DEVELOPING STRATEGIES FOR HOSPITALITY MANAGEMENT SYSTEM

SUMMER INTERNSHIP PROJECT REPORT

ANKIT CHAUBAL

2012008

JULY 1, 2013

A SUMMER PROJECT REPORT ON

DEVELOPING STRATEGIES FOR HOSPITALITY MANAGEMENT SYSTEM For BRIQUE TECHNOLOGY SOLUTIONS AND CONSULTING PVT LTD

SUBMITTED TO PROF. AJIT PARULEKAR

BY ANKIT CHAUBAL 2012008

IN PARTIAL FULFILMENT OF POST GRADUATION DIPLOMA IN MANAGEMENT

GOA INSTITUTE OF MANAGEMENT 1st July 2013

MEMO OF TRANSMITTAL

1st July 2013 To: Prof. Ajit Parulekar From: Ankit Chaubal Subject: DEVELOPING STRATEGIES FOR HOSPITALITY MANAGEMENT SYSTEM

This is the summer Internship report regarding the project undertaken at BRIQUE Technology Solutions and Consulting Pvt. Ltd. about Developing Strategies for Hospitality Management System. The project involved development of various strategies regarding the upcoming product of the company. The strategies were designed after performing competitor analysis and conducting market research which included interviews of people managing various restaurants. This report, in addition to fulfilling my course requirement at Goa Institute of Management, gave me an insight of Marketing and Sales.

ACKNOWLEDGEMENTS

At the onset, I would like to thank BRIQUE Technology Solutions and Consulting Pvt. Ltd. for giving me the opportunity to do my summer internship with them. The internship gave me an enriching experience and has been a great value addition to my profile and knowledge. I extend my sincere gratitude to Mr. Roshan Morde, Project Manager, BRIQUE Technology Solutions and Consulting Pvt. Ltd., who in spite of his extremely busy schedule enriched my summer internship experience with his valuable suggestions. It was a pleasing experience to work on this project under his guidance. I also extend my sincere gratitude to Prof. Ajit Parulekar at Goa Institute of Management for guiding me through the various stages of my project.

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EXECUTIVE SUMMARY

The report starts off with an introduction about the company- BRIQUE Technology Solutions and Consulting Pvt. Ltd. and describes about the various services and products offered by them. The report focuses on a new project undertaken by the company which involves development of a Hospitality Management System that aims to replace the traditional paper based menu cards in restaurants with Tablet based digital menu card system which also provides inventory management and other associated facilities. The report also contains a competitor analysis and provides various features that are provided by the competitors in their systems. It also comprises of various problems faced by the Hotel management and on the basis of these, the report suggests certain additional features in the system developed by the company. The report also identifies various barriers in the implementation of such digital systems. The report also provides suggestions regarding the pricing techniques and policies that can be adopted by the company and also provides suggestions on how the company can improve the product awareness and attract more customers.

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TABLE OF CONTENTS
MEMO OF TRANSMITTAL........................................................................................................................... i ACKNOWLEDGEMENTS ............................................................................................................................. ii EXECUTIVE SUMMARY ............................................................................................................................. iii TABLE OF CONTENTS.................................................................................................................................. i Company Overview ................................................................................................................................... 1 About the Project ...................................................................................................................................... 3 Workplan:.................................................................................................................................................. 5 Methodology Used.................................................................................................................................... 6 Understanding the Hospitality Management System............................................................................... 7 Study of Features offered by the Competitors ....................................................................................... 10 Suggestions Regarding Tablet Specifications .......................................................................................... 14 Understanding Problems faced by Hotels that can be resolved by the System, Study the barriers affecting the implementation of such systems ...................................................................................... 15 Benefits to Restaurants by Implementation of this System ................................................................... 17 Suggestions regarding installations ........................................................................................................ 18 Suggestions to increase product visibility and awareness...................................................................... 20 Additional Project performed: lead Generation for Chartered Accountants Work Flow Management System ..................................................................................................................................................... 22 Annexure 1 .............................................................................................................................................. 25 Annexure 2 .............................................................................................................................................. 25 Annexure 3 .............................................................................................................................................. 27 References .............................................................................................................................................. 28

