Professional Documents
Culture Documents
RetailEnv March 2014 Retail Low1
RetailEnv March 2014 Retail Low1
org
mixing it up
verizon:
GlobalShop:
IN LAS VEGAS
POWER ON
800-927-3383 www.reeveco.com
march.2014
volume 17, no. 2
features
2014 Shapes Up for Growth
14 | What has been mild and uneven growth in recent years is, in 2014, shifting to stronger, steadier growth across the broad economy. 18 | Verizon, working with Chute Gerdeman and xture contractor Sparks, launches an experiential retail concept in agship and neighborhood stores. 26 | Is something holding you back when it comes to calculating return on investment for aspects of store design? A.R.E.s ROI toolkit can help. 28 | The worlds largest annual trade show for retail environments will include A.R.E.s Design Awards, conference sessions, exhibiting members, and more. 34 | This special section offers a sampling of the newest retail environments products that A.R.E. members will unveil at GlobalShop this year. 46 | PAVE recognized three young retail designers 40 years old or youngerin its annual Rising Star Awards, presented at the PAVE Gala in December. 49 | The future of retail? Omni-channel with a nod to the physical space as some technology developers begin to embrace the store designers critical role.
Backstory: POWER ON
Star Quality
18
columns
The Conversation | 6 What applications are you using to conceptualize and design xture renderings? Green Notes 54 | Green Today, Gone Tomorrow: Making Pop-up Stores Sustainable
46
departments
| Industry Events 7 | A.R.E. News 8
34
A.R.E. is committed to environmentally responsible operations. This publication is printed on paper that incorporates 30% post- consumer waste fiber, third-party certifications, and is processed elemental c hlorine-free. The paper, Arborweb Gloss, is manufactured by New Page using renewable energy. Please share this publication with others in your ofce and recycle when it is no longer in use.
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4651 Sheridan St., Suite 470 Hollywood, FL 33021 tel: 954-893-7300 fax: 954-893-7500 e-mail: magazine@retailenvironments.org www.retailenvironments.org
Editorial
Editor Tracy Dillon (ext. 4832) Senior Editor Jo Rossman, LEED AP ID+C (ext. 4821) Managing Editor Rachel Brown (404-308-0400) Art Director Kat Anderson Contributing Editors Katherine Josephs (ext. 4820), Kelly Gerrity (ext. 4814)
A.R.E. Ofcers
President Alan Harvill Vice President Bob Rosean Treasurer Dean Rubin Immediate Past President Bob Riley
Directors
Bruce Barteldt Jr., Bill Benson, David Dillmeier, Matt Field, Kevin Hogan, Joel Katterhagen, William McHenry, Lisa Pelletier-Fekete, Mark Radtke, Brad Stewart
Committee Chairs
A.R.E. Design Awards Jim Wiemer and Darcy DiFazio Associate Member Bill Benson DREAM Team Bruce Barteldt Jr., AIA, NCARB, LEED AP BD+C General Management/A.R.E. Summit Robert Reeve Frackelton International Task Force Joel Katterhagen Marketing Kevin Hogan Membership Development Richard C. Ernest Sustainability Council Robert DeGroff, LEED Green Associate Trade Shows Norm Friedrich Visual Merchandising Bill McHenry
A.R.E. Management
Executive Director Todd Dittman (ext. 4805) Director of Communications and Editorial Karen Benning (ext. 4816) Director of Programming and Events Karen Doodeman (ext. 4833) Director of Analytics and Website Katherine Josephs (ext. 4820) Director of Finance and Administration Leslie Melvin (ext. 4826) Director of Membership and Sales Karen Schaffner (ext. 4810) Managing Director, PAVE Dash Nagel (ext. 4834) Manager, Member Services Marcia King-Gamble (ext. 4827) Manager, Sustainability and Designer Programs Jo Rossman, LEED AP (ext. 4821)
Cover Photo
Verizon Destination Store, Mall of America, Minneapolis (Chute Gerdeman, design); Brandon L. Jones Photography, Columbus, Ohio
New Subscriptions
Retail Environments P.O. Box 1018, Skokie, IL 60076 www.bit.ly/SubscribeRE
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H E Y LOO K ! IT S U S AGA I N .
Youve touched our work. Loved that motorcycle jacket on our rack. Found your new Smartphone on our display. Got the kids T-shirts off our tables at the airport. Selected your engagement ring out of our casework. Admired our work at your favorite Department store. Yes, its us..again. RCS Innovations a true leader in xture and store design, prototype work, xture manufacturing and installation. Always good to see you.
Co n s id e r it d o n e.
the conversation
Regarding xture design in your environments, what
Retail Environments Network
Jerry Anderson, Auto Zone; Luis (Guto) Andrade, Under Armour; Jason Arth, Sephora; Michelle Badrian, NBC Universal; Maria Teresa Barham, Abumohor Intime (Chile); Rob Bedard, Ultra Diamonds; Jennifer Beesley, Michaels Stores Inc.; Flavia Bisi, Bloomin Brands; Bevan Bloemendaal, Timberland; Jackie Bonic, LCBO (Canada); Alex Brig, Coach; Mark Brodeur, Wal-Mart; Ron Brunette, Kilwins Chocolates; Michael Cape, Cape Marketing Services; Jason Cardoza, Pepe Jeans London; Robert Carey, Macys; Ken Chance, Total Wine & More; David Curtis, Crocs Inc.; Tony Dallessandro, Brown Shoe Co.; Andrew Dent, Laura Canada; Marika di Cesare, Sixty SpA (Italy); Stephanie Diakow, Mobilicity (Canada); Christiana DiMattesa, Ann Inc.; Rick Dodgen, Retail Concepts; Peggy Doughty, The Container Store; Ray Ehscheid, Bank of America; Sara Evans, Primark (UK); Russ Fama, QVC; Ricardo Ferreira, Aki (Portugal); Jeff Fisher, Luxottica Retail, Sunglass Hut; Jason Floyd, Microsoft; Richard Geist, Uncle Sams Army Navy Outtters; Danielle Golding, Debehams (UK); Joe Goodbaum, TELUS Retail Ltd. (Canada); Ignaz Gorischek, Neiman Marcus; Felipe Gurza, El Palacio de Hierro (Mexico); Richard Hamori, Hudsons Bay Co. (Canada); Cody Hancock, NEXCOM; Daniel Harris, rue21; James Harte, Vestis Retail Group; Lee Hawkinson, The Pantry; David Heikka, Juicy Couture; Gladys Hernandez, PETCO; Joe Hess, OfceMax; David Hicks, Canadian Tire; Robert Higgins, Fossil; Greg Hill, RadioShack Corp.; Jim Hilyard, Performance Inc.; Brenda Houston, Brenda Houston; Andy Hudson, Speedo International; Candace Huzel, Collective Brands Inc.; Brandon James, Ted Baker; Marc Jamieson, TELUS (Canada); Rob Jordahl, Belk; Noel Knecht, Wal-Mart; Lynn Knutson, Frill Inc.; Abhimanyu Kolar, EMAX (Saudi Arabia); Danette Kroll, Foot Locker; Nitesh Kumar, Bata Thailand (India); Robert LaFlamme, The Walt Disney Co.; Amy LaPointe, Foot Locker; Sal Lenzo, Cache; Mark Looper, Collective Brands Inc.; Paul Loux, Sephora; Chris Love, BCBG Max Azria; Sam Lovelace III, Dollar Tree Stores; Charles Luckenbill, OfceMax; David Magid, Lucky Brand Jeans; Barbara Magstadt, Wal-Mart; Anthony Malet, Lucky Brand Jeans; Tony Mancini, Las Vegas Sands Corp.; Jeff Mason, The Finish Line; Shane McCall, PetSmart; Erin McKenna, Nike; Michael McTamney, Pep Boys; David Meekings, Hamleys Group (UK); Brian Merrill, Party City; Lee Sinclair Miller, IKEA (UK); Jim Mitchell, The Bon-Ton Stores; Jennifer Myerberg, NY & Co.; Ken Pennington, Wal-Mart; Collin Wood Perdew, Sears Holding Corp.; Gilles Perruchot-Triboulet, LOreal Luxe Latin America (France); Tom Peterson, Michaels Stores Inc.; Alfredo Renteria, T.G.I. Fridays; Marc Riera, Nike; Al Rodgers, Dollar Tree Stores; Steve Rogers, Wal-Mart; Christine Russo, alice + olivia; Sean Salter, Spanx; Paul Schleef, Michaels Stores Inc.; Patrick Smith, JCPenney; Vember Stuart-Lilley, Guess?; Lee Svet, The Hershey Co.; Brian Tobiczyk, Kohls; Michael Trowbridge, Limited Brands; Wes Trump, Delaware North; Justin Vandermeer, Red Apple Stores (Canada); Agustin Villamarin, Totta Nalsani, S.A. (Columbia); Bob Waddell, Limited Brands; Laura Xuereb, WInners Merchants Int. (Canada); Adeena Yang, Shantou (China); Zuly Zaldivar, El Palacio de Hierro (Mexico); Tracy Zaslow, Ross-Simons Jewelers; Manuele Zennaro, Groupo Coin (Italy); Bink Zengel, Luxottica
Are you a retail executive interested in joining A.R.E.s Retail Council? If so, you may apply through our Retail Environments Network LinkedIn group. The Retail Council is a subgroup of the Retail Environments Network.
applications are you are using to conceptualize and design xture renderings?
Antonio Casas The Home Depot, SSC, Atlanta
Every project has its details that slightly change the process, but were using simple modeling programs like SketchUp and then prototyping in foamcore for massing, capacity, experience, and ergonomic testing. Then once we have our quantitative factors identied, well move to a rst article that gets tested internally rst and then publicly within an open working location.
Alan Robles associate, experience designer, Gensler, Los Angeles
I utilize Autodesk 3D Studio for conceptual development. Over time you can create a comprehensive library of standard and custom retail xtures to select from, depending upon what xtures may be used in the nal display setting or conguration. You can create xtures and apply material textures for realistic representation and have the ability to change or alter materials or colors for review and presentation purposes. You can rotate your design and take a snapshot from every angle or by using the camera option, create a video walk-around or capture video of your concept as it revolves around its axis. If your organization uses AutoCAD for store plans, you can import a store plan into 3D Studio, populate the area with the appropriate xtures, insert your concept into the actual setting, and review the scene to validate sightlines and visibility aspects from different locations within the storethen export the design concept into AutoCAD for applying exact dimensional information and for mock prototyping. It is a high-dollar application, but can offer a high level of return if your organization has potential for all it has to offer.
Tim Hoffman space planning analyst, Murfreesboro, Tenn.
I have been using Cinema 4D almost exclusively for years now. I use it for designing the xtures, the environments, and sometimes the very graphics that are printed for the xtures.
Mark Young creative director, PhotoCraft, Beaverton, Ore.
Because analog can sometimes be quick and dirty, I recently sketched a at pattern, cut it out of paper, and folded it into an actual 3D model of an idea without even leaving the meeting room. Quicker than SketchUp and soothing occupational therapy. Do I get any points for a traditional approach?
Tony Kadysewski director of marketing communications, Trion Industries, Wilkes-Barre, Pa.
This discussion is excerpted from a Retail Environments Network discussion on LinkedIn. Join us at the Retail Environments Networkwith nearly 27,000 other industry p rofessionals to continue this discussion or to start your own.
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industry events
MARCH 17
Mandalay Bay, Las Vegas Contact: Dash Nagel, PAVE dashnagel@paveinfo.org www.paveinfo.org
MARCH 18-20
GlobalShop
Mandalay Bay Convention Center, Las Vegas Contact: Doug Hope, Emerald Expositions doug.hope@emeraldexpo.com
Largest annual event for store design, visual merchandising, and shopper marketing. Sponsored by A.R.E.
MARCH 18
Four Seasons Hotel, Las Vegas Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 karendoodeman@retailenvironments.org www.retailenvironments.org
Awards presentation for the industrys premier competition for stores, shops, and individual retail elements.
JUNE 3-5
Lightfair
AUGUST 20-23
IWF Atlanta
Trade show covering products from furniture manufacturing, cabinetry, architectural woodworking, material processing, and related industries.
NOVEMBER 5-7
Omni La Costa, Carlsbad, Calif. Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 karendoodeman@retailenvironments.org www.retailenvironments.org
A.R.E.s annual member educational and net working event.
