WI SP Deployments &

Business Models
4i pnet Sol ut i ons












f o r y o u r I P n e t w o r k



WI SP SOLUTI ON


4IPNET, INC.
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I ntroduction

In recent years, public perception of wireless Internet access continues to grow. This brings both
opportunities and challenges to Wireless Internet Service Providers (WISPs). For WISPs, the demand
for high-speed Internet access deals with how to find faster, easier and more cost-efficient solutions
to reach the most possible customers, especially to reach high growth markets such as SMBs, SOHOs
and residences.

The typical solution for providing customers with high-speed Internet services is to partner with a
carrier or cable operator that deploys wired broadband access technologies like xDSL or cable
modems. However, the vast majority of WISPs have started to utilize wireless equipments which
operate in the license-exempt spectrum, especially the 2.4 GHz and 5 GHz bands, to deliver last-mile
broadband access. License-exempt means that anyone can deploy an equipment without a
license, as long as the equipment conforms to FCC or CE regulations. So it is obvious why wireless
Internet deployments in the license-exempt bands have been booming in the past few years.


The 4ipnet Capabilities & Advantages

~ Minimal I nvestment and Maximum Scalability ~

The 4ipnet solution brings dramatic cost-saving opportunities to WISPs though simplified network
deployments that integrate easily into existing networks and operations systems, consisting of 3
components: Customer Premises Equipments (CPEs), Indoor/Outdoor Access Points (APs), and
network security and management Controllers (Controllers).


Figure 1: Complete wireless LAN infrastructure deployment

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4IPNET, INC.
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Reliable Networking and Centralized Management
For an ISP/ WISP Network Operations Center (NOC), the first concern is to ensure the utmost reliability,
security, and quality of service - connecting subscribers and businesses with seamless secure mobility.
With a full suite of management and security capabilities, the 4ipnet Controllers provide WISPs with a
unified, high-performance solution for converged data, voice, and multimedia applications.
For remote network administration where the WISP wants to further enforce access control policies,
the 4ipnet Controllers act as a centralized management portal for both wired and wireless networks.
The comprehensive management tools of 4ipnet Controllers include identity-based access control,
flexible accounting and billing, remote AP management, and network segmentation for multiple
service levels, etc.

Wireless Backhaul Deployment
By leveraging the latest WLAN technology to deliver wireless broadband bandwidth, 4ipnets
solution enables a reduction in the ongoing costs of leasing facilities for service providers. The
4ipnet rugged Outdoor APs are designed to build high-speed wireless networks that are trusted and
scalable, enabling resilient and ubiquitous connectivity. While more and more WISPs are tuning
into the possibilities that an enhanced public WLAN brings, the 4ipnet wireless backhaul
infrastructure is highly flexible and cost-effective in terms of coverage, capacity, and availability.

Last-Mile Wireless Bandwidth Delivery
To reduce equipment cost and maintenance efforts, 4ipnets solution enables WISPs and Telcos to
deliver the last-mile bandwidth from their base station to its subscribers - with a single wireless
outdoor CPE which can be shared amongst all users in one building. This new kind of broadband
network infrastructure makes it quick and affordable to deploy high-speed wireless Internet services
in areas that cable has not reached and that DSL cannot serve. Furthermore, the 4ipnet CPE
equipments come with the bandwidth allocation ability, allowing WISPs to limit uplink and downlink
throughput for each building based on subscription plans.

Indoor/Outdoor Wi-Fi Deployment
4ipnets solution securely and cost-effectively extends network connectivity from just indoors to
outdoors, providing wireless access for mobile workers. For Outdoor Wi-Fi Deployment, the 4ipnet
rugged Outdoor APs are designed to provide wireless connectivity in outdoor, harsh environments.
Alternatively, the 4ipnet CPE equipments (in AP mode) can also serve as outdoor APs. For Indoor
Wi-Fi Deployment, 4ipnets industrial-grade Indoor APs are used for wireless connectivity in
mission-critical enterprise environments. All these AP devices are capable of being remotely
managed by the 4ipnet Controllers.