Company Overview
Brique Technology Solutions and Consulting Pvt. Ltd was founded in the year 2010 by its founder, Mr. Jay Pagnis. Currently BRIQUE has over 60 employees and it specializes in Technology Solutions, Consulting, Enterprise Software, Business Analytics and Reporting. Apart from software product and application development solutions, the company also, provides services in Product visualization, Concept Establishment, Re-engineering plan, Prototyping, Architecture Design and implementation, legacy system maintenance and customer support. The company develops applications based on following technologies:

JAVA PHP .Net HTML5,CSS3 JavaScript

ORACLE SQL SERVER MySQL PostGreSQL

ANDRIOD iOS (iPhone and iPad) J2ME

The company also provides Customized Solutions in the following:

Enterprise Resource Solutions Inventory and Billing Solutions Human Resource Solutions Ticketing Solutions Time and Attendance Solutions Point of Sales Solutions Web designing, Hosting and Maintenance e-Commerce portals and Payment gateway integration Mobile Applications Staff Outsourcing

BRIQUE offers various products and services. The services offered by the company include:
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Web Portfolio Management: the company deals with Website Designing, Domain Registration and Website Hosting. Software Consulting: The Company provides software consulting services to clients as per their business requirements which includes from a small enterprise to a large worldwide operating company.

Infrastructure Services: Infrastructure services being offered by BRIQUE include complete infrastructure setups, office setups and networking solutions or having cloud / hosted solutions or data centers.

The products currently being offered by BRIQUE include: Umbrellium: An Employee Collaboration, Knowledge Sharing and Talent Management Framework ChallengeCloud: An Enterprise Solution for Inventory and Billing, HRMS and Payroll Solutions on the Cloud Integra: Business Analytics Framework CAs Workflow Management System: Client tracking and office management software specially designed to help CAs in managing their work. ProCard: Cloud-based Student management system for schools that helps in maintaining all student records. BRIQUE has also been rated in the Top 100 SMEs of 2011 by Entrepreneur magazine in a survey of companies across India. (BRIQUE Technology solutions and Consulting Pvt. Ltd.)

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About the Project

Brique Technology Solutions and Consulting Pvt. Ltd. is currently working on a Hospitality Management System which aims to replace the regular Paper based Menu card and billing system by a new Tablet-based system with the aid of which customers can view the digital menu consisting of images and a short description of all the dishes and order food from an Androidbased Tablet. The order will be processed in the Kitchen and at the Billing counter by POS via Wi-Fi system. All the transactions will be recorded on a server, the data from which would aid in Inventory management. The tablets will have various themes which can be used to view the digital menu card with different effects. The owner can easily update prices of the tablets from the server. The Tablets will also have applications that aid the customer to rate the food as well as the hotel staff. These ratings would also help the restaurant to improve its services. Customer would be also asked to fill in a in-built survey in the Tablet, which would also extract Customer information that can be used to implement Customer Loyalty Programs. Customer can also browse internet and play games through the various features of the Tablet.

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Figure 1: Working of the Hospitality management system

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Workplan:

STEP 1: Understand the Hospitality Management System and Collect information about the similar Hospitality Management systems offered by various competitors. Analyze their Product Offering and suggest Recommandations regarding Hardware and Software specifications that can provide a compititive advantage over the others.

STEP2: Identify various problems faced by Hotel management that can be adressed by the Hospitality Management System. Identify barriers in the adoption of Hospitality Management Systems and provide suggestions to overcome these barriers.

STEP 3: Suggestions for increasing Product Awareness

Develop strategies to enhance Product offering

Figure 2: Brief overview of the project

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Methodology Used
The project was divided into different tasks and each task was carried out using different methods. The first task was to understand the hospitality Management System and then carry out a study of all the competitors in India. The information regarding all the competitors was obtained primarily from the internet. Internet search was performed to identify the key players in the Indian Market and information regarding the features, working and offerings of their systems was obtained. It was observed that a company called TitBit was the biggest player in the Indian market and hence in depth information was obtained about this company by a telephonic interview with their Sales manager, Mr. Nikhil Lagoo. The Second task involved providing suggestions regarding the specifications of the Tablets to be used for this system. For this purpose, a meeting with a representative of the Tablet Manufacturer was conducted and a study of features of all their Tablets was performed. The third Task involved understanding the key problems faced by Hospitality sector that can be resolved by this system. For this purpose, Personal as well as telephonic interviews were conducted with managers or chefs of some high end restaurants.

