MediaKit2009

>> Want to reach

the New England
Hispanic Market?
...Then turn to

12 3 4 5 6 7 Massachusetts • Rhode Island • New Hampshire

MediaKit2009
Profile
>> Top News Source >> Audience (see “The Market”) >> Format
Since 2000, Siglo21 has served as the premier Hispanic Siglo21’s New England Hispanic market is highly diverse. It Tabloid full-page size 11” X 14”
newspaper in New England, featuring local, national ranges from first generation seniors to second generation Siglo21’s vibrant and eyecatching layout and design
and international news; interviews and articles of public young adults. They vary in levels of acculturation and sets high standards in print media.
concern in the areas of education, health, politics, social possess different bilingual capabilities. However, all share a
issues, and entertainment. Siglo21 has special sections for common characteristic - they proudly consider themselves
social events, sports, real estate and classified ads. Hispanic or Latino and they strongly identify with their
culture and heritage.
>> Distribution
Our experienced team of journalists, editors, designers and Strategically distributed throughout New England
photographers continue to raise the bar in the Hispanic
journalism area. The Siglo21 team consists of individuals
from diverse backgrounds and ethnicities, which enable
>> Frequency Grocery Stores
College campuses
us to offer diverse perspectives in our special editorial Weekly - Go live Thursday of each week. Churches
section. Government agencies
Hospitals and clinics
>> Minority Owned >> Language (s) Banks
Festivals and Concerts
and Operated Spanish with Special Sections in English. Your message
will reach both first and second generation Hispanics. Travel Agencies
Siglo21 is proud to be Hispanic owned and operated.
Its owner, Victor Manuel Gonzalez Lemus, is a respected
newspaper publisher with more than 20 years of
journalistic experience.

“Siglo21 means 21st Century.”

12 3 4 5 6 7
Market Reach
Top 40 Hispanic Communities in New England

TOTAL
New England
The News Source for a New Generation.

MANCHESTER
New Hampshire
100,000*
Manchester
Nashua
800
600 Copies Monthly
Salem 200 25,000 Copies per Edition
1.3 Million copies annually!
NASHUA SALEM 1,600 Copies
6.4%
LAWRENCE Massachusetts
LOWELL Amherst 250 Malden 200
LYNN Boston 3,200 Marlborough 200
CHELSEA
BOSTON
Brookline 200 Medford 150
WORCESTER
Cambridge 400 Methuen 450
Chelsea 1,500 New Bedford 200
SPRINGFIELD Chicopee 250 Newton 350
Peabody 250
Everett 200
Quincy 175
Fitchburg 200
Revere 325
PROVIDENCE Framingham 700 Salem 400
Haverhill 600
HARTFORD Springfield 1,000
Holyoke 400 Waltham 250
Lawrence 2,600 Woburn 500

“
Leominster 300 Worcester 2,250
Lowell 1,000 19,700 Copies
State Copies %
Rhode Island 78.8%
Lynn 1,200

”
Siglo21 is distributed FREE
MA 19,700 78.8
RI 3,700 14.8 Providence 3,000
at locations that are highly
NH 1,600 6.4 Woonsocket 300
Central Falls 200
popular among Hispanics.
25,000 100% Pawtucket 200
3,700 Copies
25,000 Copies Every Thursday 14.8% * An Estimated 400,000 Pass Along Readers per month.
MediaKit2009
The Market
>> New England
The Hispanic population has grown 57%
from 1990 to 2000 and currently stands
at more than 800,000.
Hispanics are the largest minority group.
Hispanic purchasing power is an impressive
$7 billion and growing.
The Massachusetts Hispanic population
has grown 49% in 10 years.
Hispanics’ purchasing power in the Bay State
is estimated at $4.4 billion alone.
>> The hottest market >> New England
¡El mercado más Caliente! Hispanic Population
Nationally, regionally, and locally, the Hispanic market has 429,000 Massachusetts,
exploded during the past decade and has truly been ¡El 320,000 Connecticut,
mercado más caliente! 20,500 New Hampshire, and
Allow us to put its growth in perspective. The population of 91,000 Rhode Island.
Hispanics living in the United States is larger than the entire
population of Canada. The Hispanic population grew by (Census undercount puts figure higher)
58%, from 22.4 million in 1990 to 35.3 million in 2000, and is Sources: US2000 Census; Strategy Research Corporation, Inc.
expected to triple by 2050.

