BOSTON HERALD

2014 Media Kit

Powered by a multi-media newsroom and with a variety of platforms that provide
folks with up-to-the-minute news and commentary, consumers trust the Boston Herald
brand to give them smart, straightforward content, when and however they want it.
ALWAYS RELEVANT
3 BOSTON HERALD
The recent addition of Boston Herald Radio rounds out nicely our media group -- print,
web, mobile, tablets and now live streamed, completely interactive internet talk radio.
Costeffective marketing programs, creative targeting capabilities and an engaged,
compelling and responsive audience all further enhance our advertising partners
investment with the Boston Herald.
ALWAYS RELEVANT
Readers have high expectations in the fast-paced, multi-media world we
inhabit. The Boston Herald meets and exceeds that challenge every day.
We continue to catch the eye of the Newseum, a Washington, D.C. based think tank and museum
who frequently singles out our clever, compelling covers in its Todays Front Page web feature.
The Heralds team of photographers always impress at the Boston Press Photographers
Associations annual contest most recently walking away with a dozen awards,
including two prestigious first place prizes for Spot News and General News.
Our video journalism is also excellent and has won national and regional recognition. Weve
earned another Telly Award, from a pool of 14,000 entries across the United States, for a
high standard of merit in film and video and the Herald was nominated for a New England
Emmy award, which singles out the best in broadcast journalism in the region.
Kudos for Boston Herald Radio are found regularly in industry bible
Talker magazine, which recently selected it as an outstanding talk media
webcaster and awarded us the distinguished 2013 Frontier Fifty.
ACKNOWLEDGEMENTS
5 BOSTON HERALD
Boston . . . . . . . . . 65%
New York . . . . . . . . . . . 62%
Philadelphia . . . . . . . . . 60%
Washington, D.C. . . . . . 60%
Chicago . . . . . . . . . . . . 56%
San Francisco . . . . . . . 55%
Los Angeles . . . . . . . . . 44%
Dallas/Ft. Worth . . . . . 41%
Atlanta . . . . . . . . . . . . . 40%
Houston . . . . . . . . . . . . 36%
BOSTON RANKS #1 IN COMBINED NEWSPAPER PRINT & ONLINE
AUDIENCE AMONG THE COUNTRY'S LARGEST MARKETS
HERALD MEDIA COMPRISES 62% OF THE SOURCES BOSTON
ADULTS RELY ON FOR ADVERTISING INFORMATION
MULTI PLATFORM ADVERTISING
GETS RESULTS
HERALD MEDIA
62%
Newspapers
Web
TV
Radio
Other
34% 23% 31% 5% 7%
Scarborough Research Multi-Market Study Feb. 2013 and Custom Study Aug. 2012; Boston DMA Plus.
BOSTON HERALD MARKET
Scarborough Research Boston MA, Aug. 2013; Boston DMA Plus; ABC Audit Mar. 2013.
Stratton
Barnstable, MA Barnstable, MA Barnstable, MA
Barnstable, MA
Barnstable, MA
Barnstable, MA Barnstable, MA Barnstable, MA Barnstable, MA
Bristol, MA Bristol, MA Bristol, MA
Bristol, MA
Bristol, MA
Bristol, MA Bristol, MA Bristol, MA Bristol, MA
Dukes, MA Dukes, MA Dukes, MA
Dukes, MA
Dukes, MA
Dukes, MA Dukes, MA Dukes, MA Dukes, MA
Essex, MA Essex, MA Essex, MA
Essex, MA
Essex, MA
Essex, MA Essex, MA Essex, MA Essex, MA
Middlesex, MA Middlesex, MA Middlesex, MA
Middlesex, MA
Middlesex, MA
Middlesex, MA Middlesex, MA Middlesex, MA Middlesex, MA
Nantucket, MA Nantucket, MA Nantucket, MA
Nantucket, MA
Nantucket, MA
Nantucket, MA Nantucket, MA Nantucket, MA Nantucket, MA
Norfolk, MA Norfolk, MA Norfolk, MA
Norfolk, MA
Norfolk, MA
Norfolk, MA Norfolk, MA Norfolk, MA Norfolk, MA
Plymouth, MA Plymouth, MA Plymouth, MA
Plymouth, MA
Plymouth, MA
Plymouth, MA Plymouth, MA Plymouth, MA Plymouth, MA
Sufolk, MA Sufolk, MA Sufolk, MA
Sufolk, MA
Sufolk, MA
Sufolk, MA Sufolk, MA Sufolk, MA Sufolk, MA
Worcester, MA Worcester, MA Worcester, MA
Worcester, MA
Worcester, MA
Worcester, MA Worcester, MA Worcester, MA Worcester, MA
Androscoggin, ME Androscoggin, ME Androscoggin, ME
Androscoggin, ME
Androscoggin, ME
Androscoggin, ME Androscoggin, ME Androscoggin, ME Androscoggin, ME
Kenn Kenn Kenn
Ken
Ken
Ken Ken Ken Ken
Oxford, ME Oxford, ME Oxford, ME
Oxford, ME
Oxford, ME
Oxford, ME Oxford, ME Oxford, ME Oxford, ME
Sagadaho Sagadaho Sagadaho
Sagadaho
Sagadaho
Sagadah Sagadah Sagadah Sagadaho
Belknap, NH Belknap, NH Belknap, NH
Belknap, NH
Belknap, NH
Belknap, NH Belknap, NH Belknap, NH Belknap, NH
Cheshire, NH Cheshire, NH Cheshire, NH
Cheshire, NH
Cheshire, NH
Cheshire, NH Cheshire, NH Cheshire, NH Cheshire, NH
Coos, NH Coos, NH Coos, NH
Coos, NH
Coos, NH
Coos, NH Coos, NH Coos, NH Coos, NH
Hillsborough, NH Hillsborough, NH Hillsborough, NH
Hillsborough, NH
Hillsborough, NH
Hillsborough, NH Hillsborough, NH Hillsborough, NH Hillsborough, NH
Merrimack, NH Merrimack, NH Merrimack, NH
