MARKET SURVEY PROJECT REPORT

ON
FINOSWITCH

SUBMITTED BY: -

SUBMITTED TO:-

SANJAY KHAN

MR. MOHSIN ALI KHAN

Reg. No.PGM07060574

MANAGER (SALES)
FINOLEX CABLE LTD

SCHOOL OF MANAGEMENT TECHNOLOGY

INTERNATIONAL INSTITUTE OF INFORMATION
TECHNOLOGY
P-14, RAJIV GANDHI INFOTECH PARK
HINJEWADI, PUNE
MAHARASTRA

Contents

Page No.

Acknowledgment

Introduction

Company Profile

Methodology

32

Analysis of Survey
33

Suggestion

44

Conclusion

52

Bibliography
53

Acknowledgement

I wish to express my heartfelt gratitude to those people who have made this project
and report possible. Many people have contributed their idea, plan, physical and
mental support for the project. They deserve special mention and respect.
First, I would like to thank all distributors, dealers and retailers for there
excellent thought, constructive comments and encouragement throughout the
market survey of modular switch.
I would also like to thank Mr. Mohsin Ali Khan (Manager Sales in Finolex
Cables Ltd.) for their constant support through out the project period.
Last, but not the least, I would like to express my gratitude to everyone who
knowingly or otherwise, have provided support, encouragement and assistance and
paved the way for the success of this project so far.

INTRODUCTION
This project is about modular switch market survey report. In this project I
collected 100 samples from different area of Jaipur market that area is Aatish
Market, New Aatish Market, Sadar Bazar, Chandpole, Nehru Bazar, Chameli
Market, Jhotwara, Etc.
Finolex launch its new product Finoswitch. Finoswitch is the modular switches
which is used for electrical purpose. To collect the sample from different area of
Jaipur market I prepare questioner related to modular switch. In this questionnaire,
I put some question related to modular switch market scheme, related customer
awareness about modular switch of Finolex Company, best promotional scheme
given by different company. I also asked customer about there interest to deal with
finolex for Finoswitch product.
Not only customer show there interest during market survey even customer give
there good feedback about finoswitch. Customer suggest for TV Advertising most
of the time. Customer want marketing and better service support from Finolex
Company. They want good quality, margin with cheep rate.
In this modular switch market survey report I note customer feedback and
according to there feedback I prepare this project report. But the important reason
to collect this sample from customer during market survey is that to analysis of
current positioning of finoswitch product in the market. To understand competitor
market policy there strategy about promotion, scheme and offer for the customer.
By the help of this survey it is clear that due to new building construction,
government infrastructure policy there is a huge demand of modular switch in the
market. But the question is about to capture the maximum portion of modular
switch in the market. And it is possible to give better offer to customer good
attractive scheme and to get the regular interaction with customer by executive
visit.
4

COMPANY PROFILE
Basic Information

Company Name:

Finolex Cables Ltd.

Business Type:

Manufacturer

Product/Services:

Auto Cables As Per Din / Bs, Single Core Flexible

Cables, Multicore Flexible Cable, LAN Cables, Optic
Fiber Cable, Telephone Cables

Number of Employees:

Above 1000 People

Company Website URL:

http:// www.finolex.com

Ownership & Capital:

Mr. P. P. Chhabria/ 306 (Rs. In million)

Year Established:

1956
S.D.JOSHI
5

Legal
Representative/Business
Owner:
Trade & Market

Main Markets:

Total Annual Sales Volume:

North America
South America
Western Europe
Eastern Europe
Eastern Asia
Southeast Asia
Mid East
Africa
Oceania
Above US$100 Million

Factory Information

No. of R&D Staff:

Contract Manufacturing:

61 - 70 People

OEM Service Offered

BOARD OF DIRECTORS
P. P. Chhabria

Chairman

Dr. H. S. Vachha
B. G. Deshmukh
Atul C. Choksey
Sanjay K. Asher
P. G. Pawar
Dr. N. A. Kalyani
S. B. (Ravi) Pandit
Pradeep R. Rathi
D. K. Chhabria

Managing Director

V. K. Chhabria

Dy. Managing Director

M. L. Jain

Asst. Managing Director and

Chief Operating Officer

P. B. Parasnis

Asst. Managing Director and

Chief Financial Officer

Company Secretary &

Asst. Vice President (Legal)

R.G. D'Silva
7

Bankers

Central Bank of India

Bank of Baroda
BNP Paribas
Citibank N. A.
Corporation Bank
HDFC Bank Ltd.
ICICI Bank Ltd.
Standard Chartered Bank
State Bank of India
The Bank of Nova Scotia

Auditors

B. K. Khare & Co.

Chartered Accountants

Solicitors

Crawford Bayley & Co.

Registered Office

26/27, Mumbai-Pune Road,

Pimpri, Pune 411 018.

ABOUT COMPANY HISTORY

In July 1945, two young brothers P.P Chhabria and K.P Chhabria came to Pune
from Karachi in search of a livelihood and within six months set up a small shop
selling electrical cables. The retail business became quite successful. A sizeable
order in the mid 1950's from the Defense Department for wire harnesses for trucks
and tanks bolstered their confidence and they decided to manufacture Cables,
themselves.

Starting as a small-scale industrial unit in 1957, they manufactured PVC insulated

cables for the automobile industry. Finolex brand was born from "Fine" &
"Flexibles" and "O" with an electric arc across it - signifying the electrical cable
business the company was in. Their relentless search for growth and doughty
perseverance saw them through some difficult times and in 1972 the enterprise
turned into a limited company.

Since then, there has been no looking back and following a public offering in July
1983, Finolex Cables Limited embarked on a continuous process of expansion and
modernization which enabled it to become the most diversified largest cable
manufacturer in the country.

Their relentless quest for growth saw the brothers establishing Finolex Industries
Limited in 1981. The company sought to manufacture Rigid PVC Pipes and
Fittings at Pune, which find large-scale application in the agriculture sector. In a
shrewd move towards backwards integration, the company has set up a PVC resin
manufacturing facility at Ratnagiri on the west coast of India.

The early nineties saw the Finolex Group expanding into new business domains to
manufacture Optic Fiber Cables and Copper Rods. Today the Group turnover
exceeds Rs.20 Billion (about US $ 450 million)

FCL and FIL are the two group companies whose equity shares are listed on the
Bombay Stock Exchange and National Stock Exchange. Global Depository
Receipts of FCL are also listed on the Luxembourg Stock Exchange.
Professionally managed, with continuous updating of technology and strict quality
controls, Finolex strives for maximum customer satisfaction. Over the years, it has
attained a significant position on the industrial map of India.

ABOUT FINOLEX CABLES

Finolex Cables Ltd, the flagship company of the Finolex Group was established in
1956 in Pune. Today, it is India's largest and leading manufacturer of electrical and
telecommunication cables with a turnover in excess of Rs. 6275 million (about US
$ 134 million).
The company started its operation with the manufacture of PVC insulated electrical
cables for the automobile industry. Since then, the Company has constantly
endeavored to augment its product range to include, PVC insulated electrical wires
and Flame Retardant Low Smoke electrical wires, PVC insulated single core and
multicore industrial flexible cables, PVC insulated winding wires and 3 core flat
cables, power and control cables, polythene insulated jelly filled telephone cables,
Auto & Battery cables, Co-axial and CATV cables, LAN Cables, Switchboard
cables, Fiber Optic cables and others.

The company has manufacturing facilities at Pimpri and Urse in Pune as well as at
Goa. The company has, over the years, established its reputation as an innovative
leader and quality manufacturer by continuously upgrading technology,
modernizing manufacturing facilities and maintaining highest standards of quality
and services. Today, the name Finolex has become synonymous with Quality and
enjoys overwhelming confidence of the customers. Investors have also fancied its
stock in view of its phenomenal progress leading to a manifold increase on
investment in stock through the years.

10

The company has received the ISO 9002 systems certification across all product
lines and plants. Besides ISO 14001-quality certification has been accorded to its
plants in Urse and Goa. Similar certification for its Pimpri operations is in process.
Every cable is manufactured using bright annealed electrolytic grade copper
manufactured in house and is insulated with virgin grade PVC (manufactured by
group company Finolex Industries Limited) that is formulated in-house.

The company has received several honors such as Harvard Business School
Association of India - Economic Times award for "corporate excellence"; IIM LIC award for 'marketing' and the Engineering Export Promotion Council's 'export
performance certificate'. Recently, the company was awarded the Export House
status by the Directorate General of Foreign Trade.

FINOLEX VISION
To maintain leadership by being the largest and most diversified Cable Company
in India through total quality and the best customer service.

FINOLEX PRODUCTS
Finolex Cables and its subsidiary companies make cables, PVC sheets as well as
copper rods. All our products meet the highest standards of purity and are durable
and reliable.
Company has currently five main products, they are: WIRE
CABLE
PIPES
11

 CFL
MODULAR SWITCH

T5
Out of this six products CFL, Modular and T5 switch are new product which
company manufacture in there unit.

PRODUCT OF FINOLEX COMPANY

PVC Insulated Electrical Cables
Flame guard-FRLS Cables
PVC Single Core Flexible Cables
PVC Multicore Flexible Cables
Auto & Battery Cables

12

 PVC Winding Wires

3 Core Flat Cables
LT PVC/XLPE Power & Control Cables
Co-axial Cables
CATV (Trunk Coaxial Cables)
Jelly Filled Telephone Cables
Structured Cabling System
Switchboard Cables
PVC Corrugated Sheets
PVC Foam Sheets
PVC Rigid Sheets
Electrical Switches

CFL's

T5

13

PRODUCT DETAILS
PVC Insulated Electrical Cables
Application
These cables are used for wiring domestic and commercial buildings. The multi
strand flexible conductors make it ideal for concealed wiring.
Features
Manufactured from bright annealed 99.97% pure bare copper conductors that offer
low conductor resistance, they result in lower heating thereby increase in life and
savings in power consumption. These wires are insulated with a special grade PVC
compound formulated and manufactured in-house. The skin coloration offers high
insulation resistance and long life.

Flameguard - FRLS Cables

Application
This is a premium product of electrical wires from Finolex. These cables are ideal
for wiring in residential and commercial complexes, high-rise buildings, hotels,
hospitals, schools, colleges etc where density of people is high. During a fire these
cables not only emit less smoke and toxic hydrochloric acid gas but also retard the
spread of fire enabling those trapped inside to escape safely.
Features
Manufactured from bright annealed 99.97% pure bare copper conductors these
cables have low conductor resistance resulting in power saving. These wires are
insulated with a special grade PVC compound formulated and manufactured inhouse. The insulation is far superior in terms of critical oxygen and temperature
index as also in light transmission and acid gas generation.

14

PVC Single Core Flexible Cables

Application
These single core flexible cables are used for wiring in control panels, machines
and various electrical installations in small, medium and large industries.

Features
Manufactured from bright-annealed 99.97% pure bare copper conductors these
cables have low conductor resistance. These wires are insulated with a special
grade PVC compound formulated and manufactured in-house which is impervious
to water, oil, grease, acids, etc. and are tough to protect from any mechanical
abuses.

Auto & Battery Cables

Application
These cables are used as original equipment for wiring in automobiles and in the
auto harnesses by harness manufacturers. Finolex also manufactures the Battery
cable harnesses with lugs soldered / crimped for ready use by automobile
manufacturers. These battery cables also find their application in
telecommunications, power, and computer back up, wind energy farms etc.

Features
Manufactured from bright annealed 99.97% pure bare copper conductors, which
offer low conductor resistance. These cables are insulated with a special grade

15

PVC compound formulated and manufactured in-house which is impervious to

water, oil, grease, acids etc.

PVC Winding Wires

PVC insulated Winding Wires for Submersible Pump Motors Application
PVC insulated winding wires are used as original equipment for winding of
submersible pump motors. They are also used for rewinding of these motors. The
special purpose PVC insulation enables these wires to operate under water over
long periods. The minimum insulation thickness is achieved through precision
extrusion process so that insertion in stator slots is smooth and easy. Finolex has
also developed higher sizes with multi strand copper conductors for higher HP
Pump motors for specialized applications such as de-watering, mining and naval
pumps.

Features
The conductor is solid/stranded and is manufactured from bright-annealed 99.97%
pure bare copper which offers low conductor resistance. These wires are insulated
with a special tough grade PVC compound formulated and manufactured in-house
which is impervious to water, oil, grease, acids etc. These wires are extruded on
state of the art machines for concentric insulation. Each coil is put through quality
checks and water immersion test for trouble free marathon performance. These
wires conform to IS 8783 and have lower overall diameter.

16

Thin Wall Polymer Insulated Winding Wires for Submersible Pump Motors
Application
These winding wires have very thin insulation thickness which makes them useful
in smaller submersible pumps such as V4 pumps. The old pumps are to be
rewound the stator slots get smaller and they require thinner winding wires.

Features
Made from bright-annealed 99.97% pure bare copper conductors these wires have
low conductor resistance and hence high flux capacity. The thin insulation
thickness is achieved through precision extrusion of specially developed and
manufactured polymeric compound. Each coil is put through quality checks and
water immersion test for trouble free marathon performance.

3 Core Flat Cables

Application
The PVC insulated and sheathed 3 core flat cables are used for giving electrical
connection to the submersible pump motors. These are manufactured keeping in
mind the severe, tough and difficult conditions in which they have to operate. The
slot available in the tube well being narrow the shape of the cables has to be suited
for such an application. These cables conform to and are marked IS 694: 1990 up
to 4.0 sq. mm. The size above 4.0 sq.mm. Cables generally conform to IS 694:
1990.

17

Features
Manufactured from bright-annealed 99.97% pure bare copper conductors these
cables have low conductor resistance. The inner cores are insulated with a special
grade PVC compound formulated and manufactured in-house. The tough robust
outer PVC jacket protects it from the oils, greases, various chemicals and
abrasions, thereby giving long life and electrical safety.

LT PVC/XLPE Power & Control Cables

Power Cables Application
The Power Cables are used under ground as well as over head transmission of
power in power plants, industries, projects and all other electrical installations.
Different combinations such as Aluminum, Copper conductors, round solid
conductor, stranded conductors, sector shaped conductors, taped inner sheath,
extruded inner sheath, Round steel and aluminum wire / Flat galvanized steel strip
Armored/ unarmored, single /double outer sheathed etc are available. Types of
insulation include PVC, HR PVC, and XLPE. The inner & outer sheaths can be
PVC, HR PVC, FRLS, HR-FRLS or FR depending upon the application and
requirement of customers.
Features
Finolex manufactures different types with combinations of specifications as
mentioned above as per IS 1554 Part I for cables upto 1100V and IS 1554 Part II
for 3300V.
Co-axial Cables
Application
These cables are used for transmission of Video and Audio signals and are used in
CATV Industry. The number of CATV channels has gone up to over 100 channels.
These cables are ideal for such multi channel applications. The central conductor is
made of solid copper, which makes it ideal for power pass application.
18

Features
Central conductor is made of 99.97 % pure solid copper manufactured by our
group company. It is insulated with Nitrogen gas injected physical foam dielectric
manufactured from imported polyethylene, which enhances the foaming upto 70%,
which leads to lower and uniform attenuation. This also ensures that the insulation
is free from impurities and the foam cell structure is uniform across entire length.
The secondary conductor is made of specially designed poly-aluminum tape
bonded with sufficient overlap on dielectric. The second shield is of imported
aluminum alloy wire braiding with high tensile strength and has more than 60%
coverage suitably flooded with jelly so that the weather effect on conductors is
negligible. The outer jacket that has specially formulated PVC manufactured inhouse is of UV resistant nature, for robust performance and long life. Each coil/
bobbin is tested on computerized Test equipment for Attenuation, Impedance and
SRL upto 1GHz.
The special features make these cables ideal for power pass application with notch
free low attenuation values over wide band of frequencies and low loss of signal
quality.

CATV (Trunk Coaxial Cables)

Application
Co-axial Trunk cables are used generally to interconnect head-ends of different
cable TV operators. These cables are used for transmission of cable / TV signals.
19

The number of channels has gone up to over 100 channels. These cables are ideal
for such multi channel applications. The central conductor is made of Copper Clad
Aluminum (CCA) and is specially treated for making it bright. Smooth and circular
before extrusion on-line since the high frequency signals travel on the conductor
surface. This also makes the cable lightweight.

Features
The cable is insulated with Nitrogen gas injected physical foam dielectric
manufactured from imported polyethylene, which enhances the foaming upto 80%,
which leads to lower attenuation. This also ensures that the insulation is free from
impurities and the foam cell structure is uniform across entire length. The
secondary conductor is made of a robust aluminum alloy tube providing 100%
shielding enhancing the performance and distortion-free transmission of signals.
The outer jacket is of UV resistant PVC compound for robust performance and
long life. Each coil/ bobbin is tested on computerized Test equipment for
Attenuation, Impedance and SRL upto 1GHz.

The special features make these cables ideal for power pass application with notch
free low attenuation values over wide band of frequencies and low loss of signal
quality.

20

Jelly Filled Telephone Cables

Effective communication plays a vital role in the economic growth of any country.
Keeping this in mind, Finolex is the pioneer company in India to enter the
Telecommunication field by manufacturing polyethylene insulated Jelly Filled
Telephone Cables (PIJF). Over the years, Finolex has developed the facilities to
manufacture and test Jelly Filled Telephone Cables conforming to international
specifications and standards of the U.S. (Bell and REA), Singapore and many more
countries.

Each conductor consists of a solid bare round wire of annealed high conductivity
copper, smoothly drawn with uniform diameter and resistance. It is insulated with
either solid medium/high density polyethylene or Foam Skin polyethylene
insulation. The conductor is insulated uniformly in various colors with extremely
tight tolerances to help the cable meet the electrical and transmission requirements
of specification.
Individual insulated conductors are twisted together with a uniform lay to form a
pair. The length of the lay of each pair is different from that of the adjacent pair to
enable the cable to meet the capacitance unbalance, attenuation and cross talk
requirements of the specifications. The pairs have specific color combination for
easy identification.

The twisted pairs are stranded in a single unit of 10, 20 and 25 pairs and wrapped
helical with an identification color binder. For higher pairage cable, a number of
units are stranded together to form a super unit. A colored identification binder is
wrapped around the super units for easy identification.
These units or super units are then laid up to form the core of the cable. During this
operation a water-resistant filling compound is introduced to fully fill the
interstices of the laid up core. This filling compound acts as a dielectric between
the layers and the moisture barrier. The Jelly Filled laid up Cable is then covered
with a layer of non-hygroscope polyester tape to pack the jelly. This also acts as a
mechanical protection to the cable core, and acts as a dielectric.

21

An aluminum tape coated on both sides with polyethylene is applied longitudinally

over the core wrap with overlap. These help in preventing electrical interference
induced by other Power Cables lay in parallel. It also acts as a moisture barrier. A
tight-fitting sheath of black virgin polyethylene is then extruded over the
Aluminum Polylaminated Screen, which offers protection to the cable. A double
polyethylene tape is applied helical over the inner sheath with a suitable overlap.
This acts as bedding for the steel tape.
The cable is then helical armored with double galvanized steel tapes with a suitable
overlap. This offers mechanical protection to the cable. A double polyethylene tape
is applied helical over the inner sheath with a suitable overlap. This acts as bedding
for the steel tape. The cable is then helical armored with double galvanized steel
tapes with a suitable overlap. This offers mechanical protection to the cable.

A tight-fitting jacket of specially formulated black virgin polyethylene is extruded

over the armored cable. This acts as a mechanical protection and protection against
ultra-violet rays.
The Company's name, cable size, year of manufacture and the telephone handset
emblem is put on the outer jacket for identification. There is also a number
marking printed on the cable progressing sequentially at every one-meter.

Each cable drum is tested on a computer-controlled automatic testing bridge, for

the electrical and transmission parameters, before the cable is offered to the
customer.

Structured Cabling System

In this product there are so many sub products which come under this product.
They are: OPTI Net (Structured Cabling System)

22

 XTREME Cat6
GIGA Cat5e+
POWERSUM Cat5e
OPTI Fiber

OPTI Net (Structured Cabling System)

Finolex Cables Ltd. brings you Optinet, a high quality, end to end cabling solution
featuring a complete range of Finolex Cables and Components. Optinet is designed
to provide a no-risk cabling system with ample headroom that not only meets but
exceeds industry requirements. Optinet seamlessly merges every aspect of your
complete cabling system from connectors to cable to wallplates to patch panels and
accessories. The Optinet Cabling System is distinguished by quality design and
manufacturing. Finolex offers a variety of services that enhance the value of the
system, including consultancy, site evaluation, network planning, training, site
audits and a 25-year Performance Warranty. All combining to make Optinet the
finest Structured Cabling System available in India.
XTREME Cat6
Enter into high-speed UTP with components rated Category 6 performance with
soaring headroom tested to 300 MHz
Exceeds all Category 6 specifications for channel link and components to
support 1000 base T and beyond.

23

 25-year Performance Warranty, when installed as part of Finolex Certified

System.
More than 14.00 dB of headroom over proposed Category 6 channel
specifications (@ 250 MHz)

Innovative connector design features tool free termination techniques,

which reduce termination time by installers by over 70%.

Pre configured 45o angle patch panel with labels and color coding to meet
TIA / EIA 606 standard. This facilitates lesser strain on the connector and
patch cord; thereby enhancing performance of the panel.

GIGA Cat5e+
Enhanced Giga bit speed Category 5e performance for mission critical applications
upto 250 MHz
Exceeds all Category 5e specifications for channel link and components to
support 1000 base T and beyond.

25-year Performance Warranty, when installed as part of Finolex Certified

System.

More than 10.00 dB of headroom over proposed Category 5e channel

specifications (@ 100 MHz)
Innovative connector design features tool free termination techniques,
which reduce termination time by installers by over 70%.

24

 Pre configured 45o angle patch panel with labels and color coding to meet
TIA / EIA 606 standard. This facilitates lesser strain on the connector and
patch cord; thereby enhancing performance of the panel.
Tested well beyond the current standards to 250 MHz for long term
performance.
POWERSUM Cat5e
Economized entry level Enhanced Cabling System.
Exceeds all Category 5e specifications for channel link and components to
support 1000 base T and beyond.
15-year Performance Warranty, when installed as part of Finolex Certified
System.
More than 6.00 dB of headroom over proposed Category 5e channel
specifications (@ 100 MHz)
Innovative connector design features tool free termination techniques,
which reduce termination time by installers by over 70%.
Pre configured 45o angle patch panel with labels and color coding to meet
TIA / EIA 606 standard. This facilitates lesser strain on the connector and
patch cord; thereby enhancing performance of the panel.

Tested well beyond the current standards to 100 MHz for long term
performance.

OPTIC Fiber
Move your data at the speed of light. Ingenuity meets the ultimate in long range
bandwidth and performance.
25

 Meets and exceeds all applicable industry fiber standards.

ST, SC, FC and high density Mt-RJ solutions suitable for frame or
workstation.

Optimized for 1000BaseSX and 1000BaseLX Applications.

Supported with a wide range of versatile, innovative tools and accessories.

