Style Guide for Calle.

Underground By Kaylee Ficklin November 2,2013

Calle Underground (http://www.calleunderground.com) is a lifestyle movement that was started by Brigham Young University students and has grown into an internationally recognized company. The company's founders, Steve Magleby, Josh Robbins, Travis Winn, and Tyler Winn, started Calle Underground with hopes of creating a social movement in the United States geared toward the type of soccer they found in Spain and South America: street soccer. They recognized that the United States had several lifestyle apparel companies for various sports, but there was not one for the most internationally popular sport, soccer. Calle Underground seeks to bring soccer to the streets in an effort to foster creativity and ingenuity. The apparel and equipment are specifically designed to withstand the tough and rigorous playing of street soccer. Although Calle Underground began as a way to bring street soccer to the United States, the company has gradually expanded its influence to Europe and South America. This in-house style guide is intended to improve the clarity and consistency of Calle Underground's online publications and thereby meet the needs of its national and international audience. This style guide will be based on The Chicago Manual of Style (Sixteenth Edition) but may deviate from certain recommendations in order to best meet the needs of Calle Underground. This document specifically addresses issues not addressed by The Chicago Manual of Style or issues that are unclear or that permit multiple options. This in-house style guide is not intended to be comprehensive but will increase the efficiency, clarity, and consistency of Calle Underground's online and written publications. This style guide will also address issues that are addressed by The Chicago Manual of Style but have been repeatedly violated in print and online. Because of the international nature of Calle Underground's business, this style guide will also include aspects of Global English in order to provide the best possible communication for an international audience. The principles of global English will be from Edmund H. Weiss's, The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience.

Table of Contents
2 Manuscript Preparation, Manuscript Editing, and Proofreading
2.1 Hyphenation 2.2 Spacing between Sentences

5 Grammar and Usage

5.1 5.2 5.3 5.4 5.5 5.6 5.7 Antecedents of Pronouns Phrasal Verbs Dangling and Misplaced Modifiers Active versus Passive Indicative versus Subjunctive Idiomatic Prepositions Restrictive and Nonrestrictive Clauses

6 Punctuation
6.1 6.2 6.3 6.4 6.5 6.6 Commas Commas in Pairs Serial Commas Semicolons in a Complex Series Colons Vertical Lists

7 Spelling, Distinctive Treatment of Words, and Compounds

7.1 7.2 7.3 7.4 Possessive of Years Spelling Contractions Italics for Emphasis

8 Names and Terms

8.1 8.2 8.3 8.4 8.5 Name Consistency Consistent Diacritics Down Style Punctuation of U.S. Headline Style

9 Numbers
9.1 9.2 9.3 9.4 Spelled Out Numbers Money Page Numbers, Chapter Numbers, and So Forth Dates

9.5 Abbreviating Inclusive Numbers

10 Abbreviations
10.1 Abbreviations and Acronyms

2 Manuscript Preparation, Manuscript Editing, and Proofreading

2.1 Hyphenation Hyphens should never appear at the end of a line of text. The only hyphens that should appear in the text are hyphens that would appear regardless of where they appeared on the page. Breaking words that would normally be compounds will create confusion for non-native English speakers. (See Chicago 2.12.) The Calle Underground is the movement to bring soccer back to the streets across the U.S. The creativity, ingenuity, and unique styles of the world's greatest soccer players and nations have all come from the pavement and dirt roads of their hometowns. NOT The Calle Underground is the movement to bring soccer back to the streets across the U.S. The creativity, ingenuity, and unique styles of the world's greatest soccer players and nations have all come from the pavement and dirt roads of their hometowns. 2.2 Spacing between Sentences For consistency in formatting, a single space (rather than two spaces) should occur between two sentences. (See Chicago 2.9.) The street has always given its heart and soul. Future champions will emerge from the streets, playing the game known around the world as calle. NOT The street has always given its heart and soul. Future champions will emerge from the streets, playing the game known around the world as calle.

5 Grammar and Usage

5.1 Antecedents of Pronouns

For clarity for non-native speakers, pronouns should be used as rarely as possible, and the pronoun's antecedent must be clear. (See Chicago 5.27.) Joshua was late and called Steven to tell him. NOT Joshua called Steven to tell him that he was late. 5.2 Phrasal Verbs A phrasal verb is usually a verb plus a preposition (or particle) {settle down} {get up}. According to Weiss (Tactic 5), for simplicity, avoid the use of phrasal verbs as much as possible. (See also Chicago 5.100.) Continue with the game. NOT Carryon with the game.

