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Manthan Systems - ARC Customer 360
Manthan Systems - ARC Customer 360
Manthan Systems - ARC Customer 360
He's your customer. There's a lot you know about him. What, when and where he buys, what products he buys together, his frequency of purchase. And, what messaging attracts him.
ARC Customer360 provides you with a unified view across your customer's purchase behavior, loyalty and campaign data. With these analytics-driven, on-demand insights on the customer, a whole host of revenue opportunities that were hitherto hidden are immediately revealed. You can identify customer trends, cross-sell and up-sell opportunities,optimize marketing budgets, create personalization strategies. Customer360 is architected primarily for retail marketers and gives you a clear, actionable understanding of customer topography. Customer360 empowers marketers with sophisticated, retail-aware analytics delivered with a marketing-friendly user experience.
ED BY DESIGNS EXPERTS. IC ANALYTMARKETIN G FOR PERTS. EX
Identify affinity between products at various levels of the hierarchy for a given segment or any group of customers. This can help identify attractive product bundles, refine assortment and create cross-promotions.
ARC Customer360
CHURN PREDICTION
Estimate the probability that a customer will stop buying from you. Use this to proactively target customer with deeper offers and better engagement to reignite the relationship and the customers affinity to your brand. Using response data from previous campaigns, segregate customers who are likely to respond to a promotion and customers who are likely to buy in the absence of promotion. This will help improve the effectiveness of your targeting, avoid dilution of revenues and ensure your marketing budget is at work where it matters most.
And here's how Customer360 delivers all of the on-demand insights we talk about.
CAMPAIGN OPTIMIZER
RFM ANALYSIS
We score customers based on the three critical dimensions of loyal purchase behavior - recency, frequency and monetary. These scores can be used to slot customers into value buckets so that you can prioritize your marketing dollars and create a customer management strategy.
SEGMENTATION
Classify customers into homogenous groups based on transaction history and demographics using sophisticated statistical clustering techniques. These segments tend to behave similarly and you can develop messaging and targeting strategies and monitor performance at a segment level.
Customer profiling Customer reach and trend Segment profiling & density Segment migration
Loyalty program performance Points flow analysis Member activity analysis Customer lifecycle analysis
LOYALTY
Product concentration and affinity Leader and laggard products by customer segments Seasonality analysis Brand migrations analysis
PRODUCT MIX
Purchase trend by demographics Purchase trend by customer segments Sales channel analysis Time-of-day analysis Store migration analysis
PURCHASE BEHAVIOR
BENEFITS!
BENEFITS!
BENEFITS!
Ongoing performance KPI tracking Sales trends ROI measurement Performance drivers analysis
MARKETING EFFECTIVENESS
Here are a few of the advantages of having Customer360 on your side. Predictive marketing is now within reach.
Campaign circulation, reach & frequency Response attribution & campaign impact ROI analysis Historical promo analysis Channel effectiveness Design of experiments analysis Promotion impact analysis Halo and cannibalization
CAMPAIGNS
PROMOTIONS
You don't have to wait for a month for someone to send in analytics reports. Now you have a comprehensive view of every single customer and customer interaction at your fingertips, every minute of the day. With an intuitive, visually rich, marketerfriendly interface for easy access, easy usability.
Promotion Manager
Campaign Manager
And to action all of the above, you have hundreds of dashboard portlets to select from. Besides the functionality to configure role-based dashboards of your own.
ARC TargetOne With TargetOne, you can have real-time and on-demand execution of targeted offers and promotions to customers. You can create and manage micro-segments of target lists, identify preferred communication channels and ensure the right promotion reaches the right customer. Increase share-of-wallet, create revenue opportunities and measure effectiveness and frequency of each customer interaction. For more, download the TargetOne brochure from www.manthansystems.com/ca ARC Loyalty247 Here's a mobile app that helps you travel the last mile in personalization. It employs analytics to deliver targeted marketing and communication to your customer's smartphone. You can create a repository of all your offers, deliver personalized offers, preference-based advertisements and enable sharing across social media networks, all from the customer's smartphone. For more, there's a TargetOne brochure awaiting you at www.manthansystems.com/ca Optimized Marketing Optimized Marketing is a synergistic analytics consulting service that can help you improve your marketing effectiveness. You can explain marketing observations or phenomena, measure marketing actions and outcomes, develop operational support for marketing decisions. Optimized Marketing can also help integrate new and unstructured data sources and help maintain and upgrade data-mining models across the ARC Customer Analytics Portfolio.
For enquiries in the US, get in touch with Kevin kevin.walker@manthansystems.com For enquiries in Asia-Pacific and Europe, write to Sachit sachit.murthy@manthansystems.com Manthan Systems, 40/4, Lavelle Road, Bangalore, Karnataka t:+91 80 2299 0585, f:+91 80 2299 0586 Manthan Systems, Inc. 7975 N. Hayden Road, Suite C-240, Scottsdale, AZ 85258 t:+1 800 746 9370, f:+1 888 384 0989 Morumbi Office Tower Av. Roque Petroni Jr. 999 13 andar Morumbi - So Paulo cep:04707 910, t:+55 11 5185 2773, f:+55 11 5185 2899 #19-04/05, High Street Centre, 1 North Bridge Road, Singapore - 179094 Suite 22C Level 22 Ayala Tower One, Ayala Avenue, Makati City 1226 India
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