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Ddma China Food Import Market
Ddma China Food Import Market
Ddma China Food Import Market
Data Driven Marketing Asia (DDMA) was founded in 2001 and is a full service market research company based in Shanghai, China
March 11th
2014
Which countries have an advantage in the China food market and why
which
on food safety incidents since mid-2004 has been constructed. In general for one incident only one media report is selected and maintained in the database to avoid duplication.
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Which countries have an advantage in the China food market and why
Foreword
Data Driven Marketing Asia (DDMA) provides consumer and trade market research to many international and domestic companies in relation to China market. One area of our business that has grown considerably over the past 24 months is with foreign food companies wishing to market and sell their food produce to the rapidly developing Chinese middle class. DDMA assists these companies in identifying the most favorable brand positioning, in establishing pricing, the development of complete marketing strategies, retail evaluation and in assisting with product launches, particularly via leading online sales platforms. The opportunities for foreign food companies in China have been boosted further by the recurring food scandals that have plagued the domestic food producers. The result of these food scandals has been a complete erosion of consumer confidence in the credibility of domestic food companies. The opportunities for foreign food companies in China are vast. The poor performance of the domestic food companies is only one of the contributing factors to the opportunity for foreign food companies in China. Other factors include: