631-742-2335 leopiscioneri@gmail.

com 443 South 3rd Street Lindenhurst, NY 11757

LEO PISCIONERI
American University, Class of 2015
Candidate for Bachelor of Public Communication Minors in Marketing & Graphic Design

EDUCATION

EXPERIENCE
JANUARY 2014 - MAY 2014

LifeSpan Memorials (Client for Marketing-412 Project Class)

CREATIVE DIRECTOR/MARKET RESEARCHER
Developing a full advertising campaign for startup company, LifeSpan Memorials, for Marketing-412 class Directing the creative conceptualization stage of the campaign and designing the visual deliverable elements Conducted primary research within the target market and compiled secondary research on the competetive space

AUGUST 2013 - PRESENT

Red Bull, North America

STUDENT BRAND MANAGER
Managed the brand identity of Red Bull on American Universitys campus Executed a series of guerrilla marketing initiatives to increase brand awareness and foster brand loyalty Responsible for creating approximately 100 brand impressions within the target demographic each week

JANUARY 2012 - PRESENT

American University Office of Student Activities

OFFICE COORDINATOR
Communicated between student leaders and department staff to troubleshoot problems with club accounts Maintained an organized log of daily transactions between the students and the office

MAY 2013 - AUGUST 2013

Popularcorn (Gabes Green Ribbon)

MARKETING/COMMUNICATION/DESIGN INTERN

COMMITMENT
APRIL 2012 - PRESENT

Created the visual identity for the organic popcorn startup company Designed a logo, packaging labels, business cards, a website placeholder, and other branding elements Managed Facebook account and posted frequent updates to engage the brands audience

Delta Chi Fraternity, American University

SECRETARY / RISK MANAGER
Developed a marketing campaign to recruit participants and donors for our second annual fall philanthropy Designed digital flyers that informed about the event and maintained Delta Chis brand-image Instituted an improvement to the chapters by-laws to increase the efficiency of our Risk Management system

JANUARY 2013 - PRESENT

On a Sensual Note (Premiere All-Male A Cappella Group)

DESIGNER / SOLOIST
Redesigned the groups logo to more effectively embody the groups brand Designed digital flyers to advertise the 2013 end-of-semester performance

AUGUST 2013 - DECEMBER 2013

VP of PUBLIC RELATIONS

American University Interfraternity Council

COMPETENCY
JANUARY 2011 - PRESENT

Crafted and disseminated the IFCs first-ever public statement to rectify an image crisis situation Increased traffic to the IFCs Facebook by 500% Redorded minutes at each meeting and sent them to the IFC delegates

Adobe Creative Suite

INDESIGN ILLUSTRATOR PHOTOSHOP

Trained intensively in InDesign, Illustrator, and Photoshop, with some knowledge of Premiere and After Effects