NATIONAL CONFERENCE 2014

Communication and Media Education and Practice: Issues and Challenges on ASEAN Integration and K-12

AGRICULTURAL TRAINING INSTITUTE BENGUET STATE UNIVERSITY La Trinidad, Benguet April 3-5, 2014

#PACENatCon2014

Day 1 | April 3
08:00 AM 09:00 AM Registration OPENING PROGRAM Opening Prayer National Anthem Special Presentation Welcoming Remarks Messages BSU Glee Club Highland Cultural Group Dr. Ben Ladilad
BSU President

ATI Aspulan Hall

Hon. Nestor B. Fongwan

Governor, Province of Benguet

Hon. Edna C. Tabanda

Mayor, La Trinidad, Benguet

Presentation of Certificates and Tokens of Appreciation 9:20 AM 9:30 AM 9:45 AM 9:50 AM Remarks of Circumstance Conference Overview Introduction of the Keynote Speaker Keynote Message Prof. Marco M. Polo
President, PACE

Prof. Joeven R. Castro Prof. Filmore Y. Awas Dr. Sauwakon Ratanawijitrasin

Head, PACE Professional Development Committee Chair, Department of Development Communication, BSU

The Bologna Process and Harmonization in Education

Outgoing Centre Director, ASEAN Regional Center for Higher Education and Development

10:40 AM

Awarding of Certificate and Token of Appreciation Break PANEL DISCUSSION 1

Philippine Communication Curriculum, ASEAN 2015, K-12: Updates, Challenges and Issues Moderator: Prof. Mark Lester Chico Assistant Secretary, PACE

11:00 AM

Dr. Sauwakon Ratanawijitrasin

Keynote Speaker

Dr. Gwenetha Pusta

Ex-Officio, PACE Faculty, Communication and Media Studies, UST

Implications of ASEAN Integration in Educational Reforms: Towards an Understanding of Shifting Paradigms Using the CHED Quality Learning Framework.

Dir. Luisa S. Valencia, CESO IV 12:00 PM 12:30 PM 12:40 PM 01:00 PM Open Forum

OIC-Director, CHED-Cordillera Administrative Region

Awarding of Certificates and Tokens of Appreciation Book Launching: Mediamorphosis by Dr. Gwenetha Y. Pusta Lunch Break

02:00 PM 03:00 PM 04:00 PM 05:00 PM

PARALLEL SESSIONS 1A and 1B PARALLEL SESSIONS 2A and 2B PLENARY SESSION 1

End of Day 1 Dr. Rowena Capulong-Reyes Prof. Mark Lester Chico Masters of Ceremonies

(See Page 4) (See Page 4) (See Page 5)

Day 2 | April 4
07:30 AM 09:00 AM 09:10 AM PACE Immersion Activity Recap of Day 1 PANEL DISCUSSION 2
The ASEAN Workplace: Competencies, Relationships, Prospects & Challenges

BSU Organic Farm ATI Aspulan Hall

Moderator: Dr. Ma. Theresa M. Rivera PACE Vice President for Mindanao

Mr. Romero Lopez

Public Affairs Chief, Philippine Institute of Development Studies

Ms. Jane Camille B. Almasin

Marketing Communications Officer Business Trends (A Kelly Services Company)

10:00 AM 10:30 AM

Open Forum Awarding of Certificates and Tokens of Appreciation

Dr. Wolfreda T. Alesna, Vice President for Visayas, PACE and Prof. Gretchen Mangahas, BSU Faculty

10:40 AM 10:50 AM 12:00 PM 01:30 PM 02:30 PM 03:00 PM 04:00 PM

Break PLENARY SESSION 2 Lunch Break PARALLEL SESSIONS 3A & 3B Health Break PARALLEL SESSIONS 4A & 4B CLOSING CEREMONIES Awarding of Certificates of Participation and Appreciation Closing Message
Prof. Marco M. Polo President, PACE (See Page 6 & 7) (See Page 6) (See Page 5)

Main Hall

06:00 PM

Thanksgiving Mass (voluntary)

Dr. Ma. Theresa Rivera Prof. Joseph Nuval Masters of Ceremonies

Day 3 | April 5
National Congress 2014
08:00 AM 08:30 AM Registration CALL TO ORDER Opening Prayer National Anthem 09:00 AM PACE NATIONAL CONGRESS Review of Minutes of Previous PACE Congress Review of BOT Resolutions Presidents Report Financial Report Open Forum Amendment of PACE Constitution and By-Laws Oath-taking of New Members Awarding of Individual & Institutional Members Certificates Prof. Joeven Castro
Trustee, PACE

