QUESTIONNAIRE Good day! We are the marketing students of University of Makati.

We are conducting a survey for our subject, Product Planning Development regarding Toothbrush and we would like to have you as our respondents. Take note that your response will keep strictly confidential and will be used for academic purposes only. Thank you! Sincerely yours, Researchers

a. Once a day b. Twice a day c. Every after meal d. Once you remembered 3. How often do you replace your toothbrush? a. Every month b. Every 2 months c. Every 3 months d. Every 4-6 months III. DEMOGRAPHIC PROFILE

I.

IDENTIFICATION

Name (optional): Address: Contact Number: II. SCREENING

ENCIRCLE THE LETTER OF YOUR ANSWER. 1. Do you use toothbrush? a. Yes (go to #3) b. No (go to *) *Why do you not use toothbrush? a. It hurts in my teeth. b. Health reason c. Others, pls. specify 2. How often do you brush your teeth?

4. Age a. Below 20 years-old b. 21-30 years-old c. 31-39 years-old d. 40-49 years-old e. 50-59 years-old f. Above 60 years-old 5. Gender a. Male b. Female 6. Civil status a. Single b. Married c. Widowed d. Separated 7. Level of income a. Below 10,000 b. 10,000-20,000 c. 21,000-30,000 d. 30,000 and above 8. Occupation a. Self employed b. Student c. Business ow

IV.

BRAND AWARENESS Colgate Oral-B Pepsodent Dental-B Springmaid

9) When you think of toothbrush, what brand first comes to your mind? 10) What brand of toothbrush is second to your mind? 11) What other brands of toothbrush are you aware of? 12) What brand of toothbrush did you use prior to last? 13) What brand of toothbrush are you currently using?

14. How did you become aware of the Top of the Mind brand of toothbrush? a. Television b. Blogs/Internet c. Family/relatives/neighbours/friends d. Seen on stores e. Print ads such as posters, magazine etc.

V. USAGE SEGMENT 15. Do you bring your toothbrush whenever you go? a. Yes b. If no, why? ______________ 16. Do you consider dentist advice in using toothbrush? a. Yes b. If no, why? ______________ 17. Does the price of the toothbrush means to you? a. Yes b. If no, why? ______________ 18. Do you use different brand of toothbrush? a. Yes b. If no, why?_____________ 19. Will you buy the product because of the recommendation by a friend/relative?

a. Yes b. If no, why? ____________

VI.

ATTITUDE SEGMENT 22. What qualities do you look for toothbrush? a. Popularity of the brand B. Easy to use c. Good quality d. Attractive design 23. What do you like most to your present toothbrush? a. Popularity of the brand b. Easy to use c. Good quality d. Attractive design

20. What do you think is the special function of toothbrush? a. Soft Bristles b. Easily to carry/handle c. Unique design d. Whitens teeth and clean the gums

21. Who influence you to buy the toothbrush? a. Myself b. Parents c. Dentist d. Others, pls. specify

VII.

IMAGE SEGMENT

Here is a rating scale which shows the degree of importance in choosing toothbrush. 5- Very important 4- Moderately important 3-Important 2-Less important 1-not important Now, we will read to you a list of product characteristics that describe a toothbrush. Kindly tell us the important this product characteristics is by choosing the number in the rating scale which best represent your answer. Rate the attribute according to the degree of importance to you in the choice of Toothbrush.

PRODUCT Attributes 24.Soft bristle brush 25.Attractive packaging 26.Ordinary brush 27.Unique design PROMOTION Attributes 28. Informative advertising 29. Reputable brand name 30. Credibility in the business 31. Endorsed by celebrity 32. Highly recommended 4 3 2 1 4 3 2 1

PLACE Attributes 33.Accessibility of outlets 34. Availability of the product 35. Availability in outlets PRICE Attributes 36. Right price 37. Worth it high price 38. Affordable price 4 3 2 1 4 3 2 1

DEVELOPMENTAL OF PRODUCT I. BRAND NAME 40. Is the word TOOTHMATE easy to remember? a. Yes b. If no, any suggestion__________________ 41. Does the word TOOTHMATE catch your attention? a. Yes

39. Does the name TOOTHMATE fits to the product? a. Yes b. If no, any suggestion__________________

b. If no, any suggestion__________________ 42. Is the word TOOTHMATE sounds good? a. Yes b. If no, any suggestion__________________ 43. Does the name achieve differentiation from competitors? a. Yes b. If no, any suggestion__________________ PHYSICAL ATTRIBUTES 44. Does the syringe tube type of Toothmate attract you? a. Yes b. If no, any suggestion__________________

45. Do you think syringe type tube does not attract microorganism? a. Yes b. If no, any suggestion__________________ 46. Does the packaging of the product attract you? a. Yes b. If no, any suggestion__________________ 47. Do you like the colours of the packaging? a. Yes b. If no, any suggestion__________________

LOGO AND COMPANY NAME 48. Does the logo contain specific meaning? a. Yes b. If no, any suggestion__________________ 49. Does the logo has a connection to the company name LUCRALIFE INC.? a. Yes b. b. If no, please specify__________________

50. Does the logo easily catch your attention? a. Yes b. If no, please specify__________________ 51. Does the logo create identity in the company? a. Yes b. If no, any suggestion__________________ 52. Do you think LUCRALIFE INC. can easily identify?

a. Yes b. If no, any suggestion__________________

IMAGE 53. Do you like the brand image of Toothmate? a. Yes b. If no, why? __________________ 54. Once you see the Toothmate, will you buy it? a. Yes b. If no, why? __________________ 55. Will you replace your present toothbrush to our new product, TOOTHMATE? a. Yes b. If no, why? __________________ 56. Will you recommend toothmate to others? a. Yes b. If no, why? __________________ 57. Does the benefit of toothmate satisfy your needs and wants? a. Yes b. If no, why? __________________

58. Is Php.79 is worth for a syringe type toothbrush? a. Yes b. If no, any suggestion______________ 59. Is the price affordable? a. Yes b. If no, any suggestion_______________ _ PROMOTION What medium of advertisement do you want us to use? 60. Celebrity ( ) Coco Martin ( ) Dingdong Dantes ( ) Anne Curtis ( ) Marian Rivera ( ) Others please specify_______ 61. TV Station ( ) ABS-CBN ( ) Sky cable Channel ( ) GMA7 ( ) Studio 23 ( ) TV5 ( ) GMANEWSTV ( ) Others please specify__________________ 62. Billboard (where) ( ) Near mall ( ) near schools ( ) Near super highway ( ) MRT/LRT Stations

PRICING

( ) Others please specify__________________ 63. Radio Station ( ) FM ( ) AM ( ) Others please specify___________________

64. Newspaper ( ) Philippine Daily Inquirer ( ) Manila Bulletin ( ) Philippine Star ( ) Others please specify__________________ Thank you so much!