General Management Programmes 2013 2014

Advanced Management Programme

Executive Education

Expand your horizon. Make an impact.

Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Introduction Programme Content Learning Process Learning Journey Campus Information Faculty The Participants The INSEAD LiVE Series Practical information Any Questions? Comparison Grid 02 04 08 09 10 11 14 17 19 20 22

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Executive Education for a rapidly changing world.

We live in an increasingly complex and interconnected world. Business leaders face new leadership challenges demanding new levels of innovation and motivation, and a focus on sustainable value creation. We are responding to this fast-changing landscape by delivering a suite of programmes designed for executives at all stages of their careers. We are one of the largest providers of executive education in the world, operating from three different campuses in Europe, Asia and Abu Dhabi. Over 140,000 executives have attended our programmes since 1967 and last year alone we worked with over 2,000 client companies. We offer a comprehensive portfolio of Open Programmes for executives at all stages of their careers including ve brand new programmes for 2014. Our faculty are world-leading business thinkers, who design, develop and deliver our programmes based on their research and experience of working with organisations from across the globe. They will challenge your assumptions and inspire you to think differently as they transfer their knowledge and share their latest ideas. Join the world in our classrooms with other carefully selected participants of diverse backgrounds and nationalities. You will gain a broader perspective of leading in a global business environment as you benet from the international experiences of our professors and fellow business leaders. We want you to make a difference when you return to your organisation. Our programmes are rigorous and demanding, which means we expect participants to fully engage in discussion and debate with both faculty and peers. When you leave our programmes you will be ready to inspire others and be prepared to drive your career and organisation forward. Our programmes have greater relevance and impact than ever before. We hope you have the opportunity to join us and develop the skills, knowledge and capability you need to make a genuine impact.

45+

Open Programmes

140,000+ 145+ 125+

executives have attended our programmes since 1967

12,000+

participants in 2012 2013

independently minded faculty

nationalities of participants in 2012 2013

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Introduction
In todays uncertain global business environment senior managers assuming general management responsibilities face unique challenges. They need exceptional leadership skills to manage cross-functional teams; they need an international mindset; they need the ability to successfully manage continuous change; they need the skills, knowledge and condence to make strategic decisions and implement them, and to complicate matters further, they need to do all this whilst also creating value. INSEADs world-class, comprehensive General Management Programmes are designed to accelerate your effectiveness as a manager, increase your performance and to help you drive effective change. Designed and delivered by some of the worlds best faculty, you will gain the condence to make the decisions needed to succeed, expand your thinking and learn what it takes to become an exceptional business leader. Our Advanced Management Programme is a reective process that offers participants insight into the way in which they exercise judgement. Transition to General Management is designed to smoothe and accelerate the transition from functional/ technical management into general management. The Management Acceleration Programme is designed for early career high-potential executives equipping them with a general management perspective. The Asian International Executive Programme prepares executives for senior management challenges in Asia. Transforming senior executives into thoughtful business leaders The environment confronting business leaders today continues to be volatile offering opportunities amidst great dangers. The theories and models that guided decision making in the past no longer provide leaders with all the answers they need. Successful leaders rely increasingly on their own judgement to make decisions. The Advanced Management Programme acts on the belief that exercising judgement is neither art nor science, but a craft that can be honed with practice, reection, feedback and coaching. The Advanced Management Programme represents an unparalleled opportunity for senior leaders to reect in structured ways about how they exercise judgement at important decision points in their lives and careers. The Advanced Management Programme is a complete general management programme it helps senior executives to address all aspects of leadership. The programme complements functional understanding with a holistic approach that helps leaders build judgement in their specic contexts. Our innovative methods offer two unique opportunities: rst, leaders reect actively on the quality of their own judgement; second, they use proprietary frameworks to dene and implement an agenda to enhance performance both their own and their organisations. The programme recognises that learning is not an event but a journey. Consequently, the Advanced Management Programme is designed to be a life-long journey with close, structured contact over the rst year and a looser networked contact thereafter.