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Understanding the Hospitality Management System

Detailed information about the system being developed by BRIQUE was obtained from discussions with the marketing manager and the Lead Developer of the project. A clear picture of the various components of the system and the working of these components was obtained. Apart from being a digital menu card system, the system also provided Inventory and staff management system, and also provides tools for Customer Relationship management. The system consists of Android based Tablets, POS and KOS system, Wi-Fi connectivity and a Server. The project is being developed by BRIQUE with association with a Pune based Tablet manufacturing company Byond, who would be providing Tablets of required features. Porters 5 Force Analysis of the Hospitality management System

Figure 3: Porters 5 Force Model

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Industry Competition There is high competition in this area and currently there are 6 major companies who are providing similar services in India. These include: TitBit Mantra Infosoft e-menu World e-Dinette Q-Max Technologies Aptito

Most of these are US-based companies which have their sales offices in India. Only TitBit and Mantra Infosoft are Indian companies. Among these, TitBit is the biggest competitor and has a large customer base which includes J W Marriot and Mainland China. Threat of New Entrants The threat of new entrants is comparatively low in India as there is less awareness about such systems. Also, very few restaurants have implemented these systems and rate of acceptance of such technology is slower. There hasnt been any information or new available regarding any new company working on such systems. Threat of Substitutes The digital menu card system would be a substitute to the regular paper based menu cards. Considering the customer experience and the ease of updating, the only hurdle in the acceptance of the digital system is the high cost of installation. The other substitutes include the various other inventory management systems and POS systems that are already installed at various restaurants.

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Bargaining Power of Supplier The suppliers consist of various hardware providers and the Tablet manufacturer is the biggest supplier in this case. Considering the huge numbers of Tablet manufacturers in india, the bargaining power of supplier is moderate and is not too high. Bargaining Power of Customer As these systems provide a unique customer experience along with various other facilities like Inventory management, staff management and Payment management, the bargaining power of customer is low.

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Study of Features offered by the Competitors

Indian Companies: TitBit: TitBit DigitalMenu is amongst the most popular Hospitality Management system provider based in India and has the biggest customer base for their product. Some of the important features of the Digital Menu system offered by TitBit are: Display Menu of the day Room Service assistance Payment service through Tablets Various themes suiting the ambience Free maintenance and Upgrades Facility to Mark out unavailable items Sales Trend analysis reports provided Menu in over 50 languages Fraud Protection system to prevent stealth of Tablets Customer feedback through the tablet based quesionnaire Titbit is integrated with leading POS providers like Aldelo, Micros, Shawman and Dytel.

Mantra Infosoft Mantra Infosoft, unlike TitBit, also provides various other IT products apart from the Hospitality Management System. The system offered by Mantra Infosoft doesnt have too many advanced features and only contains the basic food ordering system. The e-foodie system offered by them provides the following facilities:

Easy to use interactive digital menu

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Item details, ingredients, calorie count, preparation time & more Onscreen ordering, bill item and prices Easy food selection by attractive visuals Promote weekly/daily special & new arrivals Additional revenue through advertising on the Tablets

Other Companies e-Menu World e-Menu World provides a system called e-Menu. Features of e-Menu: Apart from normal Tablet based menu system, e-Menu World offers Touchmagix system which offers a new variety of interactive display solutions like Interactive Floor, Interactive Wall, Multi-Touch and MagixFone, which together are Touch-table integrated with eMenu provides the ability and scope of gesture-based and multi-touch technologies with an altogether unique dining experience. Only ordering service or Ordering + Payment system package Guest can single handedly place order on his room/suite tablet, ask for room service, laundry service, order food with customized modifiers (as enabled by eMenu) at elapsed time, order for cab facility inhibited with the hotel services and much more. Call the waiter feature on the Tablets. (E Menu World Website)

e-Dinette e-Dinette is a US based company and have their sales office in India at Kochi. The features offerd by e-Dinette include: iOS, Android and Windows platform available Call the waiter service on all Tablets/iPads Games for the customers Personalization of orders Menu available in Multiple languages

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Feedback regarding food as well as the staff Billing and Accounts management

