Nora Strumpf WR 17 TA 2 Comm231, 0101 Nov. 11, 2013 A#5 Part I: Intro 12.

4 Introduction Diamondback target editor Mike King, Diamondback Editor in Chief Readability Stats WCT: 139 SPP: 2.0 WPS: 13.9 PS: 0% Grade: 11.8 SEO Chr Ct: 36 Organizational goals To increase enrollment of minority students To have a diverse student body Communication objectives To express that minority enrollment has been increasing To state that there is still hope for more minority enrollment To encourage readers to visit the website for the Office of Diversity and Inclusion Target publics Minority students at the University of Maryland Minority students thinking about applying to the University of Maryland Message Minority student enrollment has increased this fall at the University of Maryland Tweet #Minority student enrollment increases at @UMD SEO: Minority enrollment increases at UMD Teaser: Statistics prove that the University of Marylands plan to increase minority enrollment is working. This fall showed a significant increase in American Indian enrollees in particular, though more can be done.

1127B Main Administration University of Maryland College Park, MD 20742 www.diversity.umd.edu (301) 405-6810

FOR IMMEDIATE RELEASE Nov. 11, 2013

Nora Strumpf, Director of PR, University of Maryland http://www.diversity.umd.edu/ 301-910-5992 norastrumpf@gmail.com

UNIVERSITY OF MARYLAND MINORITY ENROLLMENT INCREASES 8.7% COLLEGE PARK, Md., - University enrollment has increased by 8.7 percent this fall, according to self-reported student data. This university has taken a significant step forward, said Wallace Loh, University of Maryland President. Our many efforts of recent years are beginning to produce the required results. American Indian enrollment increased 22 percent this year, the largest increase for any group. Other minority groups increased as well:
Asian Hispanic Black 7 percent 6 percent 5 percent

The increase in minority students is a gratifying sight for the many students, faculty and administrators who have worked for it, said Loh. We still have more to do. This is only the beginning.

Nora Strumpf

WR 17 TA 2 Comm231, 0101 Nov. 11, 2013 A#5 Part I: E-pitch Nov. 11, 2013 To: Mike King, Editor in Chief, Diamondback FR: Nora Strumpf, 301-910-5992 or norastrumpf@gmail.com for minority enrollment RE: MINORITY ENROLLMENT INCREASES AT THE UNIVERSITY OF MARYLAND Attached is information regarding an increase of minority student enrollment at the University of Maryland this fall. We would like to know if the Diamondback is interested in revealing the statistics surrounding this matter, which would shed a positive light on our strides in diversity and inclusion. Increase in Minority Students Diversify University An 8.7 percent increase of minority students this fall proves that the Universitys efforts to increase diversity are working. Wallace Loh is proud of this increase, but believes that there is still more progress to made. Best time for specific interview and photo-shoot is between November 13, 2013 and November 15, 2013. Sources: Wallace Loh, Nora Strumpf, Office of Diversity and Inclusion 301-405-6810 Press release follows this email in an electronic attachment.