Innovation, Responsiveness and Flexibility are the
principles that guide us!

Harcros lines of dispersants, reactive monomers, specialty
surfactants for emulsion polymerization and foam control
products emanate from our core
competencies.
Alkoxylation (Non-Ionic
Products and Intermediates)
In-house handling of ethylene and
propylene oxide enables produc-
tion of unique non-ionic surfactants
based upon natural and synthetic
alcohols, fatty acids, natural oils,
etc. Harcros offers high mole eth-
oxylates of nonylphenol (T Det N
series) and octylphenol (T Det O
series), ranging from 20 to 100
moles of ethylene oxide, for emul-
sion stabilization. Products are
available as 100% or 70% active.
Harcros low glycol process ensures
a low PEG content. Alkylphenol-
free options, based on linear and
branched fatty alcohols (C12-22),
are also available.
Non-ionic H-Sperse N Dispersants are based upon proprietary
block copolymers and ethoxymers of aliphatic and aromatic
substrates. These products are excellent for use with organic
pigments such as carbon black. With a large selection, Harcros
line of dispersants provides formulators with many options for
optimizing pigment loading performance and value.
Phosphorylation
With years of experience in production of phosphate esters,
Harcros has refined our processes to better control mono and
di-ester ratios in our phosphate esters. Anionic dispersant
technology based on phosphate esters of our alkoxylated
products is commonly used with inorganic pigment systems.
Due to our alkoxylation capabilities, the options Harcros can
provide are limitless. Please contact one of our specialists to
discuss specific structural compositions.
Harcryl Functional Monomers also originate from our phos-
phorylation technology. This special line of products was
developed to add a functional phosphate group to the acrylic
backbone found in many emulsion polymer systems. Such
functionality can impart adhesion promotion to various
substrates, corrosion resistance, and improved film strength.
Harcros is rapidly expanding our offerings in this area by
focusing on new acrylic polymers to functionalize.
Coming soon are new lines of func-
tional monomers and dispersants
based upon Harcros technology to
add a borate functional group to dif-
ferent substances.
Foam Control
Harcros formulates several oil and
polymer-based antifoams for use as
de-aerating agents in aqueous and
oil-based coatings and adhesives.
Products include dispersions of eth-
ylene bistearamide, polyethylene
waxes and silicas in various oils as
well as a variety of modified poly-
alkylene glycol-based compositions.
Customized Products
and Services
Harcros experienced technical staff
excels at working closely with cus-
tomers R&D groups to bend mol-
ecules that suit their specific demands. Pilot plant operations,
analytical equipment and skilled technicians are part of the
service package Harcros offers clients. If you have a unique
challenge, requiring a customized solution, please contact
Harcros technical staff to find out what we can do for you.
www.harcrosorganics.com
www.mccanda.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
McCullough
& Associates
Our 43rd Year of Service Comes First
Unique in selling both raw materials and equip-
ment, McCullough & Associates provides an excel-
lent mix of products to the coatings, personal care, I
& I, plastics, adhesives, ink, rubber, textile and phar-
maceutical industries. The equipment line includes
mixers, tanks, strainers, blenders, lab equipment
and grinding units.
Dedicated to the chemical industry, McCullough
joined the NACD in 1988. Since that time we have
promoted their best practices program throughout
the industry to customers, suppliers, other distribu-
tors and industry-related businesses.
Serving the southeastern states of Virginia, Mary-
land, North Carolina, South Carolina, Tennessee,
Georgia, Florida, Alabama, Mississippi, Louisiana,
Texas, Arkansas and Oklahoma. McCullough & Asso-
ciates is committed to its customer base. Our thanks to
all of our customers and vendors for allowing us to be
a part of your business!
McCullough & Associates
ATLANTA and CHARLOTTE 800/969.1606
Maroon Inc. is a specialty chemi-
cal and packaging supplier that is
dedicated to Creating Customer
Success

. With more than 30


years of experience in the special-
ty chemical business providing
additives, resins, pigments and
packaging, we provide creative
solutions to meet the needs of our
customers. We would welcome
the opportunity to discuss what
value we can bring to you.
Why Maroon?
Customers often ask, "Why
should we partner with a special-
ty chemical supplier like Maroon
Inc., when we can buy from a
multinational, global supplier?"
There are several advantages
that our clients can realize by
partnering with Maroon. Listed
below are just a few:
Flexibility
Maroon Inc. can typically offer a
greater level of flexibility than most specialty chemical suppli-
ers. This includes lightning-fast turnaround times on orders,
often in as little as two hours. With just-in-time manufactur-
ing principles in place at many customers facilities and ever-
changing production schedules, we can meet your needs
for immediate product delivery. This flexibility also includes
custom labeling, packaging and consignment programs that
allow our customers to focus on what they do best. There is
no need for our clients to tie up their working capital with
large amounts of inventory, when they can release what they
need from Maroon on a daily or weekly basis.
Product Bundling
From a specialty chemical sourcing standpoint, we can greatly
reduce the risk for our customers. We have the experience and
infrastructure necessary to identify, qualify, audit, manage
international logistics and maintain supply relationships for
materials that may not be accessible to you otherwise. This
allows us to offer you a wide range of complementary products
that far exceeds that of most specialty chemical suppliers. We
can bundle these products together to reduce costs, positioning
you to be more competitive in your markets.
Ongoing Customer
Relationships
Maroon Inc. has responded to
the globalization of the chemi-
cal industry by taking an active
role in fostering relationships
around the world. Today, more
than 50% of our sales are
generated from international
sources. That's up from less
than 10% fifteen years ago. We
realize the competitive nature
of today's global economy and
the importance of continually
bringing value to our custom-
ers. That is why every day we
work to identify new sources
of raw materials, challenge our
staff to find smarter solutions,
and work at reducing costs.
These are three key advan-
tages that support the main
goal of our business. Creating
Customer Success