Merrimack, NH
Merrimack, NH
Merrimack, NH Merrimack, NH Merrimack, NH Merrimack, NH
Rockingham, NH Rockingham, NH Rockingham, NH
Rockingham, NH
Rockingham, NH
Rockingham, NH Rockingham, NH Rockingham, NH Rockingham, NH
Straford, NH Straford, NH Straford, NH
Straford, NH
Straford, NH
Straford, NH Straford, NH Straford, NH Straford, NH
Addison, VT Addison, VT Addison, VT
Addison, VT
Addison, VT
Addison, VT Addison, VT Addison, VT Addison, VT
Caledonia, VT Caledonia, VT Caledonia, VT
Caledonia, VT
Caledonia, VT
Caledonia, VT Caledonia, VT Caledonia, VT Caledonia, VT
Chittenden, VT Chittenden, VT Chittenden, VT
Chittenden, VT
Chittenden, VT
Chittenden, VT Chittenden, VT Chittenden, VT Chittenden, VT
Essex, VT Essex, VT Essex, VT
Essex, VT
Essex, VT
Essex, VT Essex, VT Essex, VT Essex, VT
Lamoille, VT Lamoille, VT Lamoille, VT
Lamoille, VT
Lamoille, VT
Lamoille, VT Lamoille, VT Lamoille, VT Lamoille, VT
Orange, VT Orange, VT Orange, VT
Orange, VT
Orange, VT
Orange, VT Orange, VT Orange, VT Orange, VT
Washington, VT Washington, VT Washington, VT
Washington, VT
Washington, VT
Washington, VT Washington, VT Washington, VT Washington, VT
Windham, VT Windham, VT Windham, VT
Windham, VT
Windham, VT
Windham, VT Windham, VT Windham, VT Windham, VT
Barnstable Town
Bourne
Chatham
Eastham
Falmouth
Harwich
Mashpee
Orleans
ProvincetownTruro
Welleet
Yarmouth
Atkinson
Auburn
Candia
Chester
Danville
Deereld
Derry
Epping
Exeter
Hampton
Kingston
Londonderry
Newington Newmarket
Newton
North Hampton
Northwood
Nottingham
Portsmouth
Rye
Salem
Seabrook
Windham
Dover
Farmington
Madbury
Middleton
Milton New Durham
Rochester
Rollinsford
Straford
Avon
Bellingham
Braintree
Brookline
Cohasset
Dedham
Foxborough
Franklin Holbrook
Medeld
Medway
Needham
Plainville
Quincy
Sharon
Wellesley
Weymouth
Bridgewater
Carver
Duxbury
East Bridgewater
Lakeville
Marion
Marsheld
Mattapoisett
Middleborough
Norwell
Plymouth
Wareham
Antrim
Bennington
Brookline
Deering
Gofstown
Hancock
Hillsborough
Hudson
Lyndeborough
Milford
New Ipswich
Sharon
Weare
Andover
Bow
Bradford
Chichester
Danbury
Hill
Hopkinton
Newbury
New London
Northeld
Pembroke
Pittseld
Salisbury
Andover
Beverly
Georgetown
Haverhill
Ipswich
Lynn
Lynneld
Methuen
Newbury
Rockport
Aquinnah
Gosnold
Oak Blufs
Alstead
Chestereld Dublin
Fitzwilliam
Gilsum
Hinsdale
Jafrey
Stoddard
Troy
Attleboro
Dartmouth
Dighton
Fall River
Alton
Barnstead
Belmont
Center Harbor
Gilford
Gilmanton
Meredith
New Hampton
Tilton
Athens
Brattleboro
Dummerston
Grafton
Guilford
Halifax
Jamaica
Marlboro
Newfane
Rockingham
Somerset
Wilmington
Ashburnham
Athol
Barre
Berlin
Blackstone
Brookeld
Charlton
Douglas Dudley
Fitchburg
Gardner
Hardwick
Harvard
Hubbardston
Leicester
Leominster
Lunenburg
Millbury
Northborough
Northbridge
North Brookeld
Paxton
Petersham
Phillipston
Princeton
Royalston
Rutland
Shrewsbury
Southbridge
Sterling
Sutton
Upton
Warren
Westborough
Winchendon
Worcester
Chelsea
Revere
Acton
Ayer
Bedford
Billerica
Burlington
Carlisle
Chelmsford
Dracut
Dunstable
Lowell
North Reading
Pepperell
Sudbury
Townsend
Waltham
CT
ME
NH
NJ
NY
RI
VT
MA
HERALD READERSHIP
DAILY
387,800
SUNDAY
375,900
HERALD CIRCULATION
DAILY
96,403
SUNDAY
75,405
7 BOSTON HERALD
BOSTON HERALD READERS HAVE BUYING POWER
HIGHER HOUSEHOLD INCOMES
Daily Herald readers have a higher average household income
when compared to the market and Daily Globe readers.
MORE LIKELY TO HAVE HIGH INDIVIDUAL INCOMES
Daily Herald readers are more likely than the market
average to have high individual employment incomes.
$75,000+
$100,000+
+43%
+23%
Market Average
$91,500
Market
$113,100
Daily Herald
$108,600
Daily Globe
Scarborough Research Boston MA, Aug. 2012-2013; Boston DMA Plus.
MORE LIKELY TO HAVE HIGH HOUSEHOLD
INCOMES
Daily Herald readers are more likely than the market
average to have high household incomes.
$100,000+
$150,000+
$250,000+
+38%
+58%
+56%
Market Average
INCREASE IN HOUSEHOLD AND
INDIVIDUAL INCOMES
The Daily Herald has shown an increase in readers with
household incomes and individual employment incomes
of $100,000 or more when compared to 2012.
Household Incomes Individual Employment
Incomes
+34% +33%
BOSTON HERALD DELIVERS YOUR AUDIENCE
MORE LIKELY TO BE EMPLOYED FULL-TIME
Daily Herald readers are more likely to be employed full-time than
the market average and Daily Globe readers.
54%
Of Daily Herald readers are employed full-time, compared to
only 46% of the market and 45% of Daily Globe readers.
HIGHER VALUE OF OWNED HOME
The average home value of Daily Herald readers is +22%
higher than that of the market. The Daily Herald has
also shown a +20% increase in its readers average home
value, while the market remained unchanged.
