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    This document outlines a graphic design project for creating a logotype icon. In the first 4 weeks, the student researched adjectives like "calm" and "depressed" to represent themselves, and chose leaf and feather elements. They designed the icon using the golden ratio and chose colors from an Andy Warhol artwork. In weeks 5-6, the student studied typography, mixing typefaces and applying them to song lyrics in different configurations of size, weight, and style to convey visual meaning. The project provided an overview of the logo design process and typographic experiments.

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    Pro Book

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    This document outlines a graphic design project for creating a logotype icon. In the first 4 weeks, the student researched adjectives like "calm" and "depressed" to represent themselves, and chose leaf and feather elements. They designed the icon using the golden ratio and chose colors from an Andy Warhol artwork. In weeks 5-6, the student studied typography, mixing typefaces and applying them to song lyrics in different configurations of size, weight, and style to convey visual meaning. The project provided an overview of the logo design process and typographic experiments.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    16 views22 pages

    Graphic Design: Learning Process Book

    Uploaded by

    wing912930
    This document outlines a graphic design project for creating a logotype icon. In the first 4 weeks, the student researched adjectives like "calm" and "depressed" to represent themselves, and chose leaf and feather elements. They designed the icon using the golden ratio and chose colors from an Andy Warhol artwork. In weeks 5-6, the student studied typography, mixing typefaces and applying them to song lyrics in different configurations of size, weight, and style to convey visual meaning. The project provided an overview of the logo design process and typographic experiments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 22

    LEARNING PROCESS BOOK

    GRAPHIC DESIGN
    HKDI CREATIVE MEDIA HUI CHI WING

    For New Media

    Contents

    LOGOTYPE ICON research element shape color final

    WEEK 1-4

    TYPOGRAPHY STUDY 6 adjectives mixing typefaces

    WEEK 5-6

    Research

    In the first week, 3 adjectives about Appearance, Mood and Specialty were chosen to represent myself. 80 images of each adjective would be found on internet. I have chosen calm, depressed and effective.

    Element

    After researching, two elements are chosen for using to initiate the icon which are leaf and feather.

    Shape

    Shape

    To form a shape of leaf, golden section rule is used in the basic outside curves of the icon.

    Color

    Andy Warhol 15 Minutes Eternal exhibition was held at Hong Kong Museum of Art. I have attended and chosen a work of Andy Warhol to do a color study.

    Andy Warhol Grevys Zebra / 1983 / Silk Screen

    Color Palette

    93 177 228 H S L 201 58 89

    238 37 34 0 85 93

    243 230 65 55 72 95

    4 17 23 197 82 9

    R G B

    Color Wheel -Triad

    Final

    THE ICON

    Typography

    T Y P T Y P O G RA P O H Y GRA P HY
    T Y P O G R A P H Y
    T Y P O G R A P H Y

    6 Adjectives

    J JJ

    ZZZZZZZZZZZ

    ZZZZZZZZZZZ ZZZZZZZZZZ ZZZZZZZZZZZ ZZZZZZZZZZZ


    Joyful / J / Elephant Busy / Z / Parchment

    ZZZZZZZZZZZ

    ZZZZZZZZZZZ ZZZZZZZZZZZ ZZZZZZZZZZZ

    JJ

    J J

    J J

    Youthful / y / Forte Solitude / i / Times New Roman

    6 Adjectives

    J
    Elegant / J / Edwardian Script ITC

    6 Adjectives

    Dynamic / o / Forte

    Lyrics

    Who You Are

    Dont lose it all in the blur of the start. Seeing is deceiving, dreaming is believing. Its okay not to be okay. Sometimes its hard to follow your heart. Tears dont mean youre losing. Everybodys bruising. Just be true to who you are.

    Jessie J

    Same typeface & weight & size Same weight & typeface / Different size Different typefaces & weight & size + rules & bars Visual Meaning

    Same typeface & weight & size

    Lyrics

    Gill San MT

    Courier New

    Same typeface & weight & size

    Lyrics

    Helvetica

    Baskerville Old Face

    Same weight & typeface / Different size

    Lyrics

    Arial

    Bodoni

    Same weight & typeface / Different size

    Lyrics

    Eurostile

    Gill Sans MT

    Different typefaces & weight & size + rules & bars

    Lyrics

    Eurostile Bold / Baskerville Old Face

    Arial / Bodoni

    Baskerville Old Face / Gill Sans

    Different typefaces & weight & size + rules & bars

    Lyrics

    Baskerville / Eurostile / Helvetica Neue

    Different typefaces & weight & size + rules & bars

    Lyrics

    Humanist 777

    Arial

    Different typefaces & weight & size + rules & bars

    Lyrics

    Gill Sans MT

    Bauhaus 93

    End

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