Q max Technologies Q max Technologies is a US based company and they too provide various other IT packages apart from Hospitality Management systems. Features of their Digital Menu Card system: Aptito Aptito is a US based company with Headquarters based in US, UK and UAE. Features of their digital menu card system include: User can connect with friends and colleagues on major social media sites (like Facebook and Twitter) Also provide Inventory management system along with digital menu card system User can download free smart phone apps from the server which enables the user to book tables for his next visits iOS or Android systems available iOS and Android platforms available Display dynamic advertisements showcasing items in the restaurant itself or from other local non-competing businesses Menu available in multiple Languages Record feedback from Customer

An interview with Mr. Nikhil Lagoo, Vice President (sales) at TitBit was done and certain information about their payment process was obtained. Restaurants are not asked to bear any installation charges and are asked to pay out of their revenues. Typically restaurants pay Rs. 40 per invoice.

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Features of Briques Hospitality Management System Android based Tabs Collect Customer Feedback Facebook apps Inventory management system Description of each item available Different themes for displaying the menu card Rate and recommend food items Billing and Accounts Management Display popular items

Suggestions Provided: An application similar to Aptito can be provided which customer can download and later make reservations through his mobile phone. The Tablet is to be kept on a stand on the table until the customer leaves. Hence, when it is not being used, the Tablet can be programmed to display a slideshow of various items such as desserts that may lead to Impulse Buying. The facebook application can be modified so that whenever the user tries to login, user would be first asked whether he would like to share his location on Facebook. If the user agrees to share his location, it would ultimately lead to online promotion of the place. In the feedback form, customer can be asked to provide some of his details such as contact number, e-mail id, DOB etc. Similar information can also extracted from his Facebook account when the user logs in. This information can be used to develop Customer Loyalty programs and restaurant can send Greetings and Custom made offers to their customers on their Birthdays, Anniversaries etc. An extensive list of suggestions provided regarding different modules and functions to be included in the Hospitality Management System is provided in Annexure 2

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Suggestions Regarding Tablet Specifications

The Tablets used for the system were to be provided by the Project partner Byond, which is a tablet and mobile phone manufacturing company based in Pune. It was decided by the two companies to select 2 different models of tablets to be used for the system and Byond would maintain certain inventory of these models which can be supplied as on demand. The Tablet manufacturer Byond manufactures 15 models of Tablets with different specifications and each of these models are available with 4 different storage capacities (4GB, 8 GB, 16 GB and 32GB). The companies wanted to finalize the 2 models to be used for the project and therefore, a comparative analysis of tablets offered by Byond was done to provide suggestions for the models to be used. The entire list of tablets which were considered for selection is provided in annexure 1.

Most of the competitors offer 7 and 10 tablets. Out of the given range of tablets, Brique plans to utilize one 8 and one 10.1 model of Tablets. It is suggested to use model P101 in the 10.1 models as it has better resolution, Dimensions and Battery capacity. Among the 8 Tablet, it is suggested to use the P804 model. As HD images of all the items in the menu card would be used, it would be better to use Tablets with 8 GB storage which would be enough for the images and other softwares to be installed.

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Understanding Problems faced by Hotels that can be resolved by the System, Study the barriers affecting the implementation of such systems

Problems Encountered Problems that can be Addressed through the Hospitality Management System The major problem encountered that could be solved by the system was the need of re-printing the menu card 2-3 times a year because of various factors such as Government taxes, price hikes in LPG prices and price hikes due to inflation. It was observed that on an average, a restaurant had to spend approximately 20 thousand rupees for getting all the cards re- printed. Another problem encountered was stock-outs. This issue was not faced too often but on certain occasions only. It was also found that stock outs were more common with the bar than the kitchen. Also, it was observed that during peak periods or on weekends, many restaurants faced complaints from customers due to high waiting time. Barriers in the acceptance of such Technology High Cost of Installation

Such Technologies are very costly and hence many restaurant owners are reluctant in implementing the technology Charging of Tablets

As the tablets can hardly run constantly for an average 4-5 hours, they require constant charging. This also adds to the cost of electricity and the risk that certain tablets may lose charge during peak hours and create bottleneck. Breakage/Maintenance

If a tablet is accidently damaged by a customer, restaurant cannot charge the customer an amount of 5-7k as it would result in loss of customers and at the same time restaurants cannot

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bear the entire cost as it would be too expensive for them. Proper Maintenance/product replacement policies are necessary.