Market Average
Daily
Herald
Daily
Globe
+17%
-2%
2012 2012 2013 2013
$
3
9
6
,
7
0
0
$
4
7
4
,
8
0
0
$
3
9
0
,
6
0
0
$
3
9
0
,
6
0
0
Daily Herald Market
SPEND MORE THAN THE MARKET AVERAGE
Daily Herald readers spend more than the
market average on the following:
Fine and costume jewelry
Mens and womens casual clothing
Mens and womens business clothing
Mens and womens shoes
Vacations
MORE HIGHLIGHTS
The Daily and Sunday Herald have a higher composition of
readers age 18-34 than the Daily and Sunday Globe.
The number of Daily and Sunday Herald readers with
post graduate degrees has doubled since 2012.
Daily Herald readers are +17% more likely
than the market to own their home.
The Daily and Sunday Herald have shown growth in readers
with children in their household from 2012 to 2013.
Daily Herald readers are +24% more likely than
Daily Globe readers to be age 25-54.
Scarborough Research Boston MA, Aug 2012-2013; Boston DMA Plus.
+20% increase same
9 BOSTON HERALD
BOSTON HERALDS EXCLUSIVE AUDIENCE
387,800 Readers
104,500 Readers 283,300 Readers
Exclusive Daily Herald
Duplication with Daily Globe
THE DAILY HERALDS EXCLUSIVE AUDIENCE
Of the Daily Heralds 387,800 readers, three out of four or 283,300 read the Daily Herald and not the Daily Globe.
DELIVERING A DESIRABLE EXCLUSIVE AUDIENCE
The Daily Heralds exclusive audience is more likely than the market
have the following attributes.
Market Average
Own primary residence
Employed full-time
Individual employment
income $75k+
Household income $250k+
+41%
+37%
+18%
+15%
MORE HIGHLIGHTS
3 out of 4 exclusive Daily Herald readers own their primary
residence. Thats significantly higher than the market,
where only 2 out of 3 adults are homeowners.
The average market value of the homes owned by
exclusive Daily Herald readers is $436,600 thats $46,000
or +12% more than that of the market average.
The Daily Herald has shown growth from 2012 to 2013 in
exclusive readers with household incomes of $250k or more
as well as individual employment incomes of $100k or more.
24,900 exclusive Daily Herald readers have a post graduate
degree, representing +63% growth from 2012 to 2013.
Scarborough Research Boston MA, Aug. 2012-2013; Boston DMA Plus.
NEW & RETURNING VISITORS COMSCORE
MARCH 2014
2.7 Million
Unique visitors
10.4 Million
Total visits
4 Minutes
Avg. minutes per visit
27 Million
Pages viewed
GOOGLE ANALYTICS
MARCH 2014
3.9 Million
Unique visitors
7.9 Million
Total visits
8 Minutes
Avg. minutes per visit
28 Million
Pages viewed
40%
New Visitors
BOSTONHERALD.COM TRAFFIC
Google Analytics Mar. 2014; comScore Mar. 2014; Quantcast Mar. 2014.
NEWS
MARCH 2014
49,000
Unique users
643,000
Visits
SPORTS
MARCH 2014
23,000
Unique users
273,000
Visits
DESKTOP & MOBILE/TABLET CONSUMPTION MOBILE APPS
60%
Returning
Visitors
DESKTOP MOBILE/
TABLET
39% 61%
ATTRACT & MAINTAIN
AUDIENCE
11 BOSTON HERALD
BOSTONHERALD.COM DELIVERS YOUR AUDIENCE
MORE LIKELY TO BE HIGH INCOME EARNERS
BostonHerald.com visitors are more likely than the online average and
Boston.com visitors to have household incomes of $100,000 or more.
AGE BREAKDOWN
Reach your target audience age with BostonHerald.com.
comScore Mar. 2014.
Demographic BostonHerald.com
HHI $75K+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,554,000
HHI $100K+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,244,000
College degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,457,000
Some college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 614,000
Own home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,244,000
Rent/other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,449,000
One or more children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .980,000
BostonHerald.com
Boston.com
+44%
+28%
REACH A VARIETY
OF AGE GROUPS
38%
20%
42%
AGE 18-34
536,000
AGE 35-54
1,120,000
AGE 55+
1,037,000
Online Average
AVERAGE MINUTES PER VISITOR
BostonHerald.com visitors spend more time engaged
online when compared to Boston.com visitors.
BostonHerald.com
Boston.com
16 minutes
9 minutes
NEWS & OPINION
Our audience trusts the Herald for straightforward reporting on issues that impact
their lives. Our thoughtful editorials and commentary from local and nationally known
opinion makers keep the conversation lively throughout the day. We constantly
break news on our website and, unlike any other media company in the region, have
the unique ability to dissect news on Boston Herald Radio as it is happening.
PRINT
Local News
National And International News
Politics
News and Political Columnists
Editorials, Opinion, Cartoons
Inside Track
Photos
WEB
Expanded, updated coverage
of print content
Press Party
Videos
Public Records database
Special Reports
Top Photos
Blogs including:
Page One
Herald Bulldog Edition
High Noon
Truth Squad
The Lone Republican
BOSTON HERALD RADIO
Morning Meeting
Trending Now
Jeff Katz commentary
Weather Watch
The Lone Republican
High Noon with Howie Carr
- A
A
A
-
STAFF PH
OTO
BY M
ATT STO
N
E
TRAIL OF
DISASTER
WEDNESDAY, JANUARY 22, 2014 $1.00 ($1.50 OUTSIDE OF METRO BOSTON)
DCFs foster care blame game Battenfeld: Deval owns it
MARTYS FIRST
STORM TEST
TELL US HOW YOUR STREET LOOKS THIS MORNING
OMALLEY ON
ABORTION CLINIC
BUFFER ZONES
CASE AFTER CASE AFTER CASE ...
- A
A
A
-
STAFF PH
O
TO
BY N
AN
CY LAN
E
REVAMPED
COUNCIL MAY
GIVE HIM FITS
MAYOR MARTY!
TUESDAY, JANUARY 7, 2014 $1.00 ($1.50 OUTSIDE OF METRO BOSTON)
CARR: EXPECT
RAY FLYNN REDUX
POLITICAL PROS
URGE WALSH TO
TAKE HIS TIME
13 BOSTON HERALD
BUSINESS
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16
SMART CLICK
StoxSmart student Flormarina Arias was able to pick a winner last quarter when she
selected Netflix. What stock do you think will rise the most during the upcoming quarter
and why? Email us at bizsmart@bostonherald.com.
