BLL1183 Okt 2012

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FINAL SEMESTER EXAMINATION

(OCTOBER 2012 SESSION)


ENGLISH FOR ACADEMIC ENRICHMENT
BLL1183
LECTURER :

MATRIC NO

: . PROGRAMME : ..

VENUE

: .

FEBRUARY 2013

DURATION : 2 HOURS 30 MINUTES

INSTRUCTIONS:

1. Candidates must read all questions carefully.


2. The examination script consists of the followings:
Part
A

Types of
Questions
3 Short Answers

4 Short Answers

1 Essay

Instruction
Answer ALL
questions
Answer ALL
questions
Answer ALL
questions

Answer Sheets to be
Used
Question paper
Question paper
Answer Booklet

THIS EXAMINATION SCRIPT CONTAINS 14 PAGES INCLUDING THE FRONT COVER

DO NOT OPEN THE EXAMINATION SCRIPT UNTIL FURTHER INSTRUCTION

CONFIDENTIAL

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PART A
(30 marks)
Time: 40 minutes
INSTRUCTIONS
This part consists of THREE (3) questions. Answer ALL questions in the spaces provided.

1.

State which of the following statements supports or opposes the topic Drugs should
be legalized. FOR (F) supports the topic whereas AGAINST (A) opposes the topic.

No.

Arguments

(a)

The majority of the community concurs with the drugs


laws. So, why should they be ignored and make drugs
unlawful?

(b)

Alcohol and tobacco are proven to be more detrimental


to health than many illegal drugs.

(c)

As a result of the legalization of drug use, an economy


of drugs trafficking and formation would result.
Countries which by now have drugs problems would
be encouraged to mass manufacture and traffic drugs
to Britain, despite it is most likely being illegal in their
own nation.

(d)

Another problem with drugs being illegal is that with


the suppliers being criminals they don't much care for
how they get their product and where they get it from.

F/A

(4 marks)

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CONFIDENTIAL
2.

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Read the statements presented carefully. Explain ONE (1) best conclusion for each
presented statements.
(a)

Although loads of people feel that sending their aged parents to the old folks
home is better for them rather than staying at home, the government should
introduce laws against parent dumping because old people would like to be
close to their family, they will not be well-taken care of in the old folks home
and they can lend a hand in housework and also in taking care of their
grandchildren to ease the burden of their children.
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
(5 marks)

(b)

Thriving businesses are ones that understand and meet the necessities of
their customers. You must know who your client is. You need to learn and
master marketing and make sure that you track the success or failure of each
marketing technique you use, and then abandon those that arent working.
Fine tune the ones that do. Failure to understand customers needs and their
willingness to pay often leads to developing uncompetitive, unwanted
products.
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
(5 marks)

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CONFIDENTIAL
3.

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Read the problems stated below and state a suitable solution to each of it.
(a)

You have driving test at 8a.m and you woke up late.


______________________________________________________________
______________________________________________________________
(2 marks)

(b)

Today is your mothers 55th birthday. You have forgotten about it and went to
your mothers house without any gift or any prior wishes.
______________________________________________________________
______________________________________________________________
(2 marks)

(c)

Giselle is very lazy. She finds it difficult to keep her room clean even for a
day.
______________________________________________________________
______________________________________________________________
(2 marks)

(d)

Meera wants to further her studies at University of Liverpool but she finds it
difficult to leave her family in Malaysia and go there alone.
______________________________________________________________
______________________________________________________________
(2 marks)

(e)

Chris accidently spilled a cup of hot chocolate on Rihannas favourite dress.


______________________________________________________________
______________________________________________________________
(2 marks)

(f)

Ikram is confused whether he should buy a necktie or a wallet for his father
for Fathers Day.
______________________________________________________________
______________________________________________________________
(2 marks)

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(g)

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You are on your way home after work and you saw a group of people robbing
a bank.
______________________________________________________________
______________________________________________________________
(2 marks)

(h)

Your best friend tells you that she saw your husband with another woman in a
restaurant.
______________________________________________________________
______________________________________________________________
(2 marks)

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CONFIDENTIAL

BLL1183
PART B
(40 marks)
Time: 50 minutes

INSTRUCTION
This part consists of FOUR (4) questions. Answer ALL the questions in the spaces provided.

1.

Study the bar graph below and answer the questions that follow.
BAR GRAPH 1: FAVOURITE SPORTS OF FORM 2 STUDENTS FOR THE YEAR 1999

Bar graph 1

(a)

What does the graph focuses on?


______________________________________________________________
______________________________________________________________
(2 marks)

(b)

What are the TWO (2) famous sports among Form 2 students?
______________________________________________________________
______________________________________________________________
(2 marks)

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(c)

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What is the main reason why many of the students like soccer?
______________________________________________________________
______________________________________________________________
(2 marks)

(d)

In your point of view, what are the other sports that they might have interest
in?
______________________________________________________________
______________________________________________________________
(2 marks)

(e)

What can be concluded from this bar graph?


______________________________________________________________
______________________________________________________________
(2 marks)

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CONFIDENTIAL

2.