Prof. Monina T. Bello

Treasurer, PACE

Prof. Mark Lester Chico

Assistant Secretary, PACE

Prof. Marco M. Polo

President, PACE

Prof. Monina T. Bello

Treasurer, PACE

Prof. Marco Polo

President, PACE

Prof. Ulderico Alviola

Chair, Membership Committee, PACE

Prof. Nicky Salandanan

Vice President for Luzon, PACE

Dr. Wolfreda Alesna

Vice President for Visayas, PACE

Dr. Ma. Theresa Rivera Adjournment Dr. Gwenetha Pusta

Moderator

Vice President for Mindanao, PACE

12:00 PM

Fellowship Lunch

Day 1: April 3, 2 3 p.m.

Paper Presentations

PARALLEL SESSION 1A: Challenges and Opportunities of the New Information Structure BSU Strawberry Hall 1. POWERED POINTS? COMMUNICATING STUDENTS VIEWS ON THE USE OF POWERPOINT PRESENTATIONS IN THE 21ST CENTURY Prof. Jonalou SJ. Labor, Colegio de San Juan de Letran Manila 2. INTEGRATING TECHNOLOGY IN THE COMMUNICATION CURRICULUM: THE MINDANAO UNIVERSITY OF SCIENCE AND TECHNOLOGY (MUST) EXPERIENCE Dr. Ramir Philip Jones V. Sonsona, Mindanao University of Science and Technology 3. EFFECTS OF ACTIVATING METACOGNITION ON HIGH SCHOOL STUDENTS SKILLS IN RETRIEVING INFORMATION FROM THE INTERNET Prof. Jed Asaph D. Cortes and Prof. Rotacio S. Gravoso, Visayas State University Moderator: Dr. Ma. Theresa Rivera, VP for Mindanao, PACE PARALLEL SESSION 1B: Harmonizing Job Placements and Social Mobility ATI Aspulan Hall (Main Hall) 4. COMPETENCIES OF GRADUATES IN RELATION TO THE REQUIRED COMPETENCIES OF EMPLOYERS Prof. Odelon B. Gines, Colegio de San Juan de Letran Manila 5. HIGH CLASS MIGRANTS: UNIVERSITY STUDENTS GEOGRAPHICAL MOBILITY AND THE CASE OF ASIA Prof. Evans Rosauro I. Yonson, Xavier University Ateneo de Cagayan 6. DEPENDENCE OF DIGITAL ECONOMY ON FREE LABOR Prof. Analiza D. Resurreccion, De La Salle Lipa Moderator: Dr. Gwenetha Pusta, Ex-Officio, PACE Day 1: April 3, 3 4 p.m. PARALLEL SESSION 2A: Capacity Building for Emergent Discourses in Communication and Education BSU Strawberry Hall 7. SURVEY OF THE PROPOSED NEW ACADEMIC YEAR SCHEDULE Professors Catalina H. Gaite, Astrid L. Sinco, Ivannel R. Subrabas, Evans Rosauro I. Yonson Xavier University Ateneo de Cagayan 8. REFLECTIONS ON THE POTENTIALS AND CHALLENGES OF A POSTSTRUCTURALIST THEORY OF DISCOURSE Prof. Romel A. Daya and Mr. Darwin P. Dalmacio, University of the Philippines Los Baos Moderator: Dr. Wolfreda T. Alesna, VP for Visayas, PACE

Paper Presentations (contd)