Switchboard Cables
Applications
Finolex switch board cables are best suited for all telephone switch board
applications in high rise buildings, offices, factories, hotels, hospitals, residential
complexes etc. They generally conform to the ITD specifications S/WS 113C and
Finolex specifications and are ideally designed to minimize cross talk.

Features
The conductor is made of electrolytic grade annealed bare solid copper conductor
of 0.5 mm diameter and is insulated with a special grade polyethylene compound
on the latest state-of-the-art extruders.
The cores are twisted together with a uniform lay on a special purpose imported
machine, according to the color code to form pairs. The pairs are bunched together
in such a manner so as to minimize cross talk.

The cable is then jacketed with a specially formulated PVC compound with fire
retarding properties. A nylon rip cord provides an effective means of slitting the
jacket without damaging the insulation. These are ideal because of low attenuation
and low cross talk.
26

PVC Corrugated Sheets

At par with international standards, Finroof is high in performance.
Advantages offered by Finroof are as follows

Non-corrosive and Chemical resistance

Light-weight, and easy to handle

UV resistant

Flexible and strong, can be curved parallel or perpendicular to the

corrugation.

Thermal and acoustic insulation

High reflectivity

Virtually maintenance free

Hygienic, does not rust, oxidize or contain fiber, does not support growth of
moss or algae

Aesthetically pleasing

Economical

27

Conforms to ASTM, AS, BS and IS standards.

Tested and Approved by:

FMRC, USA

Department of Civil Engineering, Australia

TAC

Application for roof/wall cladding and/or ceiling of:

Industries

Public buildings

Warehouses

Agricultural and poultry sheds

Food processing units

Pharmaceutical and chemical industries

28

Coastal construction

Kiosks and car parks

Finroof sheets are available with complete range of accessories to provide

complete roofing solutions. Finolex also provides support at the time of designing
and installation of their product to ensure correct application of the product.

FINLIGH- PVC Foam Sheets

Features of Finlight PVC Foam Sheets are as below:

Light weight

29

Durable

Water/moisture resistant

Aesthetically pleasing

Bright colors

Corrosion resistance

Applications can be found in following areas:

Advertising

Exhibition stalls

Screen-printing and Lamination

False-ceilings

Partitions

Skirting

Doors

Models

Structures for corrosive environments

30

Many other uses are being constantly found, limited only by a user's
inventiveness.

They can be fabricated and installed in an easy way with conventional tools and
simple handling methods, thus guaranteeing cost-effectiveness. They can be easily
worked upon and following operations can be carried out:

Thermoforming

Bonding

Drilling

Sawing

Its versatile surface allows:

Painting

Printing

Laminating

Embossing

Engraving

Milling

31

PVC Rigid Sheets

Finolex PVC sheets are manufactured using quality raw materials at a fully
automated manufacturing facility. Finopaque offers resistance to the following:

Mineral acids

Alkalis

Planting solutions

Paper making chemicals

Inorganic chemicals and fumes

Alcohols

Aliphatic hydrocarbons

Glycols

Amines

Phenols

Finopaque sheets are not recommended with ketones, aromatic hydrocarbons,

chlorinated solvents, some esters and ethers.
You may refer to our customer support to check compatibility before application.

32

Tested as per IS, ASTM and DIN standards. Conforms to IS 6307 - 1985, the
sheets exhibit high impact strength and are ideal for heavy-duty industrial
applications.

Applications

Ideal for chemical process industries and laboratories are used for fabrication
and/or lining of:-

Chemical tanks and vessels

Ducts and gutters to carry chemicals

Control cabinets and panels

Equipment and structures for corrosive environments

They can be fabricated and installed in an easy way with conventional tools and
simple handling methods. They can be easily worked upon and following
operations can be carried out:

Thermoforming

Machining

Bonding

33

Drilling

Welding

Sawing

34

Picture of Finolex Products

Electrical switch Project

An electrical switch is meant for controlling the flow of power. The Company
manufactures electrical cables which act as a conduit for transmitting power. The
electrical cables are made of wires which are terminated at and connected to an
electrical switch. Thus the flow of power is controlled through an electrical switch.
Therefore, the business of electrical switches is complementary to the electrical
cable business of the Company.
The Company has developed and introduced two ranges of electrical switches;
premium range for the niche market and classic range for the mass market.
Characterized by the superior quality of polycarbonate and silver coated contacts
and terminals used in the making of the most modern switches, 'Finoswitch' is
safe, durable and is tested to last over 60,000 clicks. The
Switches are marked with a unique fluorescent strip that glows in the dark and acts
as a guide. Electrical switches were launched in June 2006. They have been well
received by the market.
Compact Fluorescent Lamps (CFLs) Project
Expanding its reach to providing more products in electrical solutions, the
Company launched 'Finoglow', its brand of CFLs, during August 2006. Finoglow
is an energy saving lamp. It can save upto 80% energy as against an incandescent
lamp. Available in retrofit and no retrofit range, CFLs are available in different
colours, wattage and sizes. Finoglow CFLs have a high colour rendering index
which gives true colour lighting. The market response to CFLs has been positive.
The government is considering banning use of GLS (incandescent) lamps to help
in reducing global warming. CFLs will substitute for GLS lamps. Considering the
immense growth potential, the Company is planning for substantial expansion of
manufacturing capacity for CFLs.
35

EXPORTS
The Company has its presence in the international market for some time now. The
Company has been exporting electrical cables, LAN cables, optic fiber cables and
a variety of customized cables. During the year under review, the Company started
exporting communication cables to its customers in the developed nations. FOB
value of the exports for the year was Rs. 672.532 million verses Rs.368.402million
for the previous year. With the best technology products in its armory, the
Company is putting a greater thrust on exports.

