SUMMER TRAINING

PROJECT REPORT ON

EFFECTIVENESS OF RETAILING MIX IN BIG

!EC"ARATION
BAZAAR "

I hereby declare that the information presented here is true to the best of my knowledge. Also, the report has not been published any where else.
Unde # r the superv s !n !" MR.SOBHAN BANERJEE $R%$EA& B ' B()((r* R(n+h Su,- tted B.# Shiv Mohan Singh /GRM012032 SMS* V(r(n(s

S$IV MO$AN SING$ In p(rt (4 "u4" 44-ent !" the re5u re-ent !" /OST GRA&UATE &I/LOMA IN RETAIL MANAGEMENT +!urse
Sess !n #2116%71

School of Management Science

PRE#ACE

PRE#ACE
PGDM is the one of the most reputed professional coures in the field of Retail Management.It include theory as well as its practical application. ummer !raining is an integral part of PGDM"retail programme, for sucessful completion of this programme re#uire two months summer training in retail organisation. o after completion of second semester each student at School of Management Sciences,Varanasi need to under go two months training in an organisation. !his training ser$es the purposes of ac#uainting the student with en$ironment of an organisation in which student ha$e to work hard in future .%nly theoretical knowledge is not enough but its practical application is also re#uired to be learned.

I was fortunate enough to ha$e an opportunity of doing summer training at BIGBAZAAR,RANCHI . &$ery trainee was re#uired to prepare a report of his working in the organisation. I was assigned a pro'ect on EFFEC IVENESS !F RE AI"ING MI# IN BIGBAZAAR$% In this report,all the important findings of the pro'ect are included ,o$er and abo$e an o$erall profile of the company &'AN A"!!N( is also gi$en.It is hoped that this report will make the readers familiar with the store and also gi$e the idea about the product and ser$ices offered by the company.

AC$NO%"E!GEMEN T

Ac&no'le(gement
!he pro'ect of this magnitude would not ha$e been completed singly. (irstly I want to gi$e my hearty thanks to all mighty who made the world and me also. !here are many other people without whom the completion of the pro'ect would not ha$e been possible. ome ha$e contributed towards this directly while other ha$e pro$ided indirectly. It gi$es me immense pleasure to thank

Mr$S)a*line +,tta$&Store Manager ) and Mr$ So-han Baner.ee &HR( for pro$iding me summer training in his reputed organi*ation and gi$ing me a chance to ha$e the e+perience of actual retail operations. I am indebted to Mr$Bishnath .ha &+e*artment Manager( of ,IG ,A-AAR for his guidance and cooperation in completing this pro'ect. .ast but not the least I would like to con$ey my heartiest gratitude to all Mem-ers of BIG BAZAAR who helped a lot during my summer training.

S$IV MO$AN SING$

TAB"E O# CONTENTS

TAB"E O# CONTENTS
S8NO8 7 COM/AN9 /ROFILE :%2; 2 Gr!up v s !n* - ss !n (nd v(4ues 2<%2= > Or'(n )(t !n Stru+ture 26%2: C!ntents /('e n!

3 M(n('e-ent st.4e >1 ; Str(te'. < &ep(rt-ent (nd /r!du+ts >7%>2 = Intr!du+t !n >>%31 6 Rese(r+h O,?e+t ve 37%32 : Rese(r+h -eth!d!4!'. 3> 71 An(4.s s (nd Interpret(t !n 33%<7 77 F nd n's 72 Re+!--end(t !ns <3%<; 7> L - t(t !ns <<%<= 73 B ,4 !'r(ph. <6%<: 7; Anne@ure 7< L!+(t !n 7= C!-pet t!rs =; =1%=2 =>%=3 <2%<> >1

COMPAN) PRO#I"E

Com*an+ *,ofile
/(nt(4!!n Ret( 4 AInd (B L - ted* s Ind (Cs 4e(d n' ret( 4er th(t !per(tes -u4t p4e ret( 4 "!r-(ts n ,!th the v(4ue (nd 4 "est.4e se'-ent !" the Ind (n +!nsu-er -(rDet8 $e(d5u(rtered n Mu-,( AB!-,(.B* the +!-p(n. !per(tes !ver 71 - 44 !n s5u(re "eet !" ret( 4 sp(+e* h(s !ver 7111 st!res (+r!ss <7 + t es n Ind ( (nd e-p4!.s !ver >1*111 pe!p4e8 The +!-p(n.Cs 4e(d n' "!r-(ts n+4ude /(nt(4!!ns* ( +h( n !" "(sh !n !ut4ets* B ' B()((r* ( un 5ue4. Ind (n h.per-(rDet +h( n* F!!d B()((r* ( super-(rDet +h( n* ,4ends the 4!!D* t!u+h (nd "ee4 !" Ind (n ba*aars E th (spe+ts !" -!dern ret( 4 4 De +h! +e* +!nven en+e (nd 5u(4 t. (nd Centr(4* ( +h( n !" se(-4ess dest n(t !n -(44s8 S!-e !" ts !ther "!r-(ts n+4ude* &ep!t* Sh!e F(+t!r.* Br(nd F(+t!r.* B4ue SD.* F(sh !n St(t !n* (LL* T!p 71* -B()((r (nd St(r (nd S t(r(8 The +!-p(n. (4s! !per(tes (n !n4 ne p!rt(4* "uture,()((r8+!-8 A su,s d (r. +!-p(n.* $!-e S!4ut !ns Ret( 4 AInd (B L - ted* !per(tes $!-e T!En* ( 4(r'e%"!r-(t h!-e s!4ut !ns st!re* C!44e+t !n * se44 n' h!-e "urn ture pr!du+ts (nd E%Z!ne "!+used !n +(ter n' t! the +!nsu-er e4e+tr!n +s se'-ent8 /(nt(4!!n Ret( 4 E(s re+ent4. (E(rded the Intern(t !n(4 Ret( 4er !" the 9e(r 211= ,. the US% ,(sed N(t !n(4 Ret( 4 Feder(t !n ANRFB (nd the E-er' n' M(rDet Ret( 4er !" the 9e(r 211= (t the F!r4d Ret( 4 C!n'ress he4d n B(r+e4!n(8 /(nt(4!!n Ret( 4 s the "4('sh p +!-p(n. !" Future Gr!up* ( ,us ness 'r!up +(ter n' t! the ent re Ind (n +!nsu-pt !n sp(+e8 /(nt(4!!n s n!t ?ust (n !r'(n )(t !n % t s (n nst tut !n* (

+entre !" 4e(rn n' G deve4!p-ent8 Fe ,e4 eve th(t Dn!E4ed'e s the !n4. Ee(p!n (t !ur d sp!s(4 (nd !ur 5uest "!r t s "!+used* s.ste-(t + (nd unE(ver n'8 At /(nt(4!!n* Ee t(De pr de n +h(44en' n' +!nvent !ns (nd th nD n' !ut !" the ,!@* n tr(ve44 n' !n the r!(d 4ess tr(ve4ed8 Our +!rp!r(te d!+tr ne HReEr te Ru4es* Ret( n V(4uesC s der ved "r!- th s sp r t8 Over the .e(rs* the +!-p(n. h(s (++e4er(ted 'r!Eth thr!u'h ts (, 4 t. t! 4e(d +h(n'e8 A nu-,er !" ts p !neer n' +!n+epts h(ve n!E e-er'ed (s ndustr. st(nd(rds8 F!r nst(n+e* the +!-p(n. nte'r(ted ,(+DE(rds nt! '(r-ent -(nu"(+tur n' even (s t e@p(nded ts ret( 4 presen+e (t the "r!nt end* Ee44 ,e"!re (n. !ther Ind (n ret( 4 +!-p(n. (tte-pted th s8 It E(s the " rst t! ntr!du+e the +!n+ept !" the ret( 4 dep(rt-ent(4 st!re "!r the ent re "(- 4. thr!u'h /(nt(4!!ns n 7::=8 The +!-p(n. E(s the " rst t! 4(un+h ( h.per-(rDet n Ind ( E th B ' B()((r* ( 4(r'e d s+!unt st!re th(t t +!-- ss !ned n I!4D(t( n O+t!,er 21178 And the +!-p(n. ntr!du+ed the +!untr. t! the F!!d B()((r* ( un 5ue J,()((rJ E th n ( h.per-(rDet* Eh +h E(s 4(un+hed n Ku4. 2112 n Mu-,( 8 E-,r(+ n' !ur 4e(dersh p v(4ue* the +!-p(n. 4(un+hed (LL n Ku4. 211; n Mu-,( * -(D n' us the " rst ret( 4er n Ind ( t! !pen ( "(sh !n st!re "!r p4us s )e -en (nd E!-en8 T!d(. Ee (re the "(stest 'r!E n' ret( 4 +!-p(n. n Ind (8 The nu-,er !" st!res s '! n' t! n+re(se -(n. "!4ds .e(r !n .e(r (4!n' E th the neE "!r-(ts +!- n' up8 The E(. Ee E!rD s d st n+t4. "/(nt(4!!n"8 Our +!ur('e t! dre(- (nd t! turn !ur dre(-s nt! re(4 t. L th(t +h(n'e pe!p4eCs 4 ves* s !ur , ''est (dv(nt('e8 /(nt(4!!n s (n nv t(t !n t! ?! n ( p4(+e Ehere there (re n! ,!und(r es t! Eh(t .!u +(n (+h eve8 It -e(ns never h(v n' t! st!p (sD n' 5uest !nsM t -e(ns never h(v n' t! st!p r( s n' the ,(r8 It s (n !pp!rtun t. t! t(De r sDs* (nd t s th s p(ss !n th(t -(Des !ur dre(-s ( re(4 t.8C!-e enter ( E!r4d Ehere Ee pr!- se .!u '!!d d(.s (nd ,(d d(.s* ,ut never ( du44 -!-entN