DECEMBER 3-5
Metropolitan Pavilion, New York Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 karendoodeman@retailenvironments.org www.retaildesigncollective.com
A.R.E.s annual New York showroom-centered event showcasing A.R.E. member companies providing visual and design resources.
|7
Great Big Pictures was nominated by Shoe Carnival for its contributions to the graphics packages for the retailers 2013 new stores, relocations, and remodels. Developing Marketing Solutions a comprehensive newstore cost sheet helped both companies to capitalize on Ace Designs was nominated economy-of-scale orders and this year by John Varvatos ensure graphics were received Enterprises, Jack Spade, Ralph when needed, says Shoe Lauren Childrenswear, and Ann Carnivals Pamela Simpson. Taylor. Sheri and her team helped solve our logistics requirements for the project and found ways for Ann to save money by consolidating with other suppliers, says Ann Inc.s Scott Gould, regarding a short-leadtime project. Great Big Pictures Guess Inc. nominated Elle, Watch It!, and Wicked Holiday Foliage for solving Alternative Body Fashion all the problems of a delivery of nominated SO Showcases for trees for holiday windows (from contributions to their projects. another vendor) lost at the Long
scale xture samples to help our client visualize the concept and arrive at concensus, says Callisons Cindi Kato.
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Crittenden Says:
Strong Brick-and-Mortar Growth for Wireless Technology
The wireless niche will see signicant growth this year by third-party authorized dealers, which sell devices and services for the four primary carriers AT&T, Sprint, T-Mobile, and Verizon Wireless. Regional chains like Aio Wireless, Cellular Sales, iMobile, and Wireless Zone will each focus on secondary and tertiary markets for expansion, with a few targeting upward of 100 new stores. New-store activity this year by the major carriers will likely be agship designs in urban locations concentrated within the largest markets, including Chicago, Miami, New York City, and San Francisco, among others. All major carriers are spending heavily on wireless network upgrades to the latest 4G LTE technology. That is great news for carriers and manufacturers, as the new technology will surely create increased consumer demand. Landlords should be equally pleased as consumers will likely be even more apt to patronize brick-andmortar stores, not only for upgrades, but instructions as well, making a physical presence near subscribers even more important. Source: This article is excerpted from the January 6, 2014, Crittenden Retail Space newsletter. The newsletter is provided to A.R.E. member companies as part of their membership, and is available to others on a subscription basis. For more information on this and other Crittenden Research publications, visit www.crittendenonline.com.
Umpqua Bank
named Retail Design Institutes STORE OF THE YEAR
Huen Spaces design for Umpqua Bank in San Francisco took home top honors from the Retail Design Institutes Store Design Awards Gala in New York in January. Over 200 of the retail design industrys top design talent, retailers, editors, and suppliers were in attendance.
[ Visit www.retaildesigninstitute.org for the full list of winners. ]
The North American reception, co-sponsored by A.R.E., design:retail magazine, and Dusseldorf North America, wrapped up the end of the rst day of EuroShop for North American retailers, designers, and exhibitors, February 17 in Dusseldorf. Here, A.R.E.s panel of retailers and designers met up to share impres sions for their Big Ideas from EuroShop session to take place at GlobalShop. From left: Christine Sturch, Whole Foods Market; Tony Camilletti, D|Fab; Bevan Bloemendaal, Timberland Marketing; Ken Nisch, JGA; and Todd Dittman, A.R.E.
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inspirations
At Casa Palacio department store in Mexico Citys Centro Santa Fe Mall, light from a large, circular skylight over the contemporary furniture area lters through a wood lattice sculptural canopy that curves through the space and into the next level.
DESIGN: Jeffrey Hutchison and Associates, New York
Cut-off solid maple rolling pins were repurposed as display shelving supports at Temper Chocolate Pastry, in West Vancouver, British Columbia.
A forest theme and tree-shaped xtures display organic beauty products in Caboodle, a salon in Dubais City Walk.
DESIGN: Brand Creative, Dubai, United Arab Emirates
Paper owers contribute to a creative, bohemian spirit, drawing attention to the upper oors and spaces at Free People in Tokyo, an Urban Outtter specialty clothing brand.
DESIGN: EOA/Elmslie Osler Architects, New York
Preview the list of winning projects online at www. retailenvironments. org; awards will be presented March 18 at the awards program in Las Vegas during GlobalShop. Tickets for the event can be purchased through www. aredesignawards.com.
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Our company is a
We share a love of
L to R: Cindy Williams, President, COO; Harmon B. Sandy Miller, Founder; Chip Miller, Vice Chairman
Long before there was omnichannel, big data, digital disruptors and site-to-store, there was Miller Zell, helping retailers solve problems. 50 years later, we still are.
Were celebrating a family-run retail legacy, whose success has endured from continuing to offer the best insights, creativity and expertise to our clients.
STRATEGY
STORE DESIGN
PRINTING
DIGITAL MEDIA
FIXTURES
INSTALLATION
LOGISTICS
www.millerzell.com
GROWTH
What has been mild and uneven growth in recent years is, in 2014, shifting to stronger, steadier growth across the broad economy By Dr. Jeff Dietrich
spoke recently at a U.S.-based company started nearly 65 years ago. The co-founders began their business making stretchers/gurneys to more easily lift and load caskets and patientsa simple steel X that folded up and down. One of the co-founders told me he argued early on with his partner about raising the price of a gurney to $169. His partner resisted, saying, No client could afford that! Today, the company sells into 157 countries around the world. In production is a stretcher that will sell for close to $20,000, composed of carbon fiber and installed with technology in and on the frame that will collect patient data and instantly forward it to the ER and an attending physician. The cot has remote controls that move it up and down stairs and into the ambulance with no jerky motions. I thought, Who is going to buy a gurney for $20,000? The prototypes are already selling like hotcakes. 2013BETTER THAN REPORTED There were a lot of gloomy predictions about retail sales prior to the holiday season ending and some mistaken reports in early January. We were offered many reasons why results would not be good. The shopping season was six days shorter four weekends not five; stormy weather on three weekends killed any chance of success; and the year would end poorly because the back-to-school sales had not been promising. And, consumers would desert brick and mortar for online shopping. Really? The year may have ended on a sour note for Target (and Neiman Marcus), UPS, and JCPenney, but not because of a shortened season, weather, lackluster consumer
RETAIL SALES
sporting goods store 1.0 automotive parts stores general merchandise stores grocery stores bldg materials, garden, supplies misc stores including ofce supply stores excluding autos & gas stations clothing stores health and personal care stores furniture stores electronic shopping beer, wine & alcoholic beverage 0.2 0.7 2.5 3.2 4.4 4.5 4.8 5.3 7.6 8.1 8.5
0%
2%
4%
6%
8%
10%
2013 retail sales rang in better than expected, with a 4.5 percent increase over fourth quarter 2012 retail sales. The last time a fourth quarterly year-over-year comparison was better than 2013s was in 2003.
spending, or an insatiable technology tiger. Year-end data offers a more positive picture for the retail environments industry than is often reported. Retail Sales (ex. auto/gas, inflation adjusted) in the fourth quarter compared to the same quarter in 2012 rose 4.5 percent (not seasonally adjusted). That is a healthy quarterly growth rate for retail sales and well above the 20-year average quarterly rate of 2.5 percent. The last time we saw a fourth quarterly year-overyear comparison better than 2013s was in 2003. In addition, Annual Retail Sales (inflation adjusted) is at a record high.
A look at the chart reflects growth that is balanced across most sectors. Spending by the American consumer drives two-thirds of U.S. GDP and consumers have been a steady force behind the U.S. recovery, despite facing enormous obstacles. One of weakest sectors was General Merchandise spending. A bad omen? According to an IBM Analytics report, department stores in 2013 saw the largest increase in online purchases, up 63 percent. That is a giant leap forward, considering that online sales overall were up 10 percent over last year. It is clear that brickand-mortar stores are adapting to the new
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Global Logistics
at Your Fingertips
|
Since 1919
suddathlogistics.com
2014 Suddath Global Logistics, LLC, U.S. DOT No. 2212216, NVOCC 2894NF
SUPPLIERS IN 2014
What should A.R.E. member companies be doing as we progress through 2014? for increasing activity 1 Plan and additional construction by retailers.
Invest in research and develop 2 ment to improve what you do best. never gone before.
Take risksgo where you have 3 Put extra effort into customer 4
retention, a less costly option than continually searching for new clients. their current needs and do the harder detective work to know where they are heading in the next three years. markets.
world and gaining ground in the use of new technologies. Some have late adapters, but changes are happening at many levels. RetailNext reported that foot traffic in November and December was down 6.5 percent in 2013 compared to 2012, but added that shoppers actually spent more per purchase (ATV, average transactional value). Growth for retail establishments is evident in the recovery in new construction. Private Commercial Construction in the three months to November was up 12.5 percent although, granted, still recovering from the Great Recession. While retail vacancy rates remain high and rents are rising only incrementally, dollars are being spent in remodeling as well as new construction. The private sector is leading the way. Spending on Private Mall Construction, Drug Stores, and Shopping Centers in the three months to November rose 53.2 percent, 49.5 percent, and 31.4 percent, respectively. Multi-
Retail construction spending is 27 percent higher than the same period one year ago. The pace is picking up. Banks are easing lending restrictions, which will make it easier in 2014 and 2015 for businesses to expand. The largest retailers are planning to build more but much smaller stores in urban and rural areas. BUT CHALLENGES REMAIN That there is a slate of good news does not minimize the many challenges for retailers and the retail environments product and service providers that serve them. Retailers face wiser, less impulsive consumers, who are holding around $590 billion dollars in cash more than two and a half times what they have held historically. That number has not changed much in four years. The labor participation rate in the U.S. is the lowest since 1978, and the un employed and underemployed number is over 10 percent.
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Edward Deming
Sluggish job and wage growth feeds the ongoing soft inflationary cycle (discounts), which does nothing to encourage shoppers to act quickly. Why buy today what will be cheaper tomorrow? Steep discounts have become the norm and have eroded the bottom line, a trend that is not likely to end in 2014. Also, there is talk in Washington and in the media (as election rhetoric heats up) about raising the minimum wage. In addition, Target just announced it would not provide health care for its workersone more sign that the cost of Obamacare is creating some critical choices for employees and still feeding a wall of worry. When margins are reduced, retail must make hard choices on how to maintain a competitive advantage and what is of most value to gain market share. Those in the retail environments area of the industrywhether retailers or suppliersmust be able to engage in that discussion at some level and prove their value proposition. BUT BE ENCOURAGED Those involved in retail environments should be encouraged by the year-end results of 2013 and the way things are shaping up as we enter 2014. The U.S. economic leading indicators are overtly positive. There will be pockets of instability and mild weakness as we finish this year, but no negative cycle is in view. What has been mild and uneven growth in recent years is shifting to stronger, steadier growth across the broad economy. Consumers and businesses appear more settled. 2014 will finish better than 2013. When I asked the co-founder of the stretcher company (now retired) what he thought contributed most to the success of his company, he said simply and humbly, Well, both of us loved to tinker. Even when our customers were happy, we were never content with what we had done. We were always looking to tweak something and make it even better. When tweaking grew beyond our abilities, we hired talent that would move us to the next level. We were always pushing the envelope. We had some notable failures and many great successes. As I listened, I thought of Edward Demings remark, It is not necessary to change. Survival is not mandatory. Or, as some old guy once remarked, The future aint what it used to be, but it is better than it was.
Dr. Jeff Dietrich is a senior analyst for the Institute for Trend Research. ITRs forecasts have appeared in The Wall Street Journal, New York Times, USA Today, Business Week, The Washington Times, and others.
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POWER ON
Verizons destination store concept is more about the digital lifestyle than products
t more than 9,000 square feet, the first of what Verizon has dubbed its Destination store concept opened in Minneapolis Mall of America in November. The high- energy store is more about lifestyle than it is about product, as the state-of-the-art, interactive, and hands-on digital experience helps consumers understand how technology can impact their lives.
backstory
ONLINE BONUS
Take a video tour of the Verizon Destination store online through the digital edition of this issue, at www.retailenvironments-digital.org.
But the process actually began several years earlier, says Domenico DAm brosio, Verizons executive director of national retail operations. We knew that the company had to shift in a very strategic and succinct waythe evolution of the network itself, he explains. Verizon launched its 4G LTE network in 2010, then began to hone in on more robust smartphones and devices to be carried on that network
before launching, in 2012, the companys Share Everything plan. After that, we knew we had to make sure that our stores resembled us as a companyit wasnt just about a new store design, but about a new way to do business, DAmbrosio says. The new store concept would become part of Verizons comprehensive retail presence, tied closely into the internet experience, advertising, and more.