Backup

When the entire transactions are dependent on Technology, there is a risk of System failure. Proper Backup services need to be provided. Training to Staff

The staff has to be trained to use such devices, show all features to the customer and explain its functioning in case the customer is not comfortable in using the Tablet.

Suggestions BRIQUE can provide certain special tablets for the waiting rooms where customers can place their orders, which will be queued and processed as soon as the customer gets a vacant table. A Special Payment method should be designed so that restaurants will not have to bear the entire cost at once. Develop Product policies to tackle the issue of maintenance. Discussion with the development team to suggest methods to provide data security and backup

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Benefits to Restaurants by Implementation of this System

Real time price Updating Facility The inability to update prices in the menu card was amongst the biggest monetary loss incurred by Restaurants. Ahar (Association of Hotel owners in Mumbai) was even planning to implement a floating rate system and eliminate menu card systems. The restaurants faced this problem due to various reasons such as increase in fuel prices, LPG price hikes, Transportation Cost, inflation and changes in government tax policies.

The restaurants approximately spent around 20,000 INR to re-print the menu cards once. On an average, they the restaurants re-printed these menu cards thrice a year, thus spending over 60,000 INR. Apart from this cost, they also had to bear the losses incurred till the implementation of the new cards. Thus, implementation of the Hospitality Management system would provide instant price updating facility which would help in reducing regular expenditure and provide a haste free system. Increase Workflow Efficiency by increasing Table turns A telephonic interview was conducted with Mr. Bhaskar Das, Manager at The Westin Pune, where a similar system has been implemented. According to him, implementation of these systems helped them serve on an average 5-6 extra customers during peak hours due to various features of their Hospitality Management System, Hence generating more revenues. Apart from this, the inventory management facility helps in proper inventory management. Though stock out problems were not that common in 5 star restaurants, they faced liquor stock outs on rare occasions. Increase in Foot falls due to Unique Offerings As a similar system was not implemented by any other competitor of The Westin Pune, it helped in increase in footfalls due to a unique offering. Quick order processing resulted in customer satisfaction which also resulted in increase in revenues.

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Suggestions regarding installations

The installation of the system requires a tedious task of uploading images and description of all menu items offered by the restaurants. BRIQUE initially decided that this task would be performed by the Hotel staff as they would be able to upload pictures and provide description as per their choice. It was later suggested that the task of uploading these images should be done by BRIQUE itself as most of the competitors provided these services. Also, considering the vast offerings in a high end restaurant, it would be too tedious for hotel staff to carry out the process which may lead to disinterest in the product. Pricing Policy The company wanted suggestions regarding the pricing policy to be implemented for the system. The aim of the company was to gain maximum market share but at the same time wanted to be high on offerings. It was suggested that the company can utilize the Maximum Market

Skimming method where it would introduce the product at a higher price due to its exclusivity and reduce the price later. As the system mainly consisted of POS, Server and Tablets, it was easier to identify the total estimated cost after calculating the development cost of software. The total cost would largely depend upon the requirement of Tablets depending on the requirement for different restaurant. As none of the competitors revealed details regarding their pricing, it was not possible to implement the going rate method. It was proposed that the company can implement PerceivedValue pricing method. The system can be introduced at a higher price because of its unique customer experience and the price may later on be reduced as the system becomes more common. Payment Policy Due to the high cost of the system, BRIQUE wanted a payment policy which would be convenient for the restaurants and wanted to avoid a onetime payment scheme. The company

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wanted a payment scheme where its customers would have to pay monthly installments and wanted suggestions on how to charge on this EMI basis. Two suggestions were provided on the basis of which the company could charge the restaurants: Invoice Based Payment It was suggested that the company can charge a small fixed amount for each order given via the Tablet. They could charge 30-40 rupees per bill as a fee and take no other installation charges. Even if the restaurants have 500 customers per month, then at a price of Rs. 30 per bill, monthly revenue of Rs. 15,000 can be generated. The company can receive this payment throughout the entire time the system is used by the restaurant. After the recovery of the investments, the company can keep charging same amount and in return would provide maintenance and repairs and replacement of old tablets.

