Radio TalkBack

Writer’s Brief

Rationale for desired change in behavior

Health and sanitation was the one of the proper and basic needs of a family. Good
health yields affluent living. Here the program shares information, tips and practical
advices prescribed by a professional doctor. It helps the improvement and
maintains proper health and sanitations. It is acquired through media that improve
roles of the parents (responsible parenthood) providing good health for the
members of the family. It is a program that will answer not only myths and queries
about medical habits but also give a advice and guide the listeners for achieving
their objectives concerning on self physiological preservation.

Audience Information

DE Class

Resigned Poor

Goals: survival

Motivations: given up

Values: Subsistence

Justification of the Chosen Medium

Radio (Amplified Modulation) is the chosen medium and frequency for this program.
Radio is the most common medium that DE class uses. It is portable, accessible and
at the same time affordable source of information. It suits with the lifestyles, habits
and socio economic status of the DE class. Unlike television, the audience will be
hindered on expressing their ideas and queries.

Measurable Objectives

• To develop habits of listening from the launching date to the second week
of airing this program.
• To establish norms, disciplines and thrusts to the listeners of the
importance of having a good health for the family.
• To observe particular changes of habits of listeners after listening in to the
program.
• To improve the status of health through informing the DE class on medical
endeavor.
Broadcast area: Metro Manila

Frequency: 594 Mhz

Format: AM Talkback

Power: 25,000 watts

Callsign meaning: DWIZ

Owner: GMA Broadcasting Company

Sponsor: Department of Health and Uni Lab

Regular programming Application date: 10-19-

09

Schedule/availability varies

New Program Proposal Form

Contact Information

Name:___________________________

Address:__________________________

Telephone:________________________ E-
Mail:__________________

Program Information

Title : Let’s DOH

Program Description: A radio talkback program that serve the target population
through information regarding the Health and other medical endeavors. The hosts
together with the resident doctor will be discussing issues, information that will
inform the family for taking good care of their health.

Personnel Information:
Host: Rita Ibuna and Lucky Gem Famero, Nikko Izar

Producer: Janine Matobato

Engineer: Laydee April Salazar

Others: Margot Gonzales, Rubie Liza Rubias, Manelyn Factor

For: ___HD Radio ____Broadcast Signal ___POD Cast ___All

Material:

___Live ___Recorded

Proposed Scheduling Information

Length: 1030 - 1130 (60 minutes airtime) Frequency:

Mondays - Fridays

Program mission statement?

The “Let’s DOH it!” radio talkback program secure and uphold its commitment for
catering services for thr public especially the DE class. It primarily concerns on
improving health status and maintaining proper attention and care to family’s
health. As a part of responsible broadcasting, the program contains light issues that
will tackle obfuscations and queries regards health.

How would airing this program will uplift and hold the interests and moods of the
listeners?

The comprehensive yet easy to understand discussion and sharing of trivias will
make it easy for the listeners to adapt themselves and follow the measures
prescribed by the program.

What experience, expertise or skills do you bring to the program?

The staff of the program will render interpersonal skills and way of discussing in
socio-recreational manner in which listeners will not be bored on just pale
spoonfeeding of thoughts.

The resident doctor was part of the show and will prescribed medications and
medical practices for the chosen class population.

It is sponsored by the Department of Health, thus, the services are for promoting
general welfare. There will be weekly free check up for the listeners who will
interact to the program.

Who are the intended listeners?

Demographics:

Age: 13 – 16 students, 28-32 workers (blue collar), 38 – 45 mothers

Gender: male and female

Status: DE population

Location: Urban areas

Psychographics:

Lifestyle: unemployed, job-seeker,

Frequency: habitual listening

Interests: proper health care

Activities: staying at home, sleeping, baby-sitting, trying their luck though

gambling, doing household chores, wandering

What criteria would you use to evaluate the effectiveness of the program?

Number of advertisements, audience share, interactivity of the program through

phone calls, participation from the listeners

What resources would you use to promote the program?

Human resources: Voice talents, the production staff, the resident doctor

Monetary and Logistics, Ultrasonic Broadcasting Inc, subsidy from the Government
(Department of Health), UnilLab

Advertisement:
 Approval of the Program

____________ Application Policy _______Operations Expectations

________ Mission

Date Requested to Air:_________ Reason:___________

Date Approved to Air:_________ Reason:____________