5.3 Dangling and Misplaced Modifiers Dangling participles are not only a stylistic issue. They can create serious problems for non-native English speakers. You must ensure that all modifiers are not misplaced or dangling. This will increase clarity for all nonnative English speakers. (See Weiss Tactic 13 and Chicago 5.112.)
After the player kicked the ball furiously, the ball slid past the goalie.

NOT
After kicking furiously, the ball slid past the goalie.

5.4 Active versus Passive According to Weiss (Tactic 6), whenever possible, use the active voice rather than the passive voice. This will improve consistency and help non-native English speakers. (See Chicago 5.115.)
The player kicked the ball.

NOT
The ball was kicked by the player.

5.5 Indicative versus Subjunctive According to Weiss (Tactic 6), the indicative tense is better for simplicity than the subjunctive tense. Whenever possible, use the indicative. (See also Chicago 5.121.)
If the network denies you access to your files, notify the system administrator.

NOT
Should access to your files be denied, the system administrator must be notified.

5.6 -Idioma tic Prepositions For clarity with non-native English speakers, avoid idiomatic expressions as much as possible. (See also Chicago 5.189.)
The ball stopped at her feet.

NOT
The ball was put to rest at her feet.

5.7 Restrictive

and Nonrestrictive

Clauses

In order to achieve clarity and consistency the word that must accompany restrictive relative clauses. (See Chicago 5.220, 6.22.)
The street gives an energy that we thrive on.

NOT
The street gives an energy we thrive on.

6 Punctuation
6.1 Commas
Weiss (Tactic 37) recommends (See also Chicago 6.35, 6.36.) In the U.S., as in every other country will emerge NOT In the U.S. as in every other country will emerge from the streets where players dream of bringing home the cup future champions the world as calle. from the streets, where players dream of bringing home the cup, future champions the world as calle. using commas as much as possible to help guide non-native English speakers.

playing the game known around

playing the game known around

6.2 Commas in Pairs

For dates and places, commas should occur in pairs. (See Chicago 6.17.)

The first game in Las Vegas, Nevada, will be played tomorrow. On October NOT The first game in Las Vegas, Nevada will be played tomorrow. On October 20,2011 the first Calle Underground game occurred. 20,2011, the first Calle Underground game occurred.

6.3 Serial Commas

The comma before the and in an inline list of three or more items (serial comma) should not be omitted. (See

Chicago 6.18.)
The creativity, ingenuity, and unique styles of the world's greatest and dirt roads of their hometowns. soccer players and nations have all

come from the pavement NOT The creativity, ingenuity

and unique

styles of the world's

greatest

soccer players and nations

have all

come from the pavement

and dirt roads of their hometowns.

6.4 Semicolons in a Complex Series

For complex lists that cannot be listed vertically, use semicolons to help clarity for non-native speakers. (See

Chicago 6.58.)
Pickup games can be found at the following City, Utah; Provo, Utah. NOT Pickup games can be found at the following City, Utah, and Provo, Utah. locations: Ontario, Canada, Las Vegas, Nevada, Salt Lake locations: Ontario, Canada; Las Vegas, Nevada; Salt Lake

6.5 Colons Whenever possible, use colons when listing items to help clarity for non-native speakers. (See Chicago 6.59.)
Pickup games can be found at the following City, Utah; Provo, Utah. locations: Ontario, Canada; Las Vegas, Nevada; Salt Lake

NOT
Pickup games can are found at Ontario, Canada, Las Vegas, Nevada, Salt Lake City, Utah, and Provo, Utah.

6.6 Vertical Lists When space permits, vertical lists should replace paragraphs or inline lists to help clarity for non-native speakers. (See Chicago 6.122.)
Pickup games can be found at the following Ontario, Canada Las Vegas, Nevada Salt Lake City, Utah Provo, Utah locations:

NOT
Pickup games can be found at the following City, Utah; Provo, Utah. locations: Ontario, Canada; Las Vegas, Nevada; Salt Lake

7 Spelling, Distinctive Treatment of Words, and Compounds

7.1 Possessive of Years Use year's when referring to the possessive form of a single year. Use years' when referring to the plural form of the possessive.
Next year's pickup game locations are expected to increase. Calle Underground has had three years' worth of success.

