A study of consumer behaviour towards Samsung Galaxy Ace Mobile phone

Submitted By

Mr.VIVEK A. NAKADE

Under the guidance of

PROF. NIKHILESH KARIYA

In Partial Fulfilment of the requirements For the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Through the Head

P. R. PATIL COLLEGE OF MANAGEMENT

GAJANAN TOWNSHIP CAMPUS, (POTE ESTATE) KATHORA ROAD, AMRAVATI (M. S.)-444602 2012-13

Introduction:-

In this project we are going to study the various aspect of consumer behaviour and marketing with the help of which we are going to use and fulfil the objectives of our study .The Title of my Study is as follows:-

A study of consumer behaviour towards Samsung Galaxy Ace Mobile phone

Under this project we are going to study the behaviour of the users of the Samsung galaxy ace mobile phone on various aspects by detail analysis on collected data through market research.

This project will provide support to structure and will be a pioneer bridge to reduce the gap of consumer acceptations and the provision of all the support and facilities by the company.

Definition of Research Problem:Consumers are always having various tastes and opinions which will need different products as per their requirement to satisfy their needs efficiently and effectively with respect to the same ideology study of different thinking patterns of the customers and the services or offers endure to them by the Samsung mobile company. Now a days differentiation is the ability to provide unique and superior value to the buyers in terms of product quality, special features, innovative offers, presentation style, etc. Consumers are awaiting for more from the company to offer and the thrust is increasing day by day.

Objectives of Study:-

1)

To study the consumer behaviour of products offered by the Samsung galaxy ace mobile.

2)

To study the consumer perception among several android mobile phone

3)

to study the awareness among the mobile phone usear

Research Design:Research design is the arrangement of conditions for collecting and analysis of the data in a matter that provide relevance to the research purpose with economy in procedure. It constitute decision regarding what, when, where, how much, etc. by what means the research can be carried out.

Data Sources:Data source is the way through which we are going to collect the data from which may be characterized in two basic types as:

Primary Data:Primary data are those which are collected afresh collected for the first time and thus happen to be original in character .There must be an research instrument for collection of primary data

Secondary Data:Secondary data are those which are already collected through somebody and which have already processed through the strategical process. Secondary data may be collected through magazines, journals, newspapers, and internet.

Universe:It is first step in developing any sample design is to clearly define the set of objects technically called the universe to be studied. A sample design is a definite plan for obtaining a sample from a given population.

Sampling Technique:The sampling technique is nothing but the way through which the primary data collected being analysed to meet the objectives of the research. In this research we are going to use Simple Random Sampling Technique.

Sampling size:In this research we are going to undertake 100 random samples.

Bibliography:
1. Chunawalla S. A., Commentary on consumer behavior, 2nd edition, 2005, by Himalaya publishing house. 2. P. C. Jain & Monica Bhatts, Consumer Behavior (Indian Context), 1st edition, 2003, by S Chand publication ltd. 3. Michael R Soloman, Consumer Behavior, 8th edition, 2009, by Person education ltd. 4. Suraj R Nayars, Consumer behavior in Indian perspective, 2009, by Himalaya publication. All the Refrence books,websites,journals,magazines are to be used in this part.

Chaperization:1) 2) 3) 4) 5) Introduction Organization profiles Research Methodology Data Analysis and Interpretation Finding and Suggestions