Professional Documents
Culture Documents
EMEA Online Gaming Market 2014
EMEA Online Gaming Market 2014
EMEA Online Gaming Market 2014
About yStats.com
twitter.com/ystats
linkedin.com/company/ystats
gplus.to/ystatscom
facebook.com/ystats
About yStats.com
Prices
Key Findings
Online gaming increasing on mobile devices and social networks in emerging markets of Europe, Africa and the Middle East.
In Europe, the UK led spending rates on digital game content, while Germany was the leading country by average monthly revenue per paying user. Online gaming is a vast market in the UK as nearly 20% of the population of the UK use the Internet to play video games. The online game market there has further growth potential because of the mobile trend. Tablets were the first choice of over a third of mobile device owners to play games in 2013 in the UK, while half of all tablet owners played games. In Germany, consoles and PC are still popular for gaming, but mobile and social platforms are gaining importance. Downloads generated the highest revenue on the online gaming market in Germany in 2013. Mobile game sales also grow. The most popular types of games played in Germany are strategy, casual and action games. In France, digital games are expected to grow and take a large share of the total video games market, while physical games sales decline. The revenues of the digital gaming market in France grew by over 10% in 2013, while the share of digital gaming on the total gaming market increased. Computer was the device most frequently used for gaming in France last year, followed by smartphone. In Belgium, the largest group of gamers played social or casual games, with the mobile gaming audience also being significant. A similar pattern was observed in Spain, and in Italy the PC and consoles are still used more for games than smartphones and tablets. The emerging markets Turkey and Poland were ahead of Western European countries in terms of the share of online gamers on Internet users in 2013. Eastern European countries also had a higher share of users who play networked games than in Western Europe, with Croatia in the lead. In Poland, computer games remained a major segment of the gaming market in 2013, but social, mobile games and online MMOs are catching up. In Turkey, over 20 million people play games online regularly, with social games being the largest contributors to this number. In Russia, the online gaming market is booming, with still more growth expected from the mobile and social platforms. The online gaming market grew by over 20% in Russia, with MMO being the largest segment, followed by social. The number of mobile gamers in Russia is forecasted to increase annually to reach over 60 million in 2016, with around the same number playing online games other than on mobile devices. In the Middle East, a quarter of Internet users in the UAE play or download video games or computer games online, almost double the share in 2010. Moreover, over 10% of mobile users in the UAE download games on mobile. In Jordan and Saudi Arabia, the most visited gaming websites have a monthly audience reach of over 10% of Internet users in those countries. Online gaming revenues in South Africa are forecasted to grow by a small-double digit percentage between 2013 and 2017. Mobile gaming outperforms pure online gaming by far in South Africa, with the revenues differing by several times. In other African countries, such as Ghana, Nigeria, Kenya and Senegal, online and mobile gaming is also gaining popularity, with a small double-digit share of Internet users engaging in this activity on their mobile devices and PCs. - 2 -
Phone: Fax:
info@ystats.com www.ystats.com
Google+
3.4. BeLGIum
Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
3.5. DeNmaRK
Share of Online Shoppers Purchasing Video Games Software Online, in %, by Age Group, Gender and Total, 2010-2013
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 3 -
3.7. NeTHeRLaNds
Breakdown of Video Gaming On Different Platforms, by Frequency, in % of Gamers, 2013 Share of Device Owners Who Purchased Games and Virtual Goods for Games, by Tablet and Smartphone, in %, July 2013
4.2. pOLaNd
Online Gaming Trends, 2014 Share of Online Gamers on Internet Users, in %, 2013
3.8. spaIN
Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
4.3. TuRKey
Online Gaming Trends, 2014 Share of Online Gamers on Internet Users, in %, 2013
3.9. sWedeN
Share of Individuals Purchasing Video or Computer Games Software Online, in %, by Age Group, Gender, Gender and Total, 12 Months to March 2013
5.2. JORdaN
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 4 -
6.4. GHaNa
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
6.5. NIGeRIa
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
6.2. eGypT
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012
6.6. KeNya
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
6.3. eTHIOpIa
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
6.7. seNeGaL
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 5 -
Gaming was a frequent online activity carried out on computers by XX% of urban Internet users in Kenya in 2012.
