THIS IS H&M

FASHION and QUALITY at the BEST PRICE

H&Ms business concept is to offer fashion and quality at the best price. H&M has since it was founded in 1947 grown into one of the worlds leading fashion companies.
We are guided by strong values. These are founded on fundamental respect for the individual, and a belief in each persons ability to show initiative. Together over 104,000 employees form a design-driven, creative and responsible global fashion company with a passion for fashion and an ambition to always exceed customer expectations. Our design team, pattern makers and buyers work together to create a broad and varied range of inspiring fashion. Fashion collections for women, men, teenagers and children are complemented by shoes, accessories, cosmetics and even home textiles. The diversity of the collections means H&M has fashion for all. Efficient decision-making and flexible assortment planning ensure that the product range is always adapted to the latest trends. Best price is achieved through in-house design, no middlemen, large purchasing volumes of right product from the right market, efficient logistics and cost consciousness at every step. H&M should always have the best customer offering in each and every market. This also means that H&M should be the more sustainable alternative for increasingly aware fashion customers worldwide.

Our branDs
H&M collections for women, men, teenagers and children offering everything from timeless basics to the latest trends. The range is complemented by the home interiors concept H&M Home.
hm.com

WEEKDAY is a progressive multibrand concept with a strong focus on jeans.

weekday.com

ChEAP MoNDAY offers denim and current trends with a catwalk feel.
cheapmonday.com

COS offers well-tailored garments in timeless, functional styles.

cosstores.com

MoNKI stands for an individual, creative style characterised by playfulness and colourful graphic design.
monki.com

& OThER SToRIEs is all about fashion with a particular focus on personal expression and styling with a range that includes shoes, bags, jewellery and cosmetics, in addition to clothing. It received a fantastic response from customers when it was launched in spring 2013.
stories.com

THIS IS H&M

H&M DriVes sustainable DeVelopment

As part of our strong customer offer, we should be the more sustainable alternative for increasingly aware fashion customers worldwide. That is why sustainability is an integrated part of our operations and why considerable resources are devoted to ensure sustainable development for H&M in the long term. H&M does not own factories, but instead buys products from around 800 independent suppliers. In the supply chain, the garment lifecycle and the communities in which H&M is active, our aim is to contribute to long-term improvements for people and the environment. The vision is that all H&Ms activities are conducted in an economically, socially and environmentally sustainable manner. We have entered a global partnership with WWF the first of its kind that sets a new standard in the fashion industry. Through the partnership H&M commits to contribute to the responsible use of water resources throughout the entire lifecycle of a garment. We are the first fashion company to introduce a global clothing collecting initiative. Customers can hand in their used clothing, whatever the brand, in selected H&M stores in all markets. The textiles are handled and re-used or recycled so that they can be reused. In collaboration with a number of suppliers, we have saved 450 million litres of water through smarter denim production since 2009. We have donated 12.5 million US dollars to All for Children projects in India and Bangladesh which are run in collaboration with UNICEF.

MORE SUSTAINABLE FASHION

We are the worlds largest user of organic cotton. The target is for all of the cotton H&M uses to come from more sustainable sources by 2020. Cotton from more sustainable sources means organic cotton, recycled cotton or cotton grown under the Better Cotton Initiative.

Global eXpansion
H&M is expanding with a focus on quality, sustainability and high profitability. We offer customers inspiring shopping experiences in stores, as well as through our growing shop online. Through a compelling offering to customers everywhere in the world, good opportunities are created for many years of successful expansion in all existing markets and new countries with all our brands and new concepts. The broad range and variety of collections is a strength that enables H&M to grow deeply in each market. Our expansion is long-term and is entirely self-funded. Our growth target is to increase the number of stores by 10-15 percent per year while also increasing sales in comparable units. Thailand (via franchise) and Mexico. For 2013 we plan to open 350 new stores net and to add five further new markets: Chile the first H&M store in South America and the southern hemisphere which opened in March, and Estonia, Lithuania, Serbia and (via franchise) Indonesia in autumn. During 2014 the very first H&M store will open in Australia.

INSPIRING SHOPPING ONLINE

Shop online is available at hm.com and is one of the worlds most visited fashion websites. H&M shop online, which is also completely mobile-adapted, is currently available in eight countries and is due to be launched in the US in summer 2013. Shop online is offered by cosstores.com, monki.com and weekday.com in 18 European countries, while & Other Stories offers shop online at stories.com in ten European countries.

STORES AND MARKETS

H&M opened 304 new stores net in 2012 and added five new markets: Bulgaria, Malaysia, Latvia,

THIS IS H&M

2,776
Over

stores

Sales including VAT SEK Profit after tax SEK

48 104,000 141 16.9

markets

employees billion billion

H&M 2012 in figures

COUNTRY NumBER oF sToREs * COUNTRY NumBER oF sToREs * COUNTRY NumBER oF sToREs *

Germany USA UK France Sweden The Netherlands Switzerland Spain Norway China Italy Austria Denmark
*

406 Belgium 269 Canada 226 Poland 182 Japan 177 Finland 124 Russia 82 Portugal 146 Greece 111 The Czech Republic 134 Romania 104 Hungary 68 Croatia 94 South Korea

70 Ireland 61 Slovenia 103 Turkey 22 Singapore 53 Luxembourg 37 Slovakia 23 Bulgaria 25 Malaysia 31 Mexiko 19 Latvia 26 Franchise * * 11 11

16 12 11 2 10 13 4 2 1 2 88

As at 30th November 2012, including H&M, COS, Monki, Weekday and Cheap Monday. The markets are arranged in size order according to sales including Swedish VAT. The United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Egypt, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan and Thailand.

**

H & M Hennes & Mauritz AB is listed on NASDAQ OMX Stockholm. You will find the latest information about the H&M Group on hm.com/About.