NOT
Next years' pickup game locations are expected to increase. Calle Underground has had three year's worth of success.

7.2 Spelling According to Weiss (Tactic 17), spelling should be clear and standard. This company will follow the American English spelling for all words. (See Chicago 7.3.)
The new colors ofthe soccer balls will be black and yellow.

NOT
The new colours ofthe soccer balls will be black and yellow.

7.3 Contractions Avoid the use of contractions if possible. Contractions could cause non-native speakers to pause while reading and could create confusion. (See Weiss Tactic 23 and Chicago 7.29.)
He would rather not play today.

NOT
He'd rather not play today.

7.4 Italics for Emphasis Italics are permitted for any words that require extra emphasis. However, as Chicago cautions, the overuse of italics will eventually lead to the loss oftheir force. (See Chicago 7.47.)
Future champions will emerge from the streets, playing the game known around the world as calle.

NOT
Future champions will emerge from the streets, playing the game known around the world as calle.

8 Names and Terms

8.1 Name Consistency Whenever the name of the company, Calle Underground, is referred to in text, it should appear in italics.
Calle Underground is providing the inspiration for kids everywhere to play-anytime, anywhere.

NOT
Calle Underground is providing the inspiration for kids everywhere to play-anytime, anywhere.

8.2 Consistent Diacritics Diacritical markings must be used when referring to place names. Calle Underground serves a global audience, and in order to maintain consistency, diacritical markings should be included.
Another pickup location is Avila, Spain.

NOT
Another pickup location is Avila, Spain.

8.3 Down Style This company practices the down style for capitalization. All proper nouns should be capitalized, but we recommend a sparing use of capitals in regards to other terms. (See Chicago 8.1.)
The president of the company will tour Europe in order to market our new and improved soccer ball.

NOT
The President of the company will tour Europe in order to market our new and improved soccer ball.

8.4 Punctuation

of U.S.

In this case, Calle Underground will depart from Chicago 10.4 by using periods between abbreviations between full capitals.
The U.S. has many pickup game locations.

NOT
The US has many pickup game locations.

8.5 Headline Style This company will use the headline style for all headings in manuscripts and text. (See Chicago 8.155, 8.157.)
Location of Pickup Games

NOT
Location of pickup games

9 Numbers 9.1 Spelled Out Numbers For clarity and consistency for non-native speakers, only numbers one through nine should be spelled out in text. All other numbers should be in numeral form. (See Chicago 9.3.)
There are 85 locations in the U.S. where pickup games are played.

NOT
There are eighty-five locations in the U.S. where pickup games are played.

9.2 Money There are two conflicting ways to punctuate money. For most countries, practice the American style. Only use the other style if confusion will occur from doing so. (See Weiss Tactic 20 and Chicago 9.21.)
The total cost was $1,250.65.

NOT
The total cost was $1.250,65.

9.3 Page Numbers, Chapter Numbers, and So Forth Numbers referring to pages, chapters, parts, volumes, and other divisions of a book, as well as numbers referring to illustrations or tables, should be set as numerals. (See Chicago 9.27.)
The company's instructions for purchasing merchandise are found on page 4.

NOT
The company's instructions for purchasing merchandise are found on page four.

9.4 Dates According to Weiss (Tactic 20), shortened forms of dates can cause a great deal of confusion. For this reason, dates should never appear in shortened form. (See Chicago 9.30, 9.37.)
The game will start on May 4, 2013.

NOT
The game will-start on 5/4/13.

9.5 Abbreviating Inclusive Numbers

Because of the international nature of Calle Underground's audience, inclusive numbers should never appear in abbreviated form.
The instructions for the company's international policy are on pages 156-159.

NOT
The instructions for the company's international policy are on pages 156-9.

10 Abbreviations
10.1 Abbreviations and Acronyms According to Weiss (Tactic 23), abbreviations and acronyms should be avoided as much as possible.
We will meet you at the game as soon as possible.

NOT
We will meet you at the game ASAP.