MDIA3005 Social Innovation and Engagement Weekly Tutorial Guideline S2 2013

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(")*+$,-)*+$./"0"12+2&310$ Presentations will take place in class, during tutorial time. We have five project groups in each class. Thus we will be having five presentations. Presenters, make sure you have set the automatic timer in PowerPoint so that each presentation will last 6 min and 40 seconds. Please email your PowerPoint presentation as attached file to your tutor no later than in the evening before the day of presentation. For organisational reasons, it is crucial that the tutor has all presentations in advance. 4*")#5&02$63/$7/&22"1$+00&819"12$0-:9&00&31$31$;/&<+=>$?$%".2"9:"/$ Collective part (problem-based research) please: Copy your collective assignment from your wiki and paste it into a Word document. Put the WikiCurve last (in terms of time, otherwise see the format), using the simple Excel and Word line chart. Your written assignment should have 2,000 words (plus/minus a hundred or so), excluding the list of references. Your references should be Harvard (Times New Roman, 12 pt, 1.5 spacing, print on one side only) Attached (no word count) should be journal, Pecha Kucha in Word format, (3 or 6 slides a page), the comprehensive list with critical events for the WikiCurve, and any significant piece of research. Also attach your WikiCurve list with critical events in the appendix. Leave in the text body only the WikiCurve chart plus only one paragraph explaining the major turns in the curve. Refer details to the appendix. You use one cover page for the group assignment. Do not forget to include the names of all authors in the group. Deadline for submitting the assignment is the day of your class by 4pm at the school office counter, Webster, 3rd floor. It is all right to submit it to the tutor in class. Do not staple. No plastic sleeves. Use a paper clip only. Send your tutor the electronic file of your assignment as an email attachment; this is important: your submission is complete when you have submitted both hard copy and electronic copy. Needless to say, but some students have asked: there is one collective submission (hard and electronic copy) for the whole group; there are no individual submissions. Thats why you have to put the names of all group members on the cover sheet of the assignment.

MDIA3005 Social Innovation and Engagement Weekly Tutorial Guideline S2 2013 @-"02&310$63/$*39"73/#$ 1. Public Affairs is a newly coined term and a kind of tag. Job ads in the area of public communication prefer to use the word public affairs to public relations. What are the reasons for that? (lecture)
More lobbyists apply PR, more businesses extend PR to GR, more govts and parties apply political marketing, governing has become permanent campaign

2. Why dont we see advertisements for the job of a lobbyist? (lecture)

Traditionally, interest groups, industries and large businesses pick lobbyists based on their CV eg: former ministers and public servants, insiders with inside knowledge and connections. The mode of selection was discrete to reect the discrete nature of the job. Yet there is a new development, in which younger university graduates in PR could quickly build a career. This is due to the changing nature of lobbying (next question) lobbyists have to know how to research, mount public campaigns, and use the social media: something the old guard is not good at.

3. The rise of public affairs reflects at least three trends of amalgamation and merger between the old disciplines of lobbying, government communication and public relations? Which are those trends? (lecture 4)

Public affairs does everything at the same time. The trends are: (1) Ever more lobbyists apply PR (research, public campaigns, social media) (2) Ever more businesses extend PR to GR (educating politicians, astroturng, think tanks): PR is not only to sell better, but also to inuence decisions. (3) Ever more governments and parties apply political marketing citizens and voters are researched as consumers (Of what? Political products and services? Problems?) (4) Governing has become permanent campaign. John Howard is a good example less time for governing, more (most of the) time for communicating.

4. What is the meaning of issue expansion (lecture, Ward)?

where some interests are organised INTO politics and some are organised OUT force from outside already convinced decision makers inside. to make their public support visible, campaigners make sure not only politicians see it but all that politicians see that others eg media also see that support (politics outside the govt)

5. What are crowded policy networks? Why are networks becoming ever more crowded? (lecture, Ward)?
due to sub-politics, larger and denser social movement networks btw lobbyists and politicians, louder crowd noise, erce competition for attention.

6. What is venue shopping as strategy? (lecture, Ward)?

where lobbyists shift to alt strategies where they'll get more attention - in the courts by switching focus from one level of govt from admin expertise to a more public vernacular.

7. What are the two dimensions of social capital we will be using in understanding and measuring network engagement? (lecture, Putnam)
reciprocity and trust

8. What are some of the rules of the Bloggers Code of Conduct (Tim OReilly)? Do we need such rules, really? (lecture, his blog)
take responsibility for your words and comments you allow on blog state tolerance level for abusive comments eliminate anonymous comments ignore trolls take convo ofine and talk directly tell people off for behaving badly dont say anything online you wouldnt say in person