Answers to our interviews

Interview 1: 1. Ice cream Cake Pancakes 2. How it looks 3. Sweet loves sweet desserts Interview 2: 1. Chocolate cake Flapjack Ice cream 2. The look and colour 3. Sweet Interview 3: 1. Cheesecake Fruit salad Chocolate cake 2. The look 3. Sweet Interview 4: 1. Ice Cream Because its sweet Lemon meringue Cake 2. The image 3. Savoury Interview 5: 1. Fudge Sticky toffee pudding Jam pudding and custard 2. Colours 3. Sweet Interview 6: 1. Chocolate bun Chocolate cookie Cake 2. Be interested in making it 3. Sweet because its nice Interview 7: 1. Ice cream Apple crumble Chocolate cake really nice 2. Design first thing you see 3. Sweet nice Interview 8: 1. Rice pudding easy to make Chocolate mousse Cheesecake sweet 2. Picture looks nice and easy

3. Savoury tastes nicer Interview 9: 1. Custard comfort food Crumbles Tarts 2. Illustration and less ingredients 3. Sweet used to it from when they were younger Interview 10: 1. Treacle sponge and custard Chocolate sponge Cheesecake 2. Ingredients 3. Sweet Interview 11: 1. Ice cream Chocolate sponge Fresh fruit 2. The image and if it sounds interesting 3. Savoury just do and it doesnt hurt their teeth Interview 12: 1. Chocolate fudge cake its nice Banana split healthy NY cheesecake simple 2. Small amount of text looks easy 3. Sweet nice Interview 13: 1. Chocolate cake favourite Cheesecake nice Chocolate fondue nice 2. Picture it looks appealing 3. Sweet addicted to chocolate Interview 14: 1. Ice cream Mississippi mud pie NY cheesecake 2. Font looks nice 3. Sweet more options Interview 15: 1. Ice cream Cream eggs Cheesecake just nice 2. Colour eye catching 3. Savoury eat more Interview 16: 1. Chocolate fudge cake Angel delight tastes nice

Rice pudding 2. Simplicity not good at cooking 3. Both adventurous Interview 17: 1. Cheesecake Rice pudding Ice cream 2. Appearance eye catching 3. Savoury likes chicken pie Interview 18: 1. Apple pie Cheesecake Chocolate with sauce simply delicious 2. Colours - eye catching 3. Savoury sick of sweets Interview 19: 1. Chocolate fudge cake Strawberry and cream Ice cream 2. Less information easier 3. Sweet loves palma violet milkshakes Summarising the results up, we found that most of our respondents mainly liked to eat cheesecake and ice cream. We also found out that the majority of the respondents preferred sweet to savoury desserts and were attracted to the images and design of the recipe cards and this is what our key focus will be on when we design our recipe cards so that we can focus our attention on the design and we will take really detailed images. It has affected our production as we need to adjust our recipe towards a more cheesecake dessert with ice cream as most of the respondents picked these as their favourite.