Verizons 9,000-square-foot Destination store concept, designed by Chute Gerdeman, opened in Minneapolis Mall of America in November and has a warm, residential feel with gray wood, brick walls, and real wood oors to make customers comfortable while learning about and engaging with wireless technology. Interactive lIfestyle zones throughout the store serve consumer interests such as tness, music, games, and business, featuring related wireless products in a real-world setting.
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This involved many groups across Verizon, from the internet team to B2B, which helped the store team better understand the connected devices customers would be interested in, DAmbrosio says. Following an extensive RFP and review process, the project was awarded to Columbus, Ohio-based Chute Gerdeman in fall 2012. The firm then went full-force very quicklydesigning not only the first Destination store at Mall of America, but also the Smart store concept for the wireless companys retail fleet, the first of which opened in May 2013. Verizon made a commitment to the evolution of all of the stores in their fleet, says Jay Highland, vice president, client creative partner, for Chute Gerdeman. DESIGN FOR A CONNECTED LIFESTYLE From the first glimpse of the Mall of America store, its obvious that much has changed. Many of the graphics and big posters that used to be visible from the storefront are gone. While the checkmark branding on the storefront identifies Verizon, the storefront itself is transparent and uninterrupted, showing activity within the space. Inside, the environment is warm and inviting. Warm wood, painted panels, and brick were chosen to provide a feeling of comfort and approachability. The phones and devices, which are generally given pride of place in the front of cellular stores, were moved to a dramatic curved display wall in the back of the space. Instead, the focus is on accessories and wireless tools, organized into a series of interactive lifestyle zones that serve customers interests (music, fitness, business, home, and games, for example) and also demonstrate how technology can make their lives richer.
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Phones and devices, which are usually placed at the front of cellular stores, are displayed in a dramatic curved display wall in the back of Verizons Destination store.
Touchscreens for digital content are integrated into each zone. In addition to the eye-catching and interactive brand monolith at the front of the store, large digital screens adjacent to product displays focus on the human story rather than on products. Education, which used to take place out of sight, was moved to a central, very visible wireless workshop area. The message, Highland says, is that the t echnologies in the store are not science fiction but available nowand can fit into customers lives quickly and easily. Gone is the traditional long sales and service counter, replaced by more customer-friendly alternatives. Point-of sale staging tables throughout the store allow store specialists and shoppers to interact and engage. Additional floating POS stations are tucked into individual smart zones. And store specialists also have mobile POS tablets for quick transactions.
MATERIAL DIFFERENCES While Chute Gerdeman was new to the Verizon team, Philadelphia-based Sparks Custom Retail has a decade-long relationship executing store rollouts for the wireless company. For the Destination and Smart store concepts, Sparks provides nearly all elements inside the store shell except for screens and digital content. This includes fabrication, sourcing of other elements, value engineering, warehousing, and installation. Sparks also built a nearly full-sized mock store in its Philadelphia facility for this project. We took it from the stage of pretty pictures to a physical store mockup so both Chute Gerdeman and Verizon could come in and test it, touch it, and look at it in the real world, says Chairman Jeff Harrow. All elements for the Destination store are custom fabricated, with a focus on high-end materials and finishes. Real woods, including salvaged woods and quarter-sawn ash
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The design elements in the Destination store are custom fabricated, with a focus on high-end materials and nishes such as real wood and solid color-core materials on xtures and surfaces.
hardwood, were used in many fixtures instead of veneer or laminate, says Sparks project manager Ed Jankins. For other fixtures, high-gloss, solid color-core was chosen for tactile feel and durability. Highgloss granite floor tiles are repeated in the store facade. Soffits and woodwork glow with high-gloss lacquer paint. Verizons approach to visual merchandising is also unusual for a technology company. For example, custom mannequins by Los Angeles-based Greneker sport connected products and accessories, putting a human face on fitness and business technology. NEW WAYS TO DO BUSINESS Verizons partnership with Chute Gerde man expanded beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizons retail business. With help from Chute Gerdeman, the company completely transformed its staff training from product-based to lifestyle-basedfocused on better understanding customers and what they need. To train specialists for the new Mall of America store, for example, Verizon brought in athletes to better help the team understand fitness, as well as gamers and industry experts in various areas.
Some associates traveled to spend a few days in the full-scale store mockup in Sparks Philadelphia facility. Others experienced new store elements and fixtures in other training environments or through virtual store tours. Chute Gerdeman also produced videos and detailed playbooks that describe everything required to display products and keep the store looking fresh and clean. MEASURING SUCCESS In addition to watching actual sales figures, the company monitors a variety of listening posts including NPS analysis, says DAmbrosio. (NPS, or Net Promoter Score, monitors loyalty to a brand or company rather than satisfaction with a particular product or transaction.) Chute Gerdeman helps the company sort through the data and aggregate it to identify the aspects that can drive effective changes in store. Whats next? The stores will continue to evolve, and ideas are still being refined in the mock store. The Smart store concept has already opened more than 100 stores across the country and plans an aggressive schedule for the near future. Destination stores in Houston and on Chicagos Michigan Avenue are scheduled to open this summer.
Laminate: Wilsonart, Temple, Texas Lighting design: 37 Volts Light Studio, Cincinnati Lighting: Wiedenbach Brown, Yorba Linda, Calif.; Jesco, Glendale, N.Y. (specialty LED display lighting) Mannequins: Greneker, Los Angeles Metalwork: McNichols, Tampa, Fla. Millwork: Pioneer Millworks, Portland, Ore. Paints/coatings: BTD Wood Powdercoating, Brainerd, Minn. ; Koroseal, Columbus, Ohio; The Sherwin Williams Co., Cleveland ; Tiger Drylac, St. Charles, Ill. ; Plastics: Lucite Lux, Cordova, Tenn. Stone/tile: TerraCore, Dallas; Hamilton Parker, Columbus, Ohio Walls: Armstrong, Lancaster, Pa., (wall panels, molding) ; Elite Xpressions (wall panel, molding), Corpus Christi, Texas; DL Couch, New Castle, Ind. (wall treatment); GLV Co., West Jordan, Utah (panels/molding) ; Wolf Gordon, Long Island City, N.Y. (wall treatment); Megawall, Comstock Park, Mich. (slatwall) Technology: AKQA, New York (technology, audiovisual); McCann Systems, Earth City, Mo. (technology, audiovisual); X20 Media, Montreal (technology, systems) Security devices: InVue Security, Charlotte, N.C.
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The Home and On the Go area, featuring smartphone-controlled and wireless devices that adjust temperature, unlock and open doors, turn on lights, and monitor water usage, is furnished with actual home furnishings, ash curio cabinets, and a miniature model home. Displaying working products, the model home measures 6 feet by 6 feet and stands 4 feet tall and is fabricated in interconnecting modules so that products can be changed over time.
Gathering together high-end headsets, speakers, and other music products and apps, the Amplify It zone includes a DJ booth con structed using salvaged crate material. The area invites customers to explore music, try out DJ-ing apps for both professionals and homeparty planners, and compare headphones and speakers. Its like a portal, a way in that engages people to try the products, says Chute Gerdemans Jay Highland.
While the side-by-side phone displays were moved to a curved wall in the back of the store, they also make appearances in the lifestyle zones, making it possible to try out many of the accessories. In the Have Fun zone, customers and their kids can use devices to move balls around a miniature golf course.
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With xtures of solid, quarter-sawn ash hardwood and business-dressed custom mannequins, the Anywhere Business lifestyle zone focuses on smart business accessories, including eet tracking systems, mobile travel essentials, and retail tools for small and medium-sized business customers.
As the Destination store design evolved, the lifestyle zones were doubled in size and each acquired what Highland calls a disruptive element. The Get Fit zone features such products as tness accessories, smart scales, and a functioning treadmill with interactive digital display, offering customers an opportunity to try out tness trackers and accessories.
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OPENING EYES
The mock store opened eyes on both sides, says Lynn Rosenbaum, vice president, retail environments, for Chute Gerdeman. Not only did it help Verizon executives realize the potential for what the store could become, but it also helped Chute Gerdeman identify details that could be made
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While lighting color schemes are similar warm LED general lighting with cooler bright white light focused on the productslighting in the Destination stores may incorporate higher-end xtures and more sophisticated focusing abilities, notes Ed Jankins, project manager for Sparks.
The lifestyle zones are evident in Smart stores, but on a smaller scale. Products are more edited, but the same categories are available in Smart stores as in the Destination concept. The Smart stores, however, dont incorporate the disruptive elements. Smart store xtures are modular in design to be easily expanded or reduced in size to t a variety of store shapes, sizes, and congurations.
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Traffic counts
ROI calculation can be very simple:
Gain from Investment minus Cost of Investment, divided by Cost of Investment. The key number to knowand work to increaseis Gain from Investment.
PROS: Systems are wellestablished; measures go beyond sales CONS: May not give details on dwell time or demographics
Video monitoring
PROS: May piggyback on current security camera systems CONS: Anaylzing the data requires personnel, time, etc.
This information is also posted on www.retailenvironments.org and our LinkedIn group, Retail Environments Network. We want your feedback and ideas so that we can continue to add tools as measurement technology advances.
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Heat mapping
PROS: Shows "hot spots" and "cold spots," where shoppers pick up a product and put it in a shopping cart, where they were engaged by an associate, dwell time, and more CONS: Cost, but affordable options are available
Exit surveys
PROS: Most effective when combined with other systems such as video monitoring CONS: Cost and quality of personnel to administer and analyze
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he world s l a rgest Show), shared with PAVE and annual trade show dedthe Retail Design Institute, icated to store design, to learn about programs and visual merchandising, resources available to retailers and shopper marketingnow and designers. in its 22nd yearreturns to A full conference program Las Vegas, to a new venue at the focuses on emerging retail Mandalay Bay Convention and design trends with more MARCH 18-20 Center. Produced by Emerald than 20 sessions presented Mandalay Bay Expositions and sponsored by by a wide range of industry Convention Center, A.R.E., the show expects more leaders. This years conference Las Vegas than 14,000 industry profestracksInternational Trends, sionals to attend, and about In-Store Trends, Consumer 550 companies to exhibit this year. Trends, and Independent Retailer A.R.E. members, exhibiting in nearly Trendsmake it easy to find the sessions every pavilion, make up more than 350 most relevant to you. Register for an entire of this years exhibitors. Watch for them conference track or select specific sesthroughout the show, identified both by sions (including A.R.E.-, PAVE-, and Retail A.R.E. logos next to their company profiles Design Institute-sponsored sessions). in the Show Directory and by the member As in past years, the GlobalShop show signs displayed in their booths. (See list of floor is organized into six sectionsStore A.R.E. members beginning on page 32, and Fixturing Show, Visual Merchandising a preview of the products theyll be showShow, Store Design and Operations, Digital ing beginning on page 34). And dont forStore, At-Retail Marketplace, and Retail get to stop by A.R.E.s booth (Booth 1207, Marketing Services. near the entrance to the Store Fixturing
Event Highlights
A.R.E., PAVE, and Retail Design Institute events at GlobalShop
MONDAY, MARCH 17
5:30 p.m.
TUESDAY, MARCH 18
8:30 a.m. 4:00 p.m.
Retail Design Insitute Session: Love Potion No. 9.9: Unraveling the Mystical Power of Data
5:00 7:00 p.m.
WEDNESDAY, MARCH 19
8:30 a.m. 4:00 p.m.
Las Vegas
store design will make onstage appearances, and winners in individual element categories will be recognized. Look for special appearances by design:retails Markopoulos Award recipient and A.R.E.s 2014 Above & Beyond Award Christopher Love recipient. The event will take place the first evening of GlobalShop. Purchase tickets and get more details at www.aredesignawards.com. Get ready to mix it up!
A.R.E. Session: Pop-up or Perish: Why the Pop-up Shop is Revolutionizing Retail
THURSDAY, MARCH 20
10:00 a.m. 2:00 p.m. Expo Floor Open 10:30 11:30 a.m. GlobalShop Conference Sessions
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Trion WonderBar
Vac-Pack Meat
Storewide Applications
Bishop Fixture + Millwork will feature an American Heritage theme in its show booth, presenting custom wood and metal xtures for retail and restaurant applications.
Silvestri California will show case its Arabesque Collection of mannequins at GlobalShop.
JPMA Global will showcase the new Wave Wall System, which can be easily installed onto an existing wall or as a freestanding wall with embossed wood back panels. The metal wave is available in numerous custom shapes and nishes and is appropriate for shoe and accessory displays.