#-t-,e G,o-*
Future Gr!up s !ne !" the +!untr.Cs 4e(d n' ,us ness 'r!ups present n ret( 4* (sset -(n('e-ent* +!nsu-er " n(n+e* nsur(n+e* ret( 4 -ed (* ret( 4 sp(+es (nd 4!' st +s8 The 'r!upCs "4('sh p +!-p(n.* /(nt(4!!n Ret( 4 AInd (B L - ted !per(tes !ver 71 - 44 !n s5u(re "eet !" ret( 4 sp(+e* h(s !ver 7*111 st!res (nd e-p4!.s !ver >1*111 pe!p4e8 Future Gr!up s present n <7 + t es (nd <; rur(4 4!+(t !ns n Ind (8 S!-e !" ts 4e(d n' ret( 4 "!r-(ts n+4ude* /(nt(4!!ns* B ' B()((r* Centr(4* F!!d B()((r* $!-e T!En* eZ!ne* &ep!t* Future M!ne. (nd !n4 ne ret( 4 "!r-(t* "uture,()((r8+!-8 Future Gr!up +!-p(n es n+4udes* Future C(p t(4 $!4d n's* Future Gener(4 Ind ( Indus Le('ue C4!th n' (nd G(4(@. Entert( n-ent th(t -(n('es Sp!rts B(r* BreE B(r (nd B!E4 n' C!8 Future C(p t(4 $!4d n's* the 'r!upCs " n(n+ (4 (r-* "!+uses !n (sset -(n('e-ent (nd +!nsu-er +red t8 It -(n('es (ssets E!rth !ver O7 , 44 !n th(t (re ,e n' nvested n deve4!p n' ret( 4 re(4 est(te (nd +!nsu-er%re4(ted ,r(nds (nd h!te4s8 The 'r!upCs ?! nt venture p(rtners n+4ude It(4 (n nsur(n+e -(?!r* Gener(4 * Fren+h ret( 4er ETAM 'r!up* US%,(sed st(t !n(r. pr!du+ts ret( 4er* St(p4es In+ (nd UI%,(sed Lee C!!per (nd Ind (%,(sed T(4E(4D(rCs* B4ue F!!ds (nd L ,ert. Sh!es8Future Gr!upCs v s !n s t!* de4 ver Ever.th n'* Ever.Ehere* Ever. t -e t! Ever. Ind (n C!nsu-er n the -!st pr!" t(,4e -(nner8P The 'r!up +!ns ders HInd (n%nessC (s ( +!re v(4ue (nd ts +!rp!r(te +red! s% ReEr te ru4es* Ret( n v(4ues8

Mr8 I sh!re B .(n M(n(' n' & re+t!r AFUTURE GROU/B

Ma.o, Mile tone /012 C!-p(n. n+!rp!r(ted (s M(n) Fe(r /r v(te L - ted8 L(un+h !" /(nt(4!!ns tr!user* Ind (Cs " rst "!r-(4 tr!user ,r(nd8 L(un+h !" BARE* the Ind (n ?e(ns ,r(nd8 In t (4 pu,4 + !""er AI/OB E(s -(de n the -!nth !" M(.8 The /(nt(4!!n Sh!ppe L e@+4us ve -ensEe(r st!re n "r(n+h see "!r-(t 4(un+hed (+r!ss the n(t !n8 The +!-p(n. st(rts the d str ,ut !n !" ,r(nded '(r-ents thr!u'h -u4t %,r(nd ret( 4 !ut4ets (+r!ss the n(t !n8 K!hn M 44er L F!r-(4 sh rt ,r(nd 4(un+hed8 /(nt(4!!ns L Ind (Cs "(- 4. st!re 4(un+hed n I!4D(t(8 B ' B()((r* HIs se s(st( (ur (++h( D(h n(h nC % Ind (Cs " rst h.per-(rDet +h( n 4(un+hed8 F!!d B()((r* the super-(rDet +h( n s 4(un+hed8 Centr(4 L HSh!p* E(t* Ce4e,r(te In The $e(rt O" Our C t.C % Ind (Cs " rst se(-4ess -(44 s 4(un+hed n B(n'(4!re8 F(sh !n St(t !n % the p!pu4(r "(sh !n +h( n s 4(un+hed (LL L H( 4 tt4e 4(r'erC % e@+4us ve st!res "!r p4us%s )e nd v du(4s s 4(un+hed 3667 Future C(p t(4 $!4d n's* the +!-p(n.Cs " n(n+ (4 (r- 4(un+hes re(4 est(te "unds Ish t ? (nd $!r )!n (nd pr v(te e5u t. "und Ind v s !n8 /4(ns "!r(.s nt! nsur(n+e (nd +!nsu-er +red t8 Mu4t p4e ret( 4 "!r-(ts n+4ud n' C!44e+t !n * Furn ture B()((r* Sh!e F(+t!r.* EZ!ne* &ep!t (nd "uture,()((r8+!- (re 4(un+hed (+r!ss the n(t !n8 Gr!up enters nt! ?! nt venture ('ree-ents E th ETAM Gr!up (nd Gener(4 8

/00/ /003 /004

/005 /002 366/

3663 3664

3665

O-, c-lt-,e
At /(nt(4!!n* E-p!Eer-ent s Eh(t .!u (+5u re (nd Freed!- (t F!rD s Eh(t .!u 'et8 Fe ,e4 eve !ur -!st v(4u(,4e (ssets (re !ur /e!p4e8 9!un' n sp r t* (dventur!us n (+t !n* E th (n (ver('e ('e !" 2= .e(rs* !ur sD 44ed G 5u(4 " ed pr!"ess !n(4s E!rD n (n env r!n-ent Ehere +h(n'e s the !n4. +!nst(nt8 /!Eered ,. the des re t! +re(te p(th%,re(D n' pr(+t +es (nd he4d t!'ether ,. v(4ues* E!rD n th s pe!p4e ntens ve ndustr. s dr ven ,. s!"ter ssues8 In !ur E!r4d* -(D n' ( d ""eren+e t! Cust!-ersC 4 ves s ( /(ss !n (nd per"!r-(n+e s the De. th(t -(Des t p!ss ,4e8 Out !" the B!@ th nD n' h(s ,e+!-e ( E(. !" 4 "e (t /(nt(4!!n (nd 4 v n' E th the +h(n'e* ( h(, t8 Le(dersh p s ( v(4ue th(t s "!44!Eed ,. !ne (nd (44 (t /(nt(4!!n8 Le(dersh p s the 5u(4 t. th(t -!t v(tes us t! never st!p 4e(rn n'* stret+h n' t! re(+h the ne@t +h(44en'e* Dn!E n' th(t Ee E 44 ,e reE(rded (4!n' the E(.8 In the 5uest !" +re(t n' (n Ind (n -!de4 !" ret( 4 n'* /(nt(4!!n h(s t(Den n t (t ves t! 4(un+h -(n. ret( 4 "!r-(ts th(t h(ve +!-e he(ded "!r serve (s ( ,en+h-(rD n the ndustr.8 Be4 ev n' n 4e(dersh p h(s ' ven us the !pt - s- t! +h(n'e (nd ,e su++ess"u4 (t t8 Fe d! n!t pred +t the "uture* ,ut +re(te t8 At /(nt(4!!n .!u E 44 'et (n !pp!rtun t. t! h(nd4e -u4t p4e resp!ns , 4 t es* (nd there n* the 'r!!- n' t! p4(. ( 4(r'er r!4e n the "uture8 F!rD s ( un 5ue - @ !" preserv n' !ur +!re Ind (n v(4ues (nd .et pr!v d n' +ust!-ers E th ( serv +e* !n p(r E th ntern(t !n(4 st(nd(rds8 At /(nt(4!!n .!u E 44 E!rD E th s!-e !" the ,r 'htest pe!p4e "r!- d ""erent spheres !" ndustr.8 Fe ,e4 eve tCs ( p4(+e Ehere .!u +(n 4 ve .!ur dre(-s (nd pursue ( +(reer th(t re"4e+ts .!ur sD 44s (nd p(ss !ns8

Ne' (i cove,ie

in ,etail

In the " n(n+ (4 .e(r 211<%1=* the +!-p(n.Cs ret( 4 ,us nesses d s+!vered neE +(te'!r es (+r!ss "!r-(ts* neE sets !" +!nsu-ers (nd "resher (nd +!nte-p!r(r. -er+h(nd se8 Fe h(ve ,een (,4e t! !""er -!re n the est(,4 shed ,us nesses (nd '( n "(v!ur(,4e (++ept(n+e E th neE +!n+epts8 In (dd t !n* +!n+erted e@p(ns !n p4(ns s(E ret( 4 sp(+e n+re(se t! !ver ;82 - 44 !n s5u(re "eet (t the end !" 211<%1=8 Th s e@p(ns !n -!de E(s +h(r(+ter )ed ,. ( tE!pr!n'ed (ppr!(+h8 B. d!- n(t n' the + t es the +!-p(n. E(s (4re(d. present n (nd ,. ,r n' n' the ,ene" ts !" -!dern

ret( 4 t! t!Ens (nd + t es 4 De M(n'(4!re* /(4(DD(d* Sur(t* Ind!re* I(npur* $(4d (* A'r(* C! -,(t!re* K( pur (nd /(n p(t8 The +!-p(n. h(s (4s! undert(Den s 'n " +(nt pr v(te 4(,e4 n t (t ves n "!!d* n 'ener(4 -er+h(nd se (nd n the +!nsu-er dur(,4es (nd e4e+tr!n +s +(te'!r es8 Str(te' + (44 (n+es h(ve (4s! ,een "!r'ed E th est(,4 shed d!-est + (nd ntern(t !n(4 ,r(nds8 $!Eever* the -!st s 'n " +(nt deve4!p-ent E(s the ntern(4 re(4 'n-ent the +!-p(n. undert!!D E th n e(+h !" ts ret( 4 ,us nesses8 T! e-,(rD !n ( -!re det( 4ed (ppr!(+h t!E(rds v(4ue +re(t !n (nd n+re(s n' e"" + en+.* the +!-p(n. rev eEed ts ,us ness !per(t !ns (nd (d!pted ( -!re "!+used (ppr!(+h ,. +re(t n' (n nte'r(ted supp!rt un t !r L ne !" Bus ness8 Au'-ent n' the ret( 4 "r!nt%end te(-* L ne !" Bus ness AL!BB un ts h(ve ,een +re(ted n the three -!st +r t +(4 ,us nesses L "!!d* "(sh !n (nd 'ener(4 -er+h(nd se8 F!r-ed dur n' the se+!nd h(4" !" 211<%1= these ,us ness un ts "!+us !n ntr!du+ n' !pt -u- !per(t !n(4 e"" + en+ es8 Thus* these un ts ensure th(t ,(+D % end -e(sures (re (ppr!pr (te4. t(Den +(re !" (nd the r 'ht D nd !" -er+h(nd se re(+hes the st!res n the ,est p!ss ,4e t -e* (t the r 'ht pr +e8 These te(-s "!+us !n pr!du+t +!ns!4 d(t !n (nd su t(, 4 t.* -(r' n -pr!ve-ent* (nd vend!r r(t !n(4 )(t !n* there,. ensur n' th(t the s!ur+ n' ,ene" ts (re -(de (v( 4(,4e t! the "r!nt % end te(-8The +!-p(n.Cs e""!rts !ver the ne@t +!up4e !" .e(rs E!u4d ent( 4 ( +!-, n(t !n !" e@p(ns !n (nd pr!+ess up'r(d(t !n (nd -p4e-ent(t !n8 The e-ph(s s E 44 ,e !n the ne@t d s+!ver es t! ,e -(de n the ret( 4 sp(+e th(t E 44 4e(d t! e@p(ns !n8 At the s(-e t -e* there E 44 ,e (n +!-p(n.Cs ,!tt!-%4 ne8 n+re(sed "!+us !n - +r! det( 4 n' (spe+ts n+4ud n' pr!+ess* pr!du+t (nd !per(t !n(4 e"" + en+ es there,. +!ntr ,ut n' p!s t ve4. t! the