>> Hispanics >> Hispanics >> Hispanics

are Brand Loyal are Younger than Have Larger
For Hispanics, Brand Names are Very or General Population Households
Somewhat Important when Purchasing Items.
Items
Clothing
Total
46%
Men Women
52% 39% 64 % %OfHispanic
Total U.S.
Population
Fact: 24.2% of Hispanic Households in
Massachusetts earn more than $50,000 per year
Packaged Food 66% 69% 62%
Beverages 46% 48% 44% 3.88
3.48
Personal Care 75% 76% 74% 34% 35% 3.06
Cosmetics 56%
Prescription Drugs 74% 74% 74%
Age Over 35 18-34 0-17 White Black Hispanic
Over the Counter 50% 50% 51%

12 3 4 5 6 7 “Hispanics buy more consumable products.”

MediaKit2009
Calendar
Editorials >> JANUARY
New Year Special Sections
>> FEBRUARY
St. Valentine’s Day
>> MARCH
International Women’s Day
>> APRIL
Easter and Native Customs
Local News Celebrating
Martin Luther King Jr.
Friendship among Latinos Profiles of Successful Latinas Special Health Edition

National A Look at
Civil Rights in America
Dominican Republic
Independence
César Chavez Day Red Sox Opening Day

International >> MAY >> JUNE >> JULY >> AUGUST

Business International Labor Day
Mother’s Day Special Profiles
Father’s Day
Profiles of Successful Latinos
Fourth of July
Puerto Rican Festival
Latino American
Festival, Chelsea

Politics Memorial Day Hispanic Week Festival

in Lawrence
Latino Restaurant Guide
Boston Dominican Festival
Ecuadorian Independence Day

Entertainment
Health >> SEPTEMBER >> OCTOBER
Back to School Colombus Day
>> NOVEMBER >> DECEMBER
Thanksgiving Holiday Special Special Christmas Edition
Lifestyle School Guides
for Parents and Students
A Look at the Hispanic Culture The Importance
of Family and Giving
Hispanic Traditions
and Customs
Pro Sports Independence Days
For Central America
Halloween Special
Year End Summary

Classifieds The Best and

the Worst Events of the Year

12 3 4 5 6 7 Covering the issues that matter most to Hispanics.

MediaKit2009
RateCard
Full Half Quarter
Page Dimension Page Dimension Page Dimension
9.75” x 12.5” 9.75” x 6.25” 4.75” x 6.25”
(6 col x 12.5”) (6 col x 6.25”) (3 col x 6.25”)
Full Color Full Color Full Color
$2,000 $1,100 $600

Column Widths
Eighth
1 column 1.4861 inches
of Page Dimension The price
4.75” x 3” for column inch is 2 columns 3.139 inches
(3 col x 3” )
Full Color $30 3 columns 4.791 inches

$325 Siglo21 is
all full color.
4 columns
5 columns
6.444 inches
8.097 inches
6 columns 9.75 inches

>> Specifications:
Format: Tabloid full-page size 9.75” X 12.5” Discounts: Non-profits receive a 25% discount. Inserts: Gladly available, please contact us for details.
Line Screen: 85 LPI Translation: Rates depend on scope of work. Classifieds: $30.00 per square inch.
Advertising Deadlines: Every Tuesday at noon.

12 3 4 5 6 7 2009 The Best Return On Investment in Hispanic Advertising

MediaKit2009
ContactUs
>> Marketing and Sales
Víctor M. González Lemus MASSACHUSETTS:
Sales Department 316 Essex Street, Suite 305
Sales@siglo21.com Lawrence, MA 01840
Mobile: 978-994-5217 Phone (978) 687-2652
Fax: (978) 687-1569

(978) 687-2652
Sales@siglo21.com
www.Siglo21.com

Massachusetts • Rhode Island • New Hampshire

12 3 4 5 6 7 The News Source for a New Generation.