Netflix was such a good pick the S&P
500s top performer for the quarter that
Flormarina Arias made more profit than
everyone else combined, and the Cliff
Divers came out on top.
SCHOOL
HIGH
MISSION UP .......................... 3rd PLACE
John Fish
CEO, Suffolk
Construction
$1,039,753
MADISON PARK HIGH SCHOOL
Janete Andrade
$998,263
Olga Menjivar
$1,063,250
TEAM TOTAL: $3,101,266
THE CLIFF HANGERS ............. 4th PLACE
Ralph de la Torre
CEO, Steward
Health Care System
$1,050,340
TECH BOSTON ACADEMY
Edson Brito
$953,313
Ephraim Norman
$953,313
TEAM TOTAL: $2,956,966
DOMINANT TITANS ...............2nd PLACE
Rob Lutts
CEO, Cabot Money
Management
$1,062,083
NEWMISSION HIGH SCHOOL
Elvis Alvarado
$1,088,434
Jose Maria
$964,506
TEAM TOTAL: $3,115,023
THE CLIFF DIVERS .................. 1st PLACE
Frank Quaratiello
Business Editor,
Boston Herald
$1,042,766
QUINCY UPPER HIGH SCHOOL
Norman Britt
$991,589
Flormarina Arias
$1,309,872
TEAM TOTAL: $3,344,227
STUDENTS POP AS
PICKERS
This years StoxSmart high
school challenge finished
with The Cliff Divers on top
marking the second year
in a row that students from
Josiah Quincy Upper School
captured the crown.
Students worked with
mentors, including Suffolk
Construction CEOJohn Fish,
Cabot Money Management
CEO Rob Lutts and new-
comer Steward Health Care
SystemCEODr. Ralph De La
Torre, andlearnedabout how
the financial markets work.
De La Torre showed
his Tech Boston Academy
students Edson Brito and
Ephraim Norman the risks
and potential benefits of
trading options: He never
truly tapped into his $1 mil-
lionand still turned a $50,000
profit for the quarter.
I very much enjoyed the
i nt e r a c -
tion and
mor e
i m -
por-
tantly I finally feel comfort-
able that someone will be
able to manage my assets
for me during my soon-ap-
proaching old age! said De
La Torre.
It was great to see my stu-
dents (Elvis and Jose from
New Mission) embrace the
ideas of how businesses suc-
ceed and how Wall Street
allows access to capital to
those who growand develop
innovative businesses, said
Lutts. My students were full
of great ideas and learned a
great deal about markets in a
short period of time.
For Wall Street traders, it
was a historic quarter as both
the Dow Jones industrial av-
erage and the Standard &
Poors 500 set new records
despite political gridlock in
Washington, D.C., and bank-
ing troubles in Cyprus.
In January, PutnamInvest-
ments hosted the students
and gave them a chance to
see what traders and analysts
do every day. Last month,
state Treasurer Steve Gross-
man hosted the StoxSmart
students the first time that
some had ever visited the
State House.
Last week, I went out to
lunchwithmy Quincy Upper
students, Norman Britt and
Flormarina Arias, and their
school adviser WilliamChan.
Flormarina did her home-
work back in December and
provided a thoughtful analy-
sis for her stock picks, which
included Netflix, the top-
performing stock on the S&P
during the quarter.
As a result of her smart
pick, The Cliff Divers wound
up on top.
Our lunchtime conversa-
tion wasnt about stocks, in-
steadfocusing onthe upcom-
ing prom and college plans.
Norman is going to Gordon
College in Wenham. Flor-
marina is headed to Brigham
Young University. He wants
to study linguistics and be-
come a UnitedNations trans-
lator. She wants to study
business and maybe start a
nonprofit to help people in
Third World countries.
Learn the markets
in stocks contest
frankq@bostonherald.com
STAFF FILE PHOTOS, ABOVE AND LEFT, BY TED FITZGERALD
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with
Treasurer Steve Grossman, during a visit also attended by Olga Menji-
var of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
STAFF FILE PHOTO BY PATRICK WHITTEMORE
SAGE ADVICE: StoxSmart participants EphraimNor-
man, center, and Edson Brito, right, listen to Paul Scan-
lon, co-head of fixed income at PutnamInvestments,
at the companys Hub office in January.
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Local Internet retailer
soaks up April Fools fun
Wayfair.
com, an on-
line retailer
of home
products and
furnishings,
announced
today it has
launched
HydroRoom,
a collection
of furniture
featuring sofas, armchairs and ottomans that each
ship in a small pill-sized capsule and expand in the
home when water is added, to coincide with April
Fools Day.
The HydroRoom collection will be available to
the public this summer. Customers must soak the
capsules in a bucket for 15 minutes before placing the
piece of furniture in the desired location. The piece
then will gradually expand to its full size within 24 to
36 hours as the water activates a polymer and trig-
gers foam expansion. Happy April Fools Day.
TODAY
L The Institute for Supply Management releases its
manufacturing index for March.
L The Commerce Department releases construction
spending for February.
L Harvard Law School hosts Justices Sandra Day
OConnor, David Souter and Kenneth Starr for a panel
discussion on civics education.
L A South Station expansion public meeting is held at
One South Station.
TOMORROW
L Automakers releases vehicle sales for March.
L Lantheus Medical Imaging Inc. hosts a conference
call to discuss its financial and operating results for
the fourth quarter and full year of 2012.
L Brainshark Inc. of Waltham has promoted Greg
Flynn, left, to company presi-
dent and Mike McEachern to
executive vice president and
chief financial officer. Flynn was
previously the companys se-
nior vice president of products
and services, while McEachern
previously served as senior vice
president and CFO.
L Iron Mountain Inc. has named
Alfred J. Verrecchia chairman of
its board of directors. Verrecchia
has been chairman-elect since late 2012, when the
company announced the retirement of longtime CEO
and chairman Richard Reese and welcomed new CEO
WilliamMeaney.
