LIMITATIONS OF THE STUDY

1. One of the most important limitations was the time period. The time period was not sufficient to cover all details of the Amway India pvt ltd. 2. An important limitation was the area of the study which covers only Sitapur wherein market information collected cannot be a final key 3. Unwillingness from the part of some consultant and non consultants to respond to the questionnaire 4. The researcher may be mistaken as an agent or representative because the respondents think that researcher will misuse the responses given by them. Therefore, they sometimes give incorrect answers.