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Key benets  Insights that challenge your assumptions. For example, people who lead what they consider to be commodity businesses think that there are set ways to compete in these businesses. That is, until they meet people in other commodity businesses and nd they are competing very differently  Actionable knowledge. This is not merely facts and theories. Rather, it is developing deeper insight into information you often already possess and that has immediate implications for what you should do  Increased condence. We believe that, as a senior leader, you already know what you need to do. We help you to develop even greater condence in your knowledge by testing your assumptions and making them more robust. You are also able to benchmark yourself against your peers

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Programme Content
Building judgement a core developmental objective Senior leaders often face issues that cut across traditional categories such as marketing, nance or HR. Imagine you need to determine how aggressively to support an expansion plan in a new geography. You will probably think systematically about customer segments, supply chains and routes to market. You will ponder how to staff the expansion while maintaining your culture and, of course, you will evaluate the potential return on your investment. You will then think of how you can sell the expansion internally to garner the support you will need. The curriculum of the Advanced Management Programme is organised as a four-phase process (Mega-trends, Stakeholders, Organisation and Processes, and People) that enables senior corporate leaders to engage systematically with complex issues. Whereas each specic issue may be unique, our process enables you to structure even the most intractable problems. Going well beyond theory, our process allows you to complement the evidence-based tools offered in the classroom with the wisdom of your colleagues, your peers and your own considerable experience. We believe that the best management theories are important supports for managerial judgement not substitutes for it. The Advanced Management Programme seeks to cast a spotlight on how senior leaders exercise judgement. On the one hand, we will demonstrate that grounding your decisions in the prevalent evidence base is an essential condition for effective decision making. On the other, we will show that leaders often deviate systematically from what they would consider sensible courses of action. To correct this, we will introduce simple and often counter-intuitive ways of exercising judgement that will form an important foundation for this programme. I. Mega-trends Most strategic decisions ought to be contingent on sweeping, long-term changes in political economy, technology and society. Remarkably, several of these trends seem to be fairly stable over the long term, while displaying short-term perturbations. What are these long-term trends? How volatile might the short-term perturbations be and how might these affect what you would like to accomplish? To address these questions, we will feature speakers who have evidence-based points of view and supplement their opinions with the collective wisdom of the participants to form robust, practical solutions for the future. Macro economy There are broad trends in economic development that have proven remarkably robust over the last few centuries. What drives this steady development? Why have some economies proven to be more astute at leveraging this long-term growth? In which economies should we invest and what attributes seem to correlate with success? The geo-political context What broad shifts in the political terrain do we see over the medium term? What coalitions appear to be weakening, and what will emerge to take their place? What is the collective view of the major geo-political impacts on our businesses? Once again, we will link these discussions back to specic choices that confront you. Broad technological and social trends For some time now, we have been hearing about sweeping changes in the way we connect facilitated by technology and have been thinking about how to leverage these changes in our organisations interests. How do we see these changes impacting us over the medium term? At the end of this phase, you will structure your own thoughts about how mega-trends could affect your work contexts and set priorities for action.

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II. Stakeholders Successful organisational leadership derives at least partly from the ability to manage the expectations of diverse and often competing stakeholder groups. In this phase, we examine the evolving demands of key stakeholders and ask how senior leaders such as you will trade off competing demands. The key theme of value creation will recur often over the course of this phase and will act as the organising principle along which stakeholders will be engaged. Customers Customer value creation is often the root source of value creation for other stakeholders. Evolution in the framing, delivering and capturing of value from customers is a crucial concern for business leaders. Changes in customer perceptions, avenues of access to them and the framing of value propositions all have implications for how easy or difcult it will be to get ones message heard in the cacophony of the modern marketplace. Competitors Successful business leaders often claim they do best by rendering competitors irrelevant. Doing so successfully represents superior avenues for value creation. In highly contested markets, however, rms succeed by identifying, articulating and leveraging competitive advantage over other players. Current and future actions by competitors inuence which courses of action will be successful for you.