is a phi-
losophy that was developed by
our founder, Anthony Maroon.
Tony felt that if we are able to help our customers achieve
success, this would, over time, lead to the success of Maroon
Inc. More than three decades later, this philosophy is still
the driving force in our daily operations. Every Maroon Inc.
employee is empowered to do whatever necessary to meet
our customers requirements. By offering world-class prod-
ucts and service, and creative technical solutions, Maroon
Inc. strives to create success for our customers. We person-
ally audit facilities, demand that our partners maintain ISO
certification, provide SPC data, and maintain liability insur-
ance, all of which reduce risk for our customers.
At Maroon Inc., the strength of our company is based
on the relationships we establish and maintain with our
customers, as well as the value of the solutions we pro-
vide. More than 50% of our customers have continued
doing business with Maroon Inc. for 10 years or more. We
take great pride in this statistic, as well as the relation-
ships that substantiates it.
"Maroon can move at a velocity unmatched by most multi-
national specialty chemical manufacturers."
Specialty chemicals and packaging by Maroon Inc.
Maroon Inc.
Dedicated to Creating Customer Success
OCTOBER 2011
|
W W W . P C I M A G . C O M 66

www.marooninc.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Well Give You A Hint
1390 Jaycox Road, Avon, Ohio 44011 | Phone 877.MAROON1 | Web marooninc.com
Some might say that we have a one track mind, and they may be right. We continually strive to
create success for our customers with creative solutions for their raw material and packaging needs.
Maroon Incorporated is a great answer to the supply puzzle you are working to solve.
Specialty chemical distribution by Maroon Incorporated.
OCTOBER 2011
|
W W W . P C I M A G . C O M 68

DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Nexeo Solutions is an independent company formed from
the distribution division of Ashland Inc. We focus exclusively
on the business of connecting producers and customers of
Chemicals, Plastics, Composites and Environmental Services
empowering them to develop solutions that drive innova-
tion and growth in todays challenging markets.
Your connection to success
As your supply chain partner, Nexeo Solutions works with
you to identify your specific needs and provide the right solu-
tions through ...
Our investment in world-class supplier relationships
Our efficient warehousing and distribution system
Our experienced team of more than 2,200
professionals in North and South America, Europe
and China
Our connection to more than 28,000 additives,
chemicals, composites, plastics, raw materials
and solvents
Superior technical support capabilities
You can rely on our collective passion
for customer satisfaction and our
commitment to create renewed
value through our products,
people, services and technology.
Nexeo Solutions, LLC
1-800-531-7106
www.nexeosolutions.com
Nexeo Solutions
More than Distribution. Solutions.
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
www.nexeosolutions.com
With the worlds leading paint and coatings suppliers.
With the brands you know and trust.
With a breadth of product options.
With superior technical support.
Your best connection for product options
to help support and grow your business
Formerly Ashland Distribution
Trademark, Nexeo Solutions, or its subsidiaries, registered in various countries 2011, Nexeo Solutions
Nexeo SoluIiohs, LLC 1.800.531.7106, opIioh 3 www.hexeosoluIiohs.com
Pacific Coast Chemicals Company is
a wholesale distributor covering the
Western United States. We provide raw
materials from premier producers to
the coatings, inks, adhesives, building
materials, fertilizer, personal care, food,
beverage, rubber and household indus-
trial products industries.
Excellent Suppliers
We carry a full line of materials from
some of the best manufacturers in the
world such as Micro Powders, Advanced
Polymer, Neville, Scott Bader, Imerys,
MiniFibers, Hoover Colors and more.
Great Customer Service
Pacific Coast Chemicals is focused on
excellent customer service and time-
ly, reliable delivery of materials, both
mixed truckload and LTL quantities.
Ten warehouse facilities located in
the Western United States and our own
trucking fleet allow us to provide on-
time deliveries of materials to manu-
facturers.
More than a Distributor
Our dedicated and highly specialized
technical sales force provides formu-
lating guidance and problem solving
capabilities through their knowledge
of the industries served and products
represented.
The employees of Pacific Coast Chemi-
cals are committed to being green and
are active in a variety of trade asso-
ciations. As a founding member of
the National Association of Chemical
Distributors, we support and fully exe-
cute NACDs Responsible Distribution
Process, which requires members to
continuously improve performance in
health, safety, and security of employ-
ees, communities and the environment.
Contact Us
For sales inquiries or to learn more
about the products and industries served
by Pacific Coast Chemicals, please call
us toll free at 800-348-1579.
Pacific Coast Chemicals Company
Ethical Sustainable Chemicals for the World
OCTOBER 2011
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W W W . P C I M A G . C O M 70

