Hilary Welter

www.hilarywelter.weebly.com www.linkedin.com/in/hwelter Phone: (574) 202-6785 E-Mail: hilarywelter@gmail.com

HKW
January 2014 Present September December 2013

Communications & Marketing Experience

Marketing, Public Relations, and Event Planning Intern | BKS Communications Produce press releases and pitches announcing promotions of Another Broken Egg Caf, resulting in several local media hits Create Twitter, Facebook, and Vine content to be posted on behalf of Indiana Childrens Wish Fund Identify and update market awareness lists to assure maximized marketing efforts for Skyzone Coordinating with clients on several special event details to ensure a successful outcome

Public Relations and Marketing Intern | Conrad Indianapolis

Created and scheduled Facebook and Twitter posts to reinforce branding and promote hotel features Pitched specialized local media to promote hotel exhibits, events, and packages in a timely manner Edited content for the Conrad Concierge app to provide guests with all necessary tools and information Updated media lists to ensure Conrad messages reached appropriate media personnel May August 2013

Media Relations Intern | Indiana State Fair

Increased Twitter following by 77% by tweeting approximately 90 messages per week during the fair Wrote six press releases included in 2013 media kit sent to 700 media personnel, resulting in over 3,000 print and online stories, and 1,900 television stories Researched and interviewed band directors, then wrote two feature stories printed in 2013 Band Day program, distributed to hundreds of fair visitors Wrote and posted eight blogs on timely fairground events and attractions, generating over 800 views Served as a liaison between media and exhibitors and entertainers to set up live television and radio interviews Co-managed the production of the 2013 State Fair smartphone app resulting in over 16,000 downloads, tracked through Google Analytics February May 2013

Public Relations and Marketing Intern | BSA Crossroads of America Council

Designed promotional graphics for council events and contests published online and in print Created and managed council Pinterest account, gaining over 60 followers within the first month Wrote and edited copy for monthly e-newsletter sent to council parents and staff Updated council website with content on current events and revised policies using Sitecore

Education
Bachelors of Arts in Strategic Communications | Minor in Gender, Women, and Sexuality Studies Butler University, Indianapolis, IN May 2014

Cumulative GPA-3.72/4.0 | Top 100 Nominee, Butler University and College of Communications Deans List, National Society of Collegiate Scholars Media, Diversity & Culture in South Africa | Butler University College of Communications May 2013 Studied the history, politics, and culture of South Africa and explored the complexities of the media while traveling in Johannesburg and Cape Town Leadership London | Butler University College of Business June July 2012 Studied influential historical figures, toured attractions in London and experienced the rich culture

Campus & Community Involvement

Chair of Community Relations | PRSSA Education Chairperson | Kappa Kappa Gamma Fall Alternative Break | BU Volunteer Center February 2011 Present November 2011 January 2013 September 2012 & 2013