Shareholders Driving value creation for shareholders is an important and some would argue the only function of management. However, that may not be as straightforward as it sounds. In this conversation, we will propose that value is the only real indicator to which leaders must pay attention. Other societal stakeholders Should an organisation focus time, attention and possibly money on broader social issues? Why are many of the companies represented in each room of Advanced Management Programme participants spending real resources on such issues? This conversation will provide insights into how, when and why paying attention to non-traditional business stakeholders could generate value for your organisation. III. Organisation and processes Having looked at broad external trends and the stakeholders who inuence organisations, this phase of the programme turns to the process levers that help steer your organisation in the directions you desire. Networks and change The networks you possess are your principal supports as you drive change in your organisation. What makes for more or less powerful networks? How are different networks more or less supportive of your change efforts? As change becomes the only constant that your organisation deals with, we help you plan the networks you will need to inuence others who will, in turn, realise your vision.

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Business models What is your organisations blueprint for success? When and how does your organisation make money in reality, not only in your mind? Is this aligned with what you perceive to be your strategy? The devil in most grand plans lies in the detail and we offer opportunities for you to deconstruct the activities behind your plans and determine how the business model underlying your activities supports or militates against your aspirations. Fair process Organisations are hierarchical in nature, but people in them still respond to perceptions of fairness or otherwise in decision processes. We discuss the role of fairness in leadership and its relation to sustainability and performance. Governance What constitutes good governance? Is there an Anglo-Saxon governance model and, if so, how does this translate to non Anglo-Saxon parts of the world? In todays world, it is crucial that you engage with the principles of governance that will oversee strategy implementation. Structure We will also devote time and attention to broad issues of structural and systems design in modern organisations. We will pay careful attention to the fragmentation of global supply chains and recognise that structural solutions need to be much more exible than was typically the case in the past.

IV. People By this phase, your thinking has not just crystallised; you can actually see its implementation. You are clearly not a content expert in every area of implementation you cannot be. But you believe you have the people in place to make it happen. Now begins the enthralling task of taking stock of yourself, your behaviours and your attitudes towards your organisation and team, the ways in which you lead them, and what you project that helps or hinders your cause. The leadership metaphor The principal crucible for forging leadership is experience. Our approach to leadership development is to support you to simulate the experience crucible using multiple metaphors. We use simulated environments in theatre, music and history to enable you to reect on and develop your natural leadership skills. You will leave the programme with a structured plan to develop and monitor the skills you desire. The values conversation Values are not set in stone. They change according to the lenses through which they are viewed. Increasingly, corporate observers are asking for a moral standard to which leaders hold themselves accountable. However, values are also useful to communicate to colleagues and external stakeholders the principles that you and your organisation deem inviolable. You will be invited to explore your position on values from multiple perspectives. Communication A carefully crafted vision built on an authentic foundation of values could yet prove futile if you fail to communicate that vision effectively. Communication is a crucial leadership skill and we work on offering you simple, relevant ideas that will help you get your particular messages across successfully.

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Balance Many of the conversations we conduct during this programme are based on your professional life. However, we do not make the mistake of assuming that your professional life, dominant though it may be, can be disengaged from the rest your life. As a senior leader, you face genuine choices about how to invest your time and effort. We ensure that these choices become real to you and that you make them knowingly rather than involuntarily. Process elements We cannot emphasise enough that the Advanced Management Programme comprises a process, not an episodic intervention. This process is initiated with a key communication six weeks before you gather on the INSEAD campus. In addition, some cohorts of participants from the Advanced Management Programme have continued to meet, re-engage and examine issues of importance to them, every year for over two decades. The following are key process elements that dene participants experience of the Advanced Management Programme. Structure for implementing strategy At the outset, you will get access to a broad framework in which to think about your challenges as a senior leader. Even prior to coming on to campus, you will be encouraged to use the framework to analyse some key issues that confront you today. We will then use inputs from the programme, reective conversations with your peers and more structured coaching sessions to help esh out the framework of issues you have identied.

