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www.columbusmessenger.com
2014
MEDIA KIT
January 1, 2014
CIRCULATION/DEMOGRAPHICS
S O U T H W E S T M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )
Franklin County Zip Code 43123 43140 43146 Home Delivery Racks Home Delivery 19,168 132 1,424 20,724 500 Demographics Median Age Median Income Own Home Median Home Value 35 $66,111 78% $190,229
Pickaway County
Total Circulation
21,224
W E S T S I D E M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )
Franklin County Zip Code 43204 43223 43228 43119 Home Delivery 5,205 5,395 7,020 5,691 23,399 1,500 Demographics Median Age Median Income Own Home Median Home Value 35 $45,310 60% $111,971
Total Circulation
24,899
S O U T H E A S T M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )
Franklin County Zip Code 43207 43232 43125 43110 43068 Home Delivery 1,084 4,581 4,070 7,887 2,158 19,780 1,000 Demographics Median Age Median Income Own Home Median Home Value 37 $59,792 71% $139,789
Total Circulation
Franklin County Zip Code 43068 43213 43232
20,780
Home Delivery 12,282 988 404 13,674 1,000 Demographics Median Age Median Income Own Home Median Home Value
E A S T S I D E M E S S E N G E R ( b i - w e e k l y, e v e r y o t h e r S u n d a y )
39 $72,500 76% $176,728
Total Circulation
14,674
M A D I S O N M E S S E N G E R ( w e e k l y, e v e r y S u n d a y )
Madison County Zip Code 43140 43143 43153 43162 43064 43119 43209 Home Delivery 7,625 1,595 326 2,828 2,218 257 135 Demographics Median Age Median Income Own Home Median Home Value 38 $68,734 74% $155,006
Total Circulation
14,984
R AT E S
SOUTHWEST MESSENGER
Open Rate/Column Inch $14.30 Local Rate/Column Inch $11.20 1/16 Page Local B&W $65.40* 1/8 Page Local B&W $130.80* 1/4 Page Local B&W $261.60* Call for multiple paper discounts and full page rates. Open Rate/Column Inch $14.20 Local Rate/Column Inch $11.10 1/16 Page Local B&W $64.83* 1/8 Page Local B&W $129.65* 1/4 Page Local B&W $259.30* Call for multiple paper discounts and full page rates. Open Rate/Column Inch $10.80 Local Rate/Column Inch $7.90 1/16 Page Local B&W $51.32* 1/8 Page Local B&W $102.63* 1/4 Page Local B&W $205.25* Call for multiple paper discounts and full page rates.
SOUTHEAST MESSENGER
Open Rate/Column Inch $14.20 Local Rate/Column Inch $11.10 1/16 Page Local B&W $64.83* 1/8 Page Local B&W $129.65* 1/4 Page Local B&W $259.30* Call for multiple paper discounts and full page rates. Open Rate/Column Inch $14.10 Local Rate/Column Inch $11.00 1/16 Page Local B&W $64.25* 1/8 Page Local B&W $128.50* 1/4 Page Local B&W $257.00* Call for multiple paper discounts and full page rates. $125.00/week/paper $125.00/week/paper Call for prices
WESTSIDE MESSENGER
EASTSIDE MESSENGER
MADISON MESSENGER
F r o n t P a g e & We b
Masthead Ad (full-color) Front Page Banner (full-color) Web Site Ads
*All ads are uploadedd to our web site. Prices include nominal web charge.
M E C H A N I C A L I N F O R M AT I O N
ALL DEADLINES 5 P.M. MONDAY
Column Width: 1.1875 inches (7 picas) Columns per page: 8 Page depth: 11.5 Column Measurements 1 column 1.1875 inches (7 picas) 2 column 2.5 inches (15 picas) 3 column 3.8125 inches (23 picas) 4 column 5.1875 inches (31 picas) 5 column 6.5 inches (39 picas) 6 column 7.8125 inches (47 picas) 7 column 9.1875 inches (55 picas) 8 column 10.5 inches (63 picas)
Advertising Specifications
The minimum display advertising accepted is 4 column inches. Advertising 11 inches deep will be charged the full column depth of 11.5 inches. A full page advertisement has 92 column inches. All advertising accepted ROP. Color is available depending upon pages.
Advertising Errors
Extreme care is exercised to prevent errors but when they do occur, the Columbus Messenger Company is not responsible for more than one incorrect insertion and shall be responsible only then for the price of the advertising space ordered. Adjustments for errors by the newspaper must be limited to the actual space wherein the error occurred.
Electronic Submissions
Please provide art or completed ad files in the following formats: PDF files compatible with Adobe Acrobat 5.0 (If using Acrobat Distiller contact the production department for settings.) Quark 4.0 for Mac (Please include fonts & placed art.) Text files: Microsoft Word (.doc files, we can not accept .docx files.) Line Art: 600 dpi at actual size - TIF, JPG, EPS, PDF Photo/Image Art: 200 dpi at actual size - TIF, JPG, EPS, PDF Note: We can not accept Publisher files. If you have any questions please contact the Production Department.
Advertising Rates
The newspaper reserves the right to revise rates with 30 days notice to current advertisers and advertisers on contract.
Contracts
Frequency contracts are available to local businesses which have retail outlets in the central Ohio market. The contract must be with the retail outlet, not an agent. All three contracts, being the 4-week, the 13-week and the 26-week schedules have the option of weekly or every other week insertion. A minimum of 4 column inches must be purchased weekly to maintain a contract. All new advertisers, or any advertiser who has not advertised within the past six (6) months, must pre-pay the first six (6) weeks or six (6) insertions of advertising ordered, whichever is the longer period of time. All advertising billed must be paid in full by the 10th of the month following.
Advertising Proof
Requests for advertising proofs must be made 48 hours prior to published deadlines. When a proof is requested, the advertiser assumes all responsibility for accuracy.
F E B RUA RY
Money & Taxes (e)
Publication Date: Feb. 9 Deadline: Feb. 3
M A RC H
Mature Living & Active Lifestyles (e)
Publication Date: Mar. 9 Deadline: Mar. 3
APRIL
Easter
Publication Date: Apr. 6 Deadline: Mar. 31
Valentine Pages
Publication Date: Feb. 9 Deadline: Feb. 3
M AY
Mothers Day
Publication Date: May 4 Deadline: Apr. 28
JUNE
Fathers Day
Publication Date: Jun. 1 Deadline: May 26
J U LY
Mature Living & Active Lifestyles (e)
Publication Date: Jul. 13 Deadline: Jul. 7
AU G U S T
Back to School 2 (e)
Publication Date: Aug. 10 Deadline: Aug. 4
SEPTEMBER
Active Lifestyles (e)
Publication Date: Sept. 7 Deadline: Sept. 1
O C TO B E R
Breast Cancer Awareness (e)
Publication Date: Oct. 5 Deadline: Sept. 29
NOVEMBER
Election 2014 (e)
Publication Date: Nov. 2 Deadline: Oct. 27
DECEMBER
Holiday Planner (e)
Publication Date: Dec. 7 Deadline: Dec. 1
Fall Auto (e) Publication Date: Oct. 5 Deadline: Sept. 29 Election 2014 (e)
Publication Date: Oct. 19 Deadline: Oct. 13
Thank You
Publication Date: Dec. 21 Deadline: Dec. 15 (e) = Includes 200 word editorial with an 1/8 page ad or larger!