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Study the bar graph below and answer the questions that follow.

BAR GRAPH 2: NUMBER OF AIDS CASES IN CHILDREN UNDER AGE 13 BY


YEAR OF DIAGNOSIS, 1992-2007

Bar graph 2

(a)

What is the subject of the bar graph?


______________________________________________________________
______________________________________________________________
(2 marks)

(b)

Identify TWO (2) consecutive years whereby the number of cases didnt face
any change in numbers.
______________________________________________________________
______________________________________________________________
(2 marks)

(c)

What can you conclude about the relation between number of AIDS cases
and the years?
______________________________________________________________
______________________________________________________________
(2 marks)

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(d)

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What is the conclusion of this bar graph?


______________________________________________________________
______________________________________________________________
(2 marks)

(e)

In your opinion, what are the TWO (2) possible explanations for the
decreasing numbers of AIDS cases?
______________________________________________________________
______________________________________________________________
(2 marks)

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CONFIDENTIAL

3.

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Study the pie chart below and answer the questions that follow.
PIE CHART 1: U.S. DEATHS ATTRIBUTABLE EACH YEAR TO
CIGARETTE SMOKING

Pie chart 1

(a)

What is the subject of the pie chart?


______________________________________________________________
______________________________________________________________
(2 marks)

(b)

According to this pie chart, state the TWO (2) main diseases that affect the
smokers.
______________________________________________________________
______________________________________________________________
(2 marks)

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(c)

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What can you conclude about the increasing number of diseases among the
smokers?
______________________________________________________________
______________________________________________________________
(2 marks)

(d)

What is the conclusion of this graph?


______________________________________________________________
______________________________________________________________
(2 marks)

(e)

According to your own perspective, suggest TWO (2) solutions to help


smokers quit smoking.
______________________________________________________________
______________________________________________________________
(2 marks)

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CONFIDENTIAL

BLL1183

4. Read the passage below and answer the questions.

Business development is a combination of strategic analysis, marketing, and


sales. Business development professionals can be involved in everything from the
development of their employers' products and services, to the creation of marketing
strategies, to the generation of sales leads, to negotiating and closing deals.
The first aspect of the business development professional's job is typically to
identify new business opportunities. This means several things, in terms of what you'll
do. First, you'll need to stay abreast of what's happening in your industry-what your
competitors are up to in terms of products and service offerings, pricing, marketing
strategies, and so on. Second, you'll need to make sure you understand what your
company is up to on an ongoing basis-to understand your company's strategy, how your
company compares to its competitors, and how it's perceived in the marketplace. Third,
you'll need to understand the market for your company's offerings which comprises it,
and how it may be changing.
Next, as a business development professional, you'll need to think creatively
about everything you know about your company. This is the part of the job in which you
identify possible ways to improve your company's sales, which can mean identifying
anything from new market segments (or individual potential clients), to new sales
channels to sell through, to other, related products or services in the marketplace with
which your company's products or services can be combined into synergistic, "cobranded" offerings.
The next part of the job is prioritizing the new business opportunities you've
identified. To do this, you'll need to compare the potential returns of each new
opportunity to the costs your company would incur to exploit it.
Finally, you have to bring the new opportunities you've identified and prioritized to
fruition. In other words, you'll be negotiating with those at other organizations who can
help you take advantage of the opportunities you've identified. And, if you're good at
what you do, you'll be closing deals with those other organizations to increase your
company's bottom line.
Working in business development is an excellent way to become adept at
business strategy while gaining hands-on experience in negotiating deals and managing
partner relationships. Business development jobs are also highly cross-functional,
requiring close collaboration with various internal and partner-company teams such as
sales, engineering, and marketing to ensure that a deal is consummated. With its focus
on strategy, biz dev steers the direction of a company-the deals forged today determine
what the rest of the company will be working on tomorrow.

(a)

What is the main idea of this passage?


______________________________________________________________
______________________________________________________________
(2 marks)

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(b)

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State the first step that involves in identifying new bussiness opportunities.
______________________________________________________________
______________________________________________________________
(2 marks)

(c)

Why it is important to work in bussiness development?


______________________________________________________________
______________________________________________________________
(2 marks)

(d)

In your opinion, do you prefer to work in bussiness development jobs? State


your reasons.
______________________________________________________________
______________________________________________________________
(2 marks)

(e)

Provide the synonym of the following words:


(a)

abreast

:__________________________________

(b)

fruition

:__________________________________
(2 marks)

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CONFIDENTIAL

BLL1183
PART C
(30 marks)
Time: 1 hour

INSTRUCTION
This part consists of ONE (1) question. Answer ALL questions in the answer booklet
provided.

1.

The pie chart below shows the estimated favourite types of animals owned by pet
owners in Malaysia. Explain thoroughly about this pie chart and state the reasons
why the pet owners in Malaysia prefer to have these animals as their pets.

FAVOURITE TYPES OF ANIMALS OWNED BY PET OWNERS IN MALAYSIA

(30 marks)

END OF QUESTION PAPER

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