PARALLEL SESSION 2B: The Human Environment and Communication for Empowerment ATI Aspulan Hall (Main Hall) 9. SCIENCE-BASED CLIMATE INFORMATION VERSUS EXPERIENCE ON RAINFALL: WHICH WEIGHS IN FARMERS DECISION MAKING? Prof. Rotacio Gravoso and Prof. Remberto Patindol, Visayas State University Prof. Canesio Predo, University of the Philippines Los Baos 10. SURFACING RICE-FARMER CONSULTANTS THROUGH SOCIAL NETWORK ANALYSIS Dr. Ludito V. Ramirez, Naval State University 11. COMMUNICATION STRATEGY FRAMEWORK FOR ENHANCING STUDENTS COMMUNITY SERVICE ENGAGEMENT Prof. Mark Lester M. Chico and Dr. Serlie B. Jamias, University of the Philippines Los Baos Moderator: Dr. Rowena Capulong-Reyes Day 1: April 3, 4 5 p.m. PLENARY SESSION 1. Educational Challenges and Opportunities of K-12 and/or ASEAN Integrated-Based Curriculum ATI Aspulan Hall (Main Hall) 12. MEDIA AND INFORMATION LITERACY IN THE K 12 CURRICULUM: CHALLENGES AND OPPORTUNITIES FOR COMMUNICATION EDUCATORS Gary Mariano, De La Salle University 13. JOURNALISM, JOURNALISM EDUCATION AND A REGIONS INTEGRATION Jeremaiah M. Opiniano, University of Santo Tomas Moderator: Prof. Marco M. Polo Day 2: April 4, 10:50 11:50 a.m. PLENARY SESSION 2. Workplace Dynamics and Values during the ASEAN Integration ATI Aspulan Hall (Main Hall) 14. VALUES EDUCATION: GEARING UP FOR ASEAN INTEGRATION THROUGH WORKPLACE VALUES Prof. Eleanor L. Agulto, Colegio de San Juan de Letran 15. ASEAN ECONOMIC INTEGRATION AND ITS IMPLICATIONS ON BUSINESS AND ECONOMIC JOURNALISM Prof. Felipe F. Salvosa II, University of Santo Tomas Moderator: Prof. Joeven Castro

Day 2: April 4, 1:30 2:30 p.m.

Student Researches

PARALLEL SESSION 3A - BSU Administration Conference Room / ADCOR (2nd floor, Admin. Bldg) 1. Testing a Critique to Global Frameworks on Journalism Education: The Case of Five PHL Journalism Schools Chleobel Briginias, Jan Angelo Cabantog, Jeremaiah Opiniano, University of Santo Tomas 2. UPLB BSDC Senior Students Understanding of the Practice of Development Communication: A Classical Phenomenological Study Xid Kayla DM. Lapiz and Romel A. Daya, University of the Philippines Los Baos 3. Video Games as a Tool for Conscienti-Accion Among Selected Student-Gamers of Malayan Colleges Laguna Gerald Saavedra, John David Baylon, Edryl Gwayne Castro, Malayan Colleges Laguna Moderator: Prof. Derek Alviola PARALLEL SESSION 3B - ATI Aspulan Hall 4. The Impact of New Media Technologies to the Academic Performance of De La Salle Lipa 2nd Year AB Communication Students AY 2013 2014 Rico Mendoza and Rosalie Charlene Santiago, De La Salle Lipa 5. The Effectiveness of Film as Medium of Teaching 1st Year AB Communication Students De La Salle Lipa Arthea Jean Marcellana and Maria Celina Valencia, De La Salle Lipa 6. Learning Preferences between Classroom Discussion and Facebook Group Discussion among De La Salle Lipas 2nd Year AB Communication Students April Joy Marquez and Honey Joyce Trinidad, De La Salle Lipa Moderator: Prof. Gretchen Mangahas Day 2: April 4, 3 4 p.m. PARALLEL SESSION 4A - BSU ADCOR 7. Advantages and Disadvantages of the Registrars E*Wizard according to the Third Year AB Communication students of De La Salle Lipa John Paul Guan and Elaine Magsino, De La Salle Lipa 8. Content Analysis of the Communication Media in the Promotion of Proper Waste Segregation in DLS Lipa Clarice Ann Guevarra and Andrea Nadine Lucas 9. Evaluation of the Administrative Policies of De La Salle Lipa on Project Carbon Neutral Anne Bernadette Gaba and Christian De Torres, De La Salle Lipa Moderator: Prof. Mark Lester Chico

Student Researches
PARALLEL SESSION 4B - ATI Aspulan Hall 10. Evaluation of Social Media Announcements of De La Salle Lipa Student Government SY 2013 2014 as Perceived by DLSL Second Year Communication Arts Students Arvil Dawn Arellano and Ausra Valery Gallito, De La Salle Lipa 11. How does the Church report on the State? A Framing Analysis of Election News in Abra Today Gumamela Bejarin and Pamela Custodio, University of the Philippines Los Baos 12. Promoting the Intake of a Nutritious Drink Through Computer Game: The Case of Fresh Buffalo Milk Ian Kim Gahoy and Rotacio Gravoso, Visayas State University Moderator: Prof. Nicky Salandanan

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