Bernstein Display is a resource for visual merchandising and pre sentation elements that include mannequins, forms, xtures, furniture, accessories, and decoratives. Goldsmith will present Atrezzo mannequins to the American market this year.
The Greneker FIT series of male and female mannequins arespecically designed to showcase athletic wear with well-dened musculature and strong pose options. All poses are available with realistic or abstract heads or headless.
IDW will feature its Black & Black collection with new nishes, new gures, and a new attitude. The company also will highlight its capabilities on eco-friendly, recyclable mannequins.
Mondo will present its Silhouette Collection, Vision Collection, and Boutique Collection of mannequins this year.
Universal Display & Design will show its new Concept and Prole Mannequins, as well as a range of new artistic mannequin heads.
Patina V displayed a variety of forms and mannequins in the companys showroom in December.
Visplay will showcase Xero L P/L, a powered vertical support system used to create cabinets and alcove units in a variety of different sizes and as single or combined units, creating a custom display solution.
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FRCH Design Worldwide Sunglass Hut, Macys Herald Square, New York
RGLA Solutions Inc. The Alys Shoppe, Alys Beach Town Center, Alys Beach, Fla.
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SFS Store Fixturing Show VMS Visual Merchandising Show SDO Store Design & Operations DS Digital Store ARM At-Retail Marketplace DIS Design Inspiration Showcase RDCS Retail Design Collective Showcase
MBS Standoffs . . . . . . . . . . . . . . . . . . . . . SFS 678 McIntyre Group Retail Services (Canada) . . SFS 581 McIntyre Metals Inc. . . . . . . . . . . . . . . . . . SFS 247 McNichols Co. . . . . . . . . . . . . . . . . . . . . . SFS 446 McRae Imaging Inc. . . . . . . . . . . . . . . . . . SFS 887 MDI Worldwide . . . . . . . . . . . . . . . . . . . . SFS 808 Media Graph . . . . . . . . . . . . . . . . . . . . . VMS 2135 M.E.G. LLC . . . . . . . . . . . . . . . . . . . . . . . . SFS 1213 MegaWall Corp. . . . . . . . . . . . . . . . . . . . . SFS 523 Metomic Corp. . . . . . . . . . . . . . . . . . . . . . SFS 249 Mettler Packaging LLC . . . . . . . . . . . . . . VMS 1873 Midway Displays . . . . . . . . . . . . . . . . . . . SFS 228 Mobile Technologies Inc. (MTI) . . . . . . . . SFS 1043 Modern Store Fixtures Co. . . . . . . . . . . . . . SFS 143 Modular International Inc. . . . . . . . . . . . . SFS 1087 MONDO Mannequins . . . . . . . . . . . . . . . . . . RDCS Moss Retail . . . . . . . . . . . . . . . . . . . . . . SDO 2412 Nasco Stone & Tile LLC . . . . . . . . . . . . . . VMS 1923 National Cart Co. Inc. . . . . . . . . . . . . . . . . SFS 543 National Hanger Co. Inc. . . . . . . . . . . . . . VMS 1765 Nemo Tile Co. . . . . . . . . . . . . . . . . . . . . VMS 2165 New Store Europe AS . . . . . . . . . . . . . . . . SFS 359 New Tech Display . . . . . . . . . . . . . . . . . . VMS 1927 Newood Display Fixture Manufacturing Co. . . . . . . . . . . . . . . SFS 1276 NGS Printing Inc. . . . . . . . . . . . . . . . . . ARM 3919 NIC Industries/ Prismatic Powders. . . . . . . SFS 431 NicoNat Manufacturing Corp. . . . . . . . . . SFS 1049 OCTANORM USA Inc. . . . . . . . . . . . . . . . SFS 1458 Octopus Products Limited . . . . . . . . . . . . . SFS 880 Old Dominion Freight Line Inc. . . . . . . . . . SDO 2723 Omnova Solutions Inc. . . . . . . . . . . . . . . . SFS 215 Opto International Inc. . . . . . . . . . . . . . . SFS 1027 Outwater Plastics Industries Inc. . . . . . . . . SFS 670 The Pack America Corp. . . . . . . . . . . . . . VMS 1665 Pacobond Inc. . . . . . . . . . . . . . . . . . . . . VMS 2077 Panel Processing Inc. . . . . . . . . . . . . . . . . SFS 1171 Paramount Extrusions Co. . . . . . . . . . . . . . SFS 338 Patcraft . . . . . . . . . . . . . . . . . . . . . . . . . SDO 2822 Patina-V . . . . . . . . . . . . . . . . . . . . . . . . . . . RDCS Paz Systems Inc. . . . . . . . . . . . . . . . . . . . . SFS 1101 PGM Pro Inc. . . . . . . . . . . . . . . . . . . . . . VMS 1980 Phillips Collection . . . . . . . . . . . . . . . . . . VMS 1976 Pipp Mobile Storage Systems . . . . . . . . . . SFS 1337 Plastic Displays & Fixtures Co. Inc. . . . . . . VMS 1673 PolArt . . . . . . . . . . . . . . . . . . . . . . . . . . SDO 2346 Pollock . . . . . . . . . . . . . . . . . . . . . . . . . SDO 2446 POS Tuning North America . . . . . . . . . . . . SFS 765 POWERGEAR Inc. . . . . . . . . . . . . . . . . . . SDO 2450 Powerhouse Retail Services . . . . . . . . . . . SDO 2353 Premier Store Fixtures . . . . . . . . . . . . . . . . SFS 909 Prime Line Packaging . . . . . . . . . . . . . . . VMS 2159 Prismaex Inc. . . . . . . . . . . . . . . . . . . . . SDO 2547 Production Resource Group (PRG). . . . . . SDO 2371 Progress Luv2Pak International Ltd. . . . . VMS 2180 ProSigns . . . . . . . . . . . . . . . . . . . . . . . . SDO 2646 Radiant Mfg. . . . . . . . . . . . . . . . . . . . . . SDO 2459 RAK Ceramics . . . . . . . . . . . . . . . . . . . . . SFS 503 Redman Corp. . . . . . . . . . . . . . . . . . . . . SFS 1270 Regal Display . . . . . . . . . . . . . . . . . . . . . . SFS 323 Reggiani Lighting USA Inc. . . . . . . . . . . . SDO 2013 RGLA Solutions Inc. . . . . . . . . . . . . . . . . . . . . DIS Rize Enterprises . . . . . . . . . . . . . . . . . . VMS 2280 Ronis . . . . . . . . . . . . . . . . . . . . . . . . . . . VMS 1972 Rose Displays Ltd. . . . . . . . . . . . . . . . . . . . SFS 821 RPM Displays Inc. . . . . . . . . . . . . . . . . . . VMS 1543 RTS Retail . . . . . . . . . . . . . . . . . . . . . . . VMS 2168 R.W. Rogers Company Inc. . . . . . . . . . . . . SFS 428 Sandy Alexander . . . . . . . . . . . . . . . . . . SDO 2237 Sargenti Architects . . . . . . . . . . . . . . . . . . . . . DIS Schonox HPS North America Inc. . . . . . . VMS 2065 Se-Kure Controls Inc. . . . . . . . . . . . . . . . . SFS 800 SELF Electronics Co. Ltd . . . . . . . . . . . . . . SFS 211
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Sennco Solutions Inc. . . . . . . . . . . . . . . . . SFS 743 Shaw Contract Group . . . . . . . . . . . . . . . SDO 2413 Shepherd Caster Corp. . . . . . . . . . . . . . . . SFS 501 Shop Design Inc. . . . . . . . . . . . . . . . . . . . . SFS 116 ShopGuard USA . . . . . . . . . . . . . . . . . . . . SFS 827 Showbest Fixture Corp. . . . . . . . . . . . . . . . SFS 665 Showcase Components Inc. . . . . . . . . . . . . SFS 348 Signmasters Inc./Aim Graphics . . . . . . . . VMS 1657 Silvestri California . . . . . . . . . . . . . . . . . . . . . RDC SIPAC . . . . . . . . . . . . . . . . . . . . . . . . . . VMS 1681 Skyframe & Displays . . . . . . . . . . . . . . . . VMS 2177 Smart Step Therapeutic Flooring . . . . . . . SDO 2559 Solais Lighting (A division of PowerSecure International) . . . . . . . . SDO 2715 Source Engineering LLC . . . . . . . . . . . . . . . SFS 355 Southern Imperial Inc. . . . . . . . . . . . . . . . . SFS 835 SPC Retail Display Group . . . . . . . . . . . . . . SFS 723 Specialty Lighting Group . . . . . . . . . . . . . SDO 2658 STI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SFS 1274 STM . . . . . . . . . . . . . . . . . . . . . . . . . . . . SFS 565 Stray Dog Designs . . . . . . . . . . . . . . . . . VMS 1939 Structural Plastics Corp. . . . . . . . . . . . . . . SFS 409 Stylmark Inc. . . . . . . . . . . . . . . . . . . . . . VMS 1557 Suddath Global Logistics LLC . . . . . . . . . . . SFS 680 Super Color Digital . . . . . . . . . . . . . . . . . . SFS 459 Superior Studio Specialties . . . . . . . . . . . VMS 1931 SupplyOne Retail . . . . . . . . . . . . . . . . . . SDO 2481 Suzhou Qiaotai Commercial Equipment Co. Ltd. . . . . . SFS 1077 Symmetry . . . . . . . . . . . . . . . . . . . . . . . VMS 2053 TAJ Flooring Inc. . . . . . . . . . . . . . . . . . . . SDO 2615 Tandus Centiva . . . . . . . . . . . . . . . . . . . . SFS 1251 Tarifold Inc. / T3L Group . . . . . . . . . . . . . SDO 2475 Tarkett . . . . . . . . . . . . . . . . . . . . . . . . . SFS 1081 T.C. Millwork . . . . . . . . . . . . . . . . . . . . . SFS 1472 TDS Factory SA DE CV . . . . . . . . . . . . . . ARM 3804 Tegometall Kunshan Co. Ltd . . . . . . . . . . . SFS 871 Tensator Inc. . . . . . . . . . . . . . . . . . . . . . . SFS 1107
Testrite Visual Products Inc. . . . . . . . . . . . . SFS 857 Tex Visions . . . . . . . . . . . . . . . . . . . . . . . VMS 2070 Texas Basket Co. . . . . . . . . . . . . . . . . . . SDO 2651 Texture Plus . . . . . . . . . . . . . . . . . . . . . . VMS 2123 Thomas-Grace Construction Inc. . . . . . . . . SDO 579 TIGER Drylac U.S.A. Inc. . . . . . . . . . . . . . . SFS 1177 Toppan Interamerica Inc. . . . . . . . . . . . . . . SFS 243 Touchpoint Complete Solutions . . . . . . . ARM 3604 Tresco Lighting by Rev-A-Shelf . . . . . . . . . . SFS 987 TRIAD. . . . . . . . . . . . . . . . . . . . . . . . . . . SFS 708 Trion Industries Inc. . . . . . . . . . . . . . . . . . SFS 614 Tripar International Inc. . . . . . . . . . . . . . . VMS 2073 Trumari LLC. . . . . . . . . . . . . . . . . . . . . ARM 3205 TUUCI . . . . . . . . . . . . . . . . . . . . . . . . . . SDO 2377 UniGroup Logistics . . . . . . . . . . . . . . . . . . SFS 943 Universal Display & Design Inc. . . . . . . . . . . . RDCS Uniweb Inc. . . . . . . . . . . . . . . . . . . . . . . . SFS 747 Vanguard Protex Global . . . . . . . . . . . . . SDO 2437 Versacart Systems Inc. . . . . . . . . . . . . . . . SFS 465 VI Lighting Technology Co. Ltd. . . . . . . . . . SFS 154 Vislogix . . . . . . . . . . . . . . . . . . . . . . . . . . . DS 364 Visplay Inc. . . . . . . . . . . . . . . . . . . . . . . . . . RDCS Visual Citi Inc. . . . . . . . . . . . . . . . . . . . . VMS 1547 Visual Creations Inc. . . . . . . . . . . . . . . . . SFS 1450 Visual Magnetics . . . . . . . . . . . . . . . . . . SDO 2217 Vitracoat America Inc. . . . . . . . . . . . . . . . SFS 128 VKF Renzel USA Corp. . . . . . . . . . . . . . . . ARM 4110 VMSD Magazine . . . . . . . . . . . . . . . . . . . . SFS 526 WAC Lighting . . . . . . . . . . . . . . . . . . . . . SDO 2507 Walls + Forms Inc. . . . . . . . . . . . . . . . . . . SFS 927 Warner Jewelry Box & Display Co. . . . . . . VMS 1757 Wind Mill Slatwall Products . . . . . . . . . . . . SFS 1111 Wire Weld Inc. . . . . . . . . . . . . . . . . . . . . . SFS 649 WM Prager Ltd. . . . . . . . . . . . . . . . . . . . . SFS 755 Woodcraft Industries Inc. . . . . . . . . . . . . . SFS 122 Work Market . . . . . . . . . . . . . . . . . . . . . VMS 1879 Zagwear Inc. . . . . . . . . . . . . . . . . . . . . . SDO 2543
1 2 3
This pocket-sized booklet features a fold-out map of the show oor, lists of A.R.E. member exhibitors, events, and everything you need to know about GlobalShop and Las Vegas. Pick up a copy at A.R.E.s booth, 1207.
