MBASKOOL ARTICLE WRITING CONTEST JUNE 2013

The MBASkool Article Writing Contest June 2013 saw a great competition where students from the finest MBA Institutes participated! Over 303 articles were submitted with students from 59 B-Schools participating in the article contest. The three parameters on which the articles were evaluated were idea/topic, quality of the content of the article and the language & writing style. After a series of plagiarism checks for originality of content, quality of the language and evaluations on the basis of the above parameters, 80 articles have been short-listed for being published in the articles section on MBASkool.

The Winners of the contest, Special mention articles and other articles which have been selected for publication on MBASkool, are mentioned below:

WINNERS 1st PRIZE: Aneev Davis and Akhila Kakani (IIFT) India And Apps

2nd PRIZE: Pradeep Krishnakumar (IIM Ahmedabad) Banks - A Necessary Evil

3rd PRIZE: S. Priya (Lal Bahadur Institute of Management) Poaching Or No Poaching?

3rd PRIZE: Dheer Kapoor (XIMB) Venturing Into The Urban Appetite * The judges decided to give a combined 3rd prize.

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MBASKOOL ARTICLE WRITING CONTEST JUNE 2013

TOP B-SCHOOL RECOGNITION We have also recognized the top 5 B-Schools on the basis of overall participating entries, quality of submissions and final selection for publication. S No 1 2 3 4 5 Institute IIM Ahmedabad LBSIM MDI Gurgaon XIMB SIMSR Coordinator Alok Agarwal Neha Khanna & Surbhi Bhardwaj Mayur Srivastava Shweta Rajput Kopal Agarwal

We would like to emphasize the efforts of these MBASkool coordinators and also all other coordinators who have made this contest a magnificent achievement!

SPECIAL MENTION ARTICLES The Special Mention Articles are those articles which have been appreciated by our panel of experts and are recognized by our panelists. Since the competition was extremely close, and the winners could be only few, we appreciate and honor the efforts shown by these participants. Name Agrim Verma Arushie Mangla, Urvi Agrawal Neha Srivastava, Geetansh Sawhney Ishitabhuyan Komal Agrawal Ananya Rath Rahulverma Abhinavbhatia Sanal Nair Debarun Chatterjee Manan Shah 2|Page Institute University Business School IIM Ahmedabad, A.T.Kearney Indian Institute of Management Indore & IIFT Delhi IIT ROORKEE Schneider Electric IIM Ahmedabad IIMU IMI Delhi University of South Wales IIM INDORE LBSIM Article Celebrate Celebrities Or Create One- The Indian Advertising Arena Cause Related Marketing: Giving More Than Just Spare Change? Lets Bank On Women: India'S First WomenOnly Bank Proposed - Do We Really Need One? Marketing Ethics Pulp Fiction And Internet Overcoming Ethical Issues In Network Marketing Go GlocalThe New Success Mantra! SME Exchange Reindustrialization Of The US, So Long China As The World'S Factory Advertising During Recessions World Is Getting Small

MBASKOOL ARTICLE WRITING CONTEST JUNE 2013

Hemanth Crpatna Sarat Sangramkm Sinjana Ghosh, Chayan Roy Shubham Shukla Shubham Singh Saket Joshi Ayush Kanwar Rananjay, Preetham Google India Pvt. Ltd NMIMS IIMAhmedabad VGSoM & IIM Calcutta NMIMS MUMBAI LBSIM IIM-A IIM Ahmedabad MDI Gurgaon Is Online Shopping Booming In India? - An Empirical Study Addressing Income Inequality In India Pie In The Sky Aakash Disembarking The Camels To Walk Inroads I Agree I Am Child-Marketing Impact Of Technology On The Investment Process Social CRM Shale Gas: A Revolution In The Making? The Biggest Marketing Gimmick Ever:Religion

PUBLISHED ARTICLES The other articles which were brilliant and have been recognized as value addition are mentioned below, and would be published in the forth coming weeks. Name M S Pavan Kumar Richard Niloy Roy & Pakki Lakshman Vivek Huma Shaikh, Rajiv Parwani Tejas Parekh And Parth Mehta Moiz Shujaee Abhilasha Lunia Richard Utsav Sharma Manan Shah Jayesh Hariyani Ms. Charu Modi Vatsal Sethi Miguel Nava 3|Page Institute IIM Ahmedabad SIES IIM Ahmedabad Jamnalal Bajaj Institute of Management Studies SIMSREE SIMSR Mumbai Torrent Pharmaceuticals SIES FORE School of Management LBSIM NMIMS Mumbai JSSGIW BHOPAL Keshav Mahavidyalaya UIALeon Article Growth Of Energy Service Companies (Escos) In India Cause Marketing & Brand Activations Will FDI In Multi-Branding Retail Improve The Condition Of Indian Agriculture? Evolution Of Film Marketing In India Impact Analysis Of Inflation-Indexed Bonds In India Disruptive Innovation HR - Facing an identity crisis Cause You Got The Power 9 Engagement Essentials For Social Media Success Amul In Bakery Segment, The Name Is Not Enough How To Become An Employer Of Choice Micro Finance An Instrument To Encourage Women'S Entrepreneurship Development. Back In Black How Honda Amaze'D The Car Market Real Opportunities As Obvious As The Air