visit our new website
www.pcchem.com
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
pcc
Paoito Coast Chemioals oarries a full
line of pigments, oolorants, dispersants,
binders, biooides, moditers, tbers,
waxes, water repellants, oolor enhano-
ers, surfaotants and more from some of
the best manufaoturers in the world.
Listribution, logistios, teohnioal sales
and personal oustomer servioe are our
business. whether you need to replen-
ish existing produot needs or work to
solve future needs, let us help you
with your requirements large or small.
Paclc Coast
Chemlcals Co.
Beadquarters.
2424 Fourth 5treet
Berkeley, CA 94110
(510) 549-3535
Branch 0Ice.
5100 blstrlct Boulevard
Los Angeles, CA 90058
(323) 111-1100
(800) 348-1519
vlslt our new webslte.
www.cchem.com
Serv|ng the e|even western
states w|th aoo|t|ona| warehouse
|ooat|ons |n Uregon, wash|ngton,
utah ano 4r|zona












Visit ads.pcimag.com
PAI NT & COATI NGS I NDUS TRY
71
www.recarroll.com
For over 50 years, R.E. Carroll Inc.
has been supplying the paint and
coatings industry with quality raw
materials and superior service. From
our roots supplying calcium carbon-
ate, to todays diversified line of prod-
ucts including cellulose ethers, chlo-
rinated paraffins, coalescing agents,
micronized iron oxides, titanium
dioxides, zinc dust and zinc oxides,
you can count on R.E. Carroll Inc. for
key raw materials, competitive pric-
ing, and excellent customer service. We are also well known
for our range of aromatic, naphthenic and paraffinic process
oils from Holly and Calumet, as well as microcrystalline and
paraffin waxes.
Our expanding raw material product line features GPR
calcium carbonates from Kinsley Materials, chlorinated par-
affins from KLJ, coalescing agents
and non-phthalate plasticizers from
American eChem, cellulose ethers,
micronized iron oxides and redispers-
able polymer powders from Yil-Long
and many other fine products. Take a
few minutes to review our continually
updated website, www.recarroll.com,
for information on the entire range of
our products.
From California to Quebec, R.E Car-
roll Inc. can supply you from our
conveniently located warehouses in Akron, OH; Dalton, GA;
Dallas, TX; Delavan, WI; Fullerton, CA and Trenton, NJ. We
also ship raw materials to Mexico and across the oceans.
Contact us today for a quote on your paint and coating raw
materials. Whether it is a bag, a skid or more, R.E. Carroll Inc.
has you covered!
R.E. Carroll Inc.
Quality Products, Superior Service
DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Fi||er:-Exlencer:-Ci|:-LuLriccnl:
t: 1-800-257-9365
e: paintinfo@recarroll.com
w: www.recarroll.com/paint
/krcn - Dc||c: - Dc|lcn - De|cvcn -Fu||erlcn - Irenlcn
Quality Raw Materials, Competitive Prices,
Outstanding Service
Featuring:
eChem Coalescing Agents, Non-Phthalate Plasticizers
Kinsley Materials GPR Calcium Carbonates
KLJ Chlorinated Paraffins
Yil-Long Cellulose Ethers, Iron Oxides,
Redispersable Polymer Powders
Visit ads.pcimag.com
An industry leader with global presence, Univar has been
nurturing relationships with the worlds premier manufac-
turers for almost a century. The largest distributor in North
America, our facilities are located coast-to-coast, providing
customers a local connection to a powerful, global supply
chain and distribution network.
Univars customers receive their orders on-time and in-full.
We handle both routine and emergent orders quickly, effi-
ciently and accurately, and our network of local and global
sourcing partners provides secure sourcing of supply, with
next-day delivery for 98%+ of orders placed.
We offer a comprehensive portfolio of core and specialty prod-
ucts to meet every application need coatings, adhesives,
sealants and elastomers with the technical knowledge to
combine and leverage their strengths. Our dedicated team of
paint and coatings technical experts knows the right ques-
tions to ask, helping our customers to eliminate the guess-
work and select the right product for the right application, the
first time, as well as:
The knowledge to help implement faster and more efficient
commercialization, with product development assistance
from concept and formulation, to production and place-
ment.
Expertise with sustainable manufacturing practices and
low-VOC formulation, including Green and sustainable
product options to meet end-market demands.
Experience and expertise navigating global production
and end-market regulatory requirements.
As a world leader in chemical distribution, Univar is committed
to being a responsible corporate citizen with a global focus on
the environment, health, safety and sustainability. In todays
rapidly changing regulatory landscape, our team of Business
Development Specialists offers unique insights on new market
opportunities and advanced product development.
Univars unparalleled access to production and trend informa-
tion gives our customers a window to emerging market condi-
tions, allowing them to implement successful business strate-
gies. Experienced, worldwide product and sourcing personnel
spot trends ahead of the competition, allowing us to provide
consistent availability and pricing, and the market intelligence
we offer our customers keeps them abreast of shifting condi-
tions: industry analysis, economic forecasts and consumer
insight are provided, with regular and frequent updates.
Our menu of added services includes a variety of delivery
options such as Mini-Bulk, which can help improve EH&S per-
formance, and Univars ChemCare division provides hazard-
ous and non-hazardous waste services to our U.S. customers.
Univar is dedicated to delivering leading-edge application
and formulation strategies to help you meet and exceed your
business goals your success is our success.
Founded in 1924 and headquartered in Redmond, WA, USA,
Univar has approximately 7,000 employees worldwide. In
2010, Univar generated net sales of $7.9 billion.
Univar World Headquarters
17425 NE Union Hill Road
Redmond, WA 98052
USA
+1 877-203-0045
CASE@univarcorp.com
www.univar.com
See our ad on page 73.
Univar: Success delivered.
Creating successful customers since 1924.
OCTOBER 2011
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W W W . P C I M A G . C O M 72

DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
www.univar.com
ADHESIVES & SEALANTS:
Conserve energy in production
and product use.
COATINGS:
Go green with innovative
binder and additive technologies.
ELASTOMERS:
Formulate with alternative
raw materials, and do it
competitively.
1.877.203.0045
|
CASE@univarcorp.com
www.univarcorp.com
INNOVATION = VALUE
YOUR CUSTOMERS DEMAND ENVIRONMENTALLY-FRIENDLY
PRODUCTS. LET UNIVAR SHOW YOU HOW YOU CAN GO GREEN.
Univar supplies the CASE Specialties industry with much more than a comprehensive line
of sustainable ingredients we can provide you with an innovative approach to your
green formulation challenges, offering you technical expertise from concept to production.
Consider Univar your partner in sustainable product development. We connect you to the
latest materials and technologies, and help you bring environmentally-friendly products
to market. Innovation, sustainability, expertise it all adds up to value.
I NNOVATI ON > TECHNI CAL EXPERTI SE > MARKETI NG > SALES > LOGI STI CS > DI STRI BUTI ON
TCR
Industries
Specialty Chemicals Distributor
TCR Industries markets specialty chemicals to manufactur-
ers of coatings, adhesives, inks, sealants, caulks, plastics,
building products and allied industries. Our Fine Chemicals
Division markets specialty chemicals to manufacturers of
food products, cosmetics and personal care products. We
represent manufacturers of products such as resins, curing
agents, biocides, surfactants, defoamers, pigments, fillers,
waxes, rheological additives and colorants. Our sales geo-
graphical territory includes 11 western states and Baja Cali-
fornia, serving out of seven warehouses.
TCR Industries offers both principals and customers the
assurance of dealing with a company whose continuity is of
most importance. We are an Employee Stock Ownership Plan
(ESOP) company. The importance of this is there is no uncer-
tainty of loyalty of TCR Industries to its principals, customers
and employees.
TCR has been providing quality products and excellent cus-
tomer service for over 35 years. The company is practicing
"Responsible Distribution" as a proud member of the National
Association of Chemical Distributors.
www.tcrindustries.com
OCTOBER 2011
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W W W . P C I M A G . C O M 74