360-degree feedback and coaching As a senior leader, you will have received feedback through multiple channels, throughout your career. Through the Advanced Management Programme, you will have the opportunity to complement this with feedback received using a unique, INSEAD-developed instrument one that has been validated rigorously with benchmarks from thousands of senior participants. The results will be discussed in an innovative group-coaching process that will yield actionable objectives for personal development. The discipline of reection Sometimes the most useful inputs that senior managers feed into their decision-making processes are their own. However, modern life does not offer sufcient opportunities for leaders to reect on their actions and internalise lessons from the reection. In this programme, we structure time for you to do exactly that individually, in small groups and in large ones. Collective wisdom Senior leaders exercise judgement when making calls about the future. Some of the toughest occur in one-off situations, yet the call affects the organisations medium-term future. Evidence suggests that experts are not very helpful in such contexts. Evidence also suggests that cumulating the perceptions of diverse people results in more robust forecasts than those generated by any one expert. We introduce you to techniques that will help you bolster your judgement using peer groups, such as that of the Advanced Management Programme, and suggest that you can continue to use these techniques indenitely.

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Learning Process
How you learn is as important as what you learn After half a century of educating senior managers, we at INSEAD know that simply passing on knowledge is not enough. The Advanced Management Programme succeeds by challenging your assumptions and opening your mind. A powerful learning experience The Advanced Management Programme orchestrates a rich variety of learning methods.  Reection groups that offer participants insights into how they exercise their judgement  Interactive case studies based on real-life decisions  Forum sessions where participants bring individual or small-group learning to the entire participant body  Group work for sharing experience and expertise very different from your own  360-degree leadership survey developed at INSEAD for Advanced Management Programme participants  Group coaching, a unique peer coaching experience where participants develop skills to coach and to be coached  Highly realistic simulations that benchmark your skills in a risk-free environment  Sessions designed to leverage the inherent knowledge of groups  Role-play and video sessions to bring learning to life and build the ability to communicate effectively as a leader  A range of electives which tailor the programme even more closely to your needs  Traditional lectures to convey the very latest management theories  Other social and cultural activities designed to facilitate contact and exchange

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Learning Journey
The Advanced Management Programme is so much more than a four-week educational experience. It is designed to be a learning journey that lasts a lifetime. The journey begins approximately six weeks before your arrival on campus. You are asked to identify a specic strategic challenge that you face in your work and are taken through a structured process to help you begin reecting on it. This strategic challenge will become the unifying thread that runs throughout your learning on campus and enables you to measure the programmes impact, once you return to work. During the four-week residential programme, you will reect and receive feedback on your strategic challenge, facilitated by expert INSEAD faculty and coaches. You will work both individually and, in order to leverage the wealth of experience of your peers, in carefully selected groups comprised of senior executives facing similar strategic issues. With the support of coaches, faculty and fellow participants, you will continue to make progress on your chosen challenge in the six months Off-Campus
Pre-programme

following your stay on campus. This will enable you to evolve both your strategic vision and your plan of action and to make an even greater impact on your organisation. The journey continues through an optional veday capstone module in Singapore about one year after the four-week residential programme. This optional module is designed to push the boundaries of your leadership potential through group work facilitated by our coaching staff, to continue the conversation on the dramatic shifts taking place in the world economy and geopolitics and to understand some of the strategic conversations we had during the fourweek programme in the context of Asia. The nal integral element of the Advanced Management Programme is the online learning platform that enables you to keep in touch with your peers before, during and after your time on campus. It also brings you up-to-date with the latest INSEAD research and connects you with the schools wider alumni community. In short, it is the gateway to an exclusive network that will enable you to rise to a whole lifetime of strategic challenges.

