March 8

Business plan

2014
Business plan on eco-box

Submitted by- Akshay S. Ijantkar and Sourabh H from JSS SMI UG & PG STUDEIS DHARWAD

Pre-Assignment Executive summary:

Concept: In day to day life crude oils and petroleums are in heavy demands but very less availability, costly and use o f more crude oils effects the environment. People are addicted towards petroleums. To reduce the use of these products a replacing product should be brought into the market such as ecofriendly resource methane. This can be used to produce electrical current and fire heat. Electric power is main domain need of every field. The production of power generator using methane as a resource. These power generation technique is financially feasible, relatively simple with more efficiency. Production: Power generator. Gas supply.

Services: Landfills. Technical support/help.

Resources required manufacturing: Cow dung. Gas compression equipment. Internal Combustion Engine. Transformer and other electrical goods. Human resources: Engineers, junior engineers, distributors, salesman and helpers.

Financial: Initial Capital: 5 cores.

Company description:
Company name: eco-box. Eco-box launches with its first power generator. Eco-box will offer consumer a totally new style of power generator offers electric power generator which uses only methane gas, and methane gas manufacturing unit. Variety: Very less power generator using methane and methane gas is avail in the market. Location: Any near places to the cow diaries and locations where the electricity is highly in demand but no resource.

 Expansion: Assuming this company is successful, if high number of demands for this generator from particular locations then we are happy to expand a service/production house to those locations. Organizational structure: Strategic management

Finance Department

Production and service

Marketing and sales

Resource Department

Finance for HR

Finance for inventories

Production

Services

Branches

Distributors

Human resource department

Raw resource collectors

Assembly unit

Gas production unit

Landfills unit

Technical support team

Strategic management: This department manages all departments and act as centralised management system. This department will deal with the long term plannings. Finance department: This department will deal the monitory values which are needed to the company, production department and its HR department. Production and services: This department deals with the production unit and the services which are required to our consumers. The production department manages the assembly unit of power generator and gas production. And the service department will provide the technical team to help our consumers. Landfill unit set its focus on the production of methane gas. Marketing and sales: This department will provide the connection between company manufacturing unit and consumers by advertising, selling our products to the consumers. A geographical areas were our products are highly in demand then this department will take a decision to launch a new branch on that area or not. This department will supply our products to the consumer who are notlocated in high demand place. For that consumers company distributors will help to supply our products/services. Resource department: This department deals with the resources which are demanded by the company. It deals with the human resources such as how much HR is required to the company? Or is available HR is sufficient for more work? And etc. This department also deals with the raw resources which are needed to the other department. And also make the communication to the finance department and strategic team to notify the requirements and monitories.

Market Research and Market Analysis

eco box launches with a new idea of manpower, and steadily growing market segment. Despite fuels downturns in recent years, the specialty of this business has been a bright spot. By launching this eco box business in the market we maximize our potential for success due to several factors. Air pollution less than that of other resources Less cost effective Eco friendly Equally gives the power compared to fuel generators

Eco box can be affordable and it is used in small scale as well as large scale industries.

Market segmentation
Eco-box customer base in small scale as well as in large scale is comprised of some target groups 1. Affluent in home appliance 2. Farmers 3. Industries 4. Milk diary These groups are all potentially strong customer segments. The benefit of this mix of customers is that it helps maintain consistent business through the year. - Affluent in home appliance: instead of burning fuel generators we can use this eco box which is convenient to all purpose. - Farmers: farmers have the better option to use this eco box for their water resources, which can help them in saving the money.

- Industries: industries also have the better option to use this eco box, since it does not pollute the air as compared to fuel generators. - Milk diary: for milk diaries it is an easy resource that they use cow dungs and can generate the electricity.

Financial analysis:
Estimated finance for company establishment: Production plants Office plants Electrical and other Legal fees, licence and permits Opening market advertisement Office equipment Human resource 30,00,000 20,00,000 2,00,000 50,00,000 10,00,000 5,00,000 30,00,000(for 3000 quantity )

Estimated finance for production unit: Cylinders Internal combustion engine Body Electrical and other Cow dunk Chemicals Land fills Miscellaneous 22,50,000 1,80,00,000 30,00,000 5,00,000 NULL NULL 50,00,000 30,00,000

Total initial investment: 4,64,50,000 and may be more in case of expansion of branches, human resource and others. Retail prices: Total cost per product Commissions to third party 1000 15,316.66 10pkg(approximately) 2pkg Maximum retail price to consumer 20,000 15pkg Company profit 3,684 3pkg

Feasibility report
Technical feasibility: Guaranties and warranties are provided for the spares and customer satisfaction services. Economical feasibility: Customers can afford within their budget since it is less cost effective. And crude fuel is not used. Natural gas is most affordable in less price.

Marketing feasibility: Business people can use this product as the associative, which is eco friendly in all the resources. And can marketed to the demanding consumers.