SUPPLIER CONNECT
Trying to nd a members booth on the show oor? This mobile app can help. Use it to connect before the show even begins! Download Supplier Connect from your devices app store.
WWW.RETAILENVIRONMENTS.ORG
A.R.E.s website includes information on the associations events and programs at GlobalShop, as well as member exhibitor lists, product preview, A.R.E. Design Awards tickets, and more.
WWW.GLOBALSHOP.ORG
The ofcial event website includes complete information, registration, and conference session registration.
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PRODUCT FOCUS:
GlobalShop2014
Product Preview
Retail Environments magazine invited A.R.E. members to provide a preview of the newest products and services they will unveil at GlobalShop. This special section offers a sampling of what will shine in the Store Fixturing Show, Visual Merchandising Show, Store Design and Operations, Digital Store, At-Retail Marketplace, and Retail Marketing Services pavilions in Las Vegas, March 18 to 20. For a complete list of A.R.E. members exhibiting at the show, see page 32.
PHILLIPS COLLECTION DSA PHOTOTECH
BETA-CALCO
DSA Phototech
SFS 1143
Beta-Calco
SDO 2636
www.lightboxes.com
www.betacalco.com
The companys new magnetic-face LED light box features a flush-front frameless magnetic face for a sleek look for boutiques and other upscale interiors. Graphic changes are easy, requiring only a suction cup. The light box is available in sizes up to 72 inches by 120 inches, is UL-listed, and made in the U.S.
Phillips Collection
VMS 1976
www.phillipscollection.com
Phillips Collection brings furniture, accessories, lighting, wall decor, and sculpture to the visual merchandising arena. The companys specialty is organic, contemporary designs, metallic leaf, and precious and recycled materials. The Bicycle Rims Collection includes room dividers, largescale wall panels, seating, and tables.
XACARAs design features contemporary elegance and technological functionality, combining the higher efficacy, lifetime, and reliability benefits of LEDs with the light output levels of conventional lighting sources. X ACAR A is energy efficient, achieving up to 90 CRI system efficacy. According to the company, lighting system wattage is lower with XACARA luminaires when compared to similar halogen, CFL, or metal-halide luminaires. Various controls such as dimming and occupancy sensors can add additional efficiency.
wide transportation of blanket-wrapped store fixtures. The company manages client logistical needs, specializing in rollouts, inside deliveries, warehousing, and inventory management of imported fixtures.
www.modularinternational.com
Modular International is a lighting fixture manufacturer with custom capabilities for interior and exterior applications. Standard product lines incorporate company innovated features, including patented locking mechanism, lamp shielding, retaining ring, trimless new work transformers accessible series, and Linears, an extruded aluminum series.
www.aireride.com
Aire-Ride Transfer provides complete transportation and logistical services to the retail fixture industry, including nation-
www.laminatender.com; www.renolit.com
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ABET INC.
HD WALLS
heavily textured Wood Plastic Composite (WPC) surface with a 3D quality suitable for use on wall and ceiling panels. The formulation is free of halogen compounds or plasticizers and backed with a non-woven fabric that permits the use of various adhesive systems. It is lightweight and appropriate for surface lamination of various wood-based materials.
www.christinetaylorcollection.com
the Digital Stock Collection at the companys booth, showing how size, color, and base materials can be customized.
ABET Inc.
SFS 572
CTC designs, develops, and produces props, fixtures, custom decor, and seasonal trim. CTCs services include design, project management, product development, engineering, production, quality assurance, secure packaging and logistics, global distribution, and implementation. The company offers a variety of materials and fabrication combinations for custom design.
www.optosystem.com
www.abetlaminati.com
Kaleidos is a collection of four high- pressure laminate patterns with holograph-like shine. As the patterns reflect light, they exhibit a kaleidoscope of colors. The special effect is created by a proprietary film overlay. Sparkles, Shards, Crystal, and Lens are offered in white, taupe, gray, and black.
HD Walls
VMS 2274
Snap! is the companys patent-pending display system for temporary merchandising and retailing opportunities. Snap! is suited for events, holidays, or seasonal opportunities. The system is reusable and can be assembled with no tools.
www.hdwalls.com
The company is a custom digital and gravure printer specializing in crafted wall coverings and design. HD Walls provides complete service for concept, design, production, and installation of custom graphics for walls, ceilings, and windows. GlobalShop attendees can check out a presentation of
www.pollockpaper.com
Pollock Paper & Packaging provides national retailers with a logistics network, supply chain management, new store kitting, sourcing, and procurement. Pollock can also help with packaging, janitorial, and custom distribution needs.
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Holiday Image
VMS 1523
Earthwerks
SFS 2127
American Silk/Sensuede
VMS 1874
www.holidayimageinc.com
www.earthwerks.com
www.sensuede.com
Holiday Image is a full-service, designdriven company that provides custom holiday decor programs and seasonal visual displays for regional malls, flagship stores, national retailers, hotels, and office building lobbies. As a global design, development, and sourcing firm, the company manages the process of designing, manufacturing, distributing, and installing visual display programs.
Aurora Loose Lay Luxury Vinyl plank flooring offers some advantages to traditional types of flooring. Installation time is about half that required by other flooring types, according to the company. The flooring also requires less prep and less cleanup, is simple to maintain, and can be easily removed and reused elsewhere.
Sensuede is a high-performance, luxury fabric that enhances retail environments. Applications range from wall panels and displays to furniture and wallcovering.
Ambius
SDO 2443
www.ambius.com
www.adamsmagnetic.com
www.champlog.com
Champions display division is dedicated to the distribution of display rollouts, store fixtures, signage, point-of-sale material, or any other commodity requiring special coordination. As a single source for logistic services, Champion works with clients to coordinate the retrieval of vendor components, completes the fulfillment/pack-out, and completes time-definite distribution into numerous store locations.
Adams wide-format, ultra-thin MAG BOND comes with a PET laminate that can be used with UV and Latex Ink printers. This material can be printed as an ad or message and easily changed out and replaced for graphics. MAGBOND is available in up to 50-inch widths and can be layered for up to four graphic overlays on top of the magnet.
Ambius Scent Experts will be at GlobalShop demonstrating the companys scent program, which translates brand attributes into a specific fragrance customers can take home. The company notes that as the most powerful of the five senses, smell can directly influence brand identity for a memorable experience.
Ronis Brothers
VMS 1972
www.ronisdisplay.com
The company manufactures custom items from wood, foam, papier-mache, metal, and fiberglass. Ronis Brothers also offers a full line of mannequins and dog mannew w w. retailenvironments .org
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LSI FLOORS
IMEX PACKAGING
LSI Floors
SDO 2607
www.lsioors.com
LSI Floors unveils a new design inspired by nature and captured by the lens of an intuitive photographer. LSI invites GlobalShop attendees to experience the illusion of photo imaging technology transformed into high-performance vinyl flooring.
lights. The lights mount in wide-ranging applications designed for electrical- contractor installation under cabinets, counters, and shelves. Variable fixture lengths provide enhanced, more discreet lighting for bookcases, cabinets, and shelves, bar shelves and retail merchandise displays, product showrooms, museums, art galleries, antiques, and other displays or collections. They can also be used in natural or manufactured indoor coves.
bags, garment bags, kit bags, clear security purses, and more.
www.holidayfoliage.com
For a natural presentation at Christmas, Holiday Foliage presents the Rainier and Teton Pine Tree collections. Shown on natural wood spools with galvanized band accents, this tree collection can be custommade in any size.
www.newood.com
www.cubic.co
Trax EH is a low-voltage electrified profile designed for powering electronic devices. With multiple shelving and merchandising options, Trax EH is the horizontal display system that uses a simple lighting technology to bring light directly to the product from the shelf above. No more dark zones on lower shelves and installation is easy.
The companys solid wood slatwall is available in several species including pine, oak, maple, and hemlock, and is stronger than traditional MDF-core slatwall, the company says. Matching wall cabinet systems, floor fixtures, and cashwraps are also available. Newood also manufactures backroom/stockroom shelving, P-O-P displays, and visual merchandising.
www.amemusic.com
IMEX Packaging
VMS 2081
www.jescolighting.com
www.imexpackaging.com
The companys AME-2020V digital media system provides totally customized music, video, and signage in a single package. The system holds thousands of audio, video, and media items. A single receiver generates up to four unique programs. The AME video system outputs SD, HD, and full fidelity audio. Secure internet remote control allows easy custom programming at any number of locations. Screen layout, content, and local real-time input can be commanded remotely.
The SG-LED and SGA-LED are new LED versions of the companys award-winning, linkable Sleek Plus Mini Fluorescent interior
IMEX supplies quality flexible packaging for multiple uses including retail packaging, high-end shopping totes, clear stadium
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www.fourmi-distribution.com
Change an entire store layout overnight with FOURMI: a skate system for moving loaded store fixtures. The smallest FOURMI kit weighs 29 pounds and can be easily carried around any store. The skate systems are universal to work with all point-of-sale displays: shelving units, refrigeration cases, counters, and various store fixtures.
Drytac Corp.
VMS 2047
www.drytac.com
DRYTAC CORP.
ViziPrint Impress is a new solution for the window graphics market, including window decals, advertising, signage, and decor applications. Specifically designed for dry installation of graphics on glass surfaces, its proprietary suction technology leaves no residue behind, eliminates bubbling, and is unaffected by moisture. The clear PET film
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HI-IMPACT PRODUCTS
DLC INC.
has high dimensional stability, scratch resistance, ideal print quality, and easy application and removal.
Hi-Impact Products
SFS 1771
www.hi-impactproducts.com
www.intelligentlossprevention.com
J-Plug is a new type of display security featuring a pin that secures into any product with a standard 3.5mm audio socket. This serves as one solution for consumer electronics such as smartphones, tablets, laptops, PCs, GPS devices, speakers, head phones, MP3 players, and much more.
Hi-Impact Hang Tabs, the companys latest tabs, are now even more economical and faster to use, with patented material-saving designs and patented holding power. The company will also be showcasing new versions of its patented Miracle-Sticks Signage Tabs, which eliminate messy taping of in-store signage and P-O-P.
laminates with a thin layer of aluminum, copper, or stainless steel, and a phenolic paper backing. This new pattern combines the coolness of metal with the warmth of a wood grain.
Trion Industries
SFS 614
www.triononline.com
DLC Inc.
SFS 365
www.DLC-LumiSheet.com
Trion offers a variety of options to maximize the display of Pouch Packaging in all types of display settings. With growth in the water flavorings and enhancers category, Trion will also present display solutions for these products at GlobalShop.
www.kinlai.ca
The companys Nanometer Spray Plating uses a special water-based solution with no harmful heavy metal pollution, while identical in look to traditional plated finishes. The solution handles like regular spray paint and needs no underlaying plating. Any color is achievable, the company says, and Nanometer Spray Plating is climateand water-resistant.
The companys new color-changing DLC LumiSheet light panel and LumiStick light bar take lighting design to the next level with the ability to manually or automatically adjust the Kelvin color (3000K to 6500K) and brightness of DLC variable white LED products with the use of a custom-engineered CCT controller.
www.supercolor.com
www.atilaminates.com
ATI will be featuring the latest pattern from NuMetal, its line of high-pressure
The companys latest PRO Light box can be programmed to change to any hue of the spectrum for any given duration of time. Retailers, designers, and merchandisers can leverage the latest mechanics to implement their branding initiatives. In addition to the PRO changing colors, the light box can be shaped into any mold and size. Streamlining graphic updates, retailers can ship the light box back to Super Color
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TRION INDUSTRIES
CONNECT OASIS
Digital and redesign the aesthetic to fit a new marketing strategy or product update, making for a sustainable material.
www.frankmayer.com
Frank Mayer and Associates designs, engineers, prototypes, and produces retail merchandising displays, interactive programs, kiosks, and store fixtures for the retail environment. The companys products focus on engaging the consumer with solutions that maximize client objectives and increase sales.