d s+!ver n' "resh "(sh !n

It E(s the " rst /(nt(4!!ns st!re n I!4D(t( th(t set !"" ( +h( n !" d s+!ver es th(t h(ve 4ed us t! Ehere Ee (re t!d(.8 Ten .e(rs 4(ter* Ee h(ve 4(un+hed !ur 4(r'est /(nt(4!!ns st!re I(nDur'(+h n I!4D(t(8 Spre(d (+r!ss 6;*111 s5u(re "eet* the st!re s the " rst (-!n' ( ser es !" 4(r'e "!r-(t st!res th(t E 44 ,e 4(un+hed (+r!ss the n(t !n8 A"ter +!ns!4 d(t n' ts Fresh F(sh !n p!s t !n n'* /(nt(4!!ns e-,(rDed !n ( -(?!r e@p(ns !n dur n' the .e(r 211<%1=8 In 6 + t es*77 /(nt(4!!ns st!res Eere !pened E th = !" the- !pen n' n the s n'4e -!nth !" M(r+h 211=8 The t!t(4 +!unt !" /(nt(4!!ns st!res (s !n >1th Kune 211= st!!d (t >7 E th the t!t(4 (re( under ret( 4 n

+4!se t! 7 - 44 !n s5u(re "eet8 In !rder t! -( nt( n the t!p !" the - nd (ss!+ (t !n E th "(sh !n n Ind (* /(nt(4!!ns +!nt nued t! ,e the t t4e sp!ns!r "!r the Fe- n( M ss Ind ( 211= p('e(nt8 In (dd t !n* B p(sh( B(su (nd Z(.ed Ih(n Eere r!ped n (s ,r(nd (-,(ss(d!rs n the -!nth !" Au'ust 211<8 The su++ess !" th s n t (t ve E(s ev dent n the n+re(sed s(4es "!r the H$(4d Gu4(4C r(n'e (s Ee44 (s the HSv(.(- Uts(vC su--er +!44e+t !n th(t Eere end!rsed ,. B p(sh( (nd Z(.ed8 The pr v(te 4(,e4 (pp(re4 sh(re dur n' the .e(r E(s n e@+ess !" =1 per+ent8 The .e(r (4s! E tnessed +(te'!r es 4 De F nter% Ee(r (nd Ethn + L(d es%Ee(r stren'then n' the r presen+e n the st!res8 The n+re(s n' su++ess !" the st!re ,r(nd s ev dent "r!- the "(+t th(t the st!reCs 4!.(4t. pr!'r(--e* Green C(rd* (dded 211*111 neE -e-,ers8 /(nt(4!!ns E 44 see ( s 'n " +(nt e@p(ns !n dur n' the +!- n' .e(r E th (n n+re(se !" ne(r4. 18;1 - 44 !n s5u(re "eet !" ret( 4 sp(+e (nd (n (dd t !n !" (,!ut 7; st!res8 /(nt(4!!ns E 44 4!!D (t d!- n(t n' + t es Ehere t h(s ( " rst entr(nt (dv(nt('e (nd E 44 s+(4e up s )e(,4. E th 4(r'er st!res* (dd t !n(4 +(te'!r es (nd ret( 4 "!r-(ts8 The .e(r 211=%16 E 44 E tness +!ns der(,4e "!+us n the N!rth (nd E(st re' !ns8 &e4h (nd the NCR (re( (4!n' E th /un?(,* Ch(nd '(rh (nd Ludh (n( E 44 see the ne@t st('e !" e@p(ns !n8 C t es 4 De R(n+h * GuE(h(t (nd S 4 'ur n the E(st E 44 (4s! d s+!ver Fresh F(sh !n8

/isco0ering more 0al,e

In 211<%211=* -!re Ind (ns d s+!vered the v(4ue !" sh!pp n' n B ' B()((r8 And E th the 4(un+h !" e(+h st!re* Ee d s+!vered -!re v(4ue n ter-s !" !per(t !n(4 e"" + en+.8 B ' B(()((r 4(un+hed 2= neE st!res n 22 + t es* +!ver n' !ver 7831 - 44 !n s5u(re "eet8 As !" Kune 211=* there Eere ;< B ' B()((r st!res (+r!ss 3> + t es8 Fh 4e B ' B()((r +!nt nued t! e@p(nd n the 4(r'e + t es* t (4s! t(pped +!nsu-pt !n p!tent (4 n s-(44er + t es 4 De A'r(* A44(h(,(d* C! -,(t!re* Sur(t* /(n p(t* /(4(DD(d* I(npur (nd !4h(pur8 The .e(r under rev eE (4s! E tnessed re(4 'n n' !" ,us ness te(-s E th sh(red e@per en+e n +(te'!r. -(n('e-ent* s!ur+ n'* "r!nt%end !per(t !ns (nd ,us ness p4(nn n'8 In (dd t !n* sep(r(te te(-s h(ve ,een "!r-ed t! 4!!D nt! (44 (spe+ts !" neE st!re 4(un+hes (nd t! -(n('e -(ture st!res8 Th s pr!v des -!re "4e@ , 4 t. (nd "!+us n e@p(ns !n p4(ns8 The n+re(se n SIUs n e@ st n' +(te'!r es (nd the ntr!du+t !n !" neE +(te'!r es en+!ur('ed the !pen n' !" 4(r'er st!res !r Super Centres* -e(sur n' 711*111 s5u(re "eet !r -!re8 There (re n!E ; B ' B()((r Super Centres8 C!ns der n' th s s+(4e !" e@p(ns !n* te+hn!4!'. p4(.s ( s 'n " +(nt "(+ 4 t(t n' r!4e8 The ntr!du+t !n !" SA/ n 211;%1< (nd ts r!44 !ut dur n' the .e(r* p!s t ve4. -p(+ted the ,us ness8 B ' B()((r h(s n t (ted the pr!+ess !" Aut! Rep4en sh-ents S.ste-s* thus -pr!v n'

!per(t !n(4 e"" + en+ es (nd pr!du+t v t.8 The +!-p(n. h(s (4s! r(t !n(4 )ed ne(r4. 2;1 vend!rs

thr!u'h ,etter vend!r -(n('e-ent n ter-s !" p!tent (4 t! e@p(nd* (nd "!r n+4us !n (nd up'r(d(t !n t! the !n4 ne B2B p4(t"!r-8 The +!-p(n. p4(ns t! !pen !ver <1 st!res (+r!ss Ind ( n F9 2116* (nd the !pen n' !" the 711th B ' B()((r st!re E 44 -(rD the "(stestever e@p(ns !n ,. ( h.per-(rDet "!r-(t8

/isco0ering the ne) cons,mer

B(sed !n the +!-p(n.Cs

n%h!use +!nsu-er d(t( (nd rese(r+h* (nd

n +!'n )(n+e E th ntent !n s t!

!,serv(t !ns !n +ust!-er -!ve-ents (nd the sh!pp n' +!nven en+e "(+t!r* F!!d B()((r h(s n t (ted +ert( n re"ur, sh-ents (nd 4(.!ut des 'n (+r!ss (44 st!res8 The +!nt nu!us4. +h(n'e E th the t -es (nd de-(nds !" the ev!4v n' Ind (n +!nsu-er8 F!!d B()((r (4s! E tnessed he(4th. e@p(ns !n dur n' the .e(r 211<%1=* -(D n' ts presen+e "e4t n ne(r4. 2< + t es (nd (dd n' 31 st!res dur n' the .e(r under rev eE8 The t!t(4 +!unt !" F!!d B()((rs (s !n >1th Kune 211= st!!d (t 6< st!res8 The .e(r under rev eE E tnessed the +!-p(n.Cs pr v(te 4(,e4 pr!'r(--e '( n n' s 'n " +(nt tr(+t !n8 The ,r(nds h(ve ,een ver. +!-pet t ve v s%

Q%v s the est(,4 shed ,r(nds n 5u(4 t. (nd pr +e ter-s* (nd h(ve n "(+t s+!red ,etter th(n n(t !n(4 !r ntern(t !n(4 p4(.ers n +ert( n +(te'!r es8 The sh(re !" pr v(te 4(,e4s (s ( per+ent('e !" t!t(4 F!!d B()((r revenues h(s s 'n " +(nt4. (nd +!-pr se ne(r4. ;1 -er+h(nd se +(te'!r es8 Fh 4e Fresh G /ure ,r(nd entered +(te'!r es 4 De +heese s4 +es* "r!)en pe(s* h!ne.* p(+D('ed dr nD n' E(ter (nd p(+D('ed te(* the T(st. Tre(t ,r(nd re+e ved ( ver. "(v!r(,4e resp!nse n neE +(te'!r es 4 De n(-Deens (nd E("ers8 In the h!-e +(re +(te'!r.* C(re-(te 4(un+hed (4u- nu- "! 4 (nd ,(,. d (pers Eh 4e C4e(n-(te 4(un+hed deter'ent ,(rs (nd s+ru,,ers8 A neE "!r-(t HBB Fh!4es(4e C4u,C E(s 4(un+hed (nd 3 su+h st!res h(ve ,een !pened s! "(r8 T! ,e -(n('ed ,. F!!d B()((r "r!- the ensu n' " n(n+ (4 .e(r* th s "!r-(t se44s !n4. -u4t % p(+Ds (nd ,u4D p(+Ds !" ( se4e+t r(n'e !" "(st -!v n' +(te'!r es (nd +(ters t! pr +e sens t ve +ust!-ers (nd s-(44er ret( 4ers8 The +!-p(n. h(s (4s! "!r'ed t e%ups E th est(,4 shed +!-p(n es 4 De ITC* Ad(n s* &CM Gr!up* USAI& (nd !ther "(r- 'r!ups n M(h(r(shtr( (nd M(dh.( /r(desh t! s!ur+e d re+t4. "r!- the-8 These (44 (n+es (re e@pe+ted t! dr ve e"" + en+ es (s Ee44 (s ,r n' ,etter pr!du+ts t! +!nsu-ers8 B. the end !" F9 1=%16* the t!t(4 nu-,er !" F!!d B()((r st!res s e@pe+ted t! ,e 2118 n+re(sed

