Professional Documents
Culture Documents
Dan Roberts Resume-Online Marketing Strategist 2014
Dan Roberts Resume-Online Marketing Strategist 2014
Danrober651@gmail.com
Elastic Outreach|Online Marketing Strategist | 2013-2014 Developed online marketing strategies and campaigns tailored towards each clients needs and industry Researched and prepared a company analysis, including competitor and industry analysis for each prospective client
Developed strategic models for a diverse group of industries: Medical, Non-Profit, Political, E-Commerce, Real Estate, and Education
Expertise
Social Calendar Campaign Plan
Industry Analysis
(Execution)
Strategy (Plan)
E m p l o y m e n t
Key Highlights
Sole representative for all clients based in the non-profit, education and medical industry Lead Marketing Director and primary contact for all current clients spreading 7 Industries wide
Great Oaks Landscape | Internet Marketing Coord.| 2012-2013
(Measurement)
Email Marketing
(Execution)
Spearheaded and oversaw all aspects of GreatOaksLandscape.com website development and launch
Facebook Twitter Linkedin Google+ Instagram Youtube Vimeo Vine Flickr Pinterest Houzz Email Marketing
Implemented internet marketing strategy - SEO, social media, content curation as well as the other numerous tasks Online Marketing entails Analyzed effectiveness of marketing using Google Analytics and feedback from customers, mixing traditional with Online Marketing
Core Beliefs
Collaboration
Mutually committed discussions about ideas and concerns are what can turn something from great to special
Key Highlights
Placed 1st "Best Landscape Design" for 2013 & 2014 on Houzz (Architecture Website) 38% of residential landscape jobs in 2013 originated from an online resource which I created for Great Oaks including all site foundations, marketing and web presence
William Harris Investors|Assist. To Exec. Of Hedge Fund |S. 2012
Prepared & analyzed information about prospective investments for analysts to use analytical tools themselves (My intro to Analytics)
No Idea is ever bad. The next bad idea could be the stepping stone toward another idea's greatness
Hearing other ideas and ways of thinking, stimulates the brain to bring out the best ideas
Skills
Online Marketing Strategy
Created marketing packages for current and prospective clients Coordinated Michigan Jewish Sports Hall of Fame nominees
Market Research
-Industry|Company Analysis
Education
Bachelors in Management | Eli Broad College of Business|2007-2011 Michigan State University, East Lansing, Michigan Marketing and Negotiations|International Renowned Business School|2010 Negocia School of Business, Paris, France
Graduated with 3.47 G.P.A National Society of Collegiate Scholars Top 20% of Class National Honor Society - Phi Sigma Theta
Key Highlights