C l e m e n t i n e A p p l i c a t i o n Te m p l a t e s

Web CAT move beyond counting clicks to predict visitor behavior: discover clickstream sequences, access and merge Web log data, make recommendations based on visit proles and more. The Web CAT includes modules for: I Cleaning and sessionizing Web logs I Enriching Web logs I Combining Web logs I Visit records and visit modeling I Visitor records and visitor modeling I Product associations I Sequence analysis I Augmenting Web logs Telco CAT improve your retention and cross-selling efforts by leveraging our knowledge of the best data mining practices for telecommunications. The Telco CAT includes pre-built modules for: I Churn I Cross-selling CRM CAT understand and predict customer migration between segments, so you understand how to move customers into more protable segments and reduce the risk of attrition. The CRM CAT includes pre-built modules for: I Customer value and acquisition I Response modeling I Customer segment migration and attrition Microarray CAT accelerate biological discoveries, nd genes for therapeutic targets, classify diseases based on genes and predict outcomes and nd or rene biological classes. The Microarray CAT contains modules that enable you to: I Diagnose diseases and predict treatment outcomes I Identify potential drug targets and adverse drug reactions I Elucidate drug response with respect to patients' genetic proles I Detect initial toxicity signs and predict new drug or compound toxicity I Identify gene variations to uncover disease risks and drug susceptibility I Discover new insights and patterns in gene expressions Crime CAT identify and predict areas of high crime; reduce instances of crime by isolating the predictive characteristics of offenders. The Crime CAT includes modules to help you identify: I Incident hot spots I Individual pattern of offending (MO) I Network pattern of offending (organized crime) I Individual MO and description combined Fraud CAT predict and detect instances of fraud in nancial transactions, claims, tax returns and more. The CAT includes examples and modules for identifying: I Known cases of fraud I Unknown cases of fraud

Get reliable results from Clementine faster with built-in best practices
Merging Web logs can be timeconsuming and tedious. The CATs include pre-built streams for common operations, so you have more time for analysis.

Data miners no longer have to choose between a general data mining workbench such as Clementine and analytical applications that use data mining to solve specic business problems. A workbench requires you to build solutions from scratch, while a focused application such as using neural networks to detect fraud limits exibility. Get the power and exibility of a data mining workbench plus tailored results with Clementine and the Clementine Application Templates (CATs).

that it works in situations like yours. From understanding your data to deploying your results, CRISP-DM guides you toward a measurable business outcome. Every CAT stream is assigned to a CRISP-DM phase. This alignment with CRISP-DM enables you to understand how data mining tasks map to a project. You also learn about best practices at the task level, as well as at the project level, because each CAT stream is fully annotated. With this complete understanding, you are more productive and can ultimately produce more successful data mining projects.

Get focused results with industryand application-specic templates

Clementine Application Templates (CATs) are application-specic libraries of best practices that provide immediate value right out of the box. CATs deliver real-world, pre-built streams created by data mining and industry experts. Complete sample datasets enable you to master applications that you then apply to your own data. And each CAT includes an online guide with an industry-specic introduction, easy-tofollow instructions and detailed stream references. With CATs, you complete your data mining projects sooner and with reliable results because the best practices for your industry are built into the technology.

Tackle any data mining project by training with realistic sample data
Data in the real world arent always in perfect shape for analysis. In fact, they rarely are. Thats why the CATs come with messy sample data, so you can learn how to work with the imperfect data such as incomplete transaction data that you are likely to face in a data mining project. By learning how to get good results from this sample data, you get the best possible training for extracting results from your everyday business data.

Proven methodology incorporates your business goals and expertise

The CATs deliver high-quality data mining results by following the CRoss-Industry Standard Process for Data Mining (CRISP-DM) (www.crisp-dm.org) the industry standard for data mining projects. CRISP-DM uses your business goals as the foundation for your data mining project. CRISP-DM is based on the real-world experiences of industry and data mining experts, so you can be condent

Get maximum value by reusing and customizing your CAT

CATs are built to provide long-term value to your organization. Once youve established a preferred stream, you can continuously map new data to that stream for new insights and other projects. Apply shortcuts and data mining tricks to your new data for faster results. The CATs not only teach you best practices, they enable you to use them again and again in data mining projects to reach your business goals.

C l e m e n t i n e A p p l i c a t i o n Te m p l a t e s

Whats in a CAT?
1. Realistic data 2. Best practice techniques

Each CAT comes with realistic sample data. These screenshots show customer data and segments based on spending patterns.

The CATs include convenient, pre-built streams of industry best practices for efcient data mining. For example, use the pre-built streams to merge Web logs, sessionize visits and more.

3. Help

4. Mapping tools
The CATs' mapping tools enable you to customize your CAT and save time by mapping your elds to the elds used in best practice streams.

The CATs include documentation help, structured according to the phases of CRISP-DM, as well as annotative help.

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About SPSS
SPSS helps people solve business problems using statistics and data mining. This predictive technology enables our customers in the commercial, higher education and public sectors to make better decisions and improve results. SPSS software and services are used successfully in a wide range of applications, including customer attraction and retention, cross-selling, survey research, fraud detection, enrollment management, Web site performance, forecasting and scientic research. SPSS market-leading products and product lines include SPSS, Clementine, AnswerTree, DecisionTime, SigmaPlot and LexiQuest. For more information, visit our Web site at www.spss.com.

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