#-t-,e i(ea
+isco0ering ne) o**ort,nities

Future Ide(s s the Inn!v(t !n* &es 'n G In+u,(t !n +e44 E th n /(nt(4!!n Ret( 4 th(t ste-s "r!-

the +!re pr!p!s t !n % H/r!te+t n' (nd preserv n' the s!u4 !" ( s-(44 ,us ness !r enterpr se E th n ( 4(r'e !r'(n s(t !n8C Future Ide(s de(4s E th the Eh!4e (spe+t !" de( +re(t !n* s+en(r ! p4(nn n' (+t v t es* (4tern(te (ppr!(+hes t! (n ssue* pr!v d n' v(r ed !ut+!-es (nd s!4ut !ns t! ( pr!,4e- (nd h(ndh!4d n' the (+t v t. t 44 p(r(-eters (re s(t s" ed8 A un 5ue n t (t ve n +!rp!r(te Ind (* Future Ide(s rests !n ( tr p!d th(t +(n ,e +4(ss " ed (s Inn!v(t !n dr ven* &es 'n M(n('e-ent (ppr!(+h (nd (n In+u,(t !n +h(-,er* e(+h E th ts !En un 5ueness* .et E th +!--!n !,?e+t ves8 The &es 'n M(n('e-ent te(- 4!!Ds (t e(+h !,serv(t !n -(de ,. the Inn!v(t !n te(-* (nd ,r( nst!r-s ,. us n' ( +!44(,!r(t ve (nd h!4 st + (ppr!(+h8 The resu4t(nt de(s (re then nurtured E th n the In+u,(t !n +e448 The In+u,(t !n te(- +!-pr ses !" ,us ness te(-s* -ent!red ,. the Inn!v(t !n (nd &es 'n te(-s8 The. (re pe!p4e Eh! (re re4e(sed "r!- the r !r ' n(4 ,us nesses !r +!n+epts (nd -(de p(rt !" the ent re de(t !n pr!+ess (t Future Ide(s8 The. re-( n (t Future Ide(s t 44 pr!?e+t +!-p4et !n st('e Ehen the su++ess p(r(-eters "!r runn n' the ,us ness (re -et8 Future Ide(s dr(Es nsp r(t !n "!r -!st !" ts (+t v t es (nd pr!?e+ts* Deep n' n - nd the neE 'enre !" (sp r(t !n(4 Ind (ns8 At (n. p! nt !" t -e Future Ide(s E!u4d E!rD !n (,!ut 21 v(r ed pr!?e+ts E th n the Future Gr!up8 S!-e !" the "!r-(ts th(t (re n!E ,e n' n+u,(ted ,. th s te(- n+4ude T!p71* &ep!t* St(r G S t(r( (nd T(4E(4D(rsC F t G A+t ve8 The te(- s (4s! E!rD n' !n de(s (r!und s-(44 "!r-(t n!% "r 44s st!res* rur(4 ret( 4 n'* "(sh !n "!r the -(sses (nd !n pr!?e+ts nv!4v n' E!-en (nd se4"%he4p 'r!ups8 ts su++ess

+ isco0ering ne) segments

&ep!t* n -(n. + t es* s the " rst -!dern ret( 4er n ,!!Ds (nd -us + (nd the resp!nse h(s ,een !verEhe4- n'8 The +!re d ""erent (t!rs !" &ep!t (re ts .!un'* +!4!r"u4 (nd v ,r(nt st!res* str!n' re' !n(4 r(n'e* (""!rd(, 4 t. (nd ( pr v(te 4(,e4 pu,4 sh n' pr!'r(- % &ep!t E@+4us ves8 In ts " rst .e(r !" !per(t !n* &ep!t h(s 4(un+hed < st(nd%(4!ne st!res (nd ;1 +ut% ns8 A4!n' E th ts e@p(ns !n n -(?!r + t es* &ep!t de,uted n s-(44er t!Ens 4 De R(?D!t* V(d!d(r(* $(4d (* Thr ssur* /(4(DD(d (nd T ruv(n(nth(r (-8 The &ep!t E@+4us ves Are4e(sed s!4e4. n&ep!tB +(t(4!'ue e@p(nded r(p d4. E th !ver 711 t t4es (+r!ss 'enres 4 De +h 4drenCs ,!!Ds* +!!Der.* re' !n(4 4 ter(ture et+8 Reputed (uth!rs0 -pr nts 4 De N t( Meht( (nd S(n?eev I(p!!r n +!!Der.* & sne. n +h 4drenCs ,!!Ds et+8* h(ve ,een (ss!+ (ted E th the +!-p(n.8 &ep!t h(s (4s! t ed%up E th the UI ,(sed pu,4 sher !" +h 4drenCs ,!!Ds* S-(44 F!r4d* t! +!%pu,4 sh ( ser es !" t!dd4ersC nter(+t ve ,!!Ds8 In F9 211=% 16* the t!t(4 &ep!t "!!tpr nt sh!u4d +r!ss !ver 711 st!res8 The $e(4th* Be(ut. G Fe44ness ,us ness !pened >; neE !ut4ets n the ,e(ut. pr!du+ts* serv +es (nd h!4 st + he(4th +(re "!r-(ts Mu4t p4e "!r-(ts !per(te n th s se'-ent* n+4ud n' Tu4s * the ph(r-(+. +h( n (nd St(r G S t(r(* the ,e(ut. pr!du+ts +ut% ns (nd St(r G S t(r( S(4!ns8 The 4(r'est "!r-(t* Be(ut. Free !""ers un 5ue +!-, n(t !n !" pr!du+ts* serv +es (nd h!4 st + he(4th !""er n's8

T! +(pture the n+re(s n' +!nsu-pt !n spend !n Ee44ness (nd prevent ve he(4th +(re* the ?! nt venture ,etEeen /(nt(4!!n Ret( 4 AIB L - ted (nd T(4E(4D(r Better V(4ue F tness !pened ts " rst HT(4E(4D(rs F t G A+t veC he(4th +entre (t Or+h d C t. Centre* Mu-,( n Apr 4 211=8 Spre(d !ver ;*211 s5u(re "eet* t s the +!untr.Cs " rst he(4th +entre t! !""er he(4th* " tness (nd '.serv +es E th n ( -!dern ret( 4 (nd +!nsu-pt !n env r!n-ent8 The venture s (4s! 4!!D n' (t nn!v(t ve v(4ue (dded !""er n's n the " tness sp(+e (s Ee44 (s deve4!p n' ( Sp( -!de4 "!r the F t G A+t ve ,r(nd (+r!ss the +!untr.* ,. n+re(s n' ts presen+e t! ne(r4. ;1 su+h +enters n the ne(r "uture8

H-man Re o-,ce
+isco0ering talent /i0ersit1
The +!-p(n. str!n'4. ,e4 eves th(t ts sust( n(,4e +!-pet t ve (dv(nt('e 4 es n the v(4ues th(t t +her shes* the +u4ture th(t t -, ,es (nd sp r t !" enterpr se th(t res des E th n the !r'(n )(t !n8 T(4ent -(n('e-ent there"!re +!nt nues t! ,e the +!re "!+us "!r the +!-p(n.8 C!ns der n' the -u4t p4e ,us nesses (nd r(p d e@p(ns !n e@pe+ted (+r!ss the ,us ness* the +!-p(n. s(E -er t n t(D n' ( "resh 'u(rd t! the E(. n Eh +h ,us ness E!u4d run n !rder t! -eet the ne@t 4e' !" e@p(ns !ns8 &ur n' the .e(r 211<%1=* the +!-p(n. +!ndu+ted (n e@tens ve rev eE !" n%h!use t(4ent -(n('e-ent* Eh +h nv!4ved -(pp n' ever. -(n('er (4 p!s t !n n the !r'(n )(t !n "!r the r sD 44 sets* +!-peten+e (nd (tt tud n(4 (spe+ts (s Ee44 (s t(D n' (n nvent!r. +he+D !" the e@ st n' t(4ent ,(se (nd (ddress n' the r deve4!p-ent needs8 &eve4!p-ent Centres Eere +re(ted E th n% h!use (ssess!rs* Eh +h "urther ( ded n dent ". n' p!tent (4 res!ur+es (nd he4ped +h(4D !ut p!st (ssess-ent deve4!p-ent p4(ns8 C!nt nu n' E th ts p!4 +. !" str(te' + (44 (n+es* the +!-p(n. s +!44(,!r(t n' !n ?! nt de'ree pr!'r(-s E th 7; -(n('e-ent s+h!!4s* des 'n nst tutes (nd nst tutes !" h 'her 4e(rn n' n (re(s 4 De "!!d ,us ness* supp4. +h( n -(n('e-ent* des 'n e@per en+e -(n('e-ent et+8 Th s HSeeDh!C

pr!'r(--e "!r e@tern(4 (nd ntern(4 +(nd d(tes h(s ensured ( ste(d. stre(- !" - d 4eve4* Ee44 tr( ned ret( 4 pr!"ess !n(4s ever. .e(r8 The +!-p(n.Cs HGuruD!!4C pr!'r(--e pr!v des the "r!nt%end e-p4!.ees (n !pp!rtun t. t! -, ,e the +!-p(n.Cs v(4ues (nd ( sense !" !Enersh p t! the +!-p(n.8 The +!-p(n. h(s (4s! +re(ted (n E-p4!.ee Gr!Eth Trust Fund th(t E(s 4(un+hed dur n' the 4(st " n(n+ (4 .e(r "!r the sen !r -(n('e-ent8

E8-al O**o,t-nit+
The +!-p(n. ,e4 eves th(t n !rder t! ,u 4d ( sust( n(,4e ,us ness env r!n-ent* the +!-p!s t !n !" ts t(4ent ,(se needs t! re"4e+t the d vers t. th(t e@ sts n !ur +!untr. (nd (-!n' ts +ust!-ers8 There"!re the +!-p(n. ensures th(t the pr!p!rt !n(4 represent(t !n !" d ""erent +!--un t es n the Ind (n p!pu4(t !n s - rr!red n ts e-p4!.ee pr!" 4e8 The -(?!r t. !" e-p4!.ees n the +!-p(n. +!-e "r!- s!+ (44. (nd e+!n!- +(44. -(r' n(4 )ed se+t !ns !" the s!+ et.8 C4!se t! 3<R !" the e-p4!.ees !r'(n )(t !n s 2= .e(rs8 The e""e+t veness !" ts t(4ent -(n('e-ent n t (t ves s re"4e+ted n the "(+t th(t the (nnu(4 r(te !" (ttr t !n s 6872R* -u+h ,e4!E ndustr. 4eve4s8 The +!-p(n. p4(ns t! stren'then ts e-p4!.ee p4(t"!r- t! (,!ut >1*111 pe!p4e ,. F9 16* "r!- ne(r4. 76*111 pe!p4e (s !n F9 1=8 n the !r'(n )(t !n (re E!-en (nd the (ver('e ('e E th n the