Connect Oasis
ARM 233
www.connectoasis.com
Connect Oasis is a retail technology and service company helping retail teams achieve greater visibility and intelligence to assets and activities in-store. At Global Shop, Connect Oasis will feature SiteIntel, a powerful cloud-based application that consolidates data from multiple sources to the cloud. One of the many features of this platform is the ability to extract and convert data from AutoCAD files into searchable text. The company will also present Site-Specs, a multi-stage project visibility application.
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STYLMARK INC.
KIREI USA
HERA LIGHTING
Stylmark Inc.
SFS 1557
Hera Lighting
SFS 1219
M.E.G. LLC
SFS 1213
www.stylmark.com
www.heralighting.com
www.megxtures.com
Optima LED StretchLite with Perimeter Lighting expands the offerings of the Optima LED StretchLite family with an economical perimeter lighting option, providing the same lighting effects as conventional backlit boxes. With Stylmarks store fixture capabilities, the Optima LED StretchLite Perimeter can be integrated with other Stylmark fixtures, such as shelving or freestanding displays, to create an attractive merchandising display. The Optima LED StretchLite with Perimeter Lighting is particularly well suited for large-format graphics.
The companys new ELite-LED is a price- effective way to upgrade existing fluorescent fixtures to the latest in LED lighting. With the same light output as a T5 fluorescent, LED uses less power and has almost twice the lifetime. ELite-LED is available in five sizes and lasts for 50,000 hours.
Walls + Forms
SFS 247
M.E.G. manufactures stockroom shelving systems, including a mobile shelving system equipped with an In-Aisle Stowable Ladder. The company supports its product lines with a full range of value-added services including floor plans, takeoffs, installation, consolidation, fixture refurbishment, warehousing, traffic management, and prototyping.
www.wallsforms.com
Kirei USA
SDO 2722
www.kireiusa.com
Kireis Versatile EchoPanel acoustic panels and tiles add color and style to spaces while quieting rooms by controlling sound reflection. EchoPanel panels and tiles are manufactured using recycled PET plastic bottles, eco-friendly dyes, and no added adhesive, resulting in a Green Tag-certified product that can help gain LEED green building credits with almost no VOC emissions.
Walls + Forms Inc. is a designer, fabricator, and manufacturer of modular wall systems, retail display systems, wireless store fixture solutions, and retail signage systems. At GlobalShop, the company will feature products including a slim-line gondola that offers integrated wire management, modular design with minimal parts, and lightweight metal construction. Wall + Forms will showcase its modular perimeter wall systems and floor displays for industries such as consumer electronics as well as its display fixtures for kitchen and bath showrooms, including modular walls and display walls that enable retailers to change a faucet or entire display focus with ease.
www.modernstorextures.com
The companys new plastic profile extrusions, shelves, ribbon/tape trays, displays, waterfall systems, bulk bins, organizers, vases/flag holders, fencing and divider systems, channel systems, and tag holders are designed to enhance the visual merchandising experience. Modern Store Fixtures offers 100 percent American-made products.
www.jhaxtures.com
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is perfect for seasonal, feature, and even clearance goods. The rolling barge is equipped with shelves and hang bars, and will accept most gondola and slatwall fixtures, including hooks.
Visual Citi
VMS 1547
www.visualciti.com
Visual Citi is a full-service signage, printing, and fabrication company. Specializing in fabrication, the company works with acrylic, wood, foam, vinyl, metal, lamination, laser cutting, and routing. Visual Citi also offers printing capabilities, including large-format printing, flatbed printing, and silk screening. The company will present its modern shimmer theme at GlobalShop.
www.plasticdf.com
Champion Logistics Group specializes in providing value added transportation, warehousing and fulfillment services for point-of-purchase displays, store fixtures, and point of sale materials.
800.323.5401 | info@champlog.com | www.champlog.com
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and distributing sign holders, literature holders, and fixtures for retail, marketing, grocery, packaging, printing, advertising, restaurant, hospital, drug, and convenience store industries.
customized transportation and logistics management solutions for installation, retail construction, and renovation projects around the world.
www.reystoresolutions.com
Tensator Inc.
VMS 1107
www.wmprager.com
www.tensator.com
Tensators interactive, next-generation Virtual Assistant digital signage features push-button interactivity that uses technology to project an image and create the illusion of a real person, delivering multi-lingual informative messaging and promotional branding. Tensator will also demonstrate its In-Line Greetera mobile, personalized virtual queue management greeter application for mobile devices, enabling retail sales staff to engage with customers the minute they enter the store.
New Tetro Cube risers from Wm. Prager Ltd. are available in seven interlocking shapes in any color. Optional clear plexi inserts fit flush with tops or bottoms to merchandise small goods.
Firefly Store Solutions features its Custom Color Collection (C3), an exclusive coloring process that provides a spectrum of colors in-store. No minimums are required whether one mannequin or 100, customers can mix and match the products and colors.
DVUV LLC
SFS 568
www.dvuv.com
www.danaindustries.com
www.suddath.com
The company will introduce the iQtalker, Smart Signage for Smart Shoppers. With the increased use of smartphones while shopping, the potential to grab customers attention is enormous, and the company says the iQtalker will increase sales and create an even better in-store experience for customers by offering content on customers phones immediately.
DVUVs UV-cured powder-coated MDF is timesaving and green, according to the company. FAST UV-cure finishing takes 20 minutes from raw MDF to ready-to-ship part. In-house custom color can be matched to any standard: RAL, Pantone, or other. Seamless finishing provides design freedom and durability. The environmentally friendly coating contains no solvents or VOCs; it is 100 percent recycled, and SFI-certified MDF complies with CARB requirements.
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www.pippmobile.com
www.schioppa.com.br
The partnership between Pipp Mobile Storage Systems and IRSG offers retailers backroom solutions from one vendor. Pipps mobile storage and line of accessories maintain an efficient, well-organized backroom while maximizing storage potential. Pipps products are complemented by IRSGs transport and processing solutions to help streamline the way merchandise is processed and cycled throughout the store environmentfrom the back door to the sales floor.
www.touchpointworldwide.com
The company will reveal an interactive technology twist on original custom retail environments at GlobalShop. Touchpoint, a U.S.-based company with multiple manufacturing facilities worldwide, is a complete solutions firm, whether for one fixture or the entire store environment.
Schioppa North America is a full-line caster manufacturer offering a complete selection of casters and wheels for the retail environments industry.
www.commercialdecorgroup.com
The company provides installation services, general contracting, project management, site surveys, rollout and retrofit, store fixtures, millwork, showcases, and kiosks for the retail environments industry.
www.ffr.com
FFR has just published its Total Retail Solutions Catalog, which features over 350 new products and more than 4,000 stock products. These products include merchandising and loss prevention systems, sign and literature holders, product merchandisers and display components,
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TAJ Flooring is featuring new larger format LVT products in tile, slab, and plank formats. In addition, the company is also showing a new range of loose-lay flooring designed for speed of installation, temporary flooring, or encapsulating old flooring. All of the products are designed for high-traffic retail environments and come in a wide range of colors and patterns.
AWG Logistics
SFS 432
www.atlaslogistics.com
AWG Logistics provides solutions for transportation, warehousing, and distribution. The logistics company works with clients on retail fixture rollout.
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quality
PAVE recognizes three up-and-comers in the retail design industry with its annual Rising Star Award By Lauren Mang
or design students and young professionals just starting out in the visual merchandising, store planning, or retail design realms, the Planning and Visual Education Partnership (PAVE) can help guide them to future success. After all, the groups mission is to provide support for newcomers to the industry through workshops, networking events, grants and scholarships, student design competitions, and acknowledgement from industry veterans for creative successes in the field. One such acknowledgement is PAVEs Rising Star Award, a much-coveted honor that recognizes a budding40 years old or youngerretail designer or visual merchandiser who possesses serious design chops. It was introduced to encourage and inspire the young designer who has shown leadership and vision in the retail design field, says Nancy Jackson, president of Architectural Systems, the New York-based distributor of interior finishes. Jackson was part the 2013 Rising Star judging panel and is an emeritus board member of the educational foundation. Its always tough to select a winner because the candidates all exemplify innovative retail design, Jackson says. I feel that all of the finalists and the winner this year are going to have very successful careers in the retail industry.
Andrea Buccasso (center), senior designer for 3D environ ments at FITCH, is the recipient of PAVEs 2013 Rising Star Award. The two nalists are: Aimee Taylor (left), Gensler, and Doug Bunker (right), FRCH Design Worldwide.
Last December, at PAVEs annual glittering fundraising galanow in its 17th year the Rising Star Award was bestowed upon Andrea Buccasso, a 32-year-old senior designer of 3D environments at the Columbus, Ohio-based design rm Fitch. Andrea is a powerhouse, says nominator Christian Davies, the rms executive creative director for the Americas. She is dogmatic in her pursuit of turning out excellent and powerful design. As an integral member of the Fitch team responsible for creating a brand and redening the in-store environment for high-end kitchen, bath, and outdoor product retailer Pirch (formerly Fixtures Living), Buccasso wowed with her creative ideas, collaborative nature, bold decisions and suggestions, lifelike rendering creation, and material and fabric selections that played a role in the companys Costa Mesa, Calif., location attaining LEED Silver status. The crisp and elegant Pirch showrooms focus on educating and inspiring customers via try-before-you-buy vignettes, meaning a shopper can actually switch on an oven or re up a grill. Its design also accommodates large community events, such as movie nights and cooking demonstrations. Andrea cross-coordinated with architects of
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record for each project, equipment specialists, engineers, lighting consultants, and material vendors, Davies says. The store has over 500 pieces of operating equipment and over 2000 pieces of retail equipment that she was responsible for planning. When working with the retailer, Buccasso didnt shy away from offering grand ideas: Her concept of placing an outdoor kitchen atop a building on a site visit to Seattle was a hit with the Pirch team. And Davies notes that her extensive skill in tools such as SketchUp, Photoshop, and AutoCAD allowed her to create renderings that were spot-on to the actual designs, something the clients valued highly and continued to reference. When I reviewed Andreas work, it wowed me and the rest of the judging panel because it was a really a superior implementation of visionary design, Jackson says. The kitchen and bath showroom seemed very easy to navigate and you could sense how the consumers could actually envision themselves in their own homes, which is really the success storywhen you can create aspiration for consumers and have them ultimately buy the merchandise in the retail environment.
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Buccassos work on Pirch, a high-end kitchen, bath, and outdoor retailer, features try-beforeyou-buy vignettes, inspiring and educating customers. She was responsible for the plan ning of more than 500 pieces of operating equipment and more than 2,000 pieces of retail equipment in the store.
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Competition for the Rising Star Award is high. As such, the judges also chose to highlight two nalists work: Doug Bunker, a 35-year-old graphic design RISING director in the specialty retail studio at Cincinnatis FRCH Design Worldwide, STAR 2013 and 29-year-old Aimee Taylor, an associate/senior designer at the San Francisco ofce of Seattle-based design rm Gensler.
Rising Star Award nalist Doug Bunker of FRCH contributed to the dening elements in A&W Canadas new urban-style prototype.
Aimee Taylor of Gensler, a Rising Star Award nalist, helped create international pop-up shops for Burts Bees, in which the product stands out in a friendly, approachable, and fun space.
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New technology and its supporting role in the retail environment garnered attention at NRFs annual trade show in January.
he National Retail Federation calls its annual trade show the Big Show, and this years event held in January definitely lived up to its name, with 30,000 attendees and 500 exhibitors. Most of those exhibitors were pitching some version of omni-channel technology, although at least one retailer seemed a bit tired of hearing the term. Lululemon CIO Allen Smith, speaking at a show conference session, said the multi- channel, cross-channel, omni-channel talk has been beaten to death. At Lululemon, he said, We use the term single guest experience. Semantics aside, much of the new technology at NRF will need to be incorporated into the design of the physical space and the fixtures, which means getting the store design experts involved from the very beginning. Acknowledging that technology developers have been slow to pick up on the
importance of incorporating technology into the store design concept, Brian Dyches of OpenEye Global told Retail Environments that at this years show he saw a much greater acceptance and understanding of the store environments role. Major technology players such as Intel have clearly embraced the importance of the physical space, he said, adding that it was the first year he witnessed such understanding. Many exhibits used the tagline, Com bining physical, digital, and mobile, he said. While some of that was marketing speak, I spoke with several key players who clearly see the connection. If one could commit every waking hour to the showattending all the sessions and visiting every bootha person might have a pretty solid picture of the future of shopping. Since that isnt an option, this article offers a brief summary of the top three trends in store-floor technologies from the show.
iBeacon
mobile rules
big data
As expected, the second generation of location-based marketing tools was a highlight, with many driven by Apples new iBeacon technology. Using in-store sensors, a retailer can send a message to the shoppers phone as they enter the store. iBeacons accurate location capability allows the messaging to be specic to the customers location within the store. iBeacon was even shown in an empty-hand payment system, similar to a digital wallet. Using iBeacon, retailers can combat showrooming by tracking a customer who is close to a purchase decision, and delivering a discount offer that can help close the sale before they leave the store.