Kenya: Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming", in % of Urban Internet Users, 2012
Social Networking Music/Video Information Searching Reading News Instant Messaging Gaming Online Shopping Travel Bookings Online Banking
XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX
0%
20%
80%
100%
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 6 -
Methodology for our EMEA Online Gaming Market Reports: This report contains a Management Summary, summarizing the main information provided in each chapter. Chapter number two of this report covers the regional development in Europe, such in mobile gaming, and country comparisons in terms of online and social gaming. The remaining chapters are divided by sub-regions: Western Europe, Eastern Europe, Middle East and Africa. In the each sub-regional chapter, top countries in the respective sub-region are covered first. Depending on data availability, market trends, revenues and information about gamers were included for the top countries. The top countries were identified based on the online gaming revenues: UK, Germany and France in Western Europe, Russia in Eastern Europe, the UAE in the Middle East and South Africa in Africa. The remaining countries covered in each region are listed alphabetically, with scope and types of data provided varying based on data availability.
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 7 -
WHAT TYPE OF RESEARCHERS ARE FINDING THE INFORMATION FOR OUR MARKET REPORTS?
yStats.com employs multilingual researchers that research and filter all sources and translate the relevant information into English. This ensures that the content of the original sources is correctly interpreted.
After the information is researched, it is further analyzed by our international team of research analysts. These analysts have a long experience in the field of E-Commerce research, and they understand the specifications of the market.
WHERE CAN I SEE WHAT KIND OF INFORMATION IS INCLUDED IN THE MARKET REPORTS?
For every market report, a detailed Table of Contents is available, clearly stating what information is included. All Table of Contents can be found on our homepage and in the product brochures of the market reports.
Due to the fact that the information included in the market reports is derived from different sources, some information is not comparable across countries. Different sources mostly have different definitions.
If you would like to order, please fill out the report order form for the market report included in the relevant product brochure. Afterwards, please sign it and send it back to us by fax or by e-mail.
The market reports are delivered in PowerPoint and PDF format. If a different format is needed, please contact us before the purchase. It would also be possible to order printed versions of the reports for a slightly higher price.
In general, potential clients gain access to the report within a few hours after sending out the report order form.
In general, we provide customers with access to our website. After logging in, the customer can download the report as PowerPoint and PDF files.
Customers from Germany have to pay an additional tax rate of 19%. Customers from the European Union (EU) do not have to pay tax if they enter a valid VAT Identification Number into the report order form. Customers from non-EU countries do not have to pay tax. Moreover, tax has to be paid for all private purchases from the EU.
I HAVE A RESEARCH REQUEST THAT CANNOT BE ANSWERED THROUGH THE MARKET REPORTS. ARE THERE ANY FURTHER PRODUCTS?
If you require further information, we also offer Customized Research on all sectors and countries worldwide. After a detailed briefing, we conduct pre-research and provide potential customers wtih an offer.
Yes. Our product Full Access Global E-Commerce Reports gives customers access to all our E-Commerce market reports. Furthermore, access to all the market reports we publish during the subscription period is guaranteed.
If you are interested in purchasing several reports, please contact us. We will consider the possibility of bundle pricing.
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 8 -
Europe B2C E-Commerce Report 2013 MENA B2C E-Commerce Report 2014 Turkey B2C E-Commerce Report 2014 Africa B2C E-Commerce 2013 Latin America B2C E-Commerce Report 2013
* Single User License
Selected References
Internet, Retail, Consulting, Finance and Other Companies
Internet Companies: Retail Companies: Finance Companies: Google Amazon Avira Skype First Data Citrix Online Wirecard 1 & 1 Consulting Companies: Other Companies: Skrill / Moneybookers Deutsche Telekom bwin Interactive Entertainment
OTTO Group
Digital River
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 9 -
Site License1
Report Title
Publication Date
Price ()
aN INvOIcE wIll bE sENT TO YOuR cOMPaNY. PlEasE cOMPlETE YOuR cONTacT DETaIls. Title: Mr/Mrs/Ms Last Name Job Title Company Email Address Telephone Number Fax Number Address City Country Your Order is subject to our Terms & Conditions as attached hereto. All Forms must have a signature to confirm your order: Signature Where did you find us? EU Companies must supply VAT No Purchase Order No (if required) Order Date
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. 1) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. 2) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.
First Name
Google/Search Engine Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________
Phone: yStats.com +49 GmbH (0) 40 & Co. - 39 KG 90 68 50 Fax: Behringstr. +49 28a, (0) 22765 40 - 39 Hamburg 90 68 51
Telefon: Fax:
- 10 -
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 11 -