H-man Re o-,ce Initiative

/(nt(4!!n Ret( 4 ,e4 eves th(t !ne !" ts sust( n(,4e +!-pet t ve (dv(nt('es E 44 +!nt nue t! ,e the pe!p4e Eh! (re p(rt !" the !r'(n )(t !n8 Be n' n serv +e ndustr.* the C!-p(n. p4(+es ( 4!t !" "!+us s p4(+ed !n (ttr(+t n'* tr( n n'* n+ent v s n' (nd ret( n n' t(4ent8 The v s !n s "T! pr!v de (n env r!n-ent th(t +re(tes h(pp. pe!p4e Eh! h(ve ( -e(n n'"u4 4 "e (nd (dd v(4ue t! ,us ness (nd s!+ et.8" F th !ver 76111 e-p4!.ees (t (n (ver('e ('e !" 2= .e(rs* the C!-p(n. pr des tse4" !n ,e n' ( .!un' (nd ener'et + !r'(n )(t !n* dr ven thr!u'h the Peo*le Management S+ tem9 8 Th s s 9The Pantaloon

,u 4t !n ; p 44(rs !" pe!p4e ,(sed 'r!Eth* n(-e4. % Cu4ture Bu 4d n'* /er"!r-(n+e M(n('e-ent thr!u'h B(4(n+ed S+!re+(rd* /e!p4e /r!+esses* M(n('e-ent /r!+esses (nd Le(dersh p Br 44 (n+e8 T,aining A +!-petent Le(rn n' G &eve4!p-ent Te(- s resp!ns ,4e "!r tr( n n' e-p4!.ees (t (44 the 4eve4s (+r!ss the +!untr .* "!+us n' !n pr -(r. (nd se+!nd(r. rese(r+h nt! v(r !us (spe+ts !" ret( 4 (nd (ssess-ent !" tr( n n' needs (+r!ss In!E4ed'e* SD 44s G Att tude (re(s8 The e-ph(s s s !n +re(t n' pr!du+t (nd pr!+ess Dn!E4ed'e thr!u'h Ee44 de" ned G-,-&ool "!+uses !n nte'r(t n' the - nd* ,!d. pr!'r(-s 4 De P,aa,am:h an( Pa,i&,ama 8 F!r the +r t +(4 "r!nt 4 ne st(""* the C!-p(n.Js un 5ue !ut,!und res dent (4 tr( n n' pr!'r((nd s!u4 (nd ,r n's (,!ut -e(sur(,4e (tt tud n(4 (nd ,eh(v !r(4 +h(n'es8 The pr!'r(- h(s +!vered ne(r4. 3*;11 e-p4!.ees8 The SMI"E n t (t ve "!r tr( n n' !" neE

St!re M(n('erJs h(s ,een +re(ted (nd d sse- n(ted t! !ver 711 st!re -(n('ers ,. th s te(-

#-t-,e G,o-* Manife to

FutureP L the E!rd Eh +h s 'n " es !pt - s-* 'r!Eth* (+h eve-ent* stren'th* ,e(ut.* reE(rds (nd per"e+t !n8 Future en+!ur('es us t! e@p4!re (re(s .et une@p4!red* Er te ru4es .et unEr ttenM +re(te neE !pp!rtun t es (nd neE su++esses8 T! str ve "!r ( '4!r !us "uture ,r n's t! us !ur stren'th* !ur (, 4 t. t! 4e(rn* un4e(rn (nd re%4e(rn* !ur (, 4 t. t! ev!4ve8 Fe* n Future Gr!up* E 44 n!t E( t "!r the Future t! un"!4d tse4" ,ut c,eate f-t-,e cena,io n the con -me, *ace (nd "(+ 4 t(te +!nsu-pt !n ,e+(use +!nsu-pt !n s deve4!p-ent8 There,.* Ee E 44 e""e+t s!+ !%e+!n!- + deve4!p-ent "!r !ur +ust!-ers* e-p4!.ees* sh(reh!4ders* (ss!+ (tes (nd p(rtners8 Our +ust!-ers E 44 n!t ?ust 'et need8 'hat the. nee( * ,ut (4s! 'et the- 'he,e; ho' (nd 'hen the. ',ite -cce to,ie 8 evolve t8

Fe E 44 n!t ?ust p!st s(t s"(+t!r. resu4ts* Ee E 44 Fe E 44 n!t ?ust sp!t trends* Ee E 44 +!nsu-er t! the r needs !" t!-!rr!E8

Fe E 44 n!t ?ust !per(te e"" + ent4. n the Ind (n e+!n!-.* Ee E 44

et t,en( ,. -(rr. n' !ur underst(nd n' !" the Ind (n

It s th s underst(nd n' th(t h(s he4ped us su++eed8 And t s th s th(t E 44 he4p us su++eed n the Future8 Fe sh(44 Deep re4e(rn n'8 And n th s pr!+ess* d! ?ust !ne th n'8

Re',ite R-le . Retain <al-e .

G,o-* <i ion

#-t-,e G,o-* hall (elive, Eve,+thing; Eve,+'he,e; Eve,+ time fo, Eve,+ In(ian Con -me, in the mo t *,ofita:le manne, 8

G,o-* Mi ion
S Fe sh(re the v s !n (nd ,e4 e" th(t !ur +ust!-ers (nd st(Deh!4ders sh(44 ,e served !n4. ,. +re(t n' (nd e@e+ut n' "uture s+en(r !s n the +!nsu-pt !n sp(+e 4e(d n' t! e+!n!- + deve4!p-ent8 S Fe E 44 ,e the trendsetters n ev!4v n' de4 ver. "!r-(ts* +re(t n' ret( 4 re(4t.* -(D n' +!nsu-pt !n (""!rd(,4e "!r (44 +ust!-er se'-ents L "!r +4(sses (nd "!r -(sses8 S Fe sh(44 n"use Ind (n ,r(nds E th +!n" den+e (nd reneEed (-, t !n8
S

Fe sh(44 ,e e"" + ent* +!st% +!ns+ !us (nd +!-- tted t! 5u(4 t. n Eh(tever Ee d!8 Fe sh(44 ensure th(t !ur p!s t ve (tt tude* s n+er t.* hu- 4 t. (nd un ted deter- n(t !n sh(44 ,e the dr v n' "!r+e t! -(De us su++ess"u48

Co,e <al-e
In(ianne = C!n" den+e n !urse4ves8 "ea(e, hi*= T! ,e ( 4e(der* ,!th n th!u'ht (nd ,us ness8 Re *ect > H-milit+= T! respe+t ever. nd v du(4 (nd ,e hu-,4e n !ur +!ndu+t8 Int,o *ection= Le(d n' t! purp!se"u4 th nD n'8 O*enne = T! ,e !pen (nd re+ept ve t! neE de(s* Dn!E4ed'e (nd n"!r-(t !n8 <al-ing an( N-,t-,ing Relation hi* = T! ,u 4d 4!n' ter- re4(t !nsh ps8 Sim*licit+ > Po itivit+=

S -p4 + t. (nd p!s t v t. n !ur th!u'ht* ,us ness (nd (+t !n8 A(a*ta:ilit+= T! ,e "4e@ ,4e (nd (d(pt(,4e* t! -eet +h(44en'es8 #lo'= T! respe+t (nd underst(nd the un vers(4 4(Es !" n(ture8

ORAGANATION STRUTURE

ORAGANATION STRUTURE

SALES &E/ARTMENT ASSISTANT STORE ASSISTANT /ERSONS TEAM &E/ARTMENT LEA&ER MANAGER STORE MANAGER Or MANAGER /ROMOTERS MANAGER

MANAGEMENT ST)"E
The !r'(n )(t !n stru+ture "!r B ' ,()((r s "4(t n n(ture8 F!r B ' ,()((r* the d v s !ns (re (pp(re4* n!n (pp(re4 (nd the neE ,us ness d v s !n* Eh +h n+4udes '!4d* "!!tEe(r (nd the sh!p% n%sh!ps8 F!r F!!d B()((r* ( sep(r(te tee- h(s ,een +re(ted Eh +h ('( n E!rDs ndependent4.8 A,!ut 7*611 pe!p4e E!rD "!r B ' ,()((r d re+t4.8 Supp!rt (nd (n+ 44(r. serv +es +!-pr se (n!ther 311 pe!p4e8 A neE tr( nee s put thr!u'h ( ,(s + three d(. tr( n n' pr!'r(- ,e"!re '! n' !n the sh!p "4!!r8 Ev(4u(t !n s d!ne ever. s @ -!nths8

THE STRATEG)
S(v n' s De. t! the Ind (n - dd4e +4(ss +!nsu-er8 The st!re* Eh +h E!u4d ,e +re(ted* h(d t! !""er v(4ue t! the +!nsu-er8 Ieep n' th s n - nd* the +!n+ept !" B ' ,()((r E(s +re(ted8 In Ind (* Ehen ( +ust!-er needs s!-e th n' "!r the h!-e* ( t.p +(4 th!u'ht s t! seeD t "r!- the ,()((r8 A ,()((r s ( p4(+e Ehere ( +!-p4ete r(n'e !" pr!du+ts s (4E(.s (v( 4(,4e t! the +!nsu-er8 Th s s true (+r!ss Ind (8 As the st!re E!u4d !""er ( 4(r'e - @ !" pr!du+ts (t ( d s+!unted pr +e* the n(-e B ' ,()((r E(s " n(4 )ed8 The de( E(s t! re%+re(te ( +!-p4ete ,()((r* E th ( 4(r'e pr!du+t !""er n' A(t t -es -!d " ed t! su t 4!+(4 needsB (nd t! !""er ( '!!d depth (nd E dth n ter-s !" r(n'e8 The - nd t! -(rDet "!r the " rst st!re E(s ?ust s @ -!nths8 /r +e E(s the ,(s + v(4ue pr!p!s t !n (t B ' ,()((r8 The B ' ,()((r !ut4ets s!4d ( v(r et. !" pr!du+ts (t pr +es* Eh +h Eere ; t! <1 per+ent 4!Eer th(n the -(rDet pr +e8 The 4 ne ?I e a ta a-, achha &ahin nahin@ e-ph( sed th s8