L Waltham-based business information provider
ZoomInfo has hired Santosh Sharan as vice presi-
dent of product management. Sharan was previously
the founder and CEO of LocationFabric, and mobile
technology firm Keisense, which was later acquired by
Nuance. STAFF AND WIRE REPORTS
THE TICKER
PRESENTED
BY
EASTERN BANK BIZSMART SPONSORSHIP:
MONDAY BOSTON HERALD 4/1/13
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SMART CLICK
StoxSmart student Flormarina Arias was able to pick a winner last quarter when she
selected Netflix. What stock do you think will rise the most during the upcoming quarter
and why? Email us at bizsmart@bostonherald.com.
Netflix was such a good pick the S&P
500s top performer for the quarter that
Flormarina Arias made more profit than
everyone else combined, and the Cliff
Divers came out on top.
SCHOOL
HIGH
MISSION UP .......................... 3rd PLACE
John Fish
CEO, Suffolk
Construction
$1,039,753
MADISON PARK HIGH SCHOOL
Janete Andrade
$998,263
Olga Menjivar
$1,063,250
TEAM TOTAL: $3,101,266
THE CLIFF HANGERS ............. 4th PLACE
Ralph de la Torre
CEO, Steward
Health Care System
$1,050,340
TECH BOSTON ACADEMY
Edson Brito
$953,313
Ephraim Norman
$953,313
TEAM TOTAL: $2,956,966
DOMINANT TITANS ...............2nd PLACE
Rob Lutts
CEO, Cabot Money
Management
$1,062,083
NEWMISSION HIGH SCHOOL
Elvis Alvarado
$1,088,434
Jose Maria
$964,506
TEAM TOTAL: $3,115,023
THE CLIFF DIVERS .................. 1st PLACE
Frank Quaratiello
Business Editor,
Boston Herald
$1,042,766
QUINCY UPPER HIGH SCHOOL
Norman Britt
$991,589
Flormarina Arias
$1,309,872
TEAM TOTAL: $3,344,227
STUDENTS POP AS
PICKERS
This years StoxSmart high
school challenge finished
with The Cliff Divers on top
marking the second year
in a row that students from
Josiah Quincy Upper School
captured the crown.
Students worked with
mentors, including Suffolk
Construction CEOJohn Fish,
Cabot Money Management
CEO Rob Lutts and new-
comer Steward Health Care
SystemCEODr. Ralph De La
Torre, andlearnedabout how
the financial markets work.
De La Torre showed
his Tech Boston Academy
students Edson Brito and
Ephraim Norman the risks
and potential benefits of
trading options: He never
truly tapped into his $1 mil-
lionand still turned a $50,000
profit for the quarter.
I very much enjoyed the
i nt e r a c -
tion and
mor e
i m -
por-
tantly I finally feel comfort-
able that someone will be
able to manage my assets
for me during my soon-ap-
proaching old age! said De
La Torre.
It was great to see my stu-
dents (Elvis and Jose from
New Mission) embrace the
ideas of how businesses suc-
ceed and how Wall Street
allows access to capital to
those who growand develop
innovative businesses, said
Lutts. My students were full
of great ideas and learned a
great deal about markets in a
short period of time.
For Wall Street traders, it
was a historic quarter as both
the Dow Jones industrial av-
erage and the Standard &
Poors 500 set new records
despite political gridlock in
Washington, D.C., and bank-
ing troubles in Cyprus.
In January, PutnamInvest-
ments hosted the students
and gave them a chance to
see what traders and analysts
do every day. Last month,
state Treasurer Steve Gross-
man hosted the StoxSmart
students the first time that
some had ever visited the
State House.
Last week, I went out to
lunchwithmy Quincy Upper
students, Norman Britt and
Flormarina Arias, and their
school adviser WilliamChan.
Flormarina did her home-
work back in December and
provided a thoughtful analy-
sis for her stock picks, which
included Netflix, the top-
performing stock on the S&P
during the quarter.
As a result of her smart
pick, The Cliff Divers wound
up on top.
Our lunchtime conversa-
tion wasnt about stocks, in-
steadfocusing onthe upcom-
ing prom and college plans.
Norman is going to Gordon
College in Wenham. Flor-
marina is headed to Brigham
Young University. He wants
to study linguistics and be-
come a UnitedNations trans-
lator. She wants to study
business and maybe start a
nonprofit to help people in
Third World countries.
Learn the markets
in stocks contest
frankq@bostonherald.com
STAFF FILE PHOTOS, ABOVE AND LEFT, BY TED FITZGERALD
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with
Treasurer Steve Grossman, during a visit also attended by Olga Menji-
var of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
STAFF FILE PHOTO BY PATRICK WHITTEMORE
SAGE ADVICE: StoxSmart participants EphraimNor-
man, center, and Edson Brito, right, listen to Paul Scan-
lon, co-head of fixed income at PutnamInvestments,
at the companys Hub office in January.
17

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Local Internet retailer
soaks up April Fools fun
Wayfair.
com, an on-
line retailer
of home
products and
furnishings,
announced
today it has
launched
HydroRoom,
a collection
of furniture
featuring sofas, armchairs and ottomans that each
ship in a small pill-sized capsule and expand in the
home when water is added, to coincide with April
Fools Day.
The HydroRoom collection will be available to
the public this summer. Customers must soak the
capsules in a bucket for 15 minutes before placing the
piece of furniture in the desired location. The piece
then will gradually expand to its full size within 24 to
36 hours as the water activates a polymer and trig-
gers foam expansion. Happy April Fools Day.
TODAY
L The Institute for Supply Management releases its
manufacturing index for March.
L The Commerce Department releases construction
spending for February.
L Harvard Law School hosts Justices Sandra Day
OConnor, David Souter and Kenneth Starr for a panel
discussion on civics education.
L A South Station expansion public meeting is held at
One South Station.
TOMORROW
L Automakers releases vehicle sales for March.
L Lantheus Medical Imaging Inc. hosts a conference
call to discuss its financial and operating results for
the fourth quarter and full year of 2012.
L Brainshark Inc. of Waltham has promoted Greg
Flynn, left, to company presi-
dent and Mike McEachern to
executive vice president and
chief financial officer. Flynn was
previously the companys se-
nior vice president of products
and services, while McEachern
previously served as senior vice
president and CFO.
L Iron Mountain Inc. has named
Alfred J. Verrecchia chairman of
its board of directors. Verrecchia
has been chairman-elect since late 2012, when the
company announced the retirement of longtime CEO
and chairman Richard Reese and welcomed new CEO
WilliamMeaney.
