Reliance Fresh is the convenience store format which forms part of the retail business ofReliance [citation needed]

Industries of India which is headed by Mukesh Ambani . Reliance plans to invest in excess of [citation needed] 250 billion in the next 4 years in their retail division. The company already has 453 Reliance [citation needed] Fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products. A typical Reliance Fresh store is approximately 3000 4000 square feet and caters to a catchment area of [citation needed] 23 km.
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1 History 2 Controversy 3 See also 4 References 5 External links

History[edit]
After launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailing in UP, [when?] West Bengal and Orissa, it was mentioned recently in news dailies that Reliance Retail is moving out [citation needed] of stocking fruits and vegetables . Reliance Retail has decided to minimise its exposure in the fruit and vegetable business. The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. This is quite different from what the firm had originally planned. When the first Reliance Fresh store opened in Hyderabad last October , not only did the company say the stores main focus would be fresh produce like fruits and vegetables at a much lower [citation needed] price, but also spoke at length about its farm -to-fork" theory . The idea the company spoke about was to source from farmers and sell directly to the consumer, removing middlemen out of the way. Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled [citation needed] out. In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple [citation needed] Specialty Stores branded as iStore, starting with Bangalore.
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Controversy[edit]
Recently their stores in Jharkand faced the ire of mobs of local vegetable vendors. They vandalised and [1] attacked the stores claiming that they were stealing their livelihoods.

In August 2007, Uttar Pradesh Chief Minister Mayawati ordered to close 10 new stores keeping view of Law & order situation. In November 2007, Reliance Fresh stores were attacked by Bharatiya Janshakti [citation needed] Party supporters headed by Uma Bharti.

See also
About Reliance Fresh a convenient store format, is governed by the Mukesh Ambani and is the most important part of Reliance Industries retail Business. Reliance Ltd. has planned to invest more than Rs. 25000 crores in the retail division. It also comprises more than 560 reliance fresh stores all over the country. The outlet sells fresh fruits, staples, dairy products, fresh juice bars, groceries and vegetables. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. History of Reliance Fresh The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food. The retail company of Reliance may not supply the vegetables and fruits in a few states, the Reliance Fresh decided to not to race with local wholesalers partly because of the political reasons as well as its incapability to maintain a healthy supply chain. Growth of Reliance Fresh The first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price along with an introduction of farm to fork theory. This was the idea, which was anticipated by the company was to take the supply direct from the farmers and then sell straightaway to the consumers removing the middle-men off the beaten track. Reliance introduced several formats in the marketplace to cater to needs of common people, which includes Reliance Fresh, Reliance Super, Reliance Footprint, Reliance Timeout, Reliance Jewels, Reliance wellness, Reliance Mart and Reliance Digital, to name a few. In addition to this, the Reliance Retail also entered into a treaty with Apple, which is a leading Information Technology company, to set up a series of Apple Specialty Outlets branded as IStore, with its first ever store in Bangalore. With an idea to produce inclusive prosperity and growth for farmers, consumers, small shopkeepers and vendor partners, Reliance Retail was set up in order to lead the foray of Reliance Group into an organized retail. Dear concern, I have card no. 6048 6310 4976 5459. I want to know that how many pointed have been earned by up to 15 July 2012. And how to check the points online.

Reena Chouhan mobile no. 9425347002 email id : upendra_chouhan@yahoo.com