FINANCE
In order to meet a part of the funds requirement for the Projects, the Company
contracted an external commercial borrowing (ECB) in Japanese Yen equivalent to
USD 30 million. Of this, the Company took disbursement of USD 20 million
equivalent of Japanese Yen loan before 31st March, 2007. The balance amount has
been drawn in the month of April 2007. The Company has hedged its exposures to
Japanese Yen prudently and has effectively converted the Yen loan into a USD
loan. The ECB was raised at competitive rates and is expected to save good
amount of interest cost for the Company, especially since the local interest rates
are showing hardening trends. The ECBwas contracted for a period of five years.
Our Company has been accorded P1+ rating, the highest rating for a Rs. 2 billion
short term debt program and AA+/stable rating for a Rs. 500 million for a long
term non-convertible debenture program by CRISIL. The Company has already
issued non-convertible debentures and utilized the long term rating. The short term
rating is being used by the Company for judicious cash flow management. For the
year under review, the Company did well on cash flow management by striking a
balance between liquidity and borrowing, while timely meeting the requirement of
funds for the Projects and business expansion. Also, the Company had been able to
limit the interest cost in spite of rising interest rates.
36

Methodology

The methodology of modular switch market survey report is based on

questionnaire. In the questionnaire there is 13 question related to modular switch.
Because it is a market survey of modular switch that why I take most of question
related to modular switch like scheme, offer given by different company on
modular switch, best scheme given by which company?, Best promotional scheme
in there particular area given by which company?, Which brand of modular switch
customer purchase most of the time?, what is customer purchasing source?, etc.

By the help of this questionnaire I collect lots of information related to the scheme
and offer in modular switch, in the market of Jaipur area. And by the help of
collected data I prepare bar graph and pie chat to understand the position of
finoswitch in market. When we prepare bar graph and pie chart then it helps us to
understand, what is the highest selling brand of modular switch in the market?
What advertising customer suggested to increase the sale of finoswitch? What
percent of executive visit in the market by company?

To prepare pie chart and bar graph I collect 100 data from electrical shop. If
suppose the question is in YES or NO form then I make Pie chart and if question in
form of 5 to 6 option then I make bar graph. Because in the case of pie chart we
can calculate question in terms of percent also but in the case of bar graph percent
spared on 5 to 6 question base.
37

Suppose 64 shopkeepers said that there is regular executive visit by company

executives so its mean remaining 36 is that number of percent which show there is
no regular executive visit by company executives. Now in this case we can make
pie chart to understand perfectly what is the current situation of executive visit in
the market by company executives?

So by this same way I use this methodology to make this modular switch market
survey project report. Because question is base on YES or NO and OPTIONS form
thats why I didnt use any formulas here and the other reason is the sample size is
only 100. So without any problem I successfully make this project report.

Analysis of survey

This is the market survey project report on Modular Switch. I collect near about
100 data from different area of Jaipur. These areas are: AATISH MARKET

NEW AATISH MARKET

SADAR BAZAR

38

 CHANDPOLE
NEHRU BAZAR
CHAMELI WALA MARKET
JHOTWARA
The questioner is filled by customer, here customer is: Distributor
Dealer
Wholesaler
Retailer
Shopkeeper
Customer sell electrical goods from there shop. These electrical customer sell so
many electrical items to there consumer, from there shop. These electrical items
are: CFL
Modular Switch
Pipes

39

 Cable
Wire

T5

Customers purchase these electrical goods from different company. During market
survey of modular switches I find that there are so many products in modular
switch which is manufacturing by different companies. These modular switch
product names are: Anchor Roma
Crabtree
Northwest
M. K.
Simens
Havells
Philips
Vinay
Legrand
Eastwest
Cona
Coin
Param
40

 Antax
AKG
SSK
Candy
Manrao
Eric
Italia
Click
Paryas
Sontax
Winner

Questionnaire for Switch

Retailer Name:

Date: __/__/2011

Address: ..

Trainee Name: Sanjay Khan

Area: ..

Contact No:

Q: 1)
Ans: Q: 2)
Ans: -

Do you deal in Modular Switches?

A. Yes

B. No

Which brand of Modular Switch do u sell?

A. Anchor

B. Crabtree

E. M. K.

F. Simens

C. Northenwest
G. ABB
41

D. Finolex

Any other: ...

Q: 3)

According to you which brand of Modular Switch customer purchase most of the time?

Ans: -

A. Anchor

B. Crabtree

E. M. K.

F. Simens

C. Northenwest
G. ABB

D. Finolex

Any other: ...

Q: 4)

What is your purchasing source of Modular Switches?

Ans: -

If Company:
A. Name of the Company: ..

B. Person name: ...

If Distributor:
A. Name of the Firm:
B. Person name: .

Q: 5)

What is the current scheme given by the Company in Modular Switches?

Ans: -

A. Direct Scheme: .

B. Indirect Scheme: ...

Q: 6)
Ans: -

Which Company has the best promotional scheme in the Modular Switches?
A. Anchor

B. Crabtree

E. M. K.

F. Simens

C. Northenwest
G. ABB

D. Finolex

Any other: ...

Q: 7)

What is the promotional scheme that company is providing in your area?

Ans: -

A. Electrician

B. Contractors

C. Architect
42

D. Consultant Scheme

If any other name: ..

..
Q: 8)
Ans: -

Are you aware of FINOLEX Modular Switches named as FINOSWITCH?

A. Yes

B. No

Q: 9)

How do you take FINOLEX as a Brand?

Ans: -

A. Very Good

Q: 10)

Have you dealt with FINOLEX other Product?

Ans: -

B. Good

C. Moderate

A. Yes

D. Poor

E. Very Poor

B. No

If Yes in which product:

A. CFL B. Switches

C. Wire

D. Pipes

E. Cable

Q: 11)

Do you want to deal with FINOLEX?

Ans: -

A. Yes

B. No

If yes, in which product and why? ...

...

If No, Any reason?.............................................................................................................

Q: 12)

According to you what sort of promotion, FINOLEX should do to increase Sales?

Ans: -

A. TV Advertising

B. Banner Promotion

D. Company Event

E. Public Contest

43

C. Hording Advertising
F. Road Show

Q: 13)

Does company executive visit in your counter as regular basis?