L Waltham-based business information provider
ZoomInfo has hired Santosh Sharan as vice presi-
dent of product management. Sharan was previously
the founder and CEO of LocationFabric, and mobile
technology firm Keisense, which was later acquired by
Nuance. STAFF AND WIRE REPORTS
THE TICKER
PRESENTED
BY
EASTERN BANK BIZSMART SPONSORSHIP:
MONDAY BOSTON HERALD 4/1/13
The energy in Boston is palpable with emerging start-ups and high tech
companies making their home in the Hub. Bostons health care facilities are
world-renowned, as are our schools of higher education and ad agencies.
BizSmart covers all of this plus the robust real estate, automotive, retail,
finance and marketing and media businesses that enrich the city.
PRINT
The Economy
Retail
Media
Health Care
Real Estate and Development
Next Big Thing
The District
Digital
Automotive
Booting Up
Inspector Gadget
Gaming
The Ticker
The Outlook
The Shuffle
Smart Click
WEB
Expanded, updated coverage
of print content
Press Party
Videos
Business and Markets
Media and Marketing
Technology
Health Care
Automotive
Blogs including:
The Ticker
Hot Property
Booting Up
Car Smart
BOSTON HERALD RADIO
Morning Meeting
Trending Now
SportsTown
Jeff Katz commentary
Weather Watch
The Lone Republican
High Noon with Howie Carr
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COACHING
Not only did
this group fail
to sack Peyton
Manning, it
barely was
introduced to him. The only time Mannings
uniform got dirty was when he took a knee at the
end of the game. In 43 pass attempts, the line
pressured him only three times, DE Chandler Jones
getting a hand on his jersey once early to force
an incompletion. After that Jones never got close
enough to holler at Manning and neither did anyone
else. Jones did make several good plays vs. the run,
including driving TE Virgil Green straight back into
Knowshon Moreno, allowing LB Donta Hightower
to tackle Moreno for a 5-yard loss. DE Rob Ninko-
vitch was not a factor all day. The interior linemen
struggled vs. Denvers superior offensive line all day.
The opposing quarterback threw
for 400 yards and had a passer
rating of 118.4, so the secondary
didnt do its job unless its job was
to improve Peyton Mannings self-
esteem. You allow seven completions over 20 yards and a 70
percent conversion rate on third down in the first three quar-
ters and you need to be hosed down with flame retardant. The
loss of Aqib Talib in the second quarter hurt, but if you think
that was the difference youre dreaming. Hed already been
toasted by Demaryius Thomas for a 29-yard completion on an
inside route. After he left, the pressure was on CBs Alfonzo
Dennard and rookie Logan Ryan, and both buckled. Eric Decker
turned Dennard inside out on third-and-2 on the opening drive
for a 7-yard catch and things didnt improve. Saddled with
Thomas after Talib was sidelined, Dennard was badly beaten
on an inside release for a 27-yard catch and was chasing him
from behind as Thomas split him and McCourty for 26 more
of his 134. As for Ryan, the rookie learned what Manning is all
about when he went after him the first play after he replaced
Talib. Ryan gave Decker a free release on a crossing route and
lost him for a 21-yard gain. He was later called for holding on
a third-and-1, having good position but seemed to panic and
grab. Decker beat him on an out for 18 more when New England blitzed CB Kyle Arrington
and he missed an open-field tackle on Julius Thomas that allowed him 10 extra yards after
the catch. McCourty got away with an early mugging in the end zone of Julius Thomas that
should have been flagged and stayed too far behind him on a third-down hook for an easy
first-down catch. Arrington ended a tough season typically. On a 14-yard third-down comple-
tion to Wes Welker with Manning under pressure, he had no idea where the ball was and let
it drift over his head despite it being thrown in what should have been a dangerous spot.
Later he was too slow getting to the flat and ended up covering no one as Welker went into
his area for a 16-yard reception to the Patriots 2.
CHANDLER JONES
Demaryius Thomas
of the Broncos makes
a TD catch in front of
Dennard.
DEFENSIVE BACKS
D
New England went
almost exclusively with two
LBs: Jamie Collins and Donta Hightower.
Dane Fletcher thankfully played spar-
ingly and did little. The primary defense
was the nickel (4-2-5) to try to cope with
Peyton Mannings four-headed receiving
corps. It didnt work. Collins was mostly
sound though, running down a screen
with good pursuit frombehind on one
hustle play that showed his range. He
made a number of stout plays vs. the run
and put good pressure on Manning up the middle on one rush, but was late getting to
the flat when he got caught in a rub by Wes Welker on a 14-yard completion to TE Julius
Thomas that was his responsibility. Hightower made several good plays early but seemed
to fade. He failed to hit Eric Decker on a crossing route right in front of him, instead
knocking Welker flat as Decker ran by and hauled in a 21-yard reception. He also vacated
the middle after Welker ran another crossing route, allowing roomfor Demaryius Thomas
to run a second cross for a 15-yard reception. These two werent the main culprits, but
were part of a defense that gave up a remarkable 507 yards and six consecutive scores.
Collins tackles Julius Thomas.
LINEBACKERS
C
+
Punter Ryan
Allen was superb,
putting all three
punts inside the
20 without a return and netting 49 yards per
kick. The coverage teams gave up nothing and
the return teams had no chance to try a return because
Matt Prater kept kicking off to Wyoming, and Denver only
punted once. Stephen Gostkowski had only one of three
kickoffs returned and it was for only 4 yards, negating the dangerous Trindon Holliday. The
only demerit came on a failed onside kick Gostkowski hit too far downfield.
Denver fields a kick.
SPECIAL TEAMS
A
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Bill Belichick had no answers for stopping Peyton Manning and had none of
his famous but long-absent halftime adjustments to counter him. To allow
507 yards, six straight scores and two scoring drives over seven minutes each
says much about lack of preparation. Belichicks team was outplayed and
he was out-schemed. Forget the bend but dont break argument. You let a
team score on every drive but the first one and when theyre taking a knee,
you broke in half. Offensively, the situation was much the same. The offense
did little until the fourth quarter. To be fair it didnt often have the ball because
the defense kept giving up third-down conversions, but the offense couldnt
convert on third down or run the ball to stay on the field either. The decision
to forego a much-needed field goal was a mistake, leading to a failed fourth-
down attempt that later prevented making it a one-score game and forced the
need for a two-point conversion with 3:07 left. Then Belichick soiled himself
yesterday by claiming Welker tried to take Talib out with a legal pick in
which Welker a) didnt leave his feet, b) hit him at elbow level not low, and c)
slowed up as the collision approached, unlike Julian Edelman, who came out of
his shoes to blast Dominique Rodgers-Cromartie on a similar rub route. Guess
the tape broke before Belichick got to that play.
