Lidya Demesse

12/04/2012
FIM
Case 3

Coke VS. Pepsi

Coke
This product was invented by Dr. John Stith Pemberton and he was born
in Atlanta, Georgia in 1831. A local Pharmacist, produced the syrup foe CocaCola carried a jug of the new product down the street to Jacobs Pharmacy. Which
they did the sampling there and after that it was pronounced excellent and was
sold for five cents a glass as a soda fountain drink. During the first year, sales
averaged a modest nine drinks per day. Dr Pemberton sold portions of his
business to various partners and sold the remaining interest in Coco-Cola to Asa
G. Candler. After that Dr. Pemberton passed way in 1888. Mr. Candler proceeded
by buying additional rights and carrying the business. The mission of the
company is to refresh the world, to create value and make a difference. The vision
of the company serves as the framework for Roadmap and guides of their
business. The company has a great vision that includes sustainable, quality and
growth. Their main focus as a company is on people, portfolio, planet, profit and
productivity. The values for this company are leadership, collaboration, integrity,
accountability, passion, diversity and quality. Focusing on the markets need is one
of the main important things for the company. They get involved in the market
and listen to their needs. Working smart and acting in urgency are one of their
many successes to the company. Working efficiently and having the courage to
change when its needed is the key to the business. Acting like the owners is
important for the employees from high position level to the low position level. I
will show the annual reports from 2011 to 2007 for this company. It will show
how the company grew in the last five years and how much the numbers changed.

Net Revenue

2011---------------------------------------------------------------- $ 46,542

2010-----------------------------------------------------------------$ 35,119

2009------------------------------------------------------------------$ 30,990

2008------------------------------------------------------------------ $ 31,944

2007-------------------------------------------------------------------$ 28,859

EPS

2011-------------------------------------------------------------- $ 3.75

2010-----------------------------------------------------------------$ 5.12

2009------------------------------------------------------------------$ 2.95

2008------------------------------------------------------------------ $ 2.51

2007-------------------------------------------------------------------$ 2.59

Net Income

2011-------------------------------------------------------------- $ 8,572

2010-----------------------------------------------------------------$ 11,809

2009------------------------------------------------------------------$ 6,824

2008------------------------------------------------------------------ $ 5,807

2007-------------------------------------------------------------------$ 5,981

Assets (Millions)

2011-------------------------------------------------------------- $ 79,974

2010-----------------------------------------------------------------$ 72,921

2009------------------------------------------------------------------$ 48,671

2008------------------------------------------------------------------ $ 40,519

2007-------------------------------------------------------------------$ 43,269

Liabilities (Millions)

2011-------------------------------------------------------------- $ 48,053

2010-----------------------------------------------------------------$ 41,604

2009------------------------------------------------------------------$ 23,325

2008------------------------------------------------------------------ $ 20,047

2007-------------------------------------------------------------------$ 21,525

Shareholders equity (Millions)

2011-------------------------------------------------------------- $ 31,921

2010-----------------------------------------------------------------$ 31,317

2009------------------------------------------------------------------$ 25,346

2008------------------------------------------------------------------ $ 20,472

2007-------------------------------------------------------------------$ 21,744

Dividends (Millions of dollars)

2011-------------------------------------------------------------- (4.300)

2010----------------------------------------------------------------(4,068)

2009-----------------------------------------------------------------(3,800)

2008------------------------------------------------------------------( 3,521)

2007-------------------------------------------------------------------(3,149)

This company has been around for a long time and the services are served
all around the world. In my opinion I rather drink Coke anytime instead of
Pepsi. People say they are almost alike and for me they are different in
many ways. I use to drink 2 or 3 Coke bottles or cans a day. But I cut back
because its unhealthy for me and I have gotten sick as well. So in this
case I am choosing Coke over Pepsi.

Pepsi
PepsiCo, Inc. was found in 1965 by Donald M. Kendall, President and Chief
Executive officer of Pepsi-Cola. Frito-Lay and PepsiCo merge together to provide great
snacks, foods and beverages. In late 1890s Pepsi-Cola was created by Caleb Bradham.
Frito-Lay, Inc was formed by the 1961 merger of the Frito Company. Many products
were added because of the companies merging. These are the products the company
provided to the market.
Pepsi-Cola Company- Pepsi-Cola was formulated in 1898, Diet Pepsi in 1964 and
Mountain Dew in 1948.Frito-Lay Inc. Fritos brand Corn chips in 1932, Lays brand
potato chips in 1938, Cheetos brand cheese flavored snacks in 1948. Ruffles brand potato
chips in 1958 and Rod Gold brand potato chips in 1958 and Rod Gold brand pretzels in
1961.
The mission of the company is to focus on convenient foods and beverages. They
want to provide opportunities for growth and enrichment to the employees. They feel
very strongly when it comes to honesty, fairness and integrity. The vision of the company
is to improve in all aspects of the world by caring about the environment, socially and
economically. The company is committed to achieve business and financial success while

Leaving a positive imprint on society.

PepsiCo products are provided in over 200 countries. Key countries are like Brazil, India,
Mexico and China. The company has been building history for more than 100 years in
Mexico. Making international business partners and marketing is a good source for any
company. The company is inverting over the next five years in R&D, manufacturing and
distribution, marketing and advertising.

Net Revenue (millions)

2011---------------------------------------------------------------- $ 65,881

2010-----------------------------------------------------------------$ 57,838

2009------------------------------------------------------------------$ 43,232

2008------------------------------------------------------------------ $ 43,251

2007-------------------------------------------------------------------$ 39,474

Per common share (basic)

2011-------------------------------------------------------------- $ 4.08

2010-----------------------------------------------------------------$ 3.97

2009------------------------------------------------------------------$ 3.81

2008------------------------------------------------------------------ 3.26

2007-------------------------------------------------------------------$ 3.48

Net Income

2011----------------------------------------------------------------- $ 6,462

2010-----------------------------------------------------------------$ 6,338

2009------------------------------------------------------------------$ 5,979

2008------------------------------------------------------------------ $ 5,142

2007-------------------------------------------------------------------$ 5,658

Assets (Millions)

2011----------------------------------------------------------------- $ 72,882

2010-----------------------------------------------------------------$ 68,848

2009------------------------------------------------------------------$ 39,848

2008------------------------------------------------------------------ $ 35,994

2007-------------------------------------------------------------------$ 34,628

Liabilities (Millions)

2011----------------------------------------------------------------- $ 51,983

2010-----------------------------------------------------------------$ 46,677

2009------------------------------------------------------------------$ 22,406

2008------------------------------------------------------------------ $ 23,888

2007-------------------------------------------------------------------$ 17,394

Shareholders equity (Millions)

2011----------------------------------------------------------------- $ 20,889

2010-----------------------------------------------------------------$ 21,476

2009------------------------------------------------------------------$ 17,442

2008------------------------------------------------------------------ $ 12,203

2007-------------------------------------------------------------------$ 17,325

Dividends (Millions of dollars)

2011-------------------------------------------------------------- (3,157)

2010----------------------------------------------------------------(2,978)

2009-----------------------------------------------------------------(2,731)

2008------------------------------------------------------------------(2,541)

2007-------------------------------------------------------------------(2,204)