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  • Tweeter Case - Group 13

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    Bhavik Lodha
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    This document contains a summary of analysis for the Tweeter case conducted by Group 13. It includes: 1) Calculating that 22% of respondents were aware of Tweeter's APP policy and 25% of customers were affected, meaning 5.52% of purchases were because of the APP scheme. 2) Calculating Tweeter's annual refund amounts over three years from $175,798 in 1993-94 to $319,729 in 1994-95. It also calculates these refunds as a percentage of annual sales, ranging from 0.32% to 0.45%. 3) The names of the five group members who conducted the analysis.

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    its regarding the tweeter case

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    Tweeter Case_group 13

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    This document contains a summary of analysis for the Tweeter case conducted by Group 13. It includes: 1) Calculating that 22% of respondents were aware of Tweeter's APP policy and 25% of customers were affected, meaning 5.52% of purchases were because of the APP scheme. 2) Calculating Tweeter's annual refund amounts over three years from $175,798 in 1993-94 to $319,729 in 1994-95. It also calculates these refunds as a percentage of annual sales, ranging from 0.32% to 0.45%. 3) The names of the five group members who conducted the analysis.

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    117 views2 pages

    Tweeter Case - Group 13

    Uploaded by

    Bhavik Lodha
    This document contains a summary of analysis for the Tweeter case conducted by Group 13. It includes: 1) Calculating that 22% of respondents were aware of Tweeter's APP policy and 25% of customers were affected, meaning 5.52% of purchases were because of the APP scheme. 2) Calculating Tweeter's annual refund amounts over three years from $175,798 in 1993-94 to $319,729 in 1994-95. It also calculates these refunds as a percentage of annual sales, ranging from 0.32% to 0.45%. 3) The names of the five group members who conducted the analysis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 2

    TWEETER CASE:

    GROUP 13
    Belekar Raju

    2013PGP094

    Krishna Datt Mishra 2013PGP191


    Lavanya Vijayan

    2013PGP199

    R Rahul

    2013PGP299

    Shalvi Saruparia

    2013PGP365

    Sunita Mishra

    2013PGP413

    QUANTITATIVE
    ANALYSIS:
    Q1: How much % purchase happening because of the APP scheme ?
    From Exhibit 14, Q3, Page 24:
    %age of respondents aware of APP Policy

    =284/1286*100

    22%

    From Exhibit 8, Page 16:


    %age of Tweeter's customers affected by APP policy

    =Entry Level+Price Bitter

    25%

    % purchase happening because of APP scheme

    =22%*25%

    Q2: Calculate the refund made year end both as $ and in %


    Checks refunded over the period of 3 years (Exhibit 12, Page 19)
    1993-94
    1994-95
    October
    $15,718
    $14,949
    Novemeber
    $25,595
    $39,003
    December
    $31,229
    $1,04,260
    January
    $10,295
    $36,389
    February
    $9,188
    $17,751
    March
    $12,410
    $20,154
    April
    $10,600
    $12,656
    May
    $13,714
    $12,636
    June
    $14,331
    $25,583
    July
    $11,350
    $3,236
    August
    $12,014
    $16,614
    September
    $9,354
    $16,498
    Annual Refunds
    $1,75,798
    $3,19,729
    Annual Sales (Exhibit 7, Page 16)
    $5,51,64,000 $7,03,05,000
    Annual Refunds/Annual Sales
    0.32%
    0.45%
    * Financial Year are from Oct 1 to Sept 30th

    5.52%

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