DEFENSIVE LINE
C
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BACK OF THE PACK
STAFF PHOTOS BY MATTHEWWEST, MATT STONE AND NANCY LANE
1. TOM BRADY
Bad day to have a bad day.
2. DANNY AMENDOLA
They paid you $8.5 million for that?
3. ALFONZO DENNARD
Whos got Demaryius Thomas?
Who, me?
BILL BELICHICK
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Theres a lot of things you could say about what happened
Sunday in Denver but the simplest is this: The better teamwon.
The Patriots were a gritty group that overcame a legion of in-
juries, a murder arrest and some incompetent managerial de-
cisions (Paid $8.5 million to Danny Amendola? Had no use for
Danny Woodhead? Thought Michael Jenkins could get open? Any-
body seen Adrian Wilson?), but they couldnt overcome Peyton Manning or
an offense that moved as if it blew a rod.
Manning has nowdissected themfive of the last six times theyve played.
Maybe hes in Belichicks head.
Maybe whatever
kept Tom Brady out of
practice last Wednesday
lingered? On a day when
he needed to be pristine
to compete with Manning, he
was imprecise and often ineffec-
tive. He launched several critical
overthrows in the first half when
it was still a game, missing a
wide-open Julian Edelman running
free behind the secondary on
what should have been a first-
quarter touchdown, and missing
Austin Collie on a go route behind
the defense up the sideline. On a
perfect day for throwing, Brady
needed a radar adjustment. When
Brady went to the screen game,
the Broncos smelled it out and
play-action fakes didnt work be-
cause the running game didnt. He
did a good job avoiding potential sacks several times in the fourth
quarter while trying to make it a game, and his scramble for a TD
included a nifty avoidance of massive Mitch Unrein. He also threw
a laser past CB Dominique Rodgers-Cromartie when he tried to
jump a short route to Shane Vereen in the first quarter, rocketing
the ball by him for a 24-yard completion, but this was an after-
noon in which Brady too often looked like he had the yips.
Brady runs for a TD.
QUARTERBACK
D
A Quaker
meeting house
has more
weaponry than
TomBrady found
here. On the second
series of the day he
launched a bomb in the
direction of Matthew
Slater on third-and-3
despite the fact Slater
had no separation from
CB Tony Carter. The ball
bounced incomplete off
his hands. Slater has
one career reception, so
going to himwas illustra-
tive of what the receiving
corps has become. Rook-
ies Josh Boyce, Kenbrell Thompkins and Aaron Dobson
were all hurt, with only Dobson fit enough to limp around
in uniformon a bad foot. He had two catches, including
a 27-yarder, but no impact. Danny Amendola was more
difficult to find in the open than Whitey Bulger used to be,
dropping the only ball thrown his way. Edelman had 10
catches but averaged less than 9 yards a catch and never
seemed a threat except when Brady was overthrowing
him. Austin Collie had four catches but never made the
secondarys blood pressure rise.
JULIAN EDELMAN
WIDE RECEIVERS
C
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After
three big
games
against
three bad
run defens-
es, this unit
crashed to
earth with
a thud.
When the
Patriots
tried to run early, they got stuffed. When
they needed to run late on Shane Vereens
two-point conversion try, he got stuffed. In be-
tween they didnt run much but when they did,
they got stuffed. At least they were consistent.
LeGarrette Blount carried only five times for
6 yards a week after rushing for 166 and four
TDs vs. Indianapolis, the latter saying more
about the Colts run defense than him. Take
away Bradys 7 scrambling yards and this unit
produced 57 yards on the ground, which was
where they usually could be found.
Blount is tackled.
RUNNING BACKS ABSENT
Rob Gronkowski is
ahead of schedule.
Hes also on crutch-
es. Thats the
good news
here. Michael
Hoomanawanui
made one nifty
diving catch
but didnt block
very effec-
tively. Matthew
Mulligan did,
but not often.
Nothing to see
here.
After three strong games,
this group had a meltdown
in the Rockies. The unit
got little or no push in the
running game, eventually
convincing offensive coordinator Josh McDaniels to aban-
don all hope, and allowed two sacks, seven hurries and five
knockdowns of TomBrady. The first run of the day set the
tone, a stretch to the right Denver snuffed for no gain when
RT Marcus Cannon pulled but was defeated by DT Terrance
Knighton, leaving no one to block DE Shaun Phillips. LT
Nate Solder was beaten badly for a sack on a third-and-8
at Denvers 18, whiffing on an inside move by Robert Ayers
for an 11-yard loss that forced themto settle for a field goal.
No one could block Knighton all game. He overwhelmed
LG Logan Mankins for a critical sack on fourth-and-3 at the
Broncos 29. On the failed two-point conversion, Knighton
beat a double-teamblock by Cannon and RG Dan Connolly
to stuff the hole, forcing Vereen to veer to his right into the
arms of the untouched Phillips. Thats the way it seemed
the Broncos front was much of the game: untouched.
Mulligan makes a catch. Center Ryan Wendell listens to Brady.
TIGHT ENDS
D
OFFENSIVE LINE
D
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HEAD OF THE CLASS
1. RYAN ALLEN
All three punts inside the 20,
and 49-yard net with an aching
shoulder.
2. AUSTIN COLLIE
This collie was no dog.
3. JAMIE COLLINS
Solid day against the run, came
closest to pressuring Manning.
COMING THURSDAY:
End-of-season
report card
BRONCOS
2
6
PATRIOTS
1
6
SPORTS
In a word, Boston sports fans are obsessed. Which is why they delight in the observations,
insights and no-agenda reporting from the Heralds team of writers and commenters.
High school, collegiate, pro the Boston Herald has the best sports coverage in Boston.