The rapid acceptance of mobile devices as POS terminals has led to a number of systems that expand tablet use, enhancing the shopping experience and helping increase sales. Some exhibitors showed mobile phone tracking and/or video analysis to track shoppers movement throughout the store, identifying hot/cold store zones and dwell time. Loyalty accounts become much more important with the rise of in-store mobile technology. Systems were shown that allow shoppers to scan and pay for merchandise using their retailer loyalty app.
With so many new and different sources of data to help give context to customer behavior, retailers are poised to be able to deliver the single guest experience, as Lululemon describes it. The challenge is to turn data into insight, and exhibitors at NRF offered solutions. Several showed systems that personalize the cus tomer experience by analyzing customer location, preferences, and history in real-time to provide contextually aware promotions, customer service, pricing, and product offerings.
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STRATACACHE introduced Connected Journey, a combination of the companys Digital Play experience that engages shoppers via interactive, gestural-based messages, the Connected Assistant that connects consumers with store associates, and Responsive Merchandising, an inter active display that inspires shoppers to engage with merchandise.
TENSATOR showed a system designed for deli counters and similar uses. It is a digital check-in that spits out a ticket with a coupon or similar promotion on the back. The customer is notied by a digital sign at the deli or elsewhere in the store when their number is up.
You Need the Right Logistics Partner... You Need Axis Global Logistics
Retail industry executives know that when it comes to new store set-ups, remodels, resets and event installations logistics plays a critical role in ensuring that their doors open on-time and their merchandise is ready for sale. Thats why retailers are increasingly turning to Axis Global Logistics Retail Installation Services. They understand that Axis single-source, technology based supply chain solution offers them the fastest, most reliable service available one that optimizes costs and efficiencies throughout their supply ETA I L E N V I R ONME N T S m achain. rch.2014 50 | R Delivering Solutions to Your Retail Supply Chain
Sales Inquiries: 800-568-4901 E: sales@axisg.com w w w. retailenvironments .org W: www.axisg.com
It is this seamless, one provider approach which is built on industry-leading technology, global capabilities and unmatched personal service that truly sets an Axis solution apart.
LAVI INDUSTRIES digital queuing system assigns the customer a number when she checks in for customer ser vice or item pickup, and uses algorithms to determine what time she will be served based on how long it is taking for those further up in the queue, as well as historical standards.The system has a back end that is used by employees to manage the line-up.
PRISM SKYLABS demonstrated its cloud service that transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device. Prisms system allows retailers to dig into powerful ana lyticsfrom dwell to footpaths to product liftusing the cameras they already have. Reports provide instant understanding of any moment or period of time.
IMPRINT PLUS showed its reusable name badges that allow retailers to create professional, custom name badges on-the-spot with just a PC and a printer.
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supplierconnect.retailenvironments.org
Industry Connections
supplier connect
Supplier Connect is a great source to connect with members, whether locally, nationally or internationally. Heres a look at the features of A.R.E.s easy-to-use online directory.
Location search Search and locate suppliers within a specific geographic area.
OR
Simplified search by product or service category Generate better results in less time.
OR
Keyword search Locate specific products /services by name, suppliers or by any general term.
Keyw
Website and contact information are provided. There is also a contact form available to immediately connect with a supplier.
Supplier Connect allows you to save the listing easily on your smartphone for future reference.
Are you an A.R.E. member? Contact susankimelman@retailenvironments.org to enhance your basic company profile.
1 MINIMIZE FIXTURING.
Too often, even in permanent installations, brands rely too heavily on overwrought xtures to somehow connect brand (product) and guest (consumer), says Chris Weigand, president of Peninsula, Ohio-based Chris Weigand Design. Let the product be the hero. After all, its what is great about your brand. More often than not, you spent a lot of money on the packaging design. Let that sing. Managing the carbon footprint starts with reducing usage, notes Jeffrey Baker, CEO of Boston-based popup producer Image 4. So to green a pop-up, or anything for that matter, start by reducing the material use, especially weight. Weight means costly fuel for transport, he says.
As Major League Baseball fans eagerly snatched up branded apparel at The Majestic Shop during a FanFest gift show, the booth could be recongured on the y. Even merchandised xtures moved easily on casters. Made by OPTO International, the xture package included some units designed to be constructed and disassembled without the use of tools.
Swiftspace cashwraps and smaller access point stations. They can be collapsed in seconds and moved from one space to another. When dated or damaged, surfaces and graphics can easily be changed in order to keep them current and in good shape, he says. Image 4 account manager Rebecca Fitts suggests a demountable modular walling system that allows for easy setup and disassembly for multiple uses in different conw w w. retailenvironments .org
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ST OR EF RO NT
2014 Alcoa. Reynobond is a registered trademark and EcoClean is a trademark of Alcoa Inc.
gurations. Such temporary branded walls cut down signicantly on construction waste, she says. Shipping containers make great pop-up spaces, adds Vinay Patel, marketing associate at Boxman Studios. Based in Charlotte, N.C., Boxman turns decommissioned shipping containers into immersive environments. Containers are adaptable to various modular designs and are inherently mobile.
Most of the technology for this interactive HTC One pop-up experience was preinstalled in 4-foot sections to enable quick setup. Due to the success of the program, leases were extended in seven of the 10 locations. One location was even retrotted to sell the phones.
Another material trait to seek is renewability. Graphics can be made out of renewable materials such as corrugated. With todays finishes, corrugated graphics can appear fairly high-end, says Weigand. Background colors can set the tone for a pop-up space and are easily achieved with zero-VOC paint, he adds. Also important to an effective pop-up is lighting. If the space isnt illuminated very well, work with the space owner to see if you can improve the lighting. Use LED lighting, available in a range from cool to warm in color, where possible, Weigand says.
5 REPAIR PROPERTY
TO MAKE IT RE-RENTABLE.
Much like a trade show hall, the space housing a pop-up needs to remain move-in ready, notes David Jaacks, senior vice president of design and engineering at G3K Displays in North Springeld, Vt. Repairs to the property that address safety and municipal concerns will allow the space itself to be reusable.
Concealed strip LEDs directed at the graphic surfaces draw the eye, enabling this custom xture to tell the story of the Jack Daniels Sinatra Select at the McCarren International Airport in Las Vegas.
Jo Rossman, LEED AP ID+C, GPAP is manager of sustainability and designer programs for the Association for Retail Environments.
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During 2013 PAVE awarded over $75,000 to students and educational institutions. Programs include two design competitions with worldwide participation, scholarships, design school grants, an internship program, seminars, and a professional recognition program.
Help grow the future of retail design Join a PAVE Committee Offer an internship Fund a single or multi-year scholarship for students Make a donation to PAVE Purchase a table for the PAVE Gala or sponsor a student to attend Sponsor PAVEs Student Design Competition or PAVE the Way 3D Design Challenge
4651 Sheridan St., Suite 470, Hollywood, FL 33021 954-241-4834 fax 954-893-8375 pave@paveinfo.org www.paveinfo.org
D-FORM-A LLC
www.fairmontxtures.com
PROVIDING: Retail store xtures
FC Meyer Packaging
Danken Inc.
Kraido
Art Addiction
Design Compendium
Gibson Holders
Lauren Plastics
Display Products
Enlighten Illumination
Global Displays
Exclusive Agent for Qing Yi Metal Products Co., Ltd., A Member of the Green Guard Group
Gravette, Ark. 479-366-6556 www.global-displays.com
Environmental Lights
PROVIDING: OEM manufacturing (complete items or components), store xtures, P-O-P displays
Burdilek
Mannington Commercial
Extra Plastic
Hanger Corp.
Marketing Solutions
Matrix Merchandising
PROVIDING: Global sourcing and support services; large-format printing services, trade show graphics printing and custom fabrication services, as well as custom installation, promotional products, display hardware, and shipping and distribution.
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40
MBS Standoffs
Tampa, Fla. 813-938-6025, Fax: 813-425-9007 www.mbs-standoffs.com
50 40
Radiant Products
30 20 10
Years ofMembers Excellence with A.R.E. 40 to A.R.E. with A.R.E. 30 Years of Excellence reaching the following membership milestones:
www.thorco.com
20
20 10 10 5
www.octanormusa.com
www.pippmobile.com
www.pinnaclewoodworkinc.com
SIPAC
SERVING: Specialty retailers, designers, hospitality, advertising, brand management, and foodservice industries
Symmetry
Phillips Collection
Visual Magnetics
TDS Factory SA de CV
Platform Media
SO Showcases
Trumari LLC
Work Market
POWERGEAR Inc.
Dublin, Ohio 614-886-7908
Prismaex Inc.
ProSigns
Solais Lighting
Zagwear Inc.
TUUCI
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business briefs
ACQUISITIONS
Cincinnati-based KDM P.O.P. Solutions Group acquired a 40,000-square-foot, full-service print production facility in Cleve land. The acquisition adds four large-format litho presses, capable of producing point-of-purchase materials up to 54 by 78 inches, to the companys offset printing solutions. The new location specializes in printing on plastics, in-house nishing, kit-packing, and delivering customized P-O-P materials to retail markets, including consumer packaged goods, quick-serve restaurants, beverage companies, convenience stores, and aftermarket automotive retailers. The location will keep its current location, structure, and 20 employees. The acquisition is one of ve company acquisitions made by KDM in the past seven years, giving the company a physical footprint in Cincinnati, Nashville, Atlanta, and Cleveland. Flakeboard America Ltd., a U.S. subsidiary of Arauco, has agreed to buy the western U.S. panel assets of SierraPine, a California limited partnership, consisting of two particleboard plants located in California and Oregon and an MDF plant in Oregon. Upon completion of the acquisition, the Arauco plants in North America will have an installed panel capacity of 2 billion square feet, adding to the capacity of the composite panel plants that Arauco holds in Brazil, Argentina, and Chile. Stiles, the Grand Rapids, Mich.based machinery supplier, has been acquired by HOMAG Group AG, based in Schopoch, Germany, and a manufacturer of machinery for the woodworking and wood materials processing industry, including cabinetry, furniture, and construction
B+N Industries Inc., based in Burlingame, Calif., received a Best of the Year award for its Flat Stacked Wood pattern from Interior Design magazine in the category of infused veneer panels. The architectural panels are created using a process that infuses B+Ns imagery into various wood species. In the winning example, the illusion of a collage of pieces of reclaimed wood was infused into what is actually a at cherry veneer panel.
elements. Stiles has long been a distributor and service partner of Homags. Peter Kleinschmidt, who headed Stiles for 39 years, is retiring from active business, but will remain a member of Stiles supervisory board. The company will continue to trade as Stiles Machinery Inc. HOMAG expects the acquisition to provide a more direct link to customers in the U.S.
to the many retail clients based in the city. The address is 44 W. 28th Street, 16th Floor, New York, NY, 10001; 614-469-1001. Dayton, Ohio-based STRATACACHE, a provider of scalable, high- performance digital signage, content distribution, and enterprise video acceleration technologies, is expanding its Asia-Pacic operations with the opening of a new service ofce complex in South Australia. The new ofce will serve as a service center for the companys digital merchandising, digital signage, and digital inter active technology business units, as well as the newly acquired gaming product lines. Overseeing the region will be STRATACACHEs Australian director, David Goss, along with the new vice president, Manish Kumar. The new service complex in cludes a state-of-the-art demo lab where STRATACACHE media players
demonstrate advanced technology in digital media and digital inter active solutions. With the growth of the new facility, the company plans to employ 10 to 12 additional personnel in 2014 in Australia. St. Louis-based idX Corp., a manufacturer of consumer environments, continues to expand its presence in Asia, opening a project management ofce in Shanghai and announcing management promotions. Jeff Ouyang, who joined idX in 2011 as vice president of business development for Asia-Pacic, has been promoted to managing director for the idX Asian divisions. Assuming overall responsibility for all operations and business development in Asia, Ouyang will split his time between the Shanghai ofce and idXs wholly owned manufacturing facility in Wujiang City. Scott Lewis was named vice president of operations for idX China, and
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NEW FACILITIES/EXPANSIONS
Columbus, Ohio-based design rm Chute Gerdeman has opened an ofce in New York City. Co-Chairmen Elle Chute and Denny Gerdeman will split their time between the companys Columbus, Ohio, headquarters and the New York City ofce, working alongside the New York-based team. The New York CG ofce offers retail experience design, retail analytics, retail innovation consulting, visual merchandising, and architectural implementation. It also positions Chute Gerdeman closer
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will be the day-to-day operations leader in Wujiang. Lewis joined idX in 1990 as plant/operations manager in Louisville, Ky., and moved to China in 2008 to help develop idXs import supply chain partners. John Egan is now director of project management for idX China and will work with project teams from the Wujiang facility. Dave Markland has been named senior account executive Asia Pacic. Based out of the Shanghai ofce, Markland works closely with the Wujiang facility to direct manufacturing efforts, as well as ensuring successful installations in the Asian market. The company is also in the process of restructuring its wholly owned manufacturing facility in Wujiang. The address for the new idX Shanghai ofce is: Room 805, 4F, May Fair Tower, 83 Fumin Road, Jing An District, Shanghai, China, 200040.