DISTRIBUTORS
2011 PCI
CORPORATE
PROFILE
A D V E R T O R I A L
Principals and Products:
3V, Inc.
UV additives, polymerization inhibitors,
optical brighteners, specialty additives
Cinic America
DPP Reds, orange, and yellows
Columbian Chemicals
Carbon blacks
Columbia River
Carbonates
Calcium carbonates
C R Minerals
Pumice extenders
Dianal America
Solid grade acrylic resins
Dover Chemical
Chlorinated & sulfonated paraf ns,
organic phosphites
EMD
Special efect pigments
Fawcett Company
Lab & drum stirrers & mixers
Frank B. Ross
Natural and synthetic waxes
Fuji Silysia
Synthetic silicas
Imerys
Mica
Instrumental Polymers
Technology
Polycarbonate polyols & dendrimers
Kronos
Titanium dioxides
LCP Technology
Optically variable efect pigments
Momentive
Epoxies, curing agents & diluents
Nuroz, LLC
Hydrocarbon resins, gum rosins,
rosin esters
Perstorp
Hexamethylene diisocyanate resins
Reichhold Chemicals
Coatings polymers
Rockwood Pigments
Iron oxides, specialty pigments
and dispersions
Specialty Polymers
Acrylics, vinyls, styrenated latexes
Taminco
Amine additives
TOR Minerals
International Inc.
Hitox TiO
2
, barium sulfates, ATH
Toyo Ink America
Organic pigments
Troy Corporation
Fungicides, preservatives, driers &
performance additives
Vitro Minerals
Functional Fillers
WPC Technologies, Inc.
Corrosion & Stain Inhibitors
World Minerals
Diatomaceous earth
26 Centerpointe Drive
La Palma, California 90623
Toll Free: (877)827-1444
www.tcrindustries.com
Providing quality products
and excellent customer
service for over 35 years.
WCS Booth #223
26 Centerpointe Drive
La Palma, California 90623
Toll Free: (877)827-1444
www.tcrindustries.com
F800001$, l80.
1eI: (207)942-848 Io (207) 942-92
LmoiI: |ecb-soIes@o|roduc|s.com
www.potprodocts.com
Serving Industry Since 1974
DEUTERON *Organic matting, texturing and conductivity (quats) agents*
italbeit *Tinting/pigment systems for wood coatings*
Tramaco *Primers and adhesion promoters*
Resinas * Greenand phthalate free plasticizers*
also * Silane coupling agent*
PAI NT & COATI NGS I NDUS TRY
75
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P R O D U C T S
The Kish Company is a leading supplier of industrial minerals,
extenders, additives and lightweight spheres to the plastics,
paint, rubber, ink, adhesive and sealant industries.
The Kish Company is able to offer extensive technical experience
to successfully integrate our products into your systems.
With our international network of resources, we offer the highest
quality minerals in the world and our 14 distribution points
throughout the world will meet your same day inventory needs.
Family Of Companies
Repco, Inc Tokyo Japan
Sphere One, Inc Chattanooga Tennessee, www. sphereone.net
Contact us at (800) 886-5238
or info@kishcompany.com
www.kishcompany.com
HI&I Personal Care Fiberglass Reinforced Plastics
Lubricants Adhesives Coatings
Cleveland Office:
1570 Lowell St., Elyria, OH 44035
440/322-1350
Fax 322-1430
SCHIBLEY
Chemical Co., Inc.
ORDERS Toll Free: 1-800-637-7478 www.schibley.com
Just in time delivery available.
Our Product Lines Have You Covered
(800)203-5783
sales@npgroupinc.com
www.npgroupinc.com
A full-service supplier of specialty raw materials in the
Southwest United States serving industrial & marine
coatings, adhesives, sealants, lubes and oilfield, ink/graphic
arts, construction, rubber, plastics, polymers, textile, food,
and other allied industries.
Blender/Dryers
CHARLES ROSS & SON CO.: Ideal for
high-temperature processing of slurries,
pastes, granular materials, pellets and
powders under vacuum, atmospheric or
positive pressure, Ross cylindrical blender/
dryers are custom built to meet the spe-
cific needs of each individual user. They are
offered in many sizes from 1/2 through 515
cubic-foot capacities, in either industrial or
sanitary construction. Call 800/243.7677.
Pigment Preparation
ARICHEMIE: Aricolor-N is based on cas-
tor oil or rapeseed oil, or with a carrier
specified by the customer for a particular
application. It produces excellent process-
ing results for solvent-containing lacquers,
sports floors as well as thermoplastics.
Visit www.arichemie.com.
Preservative
TROY CORP.: Now available to Canadian
customers, Mergal 753 is a zero-VOC, form-
aldehyde-free dispersion with broad-spec-
trum efficacy against bacteria, fungi and
yeast. The highest concentrated product
of its kind with free-flowing characteristics
and a uniform, homogenous nature, it has
a low toxicity profile and contains no APEs.
Visit www.troycorp.com.
Additive
BYK ADDITIVES & INSTRUMENTS:
DISPERBYK-2012 provides good stabili-
zation of a wide range of pigments. It
is an extremely compatible wetting and
dispersing additive for resin-containing
grinds and is suitable for slurry grinds that
contain co-solvents, amines or surfactants.
Visit www.byk.com.
SEM/EPMA Navigation System
JEOL: A new point-and-shoot navigation
system that makes finding precise loca-
tions on a sample both fast and easy for
SEM and EPMA users, the Stage Navigation
System combines software with a camera.
The user records an image of the sample,
sends the image to the SEM, places the
sample on the sample stage and then
clicks on the recorded image to specify the
area of interest. The software automati-
cally positions the stage with pixel preci-
sion to the exact area of the sample to be
examined. Visit www.jeolusa.com.
Pumps
BLACKMER: The Blackmer GX Series
sliding vane pumps have been designed
with the versatility to handle a wide
variety of non-corrosive solvents and
industrial liquids used in the chemical-
processing industry. Ideal for a number
of chemical-processing operations, they
are available in four different models with
flow rates ranging from 40 and 528 gpm.
Visit www.blackmer.com.
OCTOBER 2011
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W W W . P C I M A G . C O M 76

