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    SmartShoppersChinaWeChatLaunchProposal 2014 01 17

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    Li_Chen_London
    Proposal I created to launch WeChat presence for client. From strategy, content, daily management, data measuring, reporting, to KPI and cost.

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    SmartShoppersChinaWeChatLaunchProposal 2014 01 17

    Uploaded by

    Li_Chen_London
    36 views14 pages
    Proposal I created to launch WeChat presence for client. From strategy, content, daily management, data measuring, reporting, to KPI and cost.

    Original Title

    SmartShoppersChinaWeChatLaunchProposal_2014_01_17

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    © Attribution Non-Commercial (BY-NC)

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    Proposal I created to launch WeChat presence for client. From strategy, content, daily management, data measuring, reporting, to KPI and cost.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    36 views14 pages

    SmartShoppersChinaWeChatLaunchProposal 2014 01 17

    Uploaded by

    Li_Chen_London
    Proposal I created to launch WeChat presence for client. From strategy, content, daily management, data measuring, reporting, to KPI and cost.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 14

    Summer Drink: 2 less

    Buy it now Membership discount

    PayPal

    Tactics

    1st month

    2nd month

    3rd month

    4th month

    Editorial placement Competition

    1k

    1k

    1k

    1k

    2k In-store QR code placement Organic growth 200

    2k

    2k

    2k

    200

    200

    200

    Kaixin

    500

    500

    500

    500

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