"INE O# BUSINESS
"ine of B- ine S-: !e*a,tment Under the Br(nd BB%F(sh !n BF%Ch 4drenCs BIG BAZAAR BF%I ds A++ BIG BAZAAR BF%L(d es BIG BAZAAR BF%L(d es A++ BIG BAZAAR BF%MenCs BIG BAZAAR BF%MenCs A++ BIG BAZAAR F(sh !n BB%GM%F(sh !n A++ess!r es BIG BAZAAR F!!tEe(r BIG BAZAAR GF%Lu''('e BIG BAZAAR GF%NeE Bus ness BIG BAZAAR GF%Sp!rt G!!ds BIG BAZAAR GF%T!.s BIG BAZAAR BB%GM%$!-e E(re G$%$!-e dT+!r BIG BAZAAR G$%$!useh!4d +r!+Der. BIG BAZAAR G$%$!useh!4d /4(st + BIG BAZAAR G$%$!useh!4d utens 4 BIG BAZAAR SS%/ers!n(4 Be(ut. G he(4th Gr!!- n' BIG BAZAAR One M!, 4eA+!--un +(t !n B CM%A++ess!r es ONE MOBILE CM%C(rr ers ONE MOBILE CM%$(rdE(re ONE MOBILE CC%N!n +ure G+(re /res+r pt !n SIS CC%/res+r pt !n SIS

&ep!t &/%B!!D &E/OT &/%Mu4t -ed ( &E/OT &/%St(t !ner. &E/OT EE%CdGe E4e+tr!n +s A++ess!r es $OME BAZAAR EE%C!-puter GA++es $OME BAZAAR EE%C!nsu-er &ur(,4e $OME BAZAAR EE%E4e+tr!n +s $OME BAZAAR EE%/ers!n(4 E4e+tr! $OME BAZAAR F!!d B()((r FB%Che" Z!ne FOO& BAZAAR FB%Ch 44 St(t !n FOO& BAZAAR FB%F(,r +4een FOO& BAZAAR FB%Fru ts G Ve'et(,4e SIS FB%G!4den $(rvest FOO& BAZAAR FB%$e(d t! t!e FOO& BAZAAR FB%$un'r. D.( FOO& BAZAAR FB%Sp + N Sp(n FOO& BAZAAR Furn ture FR%Furn ture $OME BAZAAR $!-e F(sh !n $!-e F(sh !n $OME BAZAAR $!-e I-pr!ve-ent $I%C(rpentr. $OME BAZAAR $I%E4e+tr +(4s $OME BAZAAR $I%I-pr!ve-ent $OME BAZAAR L!!t-(rt L(d es BIG BAZAAR Mens BIG BAZAAR Mens A++ess!r es BIG BAZAAR NR%/re+ !us N(vr(s KeEee44e N(vr(s BB SIS F(sh !n SIS A++ess!r es SIS

INTRO!UCTION
A retailer !r retail st!re s (n. ,us ness enterpr se Eh!se s(4es v!4u-e +!-es pr -(r 4. "r!ret( 4 n'8 Ret( 4 !r'(n )(t !ns e@h , t 're(t v(r et. (nd neE "!r-s Deep e-er' n'8 There (re st!re ret( 4ers* n!n st!re ret( 4ers* (nd ret( 4 !r'(n )(t !ns8 C!nsu-ers t!d(. +(n sh!p "!r '!!ds (nd serv +es n ( E de v(r et. !" st!res8 The ,est%Dn!En t.pe !" ret( 4er s the dep(rt-ent st!re8 K(p(nese dep(rt-ent st!res su+h (s T(D(sh -(.( (nd M tsuD!sh (ttr(+t - 44 !ns !" sh!ppers e(+h .e(r8 These st!res "e(ture (rt '(44er es* +!!D n' +4(sses* (nd +h 4drenCs p4(.'r!unds8

A ret( 4er s (t the end !" the d str ,ut ve +h(nne48 $e pr!v des '!!ds (nd serv +e t! the u4t -(te +!nsu-ers8 Th s he d!es thr!u'h h s s-(44 !r'(n )(t !n* E th the he4p !" ( "eE pers!nne48 In (n nd v du(4 ret( 4 st!re there s n!t -u+h s+!pe "!r !r'(n )(t !n e@+ept n the sense th(t the sh!pDeeper h(s t! !r'(n )e (pp!rt !ns h s t -e (nd res!ur+es8 The need "!r !r'(n )(t !n ,e+!-es essent (4 (s s!!n (s he h res pe!p4e ! enters nt! p(rtnersh p !r t(Des the he4p !" -e-,ers !" h s "(- 4. n runn n' h s st!re8 A ret( 4er de(4s n (n (ss!rt-ent !" '!!ds t! +(ter t! the needs !" +!nsu-ers8 $ s !,?e+t ve s t! -(De -(@ -u- pr!" t !ut !" h s enterpr se8 F th th(t end n v eE he h(s t! pursue ( p!4 +. t! (+h eve h s !,?e+t ve8 Th s p!4 +. s +(44ed ret( 4 n' - @8 A ret( 4 n' - @ s the p(+D('e !" '!!ds (nd serv +es th(t st!re !""ers t! the +ust!-ers "!r s(4e8 It s the +!-, n(t !n !" (44 e""!rts p4(nned ,. the ret( 4er (nd e-,!d es the (d?ust-ent !" the ret( 4 st!re t! the -(rDet env r!n-ent8 Ret( 4 n' - @* ( +!--un +(t !n - @ (nd ( d str ,ut !n - @8 The -(@ -u- s(t s"(+t !n t! the +ust!-ers s (+h eved ,. ( pr!per ,4end !" (44 three8 The su++ess !" the ret( 4 st!res* there"!re* depends !n +ust!-ersC re(+t !n t! the ret( 4 n' - @ Eh +h n"4uen+es the pr!" ts !" the st!re* ts v!4u-e !" turn!ver* ts sh(re !" the -(rDet* ts -('e (nd st(tus (nd " n(44. ts surv v(48

RETAI"
Ret( 4 n' s the set !" ,us ness (+t v t es th(t (dds v(4ue t! the pr!du+ts (nd serv +es s!4d t! the +!nsu-er "!r the r pers!n(4 !r "(- 4. use8

( "ret( 4er" ,u.s '!!ds !r pr!du+ts n 4(r'e 5u(nt t es "r!- -(nu"(+turers !r -p!rters* e ther d re+t4. !r thr!u'h ( Eh!4es(4er* (nd then se44s s-(44er 5u(nt t es t! the end%user8 Ret( 4 est(,4 sh-ents (re !"ten +(44ed sh!ps !r st!res8 Ret( 4ers (re (t the end !" the supp4. +h( n8 M(nu"(+tur n' -(rDeters see the pr!+ess !" ret( 4 n' (s ( ne+ess(r. p(rt !" the r !ver(44 d str ,ut !n str(te'.8 The ter- "ret( 4er" s (4s! (pp4 ed Ehere ( serv +e pr!v der serv +es the needs !" ( 4(r'e nu-,er !" nd v du(4s* su+h (s ( pu,4 + ut 4 t.* 4 De e4e+tr + p!Eer8
S

Ret( 4 n' s (n -p!rt(nt nst tut !n n !ur s!+ et.*

S Ret( 4 n' pr!v des +!ns der(,4e v(4ue t! +!nsu-ers Eh 4e ' v n' pe!p4e !pp!rtun t es "!r reE(rd n' (nd +h(44en' n' +(reers8 S Ret( 4 "!r-(ts (nd +!-p(n es (re n!E -(?!r "(+t!rs n the ndustr.8 S The De. t! su++ess"u4 ret( 4 n' s !""er n' the r 'ht pr!du+t* (t the r 'ht pr +e* n the r 'ht p4(+e* (t the r 'ht t -e* (nd -(D n' ( pr!" t8 S Ret( 4ers -ust underst(nd Eh(t +ust!-ers E(nt (nd Eh(t +!-pet t!rs (re !""er n' n!E (nd n the "uture8

The %o,l( of O,ganiAe( Retailing

S Ret( 4ers (re us n' s!ph st +(ted +!--un +(t !ns (nd n"!r-(t !n s.ste-s t! -(n('e the r ,us ness8 The use !" neE te+hn!4!' es he4ps ret( 4ers redu+e the r !per(t !ns +!sts* Eh 4e ,etter serv n' the r +ust!-ers8

T! +!-pete ('( nst n!n%st!re ret( 4ers* st!res (re n!E ,e+!- n' -!re th(n ?ust p4(+es t! ,u. pr!du+ts8 The. (re !""er n' entert( n n' (nd edu+(t !n(4 e@per en+es "!r the r +ust!-ers8

In th s d.n(- + env r!n-ent* entrepreneurs (re 4(un+h n' neE +!-p(n es (nd +!n+epts (nd ,e+!- n' ndustr. 4e(ders* :- ine . 'hile t,a(itional fi,m have ha( to ,ethin& thei,

Ret( 4 -(n('ers t!d(. -ust -(De +!-p4e@ de+ s !ns !n se4e+t n' t(r'et -(rDets (nd ret( 4 4!+(t !ns* deter- n n' Eh(t -er+h(nd se (nd serv +es t! !""er* ne'!t (t n' E th supp4 er (nd d str ,ut n' -er+h(nd se t! st!res* tr( n n' (nd -!t v(t n' s(4es (ss!+ (tes* (nd de+ d n' h!E t! pr +e* pr!-!te (nd present -er+h(nd se8

RETAI" MIB 8
The ret( 4 - @ s the +!-, n(t !n !" "(+t!rs ret( 4 used t! s(t s" ed +ust!-er needs (nd n"4uen+es the r pur+h(se de+ s !n8 Its n+4ude the t.pe !" -er+h(nd se (nd serv +es !""ered* -er+h(nd se pr + n'* (dvert s n'* pr!-!t !n(4 pr!'r(-s st!re des 'n -er+h(nd se d sp4(.* (ss st(n+e t! +ust!-er pr!v ded ,. s(4espe!p4e* (nd +!nven en+e !" the st!reCs 4!+(t !n8 Ret( 4 - @ s the ter- used t! des+r ,e the v(r !us e4e-ents (nd -eth!ds re5u red t! "!r-u4(te (nd e@e+ute ret( 4 -(rDet n' str(te'.8

Ret( 4 -(n('ers -ust deter- ne the !pt -u- - @ !" ret( 4 n' (+t v t es (nd +!% !rd n(te the e4e-ents !" the - @8 The ( - !" su+h +!!rd n(t !n s "!r e(+h st!re t! h(ve ( d st n+t ret( 4 -('e n +!nsu-ersC - nd8 The - @ -(. v(r. 're(t4. (++!rd n' t! the t.pe !" the ret( 4er s n* (nd the t.pe !" pr!du+t0serv +es8 Fh 4e -(n. e4e-ents -(. -(De up ( " r-Cs ret( 4 - @* the essent (4 e4e-ents -(. n+4ude# St!re 4!+(t !n* -er+h(nd se (ss!rt-ents St!re (-, en+e* +ust!-er serv +e* pr +e* C!--un +(t !n E th +ust!-er /ers!n(4 se44 n' St!re -('e St!re des 'n S(4es n+ent ves /e!p4e /r!+ess