P R O D U C T S
Agitators
CHEMINEER: Model 20 HT/GT top-enter-
ing agitators feature a swing-out seal
change design for easy seal maintenance.
For replacement of the mechanical seal,
simply rotate the gearbox 90 around the
pivot pin. The top of the seal pedestal opens
for a clear, line-of-site view and ample room
for easy removal of the coupling half and
seal assembly. Visit www.chemineer.com.
Rheometers
ANTON PAAR: The new MCR series
of rheometers features an air-bearing-
supported, synchronous EC motor; the
TruRate sample-adaptive motor control-
ler; the patented normal force sensor
integrated in the air bearing; the Piezo
Axial Actuator; TruStrain real-time posi-
tion control; and improved electronics.
E-mail: hermine.knapp@anton-paar.com.
Static Grounding System
NEWSON GALE INC.: Earth-Rite TELLUS
II offers constantly verified static ground
monitoring for drums, IBCs and other
mobile or portable equipment. Suitable for
use in the handling, transporting or mix-
ing of a variety of combustible products, it
can be used in any industrial flammable or
combustible atmosphere. When in use, it
provides the operator with a flashing LED
to confirm a positive connection to ground.
E-mail groundit@newson-gale.com.
Plasticizers
OXEA: The Oxsoft range of prod-
ucts can be used to replace traditional
phthalate plasticizers for a broad variety
of end uses including automotive, con-
struction, food and medical applica-
tions. They provide best-in-class perfor-
mance compared to traditional phthal-
ates and have a similar price range.
Visit www.oxea-chemicals.com.
Modifier
CRODA: Priamine 1075 is a high-purity
dimer diamine that can be used as a bio-
based modifier of polyamide plastics or
co-polyamide elastomers to make them
flexible, even at low temperatures. It exhib-
its extreme hydrophobicity, allowing for
faster drying and the reduction of moisture
absorption. Providing improved adhesion
to various substrates, it reduces the melt
viscosity at equal molecular weight. Visit
www.crodacoatingsandpolymers.com.
Diaphragms
WILDEN: The Full Stroke PTFE (Teflon)
diaphragms deliver improved pump per-
formance in coatings applications due
to increased product displacement per
stroke, translating into greater flow rates
and higher efficiencies. They are available
on Wildens bolted-configuration 25 mm,
38 mm and 76 mm stainless steel and
aluminum Advanced Series Metal AODD
pumps. Visit www.wildenpump.com.

www.pumpsg.com
Whether processing, dosing, blending,
or transfer, Wilden air-operated double-
diaphragm pumps have been providing
solutions for the paint and coatings
industry since 1955.
22069 VAN BUREN STREET, GRAND TERRACE, CA 92313-5607
909-422-1730 FAX 909-783-3440 wi l d e n p u mp . c o m
Specihcally Suited for Water-ased and
0il-ased Faints & Coatings
Superior Flow Fates to 1,171 lpu (310 gpu)
Ease of Maintenance
Longest Mean Tiue etween Fepair
(MTF)
Fro-Flo X

with Efhciency Manageuent


Systeu (EMS)
Widest readth of Materials Available in
the Industry
Clauped and olted Models Available
Visit ads.pcimag.com
Pan Technology...
the best kept secret of Coatings
and Ink Manufacturers!
ISO 9001:2008 CERTIFIED
Our PanTINT

2 Series is eco-friendly, Zero VOCs, Zero


APEs, and Pthalate free. These 100% solid dispersions
deliver exceptional color strength and transparency to
your formulas. Compatible in a wide range of systems,
the impact to your base formulation is minimal, if at all.
Loaded at pigment concentrations as high as 75% the
PanTINT

2 Series are easy to handle and easy to
disperse with minimal agitation. Lightening Fast!
Visit us at www.pantechnology.comtoday for
more information and ask for a sample. The secret is out!
PAI NT & COATI NGS I NDUS TRY
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Contact Andrea Kropp at kroppa@pcimag.com to order.
Coatings Additives CD
The PCI Coatings Additives Handbook CD contains the most current
information regarding the multitude of additives used in the coatings
industry. Correct additive selection is important to formulation
success. The Additives Handbook ofers a full description of various
coating additives along with some generic examples.
Also includes a list of additives suppliers!
Order it today for just $29.95 US plus shipping!
Or we can email you a .pdf without the shipping charge.
Contact us today:
US Toll Free: 800-652-6013
Tel: 973-357-3193
Email: custinfo@cytec.com
www.cytec.com
2011 Cytec Industries Inc.
All Rights Reserved.
Cytec Coating Resins delivers
innovative products beyond
our customers imagination.
We are the pioneers in the
development and production
of high performance coating
solutions. Our line of coating
resins and additives allow
our customers to create
sustainable change for the
industries they serve.
Pioneering
Sustainable Change
Eco-Friendly Additives
For Sustainable Paints & Coatings
Rhodia is committed to
helping formulators design
more eco-friendly coatings
that answer sustainability
challenges without
compromising performance.