On-Campus
Four-week residential programme

Off-Campus
One to six months after residential programme

On-Campus
Optional capstone module

Off-Campus
Ongoing learning

 Interview with Programme Director 360 survey  Start strategic challenge process  Access to learning platform

 Programme content Mega Trends Stakeholders O  rganisation and Processes P  eople P  rocess  Strategic challenge process continues  Introduction to alumni network and online platforms

 Conference call with coach and strategic challenge group (+1 month)  Strategic challenge feedback (+3 months)  Strategic challenge feedback (+6 months)  Continued learning and networking through online platforms

 Optional ve-day capstone module in Singapore

 INSEAD Alumni Association activities  Online networking and continued learning

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Campus Information
INSEAD is unique among leading business schools in having a 3-campus structure spanning Europe, Asia and Abu Dhabi. Each campus is highly cosmopolitan and has its own world-class faculty in residence. Executive Education programmes run at 1, 2 or even all 3 locations, while Customised Programmes can be held anywhere in the world. Asia Campus The Asia Campus in Singapore occupies a 1.8-hectare site in the heart of the citys Buona Vista knowledge hub just 30 minutes from the airport and 15 minutes from the nancial district. Its state-of-the-art facilities (currently being extended for the second time) include: 8 lecture theatres, classrooms, study areas, a restaurant, 2 bars, a 24-hour library, a tness centre and 85 hotel rooms for participants. Europe Campus INSEADs 8-hectare Europe Campus is situated on the edge of the beautiful, historic town of Fontainebleau, France. It nestles in the vast Forest of Fontainebleau yet is less than 1 hour from the centre of Paris and international airports. Facilities are of the highest standard and include: 29 lecture theatres, many classrooms, study areas, 2 restaurants, a bar, a bookshop, extensive library resources, a fully equipped gym and 2 on-campus hotels with a total of 158 rooms. Abu Dhabi Campus Abu Dhabis city centre is home to INSEADs third campus, just 40 minutes from the airport and 10 minutes from the Corniche. This new, 14-storey, 6,000 square-metre building, purposely designed for Executive Education, has 3 lecture theatres, 2 conference rooms, classrooms, study areas, a library, a restaurant and prayer rooms.

Asia Campus

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Faculty
All the breadth and depth of the programme is personied in its faculty. INSEADs professors represent many cultures, many disciplines, many perspectives. At the same time, they are acknowledged world experts in their own particular elds and outstanding teachers. With strong track records in research and teaching, our faculty also remain intimately close to business. Most are engaged in crossdisciplinary research, either through dualsubject appointments to INSEAD or through the schools multi-faceted research centres. Unlike many schools, we make sure that INSEADs own highly rated professors represent the vast majority of teachers on our General Management Programmes. And only the most experienced or those with new and relevant research are invited to teach on the Advanced Management Programme. In short, they are selected for their outstanding teaching and original thought. Participants take away their latest books, as well as long-lasting memories of their classes.

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Programme Directors
Narayan Pant (India) Professor of Management of Practice PhD, New York University Raoul de Vitry dAvaucourt Chair in Leadership Development By the time they take the Advanced Management Programme, participants have years of successful general management experience in some of the worlds best companies. The Advanced Management Programme offers them a valuable opportunity to reflect on their lives, careers and aspirations in a group of their peers, who come from all over the world. The value for them is to go beyond familiar models of strategy, finance and marketing that most of them know, and engage in a holistic conversation about where they would like to be and how to get there. Of course, we dont neglect important models and principles but we keep these real. I personally find the Advanced Management Programme exciting because it is real. We do not hide behind models that have doubtful validity for our participants. Our explicit goal is to keep the conversation real for them.

