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China Online Shopping Grows 2.8-Fold Over RSCG in Q2 2013
China Online Shopping Grows 2.8-Fold Over RSCG in Q2 2013
China Online Shopping Grows 2.8-Fold Over RSCG in Q2 2013
In the independent B2C market, JD accounted for 43.9%, slightly up over last quarter. Suning occupied 12.9% in independent B2C market, up 1.7% QoQ. The share of Amazon China, 51buy.com and Vipshop were over 5% in Q2. The combined share of top 9 companies was 86.8%, indicating that the competition in B2C market got fiercer and the market structure further concentrated. All the major e-commerce companies participated in the price war and price war has bec ome a kind of marketing method, rather than just way to compete for market share. Also, the goal of the price war was not price cutting, but to stimulate consumption at the greatest extent possible. iResearch analyzes why e-commerce enterprises frequently launch price war. On the one hand, if not following the trend of price war, e-commerce companies will fall behind other competitors in the market. But participation in price war does not mean they can change their position in the market. On the other hand, the online shoppers tend to be more rational, and the price wars are not as attractive as before. In the long-term, the e-commerce companies shall not just relay on low price to attract consumers, but to strengthen the management of the supply chain through the platform construction and to take advantages in the suppliers and the channels. iEcTracker Data According to the measuring data of iEcTracker, mobile phone sales on JD and Tmall took over 70% in B2C mobile phone sales market in May 2013. However, both the sales of JD and Tmall declined slightly since March. 51buy and Suning followed closely with a combined share about 20%. As to sales of different brand mobile phone, top 10 well-sold mobile phones are dominated by foreign brands. Nokia 1010 and iPhone 4 White ranked top two on the list. As Xiaomi provided more chance to purchase the phone, Xiaomi 2 was favored by the fans with M2 and M2S on the top 10 well-sold list. iEcTracker is a kind of third-party measuring product launched by iResearch, providing retailing data of China major e-commerce platforms. By measuring retailing data of these platforms, iEcTracker helps e-commerce platforms and brand manufactures understand the industry structure, realize advantages and disadvantages in the process of development, know user behavior, and then improve product design, make rational marketing program and offer data reference and relevant recommendations.
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