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ENTERTAINMENT
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Even Maria Menounos herself
couldnt believe it: She topped
style icon Gisele Bundchen on a
list of Bostons 50 Most Fashion-
able.
No way?!! Maria tweeted the
Track. To be voted the best in
anything is amazing, but to be
voted the best in Boston, by Bos-
tonians, tops everything! Boston
Strong baby!
The Medford native and Ex-
tra host was the citys queen of
couture, according to UsTrendy,
the Boston-based independent
fashion website that aims to
change the Hubs image as a fash-
ion disaster.
We gave a lot of thought to
who we wanted to be No. 1, said
UsTrendy czar Sam Sisakhti.
Given the fact that Marias a
Boston girl, she went to Emerson,
shes so proud to be from Boston,
we felt it only right to give her the
spot.
Sisakhti said Maria is also a
great fashion ambassador for the
city which has always had a rep
for dowdy dressing.
Its awesome to see how she
represents Boston, he said. We
couldnt say the same for Gisele.
But Mrs. Tom Brady is still a
world-renowned fashion icon,
Sisakhti said, who deserved the
No. 2 spot.
Just the fact of her being in
Boston, living here and being able
to function in our fashion society,
gives us props, he said.
Other fashion plates who made
the cut include New England Pa-
triots go-to guy Julian Edelman,
who at No. 4 came in six places
ahead of the always stylish QB/
QT Brady; the TV Jennys, John-
son at No. 5 and Dell at 13; Bruin
Patrice Bergeron (18) and Celtic
Kris Humphries (19); and, inexpli-
cably, since the dude usually looks
like a lady, Steven Tyler at 26.
File Under: Dressed for Suc-
cess.
Gi no match for Hubs
best-dressed: Maria!
L Former heavyweight champ
Mike Tyson, at Foxwoods for his
Undisputed Truth show, playing
The Hangover slot machine at the
casino ... Former Red Sox hurler
Curt Schilling and his wife, Shonda,
The Fighter Micky Ward and
Dorchester boxer Kevin McBride,
(who beat Tyson in the ex-champs
last professional fight), taking in
Iron Mikes show at Foxwoods ...
Jersey Shore party girl Snooki
Polizzi hanging with a pal in the
VIP area at Shrine nightclub after
hosting a skating party at Fox-
woods ... Recuperating Pats playah
Rob Gronkowski chatting with fans
at the bar at Venda Ristorante on
Federal Hill, Providence ... Penn
Jillette, in town for gigs at Laugh
Boston, hitting the Chinatown Cafe
and Abby Lane with the fam ...
Tracked down
INSIDE TRACK
By GAYLE FEE Excited to get back to the Bean ... Paul Pierce,
@paulpierce34, before last nights emotional
Pierce/KG return to TD Garden. Tweet of the day
AP FILE PHOTOS
Red carpet regulars Maria Menounos and Gisele Budchen are the
two best-dressed Bostonians but even Maria couldnt believe
she ranked higher than Mrs. TomBrady.
The Hangover star Mike
Tyson hits The Hangover
slots at Foxwoods.
FOXWOODS COURTESY PHOTO
Boston is a fun city, and the Boston Herald captures every bit of it in the Edge,
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0SHARE YOUR SNAPS
See some amazing sight on your last vacation?
Eat an unforgettable dish? Still laughing at that
oddly translated road sign? Share your vacation
photos with Boston Herald readers just
email your photos and/or short videos to
photos@bostonherald.com.
Q
uebec is bloom-
ing.
Perhaps best
known for its
winter sports and attrac-
tions, our neighbor up north
is currently alive with mid-
summer beauty. Touring the
province is just a road trip
away, and a string of luxury
hotels throughout Quebec
makes getting from one
end to the other easy.
The Fairmont resorts of
Quebec are offering sum-
mer specials, letting visitors
check out the personalities
of each of these properties.
Fairmont The Queen Eliza-
beth (900 Rene Levesque
Blvd., Montreal, Quebec)
may be best known to ca-
sual travelers or Beatles
fans for a counterculture
event that took place there
more than 40 years ago.
When John Lennon and Yoko
Ono were refused entry into
the United States in 1969, it
was at Fairmont The Queen
Elizabeth where the rock
royalty took up residence
and conducted their famed
bed-in, in suite 1742. Last-
ing fromMay 26 through
June 2, Lennon recorded
Give Peace a Chance in
the room. The best part?
You can re-create it.
The Bed-In for Peace
Package will put you in
the John and Yoko Suite
for one night, breakfast in
bed (naturally) for two or a
buffet breakfast in Le Mon-
trealais, a souvenir white
pajama nightgown and a
John Lennon CD featuring
Give Peace a Chance.
Guests love to take
photos in front of the suite,
but to reduce wanderers
to the 17th floor there is a
photo-op spot in the lobby.
(To book this particular
package, call 514-861-3511.
This package can not be
booked online.)
John Lennon and Yoko Ono
not famous enough? Fair-
mont The Queen Elizabeth
has a long list of notable
guests: Fidel Castro, Indira
Gandhi, Nelson Mandela,
the Dalai Lama, Charles de
Gaulle and former presidents
Jimmy Carter and George W.
Bush among them.
Staying at the hotel and
getting around Montreal
couldnt be easier. Located
above an Amtrak rail station
and with simple connec-
tions to the Metro, it is in
the heart of this busy city.
The hotel has three restau-
rants: Les Voyageurs Bar, Le
Montrealais Bistrot-Bar and
the Beaver Club.
Rooms start around $195
GIVE IT A CHANCE: Guests at the Fairmont The Queen
Elizabeth in Montreal can stay in the suite where John
Lennon and Yoko Ono held their famous bed-in.
BILL BURKE THE
Travel
Guy
QUEBEC
in summertime
Each Fairmont property lets you explore
a different side of the province
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17 BOSTON HERALD
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i'm drwn to the second on
flm is outdated, so i'm no
and i like that teh "o" in th
symbol but a play sumbo
i like the orange green an
not the borwn
i like the frst one too
but having the play symb
it look like an i
1:18 the third one is nice a
i'd like to see it in color
it might be a bit fussy tho
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HILLARY CHABOT
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JACLYN CASHMAN
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BOSTON HERALD RADIO TALENT PROGRAMMING
19 BOSTON HERALD
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