Inc. FFR Merchandising (formerly FFR-DSI and Fasteners for Retail) will continue to provide Total Retail Solutions for in-store merchan dising as a designer, marketer, and value-added supplier of retail merchandising, loss prevention, and operational efciency solutions. The companys name change is the next step in that evolution, reecting FFRs broad capabilities in providing solutions for in-store merchandising. The rebranding includes a new website URL, www.FFR.com.
primary focus will be to expand and strengthen the companys OEM customer base while providing additional support to its distribution network in the eastern U.S. FRCH Design Worldwide added ve new staff members to its Cincinnati-based team. Mike Juras returns to FRCH as a freelance graphic designer in the retail and mixed-use studio. Johannes Kolshorn joins the company as a freelance architect in the hospitality studio. Russell Miller rejoins FRCH as a senior architect in the retail and mixed-use studio. Jason Reverman joins FRCH as the companys accounting manager. Gwen Schott joins the company full-time as an interior designer in the hospitality studio. Advanced Cabinet Systems (ACS), a casework manufacturer based in Marian, Ind., added two key personnel. David Fryman is now responsible for casework sales in Indiana and project management. Kyle Cain joins the company as a casework engineer. Frank Mayer and Associates, based in Grafton, Wis., named Steve Langsdale account executive. He has over 20 years of experience in creative retail merchandising and will be based in the companys Cincinnati ofce.
war, Mochel served as manager of several store xture manufacturing companies, ultimately starting his own business in Santa Rosa, Calif., in 1973, which he operated until his retirement in 1985. He is survived by four children, seven grandchildren, and seven great-grandchildren.
AWARDS
DCI-Artform, a global shopper and retail merchandising activation company based in Milwaukee, won Folios 2013 Gold Eddie Award for editorial excellence in its Farm to Table article in the spring issue of Drive magazine, the Subaru owners magazine from Subaru of America Inc. Folio, the magazine publishing industrys association, annually presents Eddie and Ozzie Awards to recognize the best editorial and publication designs in consumer, business-to-business, regional, and association magazines. B+N Industries Inc., based in Burlingame, Calif., received a Best of the Year award for its Flat Stacked Wood pattern, from Interior Design magazine in the category of infused veneer panels. Miami-based Coverings ETC was named Interior Innovation AwardWinner 2013 by the German Design Council for the companys Bio-Glass in Topaz Blue. Designed by Ofer Mizrahi, Bio-Glass also received an Interior Innovation Award 2014 in the wall, oor, and ceiling products category.All of the Bio-Glass colors are made from 100 percent post-consumer recycled glass. No colorants, epoxies, or resins are added during the manufacturing process. The winning product was recognized at IMM Cologne International Furnishings Show in January.
PEOPLE
ATI Decorative Laminates announced several position changes at the companys Greensboro, N.C., headquarters. Vern Combrink was promoted to vice president of sales, responsible for direction and management of sales and business development for both foreign and domestic markets, as well as managing the companys customer service department and working directly with key domestic accounts. Combrink was ATIs export sales director. Charles Matthews is now export sales director, responsible for overseeing all international sales and operations. Jeannette Luc joins the ATI team in the role of corporate talent ofcer, managing the design and implementation of human resource programs and processes. Modern Woodcrafts, based in Plainville, Conn., named Pat Kirkpatrick director of business development, responsible for clients across various industry sectors of retail, institutional, corporate, and hospitality. Kirkpatrick has more than 15 years of experience in the retail store xture industry. Louisville, Ky.-based Rev-A-Shelf LLC hired Tom Atkins as eastern lighting business manager. His
ANNOUNCEMENTS
Twinsburg, Ohio-based FFR-DSI Inc. is rebranding as FFR Merchandising
IN MEMORIAM
Norman W. Mochel, 93, a past president of A.R.E. (when it was known as the National Association of Store Fixture Manufacturers), died in December. He served as president of the association from 1964 to 1965. Mochel was a graduate of the University of Pittsburgh and later a CPT in the Army Air Corps during World War II. Following the
DCI-Artform, a global shopper and retail merchandising activation company based in Milwaukee, won Folios 2013 Gold Eddie Award for editorial excellence in its Farm to Table article in the spring issue of Drive magazine, the Subaru owners magazine.
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Ad Index
COMPANY PAGE Abet Laminati . . . . . . . . . . . . . . . . 25
www.abetlaminati.com www.acplasticsinc.com
Elevations Inc. . . . . . . . . . . . . . . C3
www.elevations.com
Rose Displays. . . . . . . . . . . . . . . . 41
www.rosedisplays.com
Stiles Machinery Inc. . . . . . . . IN3 Suddath Global Logistics . . . . . . 15 Tiger Drylac Powder Coatings . . . 21 Trion . . . . . . . . . . . . . . . . . . . . . . 29 Visual Citi . . . . . . . . . . . . . . . . . . . 3 Wind Mill Slatwall Products . . . . . 7
www.windmillslatwall.com
Retail Environments Advertising Policy
Retail Environments magazine welcomes advertising from any company that wishes to reach the magazines target market of retailers, store design rms, store xture suppliers and other providers of products and services for retail environments.
The Association for Retail Environments reserves the right to refuse advertising at its discretion. The Adver tisers Index is published as an addi t ional service. The publisher assumes no responsi bility for omissions or errors. For information about obtaining c harter status, call Susan Kimelman, 954-241-4812.
Architectural Systems . . . . . . . . 24
www.archsystems.com
AWG Logistics. . . . . . . . . . . . . . . . 33
www.atlaslogistics.com www.axisg.com
Retail Environments magazine (ISSN 15219666) is published eight times yearly by the Association for Retail Environments, 4651 Sheridan St., Suite 470, Hollywood, FL 33021. The statements and opinions expressed herein are those of the authors and do not necessarily represent the views of Retail Environments magazine, A.R.E., or the publishing ofce. Likewise, the appearance of advertisements does not constitute an endorsement. Copyright 2014 by the Association for Retail Environments. All rights reserved. No part of this magazine may be reproduced in part, or in whole, without the express written consent of Retail Environments mag azine. For reprint information, contact Retail Environments magazine, 4651 Sheridan St., Suite 470, Hollywood, FL 33021; 954-8937300, fax 954-893-7500. Publishing ofces: 4651 Sheridan St., Suite 470, Holly wood, FL 33021, 954-893-7300. POSTMASTER: Send address changes to Retail Environments magazine, 4651 Sheridan St., Suite 470, Hollywood, FL 33021. ment Canada Post: Publications Mail Agree #40612608. Canada Returns to be sent to IMEX Global Solutions, LLC, P.O. Box 25542, London, ON N6C 6B2
JPMA Global Inc . . . . . . . . . . . . . . 9 McNichols . . . . . . . . . . . . . . . . . . 24 Miller Zell . . . . . . . . . . . . . . . . . . 13 Omnova Solutions . . . . . . . . . . . . 37 Panel Processing . . . . . . . . . . . . 4 RCS Innovations . . . . . . . . . . . . . . . 5
www.rcsinnovations.com
Gallery
A .R.E . MISSION
The associations purpose is to raise the professional, ethical and educational standards of the retail envionments industry, and to promote the value of members products and services to its customers.
commentary
Retail Brings Visibility to the Internet of Things
IF THE BUZZ COMING OUT of the National
vide up to the minute inventory availability for customers as they more effectively connect the digital to the physical and employ insights to improve their operations.
Retail Federations Big Show in January is any SHELF REPLENISHMENT indication, the timeline is advancing for the The connection of devices, processes, and peoInternet of Things (IoT), and society is poised ple makes possible innovations like smart to reap the benefits of visionary technology. shelves that can signal when they are getting As Bill Wasik, a senior editor of Wired, put it in empty, trigger restocking at the store level, RON BOWERS a May 2013 article, In our houses, cars, and and communicate back through the supply senior vice president of factories, were surrounded by tiny, intelligent chain. Fewer out-of-stocks mean more satisfied business development devices that capture data about how we live and customers. FRANK MAYER AND what we do. Now they are beginning to talk to ASSOCIATES INC. one another. Soon well be able to choreograph CUSTOMER ENGAGEMENT Grafton, Wis. them to respond to our needs, solve our probBeacons that recognize the presence of mobile lems, even save our lives. operating systems will usher in more finely tarWhen considering the list of places where geted proximity marketing inside stores. Some devices will talk to each other for the betterretailers that have customer data tied to mobile ment of our experience, we must include retail. apps are already doing this at the store level. Through our involvement with the Internet of In the Internet of Things, newer Apple and Things product displays for some early entrants, Android devices using Bluetooth Low Energy we know that retailers will play a key role in can intercept messages from beacons at the making the possibilities of the IoT evident to aisle or shelf level. Retailers must experiment consumers. Retail product displays will educate and learn as they go from generalized to cusus about the hubs and apps available to control tomized messaging, but when married with devices like thermostats, locks, and light bulbs customer data and the requisite permission, with our phonesand, of course, the smart they can deliver highly relevant messages and devices we can purchase and control. They will offers that may help forge closer relationships also sell us biofeedback devices that help us with customers. Indeed, about half of online track our fitness and other kinds of wearables. consumers say they are comfortable revealing Estimates on tracking the explosion of the personal information if they get customized Internet of Things vary widely. ABI Research offers and rewards in return. projects more than 30 billion devices worldwide will be wirelessly connected to the Internet by THE EVOLUTION OF CONNECTIVITY 2020, while analysts for Morgan Stanley predict There were some technical conversations at the number will be 75 billion. NRF by people who have built their careers Initially consumers may be focused in on what it means to conin the era of connectivity that went something like this: We are trol devices in their homes or on their bodies. Increasingly they will evolving from a time where the phone serves as the storehouse for reap the value that the IoT can bring to shopping, where devices myriad apps to one where the phone becomes, as mobile CEO Gary communicating with each other will make operations more effiSchwartz phrased it, an intelligent server interacting with the cient and in-store communications more personally relevant. world of wireless signals based on consumer preference. Following are a few of the more noticeable benefits we expect. The Internet of Things is poised to touch society on many levels from personal satisfaction and efficiencies to revenue improveINVENTORY VISIBILITY ments for businesses to real wealth creation. The tracking and more effective deployment of inventory has value Ron Bowers is senior vice president of business development for that is highly visible to consumers since item location and availFrank Mayer and Associates Inc., based in Grafton, Wis. Contact him ability have a direct impact on the ability to complete a purchase. at 800-225-3987, or e-mail ron.bowers@frankmayer.com. See more of A study by WD Partners presented at NRF revealed that 79 percent his thoughts at FMAs blog, www.frankmayer.com/blog/. of respondents felt instant ownership was the most appealing attribute of any retailer. Retailers will increasingly be able to pro-
We know that
retailers will play a key role in making the possibilities of the Internet of Things evident to consumers.
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elevations inc.
At Elevations we believe that one size does not t all. Neither does one style, one nish or one way of doing things. From design to manufacturing and logistics, our team will help you build product that identies your brand and drives your bottom line. Contact Elevations today. We look forward to providing you with the solution that ts.
Specializing in large panel extrusions up to 28 wide. Ideal for sign boards and P.O.P. displays.
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