Ian Woodward Afliate Professor of Organisational Behaviour

Leadership is a journey, not a destination. As senior executives expand their careers, taking on more complex strategic challenges, there is extensive value in reflecting on the dynamic capabilities required for effective global leadership in the 21st century. The Advanced Management Programme is a deep reflection and learning experience for very senior executives. It seeks to expand their horizons and to take their extensive experience into new ways of thinking. The programme creates a unique learning community of participants and faculty to explore leadership mindsets, judgement, authenticity and leverage. It is intensive, personal and transforming. The diversity of each group, and the programme design makes this a very rich, and relevant experience.

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Other contributing faculty include: Jose-Luis Alvarez (Spain) Senior Afliate Professor of Organisational Behaviour Yakov Bart (Russian Federation) Assistant Professor of Marketing Antonio Fatas (Spain) Professor of Economics The Portuguese Council Chaired Professor of European Studies Anil Gaba (India) Professor of Decision Sciences The Orpar Chaired Professor of Risk Management Academic Director, Center for Decision Making and Risk Analysis Massimo Massa (Italy) Professor of Finance The Rothschild Chaired Professor of Banking Co-Director of the Hoffmann Research Fund Claudia Zeisberger (Germany, Singapore) Afliate Professor of Decision Sciences and Entrepreneurship and Family Enterprise Academic Director, Global Private Equity Initiative Jean-Franois Manzoni (France, Canada) Professor of Management Practice The Shell Chaired Professor of Human Resources and Organisational Development Academic Director, INSEAD Global Leadership Centre To learn more about the Advanced Management Programme and download the application form, visit: http://executive. education.insead.edu/advanced_management/

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Participant prole
The Advanced Management Programme represents an extraordinary wealth of industries, companies, leadership positions and experiences for you to learn from. Participants are typically from a diverse range of countries, which not only provides a unique learning environment, but also offers rich networking and benchmarking opportunities. These participants have attained the very highest standards of business performance and are considered leaders in their organisations. The Programme Director will personally evaluate each application based on leadership achievements, current level of responsibility and commitment to learning and selfdevelopment. Participant prole  Senior executives such as CEOs, COOs, CFOs and heads of product divisions, geographical regions or other major business units within the private or public sectors  An average of twelve years management experience, with at least ve years in a general management position with clear cross-functional and P&L responsibility Senior executives without current managerial responsibilities and business consultants with senior-level client experience are invited to discuss their candidacy with the programme advisor. From participants to alumni Participants leave the Advanced Management Programme as full members of the INSEAD alumni community. Only graduates of our worldfamous MBA, Executive MBA and PhD programmes, together with selected Executive Education participants, are eligible for this status. The elite worldwide network consists of over 41,100 alumni in around 160 countries, many with very active National Alumni Associations. To learn more about the Advanced Management Programme and download the application form, visit: http://executive. education.insead.edu/advanced_management/

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Past Participants
Some of our past participants have included Senior Vice President ABB Turbo Systems Switzerland Manager, Tendering BAM International The Netherlands Director Barclays Corporate The United Kingdom Country Manager Chanel Italy General Manager & Head of Ferrous Business Larsen & Toubro India VP Head of Global Sales, Bioscience Merck Millipore Belgium Director of Joint Operations Ministry of Defence Singapore General Manager, Motor Vehicles Division Mitsui & Co. China Director of Financial Services Moet Hennessy France Head of Human Resources Nordea Bank Sweden Vice President Global Public Affairs Novonordisk Novo Nordisk Denmark Chief Executive Orion New Zealand General Manager PETROBRAS Brazil Partner PricewaterhouseCoopers Australia Executive Vice President - Retail Credit Risk, Risk Management Group Siam Commercial Bank Thailand Chief Executive Ofcer Steigenberger Hotels Germany Assistant General Manager Sumitomo Corporation Japan

The Advanced Management Programme gave me fresh insights and new ways of thinking and taking decisions. In professional terms it was transformational for me. CEO & Comptroller General Intellectual Property Ofce (IPO) The United Kingdom Its so good to go back to school after 30 years and be reminded that there are still things you can do better. Ive come back with new tools that are not only effective but efficient. What struck me most was that so many of the participants shared the