EMI Method The company could also implement another method where it would ask for a fixed advance payment from its customer and would charge a fixed EMI. This EMI would initially consist of 2 components- the first would be a part of the cost of the system which would be charged for a fixed duration till the cost of the system is recovered. The other component would be the maintenance charges that the restaurant would have to pay every month which would include replacement of a fixed number of damaged tablets, repairs of tablets and other maintenance charges for the system.

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Suggestions to increase product visibility and awareness

Many suggestions were made regarding ways through which the visibility and awareness about the product can be spread. Improvements and additions to the Website The company website only has verbal descriptions of the products offered by them. It was suggested that they should modify the website and incorporate visuals when updating their website after completion of the product. The visuals would be more appealing to the viewer and would better communicate the effect of implementation of such systems. Social Media Presence Many managers, owners and other employees of high end restaurants have presence on sites like linkedin. All these restaurants also have Facebook pages and presence on other social media platforms. Presence on social media would help to connect with these places and people managing them. Also, as BRIQUE is not a very popular name, it is quite possible that people might search about the company on the internet. Social presence would provide certain credibility about the company. Lead Generation Approaches The company mainly follows the approach of sales calling for lead generation. Apart from sales calling, the company could also make use of LinkedIn for lead generation. It also suggested that they make good quality brochures and e-brochures which can be provided through personal visits/mails and emails respectively. Advertisements The company initially wants to target high end restaurants in the Mumbai region. As the company targets a very niche audience, the advertising must be done through proper channels. It was suggested that the company can advertise its product in magazines printed by the Hotel and Restaurant Association of Western India which would help them to reach to their target audience.

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Promotional Activities Apart from advertisements, the company could tie up with the Hotel and Restaurant Association of Western India as well as with another association of hotels in Mumbai called AHAR and provide small demonstrations or presentations during their events.. The secretary of AHAR, Mr. Sashikant Shetty was also contacted for this purpose and he suggested that the company could provide a sponsorship of certain amount for one of their events and in return could give a presentation of 10 minutes during the event.

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Additional Project performed: lead Generation for Chartered Accountants Work Flow Management System

The Chartered Accountants Work Flow Management System This particular cloud-based software was made by BRIQUE specifically for CAs to manage and keep a track of all the work going on in their office. Usually, CAs assign work to their subordinates and employees and later on face problems in tracking all this work. This software helped them to create different workflows for different processes such as Auditing, ITR Filing, Service Tax filing etc. After creation of the workflow, the work related to that particular process gets assigned to the concerned employees and the CA is able to view a real time update regarding work progress of each workflow and keep a track of all clients easily. The system provides facility of email notifications and SMS alerts to CA through which he can also address work related queries even if he is out of town. Working with the Sales Team The software was completely developed and was ready to be sold. The software would be given to users on yearly license, the license costing Rs 8000 per year. A onetime installation cost of Rs 3000 would also be charged at the time of installation. The work with the sales team involved: Generating List of Contact details of various CAs in Thane region for calling Providing inputs for development of the Brochure Developing Sales script for sales calls Lead Generation through calls Following up of interested clients Getting contact details of CAs in Mulund Region

Methodology Sales calling was used for lead generation. The contact details of 150 CAs from Thane were obtained from various sources from the internet such as Just dial and ask.com.

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The sales script was developed and was modified at regular intervals considering the reactions of the CAs. The CRM software developed by BRIQUE was used to maintain a record of all leads and follow ups. Development of Brochure An e- brochure was already developed by the company. The brochure was viewed and it was observed that it lacked a proper flow and the language used was too technical to be understood by CAs. Hence changes in the brochure were suggested to make it more lucrative.

Documenting Requirements of Each CA The software developed by the company was based on the organizational structure of the CA firm and the type of work carried out by CAs. So the software had to be modified according to the organizational structure of the firm and hence all the specific requirements of each firm had to be documented so as to provide details to the development team to make modifications in the software. These details were taken by the sales team members who gave demonstrations to clients. This information was then properly documented in word documents with details of each modification required. Results of Sales Calls 18 leads were generated in the Thane region via sales calls to 150 CAs. Out of these 18, 13 Chartered Accountants showed interest in the software and thus, opportunity to earn revenue of over Rs. 1 lakh was generated in a period of 2 weeks.

