Impact of KESC New logo on its Customers

FAIZAH SHEIKH 1166105 MBA 90 (6S)

Note: This questionnaire is just for class activity and does not intended to disclose any private information of K-Electric.

Name Gender Occupation

______________ (optional) ______________ ______________

(Kindly tick any one option. Do not tick more than one option.)

1. What you perceived when you see the KESC Logo? o Attractive o Unattractive

2. Do you think the main objective of the privatization of KESC is to provide sufficient and cheap electricity to Karachi consumers ? o agree o strongly agree o disagree o strongly disagree

3. Do you think KESC is failed to facilitae the electric consumers after privatization? o agree o strongly agree o disagree o strongly disagree

4. After the privatization of the KESC , its consumers are paying more just for more load shedding? o agree o strongly agree o disagree o strongly disagree

5. Do you think KESC is able to realign the incentives of consumers to significantly reduce electricity theft? o agree o strongly agree o disagree o strongly disagree

6. Do you think KESC consumers are baffled that the issue of air pollution related to coalbased power generation is being neglected? o agree o strongly agree o disagree o strongly disagree

7. Are you satisfied that KESC provide electricity to people at affordable rates? o agree o strongly agree o disagree o strongly disagree

8. Do you find the new logo of K electric (KESC)? o Attractive o Unattractive 9. Do you think the new tagline Energy that moves lives would encourage the citizens of karachi positively? o agree o strongly agree o disagree o strongly disagree

10. Do you agree with this statement The KESC is a private company now with new turnaround and fresh innovations so the step seems right ? o agree o strongly agree o disagree o strongly disagree

11. Do you think that KESC has been striving to continuously improve its service delivery capability? o agree o strongly agree o disagree o strongly disagree

12. Do you think that KESC has the capacity to take care of Karachis power needs, but it is still resorting to loadshedding in order to make profit? o agree o strongly agree o disagree o strongly disagree

13. Do you think that the new K Electrics logo comprises is the new way to rebuilding trust of customers ? o agree o strongly agree o disagree o strongly disagree

14. Do you think that the new logo of K-electric will be done for the betterment of the society ? o agree o strongly agree o disagree o strongly disagree

15. Do you think that the new zero load shedding policy will impact the growth of industrial sectors of Karachi? o agree o strongly agree o disagree o strongly disagree

16. As part of the Customer Facilitation Framework KESC has set up Twitter account to act as a discussion forum and complaint registration that will increase consumer satisfaction and loyalty? o agree o strongly agree o disagree o strongly disagree

17. Do

you

agree

that

the KESC has

sufficient

power

that

can

result

in zero percent loadshedding for Karachi? o agree o strongly agree o disagree o strongly disagree

18. Do you agree that K-Electric has experienced a huge turnaround from a public sector company to a private entity. This transformation is an outstanding example of change management.? o agree o strongly agree o disagree o strongly disagree

19. What are your recommendation for the new management of K-Electric?

20. Give your feedback for the k Electrics new management?