The 4ipnet WI SP Business Models

~ Low Entry Cost, Fast ROI & Flexible Expansion for New Markets ~

No matter what market it is - urban, suburban, or rural - a broadband wireless Internet access
solution is now considered the most cost-effective and quickest way to reach the most customers.
To address this demand, 4ipnet provides a scalable and affordable solution to deliver bandwidth to
resident houses, business buildings, or communities.


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MDU/MTU



Figure 2: WISPs MDU/ MTU business model - Internet deployment with multiple network service levels


A major opportunity for WISPs is to distribute Internet traffic and managed network services to
apartments (a.k.a. MDU, Multiple Dwelling Units) or offices (a.k.a. MTU, Multiple Tenant Units) by
deploying wireless LAN (WLAN). However, due to technical and administrative issues, reaching
these customers with broadband has been and remains a challenge to many WISPs.

While MDU/ MTU tenants often have the common interests and respective needs, WISPs could further
offer different bundled services for different user groups. 4ipnets solution enables a scalable
network infrastructure that allows of provisioning network services for different scenarios. The
advantages of 4ipnets solution include: low cost of deployment, complete control over
wired/wireless networks beyond last-mile, and easy expansion of network infrastructure as
requirements change.

When speaking of fast return on investment (ROI), the most unique business model that 4ipnets
solution brings to WISPs is to deploy wireless backhaul with 4ipnet rugged Outdoor APs, deliver the
last-mile bandwidth to one building with one 4ipnet CPE equipment, and manage multi-units of that
building by providing multi-levels of chargeable managed services with one 4ipnet Controller.










WI SP SOLUTI ON


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Hotspot/Hotzone



Figure 3: WISPs Hotspot/ Hotzone business model - Internet services bundled with management tools


As Internet usage continues to become more mobile, customers have an increasing expectation for
wireless Internet access at public locations, such as cafes, restaurants, airports, hotels, conference
centers, recreation areas, shopping malls, business districts, and office complexes.

However, in addition to the demand for wireless Internet connections, hotspot or hotzone operators
also need to generate Internet user accounts on demand, be able to charge for Internet services,
and have security features to protect their network from unauthorized access. 4ipnets solution
brings WISPs a one-stop-shop business model - to facilitate hotspots and hotzones with a suite of
Internet access and management services - to set up a managed, branded and moneymaking
hotspot or hotzone.














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Deployment Components

4ipnet WISP Outdoor Compact AP/ CPE/ Bridge
Deliver best price/ performance wireless link solutions to Internet service providers or network
operators, including outdoor wireless access, point-to-point (PtP)/ point-to-multipoint (PtMP)
bridging, and last-mile wireless broadband.

4ipnet Outdoor Access Points
IP68-rated for outdoor, harsh environments; built in with multiple operation modes, AAA
gateway and local DB; extend business-class WLAN security and management capabilities by
working in conjunction with 4ipnet Controllers.

4ipnet Indoor Access Points
Deliver unsurpassed Wi-Fi performance and bandwidth-thirsty multimedia applications in
conjunction with 4ipnet Controllers; address the security and management needs of mobile
enterprise networks.

4ipnet Secure WLAN Controllers
Built to scale network management capabilities for WLAN deployments of all sizes; provide
simplified manageability, instant mobility, and comprehensive security.

4ipnet Secure Wireless Office Controllers
Provide innovative and cost-effective network-services-in-a-box solutions; deliver remote,
centralized management of data and voice services for small and medium sized offices.










About 4ipnet
4IPNET, INC. is a leading provider of cost-effective wireless networking solutions for wireless Connectivity,
Management, Security, Mobility, and Services. 4ipnets complete WLAN infrastructure solution portfolio
addresses the needs of different network operation environments ranging from the ISP to the SOHO. For more
information, please visit our website or contact us at sales@4ipnet.com.


Email: sales@4ipnet.com
Website: www.4ipnet.com
Copyright 2009 4IPNET, INC. All rights reserved.
All trademarks are the property of their respective owners.
003-082509