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1. Presented by Abhishek Prasad / Nasir Patel / Tejas KeswaniGrinding it out 2. Whats on the menu today Starters Introduction 1 History .........2 Main Course Product Mix..3 Pricing .4 Promotion 5 Place ...6 Desert Conclusion ..7 3. Introductiono McDonalds is 6th best brand in the world - Fortune & Interbrando In 2009, Mcs total revenue showed $ 22.7 billion.oMc serves 47
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million customers everyday.o 80 % business run by franchise and 20% are company owned.McDonalds Franchises versus Company-Owned Restaurants 4. History Year Events 1955 Ray Kroc opens his first restaurant. McDonalds Corporation is created 1957 Quality, Service, Cleanliness and Value (QSC & V) becomes company motto 1963 Ronald McDonald makes debut 1965 The company goes public 1968 Big Mac is introduced 1974 Happy Meal is launched 1996 McDonalds opens in India, the 95th country
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5. McDonalds in Indiao Joint venture of McDonalds Corporationwith Amit Jatia and Vikram Bakshio The average McDonaldsrestaurant employees more than 100 people.oThe menu is completely customizedto meet the needs of an Indian customer. 6. Product MixFun FactIn India the "Big Mac" is changed into the "Maharaja Mac". 7. Product Mix 8. Product Mix 9. Pricing o Started off at prime cities like Delhi and Mumbai. o Main TG was the family with high income. o Realized potential in the middle class in India.Fun FactBy one estimate, a mere 6% of the Big Macs price comes from the cost of its ingredients -- the rest ofthe price coming from labor costs, rent, utilities, packaging, and the like. 10. Pricing o Happy price menu Rs 20. AAP KE o Economeal Rs 49 (save Rs 11). ZAMANE MEIN o McChicken & McVeggie Meal Rs 75,Rs 65 BAAP

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Rs 11). ZAMANE MEIN o McChicken & McVeggie Meal Rs 75,Rs 65 BAAP KE (Save Rs 15). ZAMANE KE o Happy Meal for Kids Rs 69,99,109 (toy DAAM !!! free). o Big saving Meals Combos Rs 109 Rs 119(Save Rs 36). o A-la carte menu Rs 45- Rs 65 (Veg) Rs 55- Rs 65 (Non Veg) o Desserts Rs 12 Rs 25. o Beverages Rs 25- 50Fun FactBy one estimate, a mere 6% of the Big Macs price comes from the cost of its ingredients -- the rest ofthe price coming from labor costs, rent, utilities, packaging, and the like.

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11. Pricing Customer Customer Upgrade/ Graduation Experience Customer AcquisitionFun FactMcDonalds restaurants in India are our only restaurants in the world where you cannot buy beef. 12. Promotion 13. Some famous campaigns o Im lovin it o Aap ke zamane mein baap ke zamane ke daam !!! o Har chhoti khushi ka celebrationFun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us

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14. Some famous campaigns There are three main objectives of advertising for McDonalds are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonalds does its promotion through television, hoardings and bus shelters.Fun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us 15. Flood all possible channelsFun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us 16. You are never far from a Mc

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17. Locations in India 18. Operationso Operates locally and hence reduces supply chain costs. Hard Castle Rest. Pvt. Ltd McDonalds McDonalds India Corporation Pvt. Ltd. Connaught Plaza Rest. Pvt. Ltd. 19. Supply Chain Dynamix Dairy Amrit FoodsTrikaya Agriculture Vista Processed Foods 20. We asked a few peopleo Why do you go to McDonalds? Quick Service Taste Menu Quick Service Mc Veggieo What is you favorite meal at Mc? Mc Veggie Mc Aloo Tikki French Fries 21. Further..o What is that you dont like about Mc? Self Service Seats Crowd Self Service Expensiveo What do you think about the pricing? Expensive Affordable 22. Way aheado Increase menu itemso Add more Non-Veg cuisineo Start on the table services..o Pricing has to be taken care off 23. Thank you

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