Ans: -

A. Yes

B. No

According to this questionnaire I prepare the survey report. I tried to collect all
question an answer but due to some question is based on scheme and offer then
few customer is not ready to disclose the scheme and purchasing source. The
following question survey answer is given below.

44

Customer Suggestion for Advertising to Increase Sale of Finoswitch.

During market survey of modular switches customer give there different opinions
for finoswitch advertising. But most of the customer suggested that finolex should
do TV Advertising to increase the sale of finoswitch in the market. After TV
advertising customer suggest for Hording Advertising and Road Show.
According to distributor and retailer they said that advertising is the best way to
promote new product and not only this even consumer also adopt these product
very easily. They said that when consumer see one product several time by
different advertising then consumer mind automatically make the product as a
brand and they start demanding for that product. According to distributor and
retailers advertising play very important role to make product as a brand name. By
advertising once consumer aware with new product then they suggest other
consumers also to purchase that same product.

45

Executive Visits for Modular switch in the Market.

By the help of customer feedback I find that there is only 14% customer who said
that finolex company executives visited there shop as a regular basis. And 86%
customer said that there is no executive visit by the finolex company in the shop. It
is clearly show that why customer (distributor, dealer, retailer, wholesaler and
shopkeeper) is not aware with finoswitch. Finolex have to make there marketing
very strong. Because still there is no awareness in the market of finoswitch
customer is not give there interest to purchase finoswitch.

Customer Awareness for Finoswitch Modular Switch.

46

This pie chart shows that 56 percent customer heard the name of finoswitch
modular switch. But they heard this product name from newspaper and there
distributor. Most of retailer has not sample of finoswitch and even catalog to get
the proper information about this product.
During survey one customer said that in the market there are very few retailers and
distributor aware with finoswitch, only they heard this product name even they
have not proper information related to this product. There is no executive visit in
there shop by company executives.
44 percent customer is who never heard finoswitch name. Because of poor
marketing of finoswitch 44 percent customer is not aware with this product. No
advertising from finolex makes the blank information about this product in the
market. Customer suggestion is that company should do TV Advertising to
establish this product in the market.

Deal With Finolex Other Product By Customer.

47

During survey there is 40 distributor and retailer are in the market who sale finolex
product like wire, cable, pipes, CFL and switch. The highest selling brand by
retailer and distributor is wire. By the help of this graph we can say that wire is the
highest selling product of Finolex Company compare to other products in the
market. Even Finoswitch is also selling by some retailer and distributor in the
market. But the number of shopkeeper who is selling switch of Finolex Company
is very few because customer is not aware with this product completely.
Finolex dealer who is selling other product except finoswitch, they have no sample
of finoswitch. They request to the finolex executives several times (who visit there
shop) for modular switch sample and its catalog but didnt get sample and catalog.
If we see this histogram graph then we can say that company wire dealer and
retailers number are very high and we can easily sell finolex new product like CFL
and Finoswitch in the market by giving them better offers and scheme. Those
customer who take BSES deal, they are ready to sell CFL from there shops because
of great response by consumer.

Customer Overall Rating About Finolex Brand.

48

This pie chart show that Finolex brand is already makes its goodwill in the market.
Customer is easily ready to accept this brand. But this popularity comes through its
products wire, pipes and cable. If we talking about CFL and modular switch of
Finolex Company then this company has to be compete its other competitor like
Anchor (Roma), Havells, Northwest, Simence, and M. K. who has already capture
very good portion of modular switch in the market.
Overall we can see that during market survey of modular switch, customer give
good feedback about finolex brand but to get this same feedback for finoswitch
product, company should makes better relationship with there distributor and
retailers. Not only company should make better relation with there customer even
company should give good offer and scheme to there distributor and retailers.
But there is some customer who gives finolex poor rating also, because of bad
relationship with them and not give good feedback by the company staff, customer
are very upset.

Deal by Customer with Finolex other Products.

49

During market survey I find that 40 percent customer are dealing with Finolex
Company different products. The highest selling product by the distributor and
retailer is wire. Because of success of wire in the market, distributor and retailer
turn to other product of the company like pipes and cable but now finolex launch
two more product i.e. CFL and modular switch. I find that some customer is selling
modular switch of finolex but they are very few compare then wire seller.
Because of no marketing of finoswitch product till now customer is not aware with
this product. Still there is 60 percent customer is in the market who did not deal
with finolex. Company should encourage there distributor and retailer to come out
and sale there finoswitch product but for this company has to be give proper
information about finoswitch. It is very necessary for the company to understand
there competitor policy because of there policy finolex can plan there marketing
strategy and capture rest 60 percent customer in the market.

Suggestion
50

Customer is interested to sale that product of modular switch which is giving them
maximum profit. Some companies product like anchor, northwest, havells are
providing good offer to dealers, distributor and also retailer. But during survey I
find that Anchor (Roma) which is the brand of Anchor electrical & electronic
Ltd. is giving very heavy discount to there customer. This discount is (48-55%) on
MRP list. Not only this, company is providing many more offer to there customer
like Tour-Trip to Hong-Kong, Singapore, Thailand. Anchor is also providing some
scheme to there retailer. These schemes are, when retailer sale 1.25 lakh goods
then anchor company is giving them Silver coin free. If they sale 3 lakh goods,
retailer get 10gm golden coin free. And if retailer sale more than 5 lakh goods then
anchor company is giving AC to them (According to Mr. R. N. Aggarwal).
If we talking about complaints then there is so many thing which should be
implement on finoswitch product. According to one retailer there is colour
difference on finoswitch modular switches. Its button colour is light white compare
to its plate. The button and plate colour did not give same colour comparison. Not
only this, even there is some complaints about its fitting problem with other
company plates also. Some shopkeeper said that if consumer purchase only finolex
switch then its fitting did not match with other company plates which they already
adhesive on there walls.
Some distributer or retailer is not agreeing with its margin rate or given discount
on MRP list. Because Anchor is providing very good margin and discount rate on
switches. Not only is this even Anchor Company giving tour-trip facility to its
retailer or distributor but they decided some sale target for it.

