Rilee D.

Terrell
(706) 540-4426 R.Terrell98@gmail.com LinkedIn: http://www.linkedin.com/pub/rilee-terrell/16/96a/699/ View Online Portfolio rterrell98.weebly.com Beverage sales and marketing expert
HIGHLIGHTS Recovered Colorado sales at Twisted Pine Brewing Co. 13% in one calendar year in a competitive market Introduced consistency to Twisted Pine branding across packaging, events, and social media Completed Draught & Beer Ingredient Cicerone courses in pursuit of Certified Cicerone achievement Contributed to growth of focused brands in Austin & Athens markets

PROFESSIONAL EXPERIENCE
Twisted Pine Brewing Company, Boulder, Colorado Area Sales and Marketing Manager Colorado Market Market Development: November 2011-November 2012

Achieved specified account goals within account universe including over 350 on and off-premise accounts Developed a strong relationship with all key accounts by handling all reasonable and cost effective brand support needs in account universe and also keeping accounts informed about new happenings at Twisted Pine Secured new draft placements, new bottle placements and merchandized accounts. Developed and executed promotional strategy for on and off premise events Represented Twisted Pine at special events festivals, beer dinners, tap takeovers, and charity events Managed & trained 2 direct reports responsible for digital and event marketing

Distributor Management / Market Knowledge: Developed a strong relationship at Colorados Republic National Distributing by being recognized as one of their best supplier reps based on contribution to the growth and prosperity of Twisted Pine and wholesale businesses Created yearly sales and marketing plan and oversaw execution by wholesaler Built relationships with key people at wholesale Performed distributor work-withes Managed a market profile and developed target lists for promotions and specialty products Tracked POS supply and placements Presented objectives to sales teams on a regular basis Completed administration requirements on time regularly such as expense reports, monthly recaps, monthly calendar, budget management, daily e-mail responses, weekly call reporting, etc.

Team Enterprises MillerCoors Contract, Austin, TX Activation Manager Austin Metro Partnered with Keg 1, Wright Distributing, and Capitol Beverage in assigned territory

April 2010 December 2010

Developed and maintained relationships with the staff of 35 key on and off premise accounts, client, and distributor contacts via effective communication and follow through Sold in distribution expansions for targeted product and negotiated price features focusing on maintaining draught Assisted in increasing MillerCoors sales in targeted accounts + 9% Partnered with and presented regularly at 3 wholesale outlets in the assigned territory Collaborated with local and national client as well as TEAM to effectively execute experiential promotional activation and support distribution gains and features Recruited, trained, and motivated Promotional Specialist staff for impactful experiential promotions to meet client objectives

Maintained administrative duties related to budget, staffing, and reporting market trends, successes and challenges Conducted beer sessions to educate wait-staff on brand histories, food pairings, and sales tips for the MillerCoors brands What Will They Do Next? Bacardi Alliance Contract, Austin, TX November 2009-September 2011 Brand Animator Austin and San Antonio Worked as an independent contractor representing the brands of the Bacardi Alliance: Bacardi, Brown-Forman, and Remy Cointreau Communicated brand stories to consumers at in-store sampling events in off-premise locations Contributed to partner relationships between supplier, retail, and wholesale (Republic National Distributing Company)

Kube Marketing Coors Brewing Company Contract, Athens & Atlanta, GA November 2007 April 2009 Market Manager Partnered with Classic City Beverages and United Distributors in assigned territory Coordinated with client, distributorship, and retail for overall brand growth and distribution increase +19% Assisted management of 11 member Market Manager team for Southeast Region Led region in several innovative promotional and training strategies Executed promotional activity at several outside of market special events Super Bowl, Beach Activation Weeks Staffed, trained, motivated and evaluated a brand ambassador team to assure client satisfaction. Merchandised and executed promotional events targeting consumers of competitive brands utilizing the brand educated staff. Conducted wait staff trainings at targeted accounts to increase brand knowledge and awareness. EDUCATION & SKILLS Bachelor of Science in Marketing, Colorado State University, 2014 Coursework completed for B.S. in Biochemistry and Molecular Biology, The University of Georgia, 1998-2003 Certified Beer Server Cicerone Program