Professional Documents
Culture Documents
Literature Review (Complete)
Literature Review (Complete)
1.1 Selfie
According to Rowe (2013), the term Selfie can be defined as a photo taken of yourself and later uploaded to social networking sites such as Facebook, Twitter, Instagram and so on. In a Selfie, the arm of the Selfie is often seen along the pose of some sort. For those who are not familiar with the term Selfie, there are other common synonyms such as Selca or Self-Portrait. Selca is defined by Kwon and Kwon (2011) as a compound word that combines both self and camera. This term is also recognized as self-portrait photography in Korea. Based on the past research done by Kwon and Kwon (2011), it was discovered that young adults prefer selfie as compared to regular photography, because it shows the public how they see themselves instead of how they look. Lentamendi (2012) suggests that a psychological concept called the Snow White Looking Glass Self causes one to develop his or her sense of self based on what how those closest to them perceive. Another interesting point is that Kwon and Kwon (2011) observed Selfie as a medium to magnify features that one ideals. For example, a person would exaggerate the best features to reflect his or her beauty. However, Rutledge (2013) refutes that Selfies are not proof of narcissism and moral decline but instead is a by-product of technology enabled self-exploration. She clarifies that selfies have been around ever since 2004 when MySpace and Flickr was started (Rutledge, 2013). Rutledge (2013) also states several reasons to refute
selfies as being narcissistic such as offering an alternative for people to use images to express themselves, to seek approval, to reinforce social identify or even be normalizing.
1.3 Hashtags
A major reason that causes teenagers between age group of 18-23 use hashtags is to share personal feelings and ideas (Gesenhues, 2013). In this case, using social networking sites, young adults post their comments and pictures on the Facebook or Twitter to find how many people share their preferences and tastes. Gesenhues (2013). At the same time Chaney (2013) says that there are 10 ways to use hashtags not only for personal interest but also for commercial approach. Some of these ways concern advertising and promotion, follow Friday (#FF), and event marketing. He assumes that business firms benefit from using hashtags to create conferences and get attention of internet users, especially teenagers, to participate in their commercial promotions.
Other than that, Fashionbi Team (2013) points out that hashtag has been used as a keyword on Twitter to search a specific topic directly and to see the tweets related to that topic. For example, writing #Kpop on the Twitter, people will find Asia style collection which is related to this topic. Asian style collection has got 156 tweets of people who are interested in Asian brands. On the other hand, Correia (2013) believes that currently hashtags are used only to get more followers in you social networking site. Although young adults are very excited of thinking how many people follow them on Twitter and Facebook, they forget about how useful hashtags could be if people involve them in searching information, creating a real time conversation, and get more conference participants (Correia, 2013). Eventually, hashtag is essential social trend for young adults. Young adults between age group of 18-23 are tremendously interested in hashtags because hashtags tend to be useful and easy way to search particular information, share ideas, create group conversations, and get followers in social networking sites.
and members of political campaigns are the ones who convince people to watch and share the political videos.