MBASKOOL ARTICLE WRITING CONTEST JUNE 2013

S N Panigrahi Swetali Kar Sujoy Das Soumen Samanta Rishabh Sehgal/Achintya Tushar Sharma Jnika Tuteja Santoshkumar Pradhan Siddharthchaturvedi Manish Arora Rajesh Choudhary Rohankrishnan AGI Glaspac XIMB XLRI,Jamshedpur XLRI XIMB TA Pai Management Institute XIMB NMIMS IMI Delhi DoMS IIT Roorkee MDI Gurgaon DOMS IIT Roorkee K.J.Somaiya Institute of Management Studeis&Research SIBM Bangalore IIM Indore XIMB SIMSREE SPM IIT-Roorkee(DoMS) TAPMI TAPMI LBSIM LBSIM MDI Gurgaon IIT Roorkee Pokhra University IMT Ghaziabad KJSomaiya T.A.PAI Management Institute Un-Leasing Innovation In Value Chain A Driver For Growth WhatS Your Promotion Mantra -Paper Media Vs. Social Media Rebranding Workplace With High Potential Programs For Talent Fast Tracking Sales Performance Of Hypermarkets Interview Or Selection- Myth & Reality Leveraging Automation At Fuelling Stations All That Glitters Is Gold (Etfs) Sports Branding-The Next Big Thing In India Visume-A Solace To HR Proessionals Big Data Is It Big Deal For Market Research Industry Strategic Management And Its Processes Competency Based Compensation

Harishmohan Diwakar Yadav Sabornee Jana Payal Pathak Kunal Sanghvi Aayushi Tulsiyan Nilaya Arvind Vishnoi Arvind Vishnoi Abhishek Chandra Vaibhav Maheshwari Abhijit Parekh, Soham Vaghela Ashishaggarwal Surya Pokhrel Mayank Jain Vaisakh Avaneesh Rahul Agarwal 4|Page

Will the BRICS be engulfed in MIST Indian Telecom Trying To Win Customer Heart Through Social Media Big Data- What,Where,Why And How Wireless Marketing: No Strings Attached Demystifying Cyprus Bailout Senior Citizens As Target Group Good Governance CGTMSE Scheme Laggard Indian Manufacturing Sector Why The Illusion Of Dress Code Conveyors At The Roads Media Investment Management Mobile Money Attitude Towards Television Advertising In At Pokhara Valley ,Nepal Financial Planning Social CRM from luxury to necessity IT Recruitment WorldS Most Traded Commodity Intelligence

MBASKOOL ARTICLE WRITING CONTEST JUNE 2013

Arnab Bassi&Manan Saxena Chirayu Gandhi Manoj Hariharan Amber Vasudeo And Rhythm Minhas SIBM PUNE MDI,Gurgaon IIM Raipur University of Petroleum and Energy Studies SMT. K.G. MITTAL INSTITUTE OF MGMT., IT & RESEARCH SIMSR Keshav Mahavidyalaya MDI Gurgaon IMI Delhi Symbiosis centre for information Technology LIBA SCIT 100 Minutes Of Non Stop Marketing Direct Cash Transfer (Fertilizer Subsidy) Social media and SCM Emerging market IPOs My First Online Purchase: The Pros And Cons Of Online Buying Statistical Analysis-A Powerful Tool Gamification Playing In The Real World Intermediation In Global Sourcing Advertising And Promotion IT security-Dissipation or neccessity Inflation Indexed Bonds Aspects Of Hr In TodayS Emerging Era

Gautam Salunke Satarupa Banerjee Vatsal Sethi Soham Vaghela, Abhijeet Parikh Lakshit Kumar Mahajan Sherry Rahul Radhakrishnan Rahul Verma

Note: The articles mentioned above would be published in the sequence mentioned above in the coming weeks. As and when the articles are published on MBASkool, the author of the article would be informed by the MBASkool editorial team

To all who submitted their entries, your efforts are recognized, and thank you for your contribution. MBASkool would again like to give its best wishes to all those who made the MBASkool Article Writing Contest June 2013 edition a remarkable accomplishment!! MBASkool Team

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