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Suggestions for increasing Product Awareness The CA Workflow management System, just like the Hospitality Management System, targeted a very limited number of audiences. So, to increase the product visibility in the target audience, apart from social media presence and updating the website information, the following suggestions were provided: Print Advertisements A monthly magazine was printed by the Western India Regional Council of The Institute of Chartered Accountants of India which was provided to all the registered CAs in the Western region which included the states of Maharashtra, Gujrat and Goa. The company could advertise their product in these magazines which would help them to increase product awareness. Provide Demonstrations The Western India Regional Council of the Institute of Chartered Accountants of India also conducts various study circle meets in various cities. These meets are attended by over 100 CAs and thus providing demonstration of the system in such meets would help the company. The association had offices at various places including one at Thane. One of the leads generated during the sales calling activity was found to be an active member of the Thane study circle. It was suggested to the company that they could negotiate with him and try to get a chance to demonstrate the product during one such meets.

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Annexure 1
Different Varieties of tablets offered by the Tablet Manufacturer:

Annexure 2
List of all features suggested:

Hospitality Management System

Customer Relationship Management Sr. No. 1

Module Maintain customer database

Details Customer name, contact no, mail, birthday/anniversary, veg/non-veg, medical issues, No. of visits, ordered dishes, favourites, suggestions, wish list, rate ordered dishes

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2 3

Management tasks Customer pattern

Special requests made by client Send greetings, special offers for birthday/anniversary, Store buying pattern, interested in(depends on order he/she placed) Hotel Analysis System

Sr. No. 1

Module Sales analysis Dishes unavailable count

Details No. of dishes sold out per day/week/month Reports Report of dishes requested by customer but those dishes were out of stock Or not available on time slots Business loss based on dishes unavailable status Based on upcoming festivals, prediction made on the basis of dish requirements Based on combination of dishes ordered by customer Top customized requests made by customers Most customized dishes requested by customers Top rated dishes Low rated dishes Top suggestions made by customers List of wishes made by customers Inventory

3 4 5 6 7 8 9 10

Predictive analysis Impulse buying Top requests Top customized dishes Top rated dishes Low rated dishes Top suggestions Top wish list

Sr. No. 1 2 3 4

Module Stock maintenance Purchase order Dish commodities Calculate cost

Details Daily / Weekly / Monthly / Yearly stock maintenance Create and send purchase order Maintain items required for dish preparation Calculate actual and would be cost for making each dish Change into cost of raw materials will notify affected dish cost

Calculate dish count

Calculate max no of dishes prepared based on preserved raw material Accounts

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Module

Details

Maintain hotel account record

Reports

Hotel bills (e.g. electricity bill, water bill, employee salaries etc) Hotel expences and maintenance cost Total revenue generated per day/week/month/year Reports generation Billing

Sr. No. 1

Module Customer bill

Details Maintain customer bill account Hotel App

Sr. No. 1 2 3 4 5

Module Menu Representation Browse dishes Order dishes Combo offers Special offers

Details Category wise menu representation Browse menu items Place an order Add special request, quantity Predefined dishes are included into combo offers Customer can select dishes from existing dishes list

Annexure 3
List of People Interviewed for the Project
Hotel Grand Hayatt Hotel Sharnam Hotel Satkar Residency United 21 Lake View Hotel Lerida Hotel Utsav Oriental Spice Manager/chef contacted Mr Pravin Bhatt Mr. Salil Barai Mr. Ryann Sherra Mr. Sachin Patil Mr. Nishant Koli Ms. Rohini Mhatre Mr. Shetty Mr. Rahul Kabadi

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References

Aptito Webste. (n.d.). Retrieved from www.aptito.com BRIQUE Technology solutions and Consulting Pvt. Ltd. (n.d.). Retrieved from Company Website: http://www.brique.in/ E Menu World Website. (n.d.). Retrieved from www.emenuworld.com E-Dinette Website. (n.d.). Retrieved from http://www.edinette.com/index.html Mantra Infosoft Website. (n.d.). Retrieved from http://www.mantrainfosoft.com/hotel-solution.html Q Max Technologies Website. (n.d.). Retrieved from http://www.qmaxtechnologies.com/services.html TitBit Website. (n.d.). Retrieved from www.titbit.com

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