North America
Phone: 1-800-973-7873
www.rhodia.com
Visit us at WCS
http://www.alberdingkusa.com/
AlberdingkLignocure2010VP.pdf
THINGK Lignocure 2010 VP
THINGK Alberdingk
Solvent-free polyurethane dispersions
Renewable polyurethane dispersions
Solvent-free waterborne UV dispersions
Very low-VOC self-crosslinking multiphase emulsions
Welcome to Our World
AllUthane 30522 is a solvent-free,
water-based aliphatic polyurethane
dispersion. It has excellent adhesion to
a variety of substrates making it suitable
for formulating low-VOC coatings for
metal, wood and plastic substrates. The
polymer exhibits exceptional toughness
and has superb abrasion and chemical
resistance making it ideal for challenging
interior or exterior applications.
For product and application
information call: Kurt Bimmler
at 978-988-0880, ext-311
or email kbimmler@allcoattech.com
100 Eames St.
Wilmington, MA 01887
ph: 978-988-0880
fax: 978-658-3366
www.allcoattech.com
info@allcoattech.com
Grow your market share
through innovative
products with the help
of Greenability.
www.BYK.com
Pour in the
protability.
C L A S S I F I E D S
OCTOBER 2011
|
W W W . P C I M A G . C O M 78

EQUIPMENT EQUIPMENT EQUIPMENT

0orporate 0|rector - 0oat|og aod F|o|sh|og Processes
Pa|ot|og App||cat|oolF|o|sh|og Naoager
S0per|or |od0str|es |oteroat|ooa| is a publicly-traded manufacturer with operations and business ventures in the United States, Mexico, and India. Superior is a producer
of cast and ow form OEM aluminum wheels for the automotive sector. The company is strategically positioned to dynamically grow market share by investing in the right
people and right technology. We are actively recruiting the following to join our professional team.
Corporate Director - Coating and Finishing Processes:
This is a highly visible position requiring travel between operations to gather and analyze data, train plant personnel, document and implementation of best practices and
monitoring continuous improvement. The ideal candidate has aluminum pretreatment, powder application, electrostatic powder and liquid application experience on a
cosmetic metal component. Experience with high volume continuous conveyor painting and convection and IR curing of thermo set materials. Robot painting experience and
excellent people skills necessary. Ability to read and speak English / Spanish is highly desirable.
BACKGROUND REQUIRED:
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focusing on employee safety, quality, continuous improvement, cost avoidance, and the development of a disciplined follow the process organization
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|u| oe a uo(e:| e/pe|| || re:|a||:a| a|d |e:|||:a| |ue |ea|d|| e|e:||c|a||: a|d ||(u|d |||||| app||:a||c| e(u|pre|| a|d |e:||c|c].
Add|||c|a| e/pe||e|:e || oude|||, p|cdu:||c| re|||:, SPC, |a||u|e A|a|]|, PPAP, ||EA, p|c:edu|e. |u| oe a ||:|cc|| c||:e p|cdu:| pcWe| ue| E/:e| / wc|d / PcWe|Pc|||.
EDUCATION REQUIRED:
BS degree in a manufacturing or engineering discipline or equivalent experience. Prefer at a minimum a BS / MS Degree in Chemical Engineering.
C0|PE\SAT|0\ PAC|AE. A| a|||a:||.e :crpe|a||c| a|d oe|e|| pa:|ae oaed c| ||e ||d|.|dua|' ||a:| |e:c|d a|d |e.e| c| a::crp|||re|| W||| oe p|c.|ded |c ||e
successful candidate, salary is DOE.
Painting Application/Finishing Manager:
E/pe||e|:ed |||||| p|c|e|c|a| W||| a r|||rur 10 ]ea| e/pe||e|:e || pcWde| / ||(u|d pa||| app||:a||c| |c| ||| :cre||: (ua|||] p|cdu:|. T|e |dea| :a|d|da|e |a
Nordson powder application, electrostatic powder and liquid application experience with rotary bell application. Experience with high volume continuous conveyor painting
and convection and IR curing of thermo set materials. Robot painting experience and excellent people skills necessary. Ability to read and speak English / Spanish is a plus.
We are strategically positioned to dynamically grow market share by investing in the right people to potentially ll a number of dynamically rewarding positions in addition to the above. If you are a
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Resumes for all positions may be submitted via email to 8es0me@s0p|od.com or mailed to:
|a||] ccda||, Cc|pc|a|e O||e:|c| - Hura| Recu|:e Supe||c| ||du|||e 1901 Bc||:| O||.e, |a]e||e.|||e, AR /2/01
P|c|e. 4/9-448-/8/0, |A/. 4/9-448-8/49
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POSITIONS AVAILABLE POSITIONS AVAILABLE POSITIONS AVAILABLE
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W W W . P C I M A G . C O M 80