/h.s +(4 ev den+e

Com*o ition of ,etail miC

S /4(+e

S S S S S S

/r!du+t /r +e /r!-!t !n /e!p4e /r!+ess /h.s +(4 Env r!n-ent

$e+ element
/DPlace E to,e locationD 3DP,o(-ct Eme,chan(i eD T(r'et -(rDet /r!du+t deve4!p-ent Ch(nne4 stru+ture /r!du+t -(n('e-ent Ch(nne4 -(n('e-ent /r!du+t "e(tures (nd ,ene" ts Ret( 4er -('e Br(nd n' Ret( 4 4!' st +s /(+D(' n' Ret( 4 d str ,ut !n FDP,ice 4DP,omotion

C!sts - @es /r!" t(, 4 t. Advert s n' -(n('e-ent V(4ue "!r -!ne. S(4es pr!-!t !n C!-pet t veness S(4es -(n('e-ent In+ent ves Uu(4 t. & re+t -(rDet n' St(tus A"ter%s(4es serv +es 5DPeo*le element 7DP,oce element

&eve4!p n' pr!-!t !n(4

/u,4 + re4(t !ns

St("" +(p(, 4 t. Order pr!+ess n' E"" + en+. Av( 4(, 4 t. Serv +e de4 ver. E""e+t veness Uueu n' s.steCust!-er nter(+t !n St(nd(rd s(t !n Intern(4 -(rDet n' &(t(,(se -(n('e-ent

Retail miC *lanning

Ret( 4 - @ p4(n +!ns sts !"# Sett n' !,?e+t ves S.ste-(t + E(. !" dent ". n' ( r(n'e !" !pt !ns8 F!r-u4(t !n !" p4(ns "!r (+h ev n' '!(4s L!' +(4 se5uen+e !" ret( 4 n' (+t v t es8

Im*o,tance of Retail miC *lanning

$!st 4e (nd +!-p4e@ ret( 4 env r!n-ent E@tern(4 (nd ntern(4 ret( 4 !r'(n s(t !n "(+t!rs nter(+t L M(@ - s n' revenue L M(@ - s n' pr!" t L M(@ - s n' return !n nvest-ent L M n - s n' +!sts E(+h e4e-ent h(s +!n"4 +t n' needs A44 these v(r (,4es nter(+t A44 these v(r (,4es resu4t n !pt -u- +!-pr!- se8

A**,oache to *lanning
To* (o'n a**,oach Ret( 4 -(n('e-ent sets '!(4s (nd p4(ns "!r (44 4eve4s !" -(n('e-ent8

Bottom -* a**,oach V(r !us un ts prep(re !En '!(4s (nd p4(ns sent up "!r (ppr!v(48 It s the e""e+t ve ,4end n' !" (44 the e4e-ents !" ret( 4 - @ (+t v t es E th n the ret( 4 !r'(n )(t !n th(t deter- nes the su++ess !" ret( 4 -(n('e-ent8 & s+uss th s st(te-ent (nd e@p4( n E th ret( 4 e@(-p4es h!E the e4e-ents !" ret( 4 - @ +!u4d ,e ,4ended t! ensure the su++ess !" ret( 4 !per(t !n8

OBJECTI<E

OBJECTI<E
PRIMAR) OBJECTI<E =
T! stud. the e""e+t veness !" ret( 4 n' - @ n the st!re8

SECON!AR) OBJECTI<E S =
78 T! dent ". the per"!r-(n+e !" st!re !per(t !ns8 28 T! underst(nd the 5u(4 t. !" serv +es -( nt( ned n the st!re8 >8 T! deter- ne the per"!r-(n+e !" s(4es pers!ns n the st!re8 38 T! underst(nd the (v( 4(, 4 t. !" pr!du+ts n the st!re8 T! dent ". the e""e+t veness !" (t-!spher +s n the st!re8

;8

RESEARCH METHO!O"OG)

G T+*e of ,e ea,ch &es+r pt ve G T+*e of (ata /r -(r. d(t( G !ata collection metho( &(t( s +!44e+ted thr!u'h stru+tured 5uest !nn( re8 G Sam*ling C!nven ent s(-p4 n' S Sam*le iAe 711 G !ata anal+ i techni8-e Uu(nt t(t ve

G !ata anal+ i tool B(r +h(rts* p e +h(rts8

ANA")SIS AN! INTERPRETATION

ANA")SIS AN! INTERPRETATION

U78 In ( -!nth h!E -(n. t -es .!u v s t , ' ,()((rV (B On+e ,B TE +e +B Thr +e dB M!re th(n thr +e 2; eB As per re5u re-ent >= = 2> 6

INTERPRETATION=
Out !" 711 resp!ndent* >=R pe!p4e v s t the st!re Ehen the. h(ve s!-e re5u re-ent (nd 2;R (re v s ted -!re th(n thr +e* 2>R v s ted tE! t -es n -!nth (nd =R G 6R pe!p4e v s ted !ne (nd three t -es n ( -!nth respe+t ve4.8 M!st !" the- re'u4(r4. v s t , ' ,()((r8 MaCim-m n-m:e, of *eo*le vi ite( to,e f,e8-entl+.

U28 9!ur sh!pp n' e@per en+e n , ' ,()((r s (4E(.sN

(B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d

7 27 3> >2 >

INTERPRETATION=
Out !" 711 resp!ndent* 3>R pe!p4e h(s '!!d sh!pp n' e@per en+e n , ' ,()((r*>2R h(s (ver('e (nd 27R pe!p4e h(s e@+e44ent8 But 7R h(s !utst(nd n' sh!pp n' e@per en+e (nd >R h(s ,(d sh!pp n' e@per en+e8

MaCim-m n-m:e, of *eo*le ha a :ette, eC*e,ience of ho**ing in :ig :aAaa,

U>8 Br(nds (nd pr!du+ts (v( 4(, 4 t. n , ' ,()((r s N (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e > 26 33 22

eB B(d

>

INTERPRETATION=
Out !" 711 resp!ndents* Over (44 >7R +ust!-er (re s(t s" ed ,. the (v( 4(, 4 t. !" ,r(nd (nd pr!du+ts n , ' ,()((r*<<R +ust!-er pr!du+t (v( 4(, 4 t. s (ver('e rest s( d t s ,(d8 S!-e pe!p4e th nD there s n! '!!d ,r(nds (nd pr!du+ts (v( 4(, 4 t. n , ' ,()((r8 a**a,el . E *eciall+ in

U38 A-, en+e G (t-!sphere ns de the st!re s N (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d ; 2= 37 27 <

INTERPRETATION=

Out !" 711 resp!ndents* A-, en+e G (t-!sphere ns de the st!re s '!!d "ee4 ,. 37R +ust!-ers* 2=R "ee4 t s e@+e44ent (nd !n4. >R "ee4 !utst(nd n'8 But 2=R +ust!-ers (re n!t s(t s" ed ,. the (-, en+e G (t-!sphere ns de the st!re !" , ' ,()((r8 !-e to m-ch noi + an( -n*lea ant envi,onment ome of the c- tome, i,,itate . Atmo *he,e i ,eall+ goo(.

U;8 & s+!unts (nd !""ers served n , ' ,()((r s N

(B !utst(nd n' = ,B E@+e44ent +B G!!d dB Aver('e eB B(d >2 >< 2> 2

INTERPRETATION=
Out !" 711 resp!ndents* & s+!unts (nd !""ers served n , ' ,()((r s '!!d s( d ,. ><R +ust!-ers* >2R "ee4 t s e@+e44ent (nd !n4. =R "ee4 !utst(nd n'8 But 2;R +ust!-ers (re n!t s(t s" ed ,. & s+!unts (nd !""ers served n the , ' ,()((r8 MaCim-m C- tome, a,e ati fie( :+ !i co-nt an( offe, e,ve( in the :ig :aAaa,.

!i co-nt an( offe, e,ve( in the eCcellent 8A E *eciall+ in Big (a+D

:ig :aAaa, a,e

U<8 $!-e de4 ver. serv +es !" , ' ,()((r s N (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d = 7: >6 26 6

INTERPRETATION=
Out !" 711 resp!ndents* M(@ -u- nu-,er !" resp!ndent 8e8 <3R s s(t s" ed ,. $!-e de4 ver. serv +es !" , ' ,()((r rest ><R s n!t s(t s" ed8 Some c- tome, neve, - e( thi facilit+.

U=8 L!+(t !n 1" , ' ,()((r n .!ur + t. s N (B !utst(nd n' ,B E@+e44ent 2: >2

+B G!!d dB Aver('e eB B(d

22 7> 3

INTERPRETATION=
Out !" 711 resp!ndents* <7R s h 'h4. s(t s" ed E th 4!+(t !n !" , ' ,()((r n + t.* 22R s s(t s" ed (nd !n4. 7=R s n!t s(t s" ed8 "ocation of :ig :aAaa, i o-t tan(ing. It i it-ate( cent,al :- ine (i t,ict ECB!D.

U68 /r!du+t d sp4(. (nd s 'n('e n the st!re s N (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d 6 >< 31 73 2

INTERPRETATION=
/r!du+t d sp4(. (nd s 'n('e n the st!re s h 'h4. s(t s"(+t!r. (++!rd n' t! 33R !" the resp!ndent* s(t s"(+t!r. (++!rd n' 31R !" the resp!ndent rest 7<R (re n!t s(t s" ed E th t8 C- tome, a,e ati fie( 'ith P,o(-ct (i *la+ an( ignage in the to,e.

U:8 In !""er d(.s the sh!pp n' e@per en+e n the st!re sN (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d > 2: >: 2; 3

INTERPRETATION=
Out !" 711 resp!ndent* >:R pe!p4e h(s '!!d sh!pp n' e@per en+e n , ' ,()((r* 2;R h(s (ver('e (nd 2:R pe!p4e h(s e@+e44ent8 But >R h(s !utst(nd n' sh!pp n' e@per en+e (nd 3R h(s ,(d sh!pp n' e@per en+e8

MaCim-m n-m:e, of *eo*le ha a :ette, eC*e,ience of ho**ing in offe, (a+

Some c- tome, (o not ente, in to,e (-e to heav+ ,- h.

U718 $!E d! .!u "ee4 (,!ut s(4es pers!ns (nd pr!-!tersV (B Outst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d 3 27 3: 2> >

INTERPRETATION=
=3R !" the resp!ndents (re s(t s" ed ,. the s(4es pers!ns (nd pr!-!ters n the st!re rest 2<R resp!ndents (re n!t s(t s" ed ,. the s(4es pers!ns (nd pr!-!ters n the st!re8 Sale *e, on an( *,omote, :ehave 'ell 'ith c- tome,.