Positioning of different company modular switch in Jaipur market.

51

We can see that by the help of this graph that finolex product i.e. finoswitch is not
successfully make its positioning in market till now. Even during market survey of
modular switch I find that legrand (local modular switch company) is more sellable
product compare then finoswitch. During survey its very clear that Anchor
(Roma) is the highest selling product (Anchor Company modular switch) in the
market. I find anchor (roma) almost every shop in the market. Dealer and
distributor are also preferred to sell this product. But the question is that how this
product makes its demand very fast in the market? And the answer is that anchor
has very good customer relationship in market. When distributor and retailer find
some problem with related there product company take action to solve there
problem as soon as possible. There is timely executive visit by anchor company
employee in the market. Distributor are very helpful and cooperative for there
retailer. Anchor is also giving there retailer and distributor credit facility for 5 to 8
days period.

Customer Expectation In Terms of Price.

52

During market survey, retailers want at least 55% margin on finoswitch. Retailer is
selling Anchor (Roma) brand single switch is Rs.27 and Anchor company is giving
there retailer 52% discount on MRP list. Finoswitch price is higher then anchor
(roma) price. Even finoswitch still not make its brand name in the market.
Customer takes finolex as a very good brand but in wire, pipes and cable not in
modular switch.
According to dealers in the market, they said that consumer is not ready to adjust
themselves with finoswitch in terms of price. Consumer is not aware with this
brand and according to retailer and distributor Anchor (roma) is the highest
purchasing brand by the consumer most of the time. After Anchor the second
highest purchasing brand by the consumer is Northwest, Havells and Crabtree.
Not only branded products even local brand like legrand, coin, cona and param
company modular switch also capture the very good portion of market. Main thing
is that these local brand is giving very good margin of there distributor and retailer
and providing tour-trip facility to there customer. Other branded product of
modular switch is giving very good promotional scheme to there retailers and not
only for retailers there electrician who is working in the electrical shop.
This policy make these brand very popular in the market and make there customer
towards attractive about these company modular switch. During market survey it is
clear that modular switches demand is very high thats why lots of company jump
in this competition and the great this is that the entire brand is surviving very well
in the market. To perform very well, company need to give better services to there
distributor and retailer and give them very good scheme related profit.
If we talking about local brand switches then it will be available in the market by
price of Rs.5, 14 and 18. Goldenline is a local brand and its switch price for retailer
is Rs.5 and you will find another company switch name is Amron is Rs.14. So this
thing is show that consumer is ready to purchase this local brand in cheep rate.

Customer Expectation in Terms of Service.

53

Service is very important factor which make the good relationship between
customer and company. If company is good in service and problem solving and
give better solution to there customer then it makes a value and goodwill of
company. Anchor did this same thing for there distributer and retailer not only this
when retailer find problem with switch anchor quickly replace there switch and
provide new switch. This concept makes anchor company favorite for distributor
and retailer and helps to capture very good market portion of modular switch.
If we talking about the visits of shop for modular switch by the company
executives then we will find that finolex executives visits for finoswitch product to
there distributor and retailer is 14 percent only and rest 84 percent distributor and
retailer said that there is not executive visit for modular switch by finolex company
in there shop.
During survey, customer said that other branded company like Northwest, Havells
and Crabtree, executive visit on there shop as a regular basis and time to time they
give the information about there product and scheme. But if talking about
finoswitch product information and scheme, nobody knows about it. Very few
customers are aware with finoswitch product. Mr. Pawan Gupta is complaining
about the scheme. He said that finoswitch is the only one product in the market
who has no scheme for retailer even Anchor is giving scheme for there distributor
or for there retailer also (but did not specified scheme). Marketing support
demanded by the retailers and distributor are: Timely delivery of Modular switch (Finoswitch) in the market.
They want establish brand which they can sale easily.
Timely Enquiry by the company distributer of retailer stock (Modular
switch).
Good margin and scheme for Distributor and Retailer by Finolex Co.
Best quality with cheep rate and promotion activity by finolex.
54

Conclusion
Market survey of modular switch in different area of Jaipur really gives lots of
important point to think and implemented to the policy of promotion strategy.
By different opinion from customer in Jaipur market really gives a perfect path to
be run. As I already mention about on this project report of different feedback of
customer but some of the points are really thinkable and must be proper follow.
These points are: Regular executive visit in distributor, dealer and retailers shop.
Complete information to customer about product which is promoting in
market.
Good advertisement of new launch product specially TV Advertising,
Hording Advertising and Newspaper Advertising.
Better customer support from executive and company staff sides.
Timely inform about new scheme and offers to dealers, distributor and
retailers.
Invitation to customer on company events for product promotion and take
suggestion from distributor, dealer and retailers sides for better sale.
Timely take customer feedback about product and try to make product more
effective and efficient to the consumer.
Give customer good scheme and offer to increase sale.
Understand competitor market strategy then decide own strategy about
product scheme and offers.
By the help of these points Finolex Company can capture good market of electrical
goods. Customer wants good support from company side. Not only in terms of
marketing support even service support also.

55

BIBLIOGRAPHY
This project becomes successful because of Dealer, Distributer, retailer and all that
electrical shopkeeper support who give there positive response of questionnaire.
This project is completed because of Finolex cables Ltd. website. By the help of
this website I collect lots of information from Finolex cables Ltd. This website
helps me to solve my queries, not only this even I got much information about
company history, company profile, company product and related its policy.
I also want to introduce PHILIP KOTLER and KEVIN LANE KELLER who is
author of marketing management book. This book helps me to make this project.
Because there is so many concept in this book which I applied in this project like
customer behavior, Product positioning and preparation of questionnaire etc.

56