TOPICS FOR PROJECT IN MARKETING SPECIALIZATION

1. Customer satisfaction 2. Brand Awareness 3. Green Marketing 4. Competitive advantage in retail industry 5. Marketing Strategies 6. M-Commerce 7. Customer Retention Strategies 8. Customer Relationship Management 9. Brand Recall 10. Marketing Mix comparison 11. Dealer Satisfaction/Attitude 12. Market Potential of a new product (eg. Green product) 13. Market Analysis 14. Measuring service quality - SERVQUAL/SERVPERF Analysis 15. Impact of Market Recession 16. Advertisement Effectiveness 17. Perceptual Mapping 18. Competitive Advantage 19. E-commerce 20. Brand Relationship and switching behavior 21. Celebrity endorsers and Adolescents 22. Consumer Ethnocentrism 23. Consumerism 24. Marital roles in consumer decision making 25. Regulating misleading advertisements 26. Social media and business 27. Shopping orientation in evolving Indian Market 28. Role of consumer education 29. Meta Analysis of advertising 30. Effectiveness of web advertising

TOPICS FOR PROJECT IN FINANCE SPECIALIZATION

1. Study on Financial Derivatives 2. Equity Stock Analysis 3. Comparison of Tax Saving Schemes 4. Comparison of Mutual Funds 5. Dematerialization of securities 6. Risk and Return of Alternative Investment Opportunities 7. Analytical study of derivatives in future 8. Ratio Analysis 9. Study on Leveraged buyouts in India 10. Mergers and Acquisition as Strategic Alliance 11. Foreign Exchange and Risk Management 12. NPAs of . Banks 13. Correlation between Indian Stock Indices and American Stock Indices 14. Balance of Payment effects of Investments 15. Micro-financing 16. Corporate Debt and Outsourcing in India 17. Corporate Debt Financing 18. Corporate Debt Restructuring 19. Corporate Finance Practices in India 20. CRISIL Ratings 21. Currency Swaps 22. Disinvestments in India 23. Economic Slowdown and Indian Firms 24. Efficiency of Indian Stock Market 25. Inventory Management

TOPICS FOR PROJECT IN HUMAN RESOURCES

1. Managerial perspective on Human Resource Planning. 2. Appraisal Politics 3. Work Life Balance 4. Quality of Work Life 5. Job Satisfaction 6. Performance Appraisal 7. Human Resource Development Interventions 8. Complaint Management 9. Organizational Citizenship Behaviour 10. Developing Work Cultures 11. Employee Motivation and Work Satisfaction 12. Ethics in Organizations 13. Stress Management 14. Gender and Workplace Experience 15. Employee Attrition 16. Industrial Conflicts in India 17. Talent Management 18. Role of HR during Recession 19. Employee Compensation 20. E-Recruitment 21. Quality Circles 22. Workers Participation in Management 23. HRD Climate 24. HRD Policies 25. Employee Relationship Management

TOPICS FOR PROJECT IN OPEARTIONS MANAGEMENT

1. 2. 3. 4. 5. Supply Chain Management Environmental Aspects Of Project Management Logistics Management Total Quality Management Inventory Management