Total (Over-all) Customer Respondents

The group chooses the seven out of nine inland resorts in the Third District of Iloilo. These inland resorts are Villa Benedicta, Villa Teresita and Riverside in Maasin, Damires Hills Tierra Verde and Crystal Ville in Janiuay and WVSU-PTE MPC Swimming Pool and Wellness Complex and Melrose Inland Resort in Pototan. Sheet 1 The overall characteristics of the Socio-Demographic and Economic Profile of the Customer Respondents in the Third District of Iloilo reveal that most of them are single (51.4%) which mainly composes of students and newly graduates and the other 48.6% are married respondents who went there to attend events such as weddings, parties and baptisms and to bond together with their families. Among them are professionals (57.1%) non-professionals (42.9%). Professionals have more money of their own and visit inland resorts frequently for relaxations, bondings and social gatherings. Most respondents who went in inland resorts are women (51.4%) and the other 48.6% are men. Sheet 2 In terms of methods of promotion in the inland resorts of Third District of Iloilo, findings shows that majority of the customers find inland resorts by word of mouth from families and friends (54.90%), internet advertisements (25.49%) and promotional materials like brochures and catalogues (19.61%). Other methods like advertisement on news papers, TVs and radios, direct mailings and participation on trade fairs are not in direct contact to the customers. Sheet 3 The majority of the respondents say that they went in inland resorts together with their family and friends (65.85%). Others went there together with their officemates in attending events like weddings, parties and baptisms (17.07%), officemates (9.76%) and colleagues (7.32%). The main reason why majority of the respondents are together with their families is that the people in the Third District of Iloilo are family-oriented and they use their free time spending together with their loveones. In no instance that the respondent visits inland resorts alone. Sheet 4 As far as the products and services offered by the inland resorts, findings shows that swimming pools are the amenities that most used by the customers (21.88%) followed by lodging (14.38%). Other respondents say that they enjoy patronizing products and services like recreation/entertainment (10.00%), beverages and loading stations (9.38% respectively), snacks and loading stations (6.88% respectively), full course meals (5.63%), other amenities like zipline, horse backriding, and catering (8.89%), wifi/free internet and (5.00%), convention centers (4.38%), souvenirs (2.50%), sports facilities and amusement parks (1.25% respectively), and desserts and spa/massage (0.63% respectively). Transportation Services are not given attention by the customers due to almost all of them bring their own services.

Sheet 5 Table ____ presents the rating of customers who visits the inland resorts. The majority of the respondents say that the over-all rating is very good (42.86%). They are very happy of the products and services offered by the inland resorts in the Third District of Iloilo. Findings also show that good (31.43%), excellent rating (11.43%), and satisfactory (11.43%) and poor (2.86%). Most of the customers needs are given high priority of the inland resorts management. Poor rating is due to the cleanliness and proper garbage disposal by other customers in the resort. Sheet 6 Table ____ shows the frequency of visits to the resorts by the respondents in the District. Results show that the frequent visits are the following: once a year (40.00%); once every six months (34.29%); once a month (11.43%); once every three months (8.57%); and once a week (5.71%). Factors such as the location of the resort, prices of the products, services and amenities, and the attitude of management and staff affect the overall rating of the customers.

Maasin Customer Respondents

The municipality of Maasin has three inland resorts and these are chosen by the group. These inland resorts are Villa Benedicta, Villa Teresita and Riverside. Sheet 1 The Socio-Demographic and Economic Profile of the Customer Respondents in Maasin reveals that most of them are single (60%) which mainly composes of students and newly graduates and the other 40% are married respondents who went there to attend events and to bond together with their families. Among them are non-professionals (53.3%) and professionals (46.7%). Most respondents who went in Maasins inland resorts are women (53.3%) and the other 46.7% are men. Sheet 2 With regards to the of methods of promotion in the inland resorts of Maasin, findings shows that majority of the customers (68.75%) find inland resorts by word of mouth from families and friends, promotional materials like brochures and catalogues (18.75%) and internet advertisements (12.50%). Like in other municipalities, methods such as advertisement on news papers, TVs and radios, direct mailings and participation on trade fairs are not utilized by the customers. Sheet 3 The majority of the respondents say that they went in inland resorts together with their family and friends (31.71%). Others went there together with their officemates in attending events (4.88%) and colleagues (2.44%). The respondents are family-oriented and they use their free time spending together with their loveones. In no instance that the respondent visits inland resorts alone.

Sheet 4 As far as the products and services offered by the inland resorts are concerned, findings shows that lodging and swimming pools are the amenities that most used by the customers (16.67% respectively). Other respondents say that they enjoy consuming or patronizing products and services like beverages and recreation/entertainment (11.11% respectively), other amenities like zipline, horse backriding, and catering (8.89%), wifi/free internet and loading stations (7.78% respectively), snacks (6.67%), full course meals (5.56%), convention centers (3.33%) and souvenirs, desserts, sports facilities and spa/massage (1.11% respectively). Transportation Services and amusement parks are not given attention by the customers. Most of the customers bring their own cars/vehicles. Sheet 5 Table ____ presents the rating of customers who visits the inland resorts. The majority of the respondents say that the over-all rating is very good (66.67%). They are very happy of the products and services offered by these inland resorts in Maasin. Findings also show that excellent rating (13.33%), good (13.33%), and satisfactory (6.67%). Most of the customers needs are given high priority of the inland resorts management and there is no poor rating to the products and services. Sheet 6 Table ____ shows the frequency of visits to the resorts by the respondents on the municipality. Results show that the frequent visits are the following: once every six months (60%); once a year (26.67%); once every three months (6.67%); and once a week (6.67%). The customers are very happy and they keep visiting the inland resorts in Maasin.