U778The p(rD n' "(+ 4 t. n ,(' ,()((r sN (B !utst(nd n' ,B E@+e44ent 7= 2:

+B G!!d dB Aver('e eB B(d

>2 7= ;

INTERPRETATION=
=6R !" the resp!ndents (re s(t s" ed ,. the p(rD n' "(+ 4 t. n ,(' ,()((r* rest 22R resp!ndents (re n!t s(t s" ed ,. the p(rD n' "(+ 4 t. n ,(' ,()((r8 MaCim-m c- tome, ati fie( 'ith the *a,&ing facilit+ in :ag :aAaa,.

U728 The 5u(4 t. !" the pr!du+t served ,. , ' ,()((r sN (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d > 7: 3= 2< ;

INTERPRETATION=
27R !" the resp!ndents (re h 'h4. s(t s" ed E th the 5u(4 t. !" the pr!du+ts (t , ' ,()((r* rest =3R (re s( d the 5u(4 t. !" the pr!du+ts n , ' ,()((r s (ver('ed* !n4. ;R s( d ts n!t '!!d8 MaCim-m n-m:e, of *eo*le i not ati fie( 'ith 8-alit+ of the *,o(-ct.

U7>8 The +4e(n4 ness (nd h.' ene -( nt( ned n the st!re s N (B !utst(nd n' ,B E@+e44ent +B G!!d dB Aver('e eB B(d 7> 37 26 7> ;

INTERPRETATION=
A++!rd n' t! -(@ -u- nu-,er !" resp!ndent 8e8 62R "ee4s th(t +4e(n4 ness (nd h.' ene -( nt( ned n the st!re s up t! the -(rD rest 76R "ee4 t s n!t up t! the -(rD8 Cleanline an( h+giene maintaine( in the to,e i -* to the ma,&.

U738 Are .!u s(t s" ed E th the , 44 n' "(+ 4 t. (t the st!reV (B 9ES ,B NO =2 26

INTERPRETATION=
=2R !" the resp!ndents (re s(t s" ed ,. the , 44 n' "(+ 4 t. n the st!re* rest 26 R (re n!t s(t s" ed8 S!-e +ust!-er (re n!t s(t s" ed ,. , 44 n' "(+ 4 t.A E *eciall+ in offe, (a+ an( ,- h ho-, D.

U7;8 Is t e(s. t! -!ve E th the tr!44e. n the st!reV (B 9ES ,B NO =3 2<

INTERPRETATION=
A++!rd n' t! =3R !" the resp!ndents t s e(s. t! -!ve n the st!re E th tr!44e. !n4. 2<R s( d t s n!t8 The *ace management in the to,e i -* to ma,&.

U7<8 &! .!u "ee4 th(t sh!pp n' n , ' ,()((r h(s -(de .!u ( -!re Dn!E4ed'e(,4e +!ns+ !us (nd (E(re +ust!-erV (B 9ES ,B NO <> >=

INTERPRETATION=

A++!rd n' t! <>R !" the resp!ndents the. "ee4 th(t sh!pp n' n , ' ,()((r h(s -(de -!re Dn!E4ed'e(,4e +!ns+ !us (nd (E(re +ust!-er* (nd >=R the. (re (4re(d. Dn!E4ed'e(,4e +!ns+ !us (nd (E(re +ust!-er8 ?Big :aAaa, ha ma(e c- tome, a mo,e &no'le(gea:le con cio- an( a'a,e c- tome,@

U7=8&! .!u "ee4 th(t , ' ,()((r pr!v de .!u v(4ue "!r -!ne.V (B 9ES ,B NO 6; 7;

INTERPRETATION=
Out !" 711 resp!ndent* 6;R !" the resp!ndents "ee4 th(t , ' ,()((r pr!v de .!u v(4ue "!r -!ne.* 7;R "ee4 n!t8

/isco0ering more 0al,e%

The a:ove tatement i t,-e *otte( :+ the a:ove (ata 8

#IN!INGS

#IN!INGS
St!re per"!r- n' Ee44 n (ttr(+t n' the +ust!-ers8 B ' ,()((r pr!v des ,etter sh!pp n' e@per en+e8 Br(nds (nd pr!du+ts (v( 4(, 4 t. n , ' ,()((r s n!t up t! the -(rD8 Espe+ (44. n (pp(re4s8 N! s. (nd unp4e(s(nt env r!n-ent s rr t(tes +ust!-er8 A r +!nd t !n n' s re(44. '!!d8 & s+!unts (nd !""ers d! n' Ee44 n the st!re8 In !""er d(.s the st!re -(n('e-ent s '!!d8 $!-e de4 ver. serv +es (re n!t used ,. +ust!-er8 /r!du+t d sp4(. (nd s 'n('e s '!!d8 Uu(4 t. n pr!du+ts s n!t up t! the -(rD8 L!+(t !n !" , ' ,()((r s !utst(nd n'8 It s s tu(ted +entr(4 ,us ness d str +t ACB&B /(rD n' "(+ 4 t. n , ' ,()((r s '!!d8 C4e(n4 ness (nd h.' ene -( nt( ned n the st!re s up t! the -(rD

/isco0ering more 0al,e%

The a:ove tatement i t,-e *otte( :+ the a:ove (ata 8

RECOMMEN!ATIONS

RECOMMEN!ATIONS

Cre(te (E(reness G -(n('e h!-e de4 ver. serv +es pr!per4.8 There sh!u4d ,e pr!per (ss!rt-ent !" v(r !us pr!du+t +(te'!r es8 /r!per s 'n('e sh!u4d ,e there s! th(t +ust!-er +(n 4!+(te the pr!du+ts e(s 4.8 C4e(n4 ness (nd h.' ene sh!u4d ,e -( nt( ned re'u4(r4.8 /r!per tr( n n' sh!u4d ,e pr!v ded t! s(4es pers!n s! th(t the. +(n de(4 E th the +ust!-er e"" + ent4.8 V(r !us s+he-es (nd !""ers +(n ,e pr!v ded t! the- (nd (ttr(+t neE +ust!-ers AUse pu44 str(te'.B8 N!8 !" +(sh +!unter needs t! ,e n+re(sed Deep n' n v eE +ust!-er tr("" + ntens t.8 Uu(4 t. n pr!du+ts sh!u4d ,e n+re(sed up t! -(rD8

"IMITATION

"imitation of the t-(+

78 T -e 4 - t s the -(?!r +!nstr( nt8 28 S!-e resp!ndents re"use t! +!%!per(te8 >8 S!-e resp!ndents rep4 ed h(4" he(rted4.8 38 S!-e resp!ndents '(ve n+!-p4ete n"!r-(t !n8
;8

The surve. E(s +!ndu+ted n ver. 'ener(4 E(. (s n! !ther v(r (,4e su+h (s the r edu+(t !n 4eve4* !++up(t !n (nd se@ 8

BIB"IOGRAPH)

BIB"IOGRAPH)

BOOI REFERRE&# Re ea,ch metho(olog+ EC.R. $otha,iD

Retailing Management E"ev+ > 'eitAD

FEB SITES# EEE8p(nt(4!!n8+!-

ANNEBURE

HUESTIONNAIRE
'ERS!NA" INF!RMA I!N &e(r s r0 M(d(-* I Sh v M!h(n S n'h student !" S+h!!4 !" -(n('e-ent s+ en+es* V(r(n(s +!ndu+t n' ( surve. !n E""e+t veness !" ret( 4 n' - @ n B ' B()((rCC Th s surve. s ( p(rt !" -. p(rt (4 "u4" 44-ent !" /G&M ARMB +!urse8 /4e(se pr!v de re4ev(nt n"!r-(t !n ,. " 44 n' th s 5uest !nn( re t! -(De -. surve. -!re +!-prehens ve8 A44 det( 4s "r!- .!ur p(rt E 44 ,e Dept +!n" dent (48 N(-e#% WWWWWWWWWWWWWWWWWWWWWW88

Se@#%(B M(4e ,B Fe-(4e C!nt(+t n!8#% WWWWWWWWWWWWWWWWWWWWWW U78 In ( -!nth h!E -(n. t -es .!u v s t , ' ,()((r V (B Ones ,B tE +e dB -!re th(n thr +e +B Thr +e eB As per re5u re-ent

U28 9!ur sh!pp n' e@per en+e n , ' ,()((r s (4E(.sN (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +B G!!d

U>8 Br(nds (nd pr!du+ts (v( 4(, 4 t. n , ' ,()((r s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U38 A-, en+e G (t-!sphere ns de the st!re s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U;8 & s+!unts (nd !""ers served n , ' ,()((r s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U<8 $!-e de4 ver. serv +es !" , ' ,()((r s N (B Outst(nd n' ,B E@+e44ent dB Aver('e eB B(d U=8 L!+(t !n 1" , ' ,()((r n .!ur + t. s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

+BG!!d

U68 /r!du+t d sp4(. (nd s 'n('e n the st!re s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U:8 In !""er d(.s the sh!pp n' e@per en+e n the st!re sN

(B Outst(nd n' dB Aver('e

,B E@+e44ent eB B(d

+BG!!d

U778 $!E d! .!u "ee4 (,!ut s(4es pers!ns (nd pr!-!ters V (B Outst(nd n' dB Aver('e U7>8The p(rD n' "(+ 4 t. n ,(' ,()((r sN (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d ,B E@+e44ent eB B(d +BG!!d

U738 The 5u(4 t. !" the pr!du+t served ,. , ' ,()((r s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U7;8 The +4e(n4 ness (nd h.' ene -( nt( ned n the st!re s N (B Outst(nd n' dB Aver('e ,B E@+e44ent eB B(d +BG!!d

U728 Are .!u s(t s" ed E th the , 44 n' "(+ 4 t. (t the st!re V (B 9es ,B N! U718 Is t e(s. t! -!ve E th the tr!44e. n the st!reV (B 9es ,B N! U7<8 &! .!u "ee4 th(t sh!pp n' n , ' ,()((r h(s -(de .!u ( -!re Dn!E4ed'e(,4e +!ns+ !us (nd (E(re +ust!-erV (B 9es ,B n! U7=8&! .!u "ee4 th(t ,(' ,()((r pr!v de .!u v(4ue "!r -!ne.V (B.es AS 'n(tureB ,BN!

Th(nD n' .!u "!r " 44 n' up th s 5uest !nn( re

LOCATION

LOCATION
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Ional Office =
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Reg(. Office =

In!E4ed'e $!use* Sh(.(- N('(r*

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COM/ITATORS

S VIS$AL MEGA MART S RELENCE MART G FRES$ S SOME LOCAL STROES TOO