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3V Mabo s.r.l.
3V Tech Group
A-T Controls, Inc.
A&B Process Systems
Aaliant/Niagara Meters
ACE Glass, Inc.
ACN Industry Inc.
Adhesive Services Company
Advance Products
& Systems, Inc.
Advanced Sonic
Processing Systems
AGC Chemicals
Americas, Inc.
AIChE/Wiley Press
Air Products and
Chemicals, Inc.
A|rloW 3c|erces Corp.
Alar Engineering Corp.
A|slor PoWer lrc.,
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Operations
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American Institute of Chemical
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American-Marsh Pumps
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AMISTCO Separation
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Anchor Sales
Andritz Separation Inc.
Anguil Environmental
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Anton PAAR USA
Applied Coating
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ARDE Barinco, Inc.
ARI Valve Corporation
Arizona Instrument LLC
Arkema Inc.
Armstrong International, Inc.
Artisan Industries Inc.
ASTM International
Atlantic Scale Co., Inc.
B.A.G. Corp.
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B2B Portales/Carvajal
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Bedford Reinforced Plastics
Beijer Electronics, Inc.
Berndorf Band GmbH
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Technology USA
BHS - Filtration Inc.
BOERGER, LLC
BOLZ-Summix
Brinkmann
Bronkhorst USA Inc.
Brooks Instrument
BS&B Safety
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Bulk Connection, Inc.
Busch, Inc.
Buss ChemTech AG
Canadian Process
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CANTY, Inc.
Carolina Filters, Inc.
Case Laboratories, Inc.
Cashco, Inc.
CAT PUMPS-High Pressure
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Chemstations Inc.
Chemtrol / NIBCO INC.
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China Petroleum & Petro-
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Industry Association
CMEC International
Exhibition Co., Ltd.
Contibelt Systems, Inc.
Continental Disc Corp.
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Corning Glass
0e|la Coo||r ToWers, lrc.
Diamond America Corp.
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Doncasters Settas S.A.
Doyle & Roth Manufacturing
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Dry Link, Inc.
DuPont
Durr Systems, Inc.
0yraloW Er|reer|r, lrc.
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DynaSep
Eagle Pneumatic, Inc.
Eagle Stainless Container Co.
EagleBurgmann
Mechanical Seals
Eastern Tank Fabricators
ecom instruments inc
EdWards
EGC Plastics
Erery w|rs|oW 3ca|e Co.
Enardo
Enerquip LLC
Evonik Degussa Corporation
Exergy, LLC
FerWa| Prolecl|or 3yslers
Fike Corporation
Flexim Americas Corp.
Flexitallic L.P.
Flo-Tite, Inc.
Flotronic Pumps Ltd.
F|ollWe 3eparal|or
Technology, Inc.
Flow Control Magazine
Fluid Metering, Inc.
Fluonics Co., Ltd.
Flux Pumps Corporation
Food Processing
GEA Barr-Rosin
GEA Filtration
GEA Process Engineering Inc.
G. Bopp USA Inc.
General Pump
GIG Karasek GmbH
GlasCol
Gooch Thermal
Systems, Inc.
Grainger
0rard v|eW Ved|a 0roup
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Hangzhou Alkali
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Heatec, Inc.
Heidolph
Heinkel Filtering Systems, Inc.
Hielscher USA, Inc.
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Hose Master LLC
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Hydrocarbon Processing/Gulf
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Robatel, Inc.
Rosedale Products, Inc.
Rotork Controls, Inc.
RVT Process Equipment, Inc.
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Schott Glass
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Shanley Pump &
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Smart-Hose Technologies
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Spraying Systems Co.
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Stoody Company
Supercritical Fluid
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Tantaline Inc.
Tantec USA LLC
Team Industries, Inc.
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Tiger-Vac, Inc. (USA)
Titan Metal Fabricators
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Trumbull Industries, Inc.
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Union Process Inc.
United Titanium, Inc.
Valve Concepts, Inc.
Valve Magazine
Valve Manufacturers
Association of America
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Vaughan Company, Inc.
Veolia Water Solutions &
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Vindum Engineering, Inc.
Vogelsang USA
VTA GmbH
Welmon S. De R.L De C.V.
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Machine Company
Wilden Pump &
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World Industrial Reporter
Wyssmont Company, Inc.
Yo|oaWa Corp. ol Arer|ca
Zeus, Inc.
Zhejiang Anix Valve Co., Ltd.
Zhejiang Wurong
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ZIRCAR Ceramics, Inc.
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W W W . P C I M A G . C O M 82

AD INDEX
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Hoover Color Corporation . . . . . 39
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Kish Company Inc. . . . . . . . . . . . 75
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Mason Color Works, Inc. . . . . . . 57
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McCullough & Associates . . . . . 65
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Michelman . . . . . . . . . . . . . . . . . . 30
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Nexeo Solutions, LLC . . . . . . 68-69
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NP Group, LLC . . . . . . . . . . . . . . . 75
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Pacific Coast Chemicals Co.. . . . 70
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Pan Technology, Inc. . . . . . . 17, 77
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Perstorp . . . . . . . . . . . . . . . . . . . . . 27
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Q-Lab . . . . . . . . . . . . . . . . . . . . . . . 55
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R.E. Carroll, Inc.. . . . . . . . . . . . . . 71
www.recarroll.com/paint
Reitech Corporation . . . . . . . . . . 18
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Rhodia . . . . . . . . . . . . . . . . . . . . . . 77
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Ross, Charles and Son . . . . . . . . 33
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Sartomer . . . . . . . . . . . . . . . . . . . . 10
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Schibley Chemical Co., Inc. . . . . 75
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Siltech Corporation . . . . . . . . . . . 38
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TCR Industries . . . . . . . . . . . . . . . 74
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Troy Corporation. . . . . . . . . . . . . 47
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Wacker Chemical Corporation 50
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Wilden Pump Solutions . . . . . . . 76
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and take advantage of our unlimited technical service,
call
1-800-524-0055
DEE FO

PI-30
DEE FO

PI-35
DEE FO

PI-40
DEE FO

PI-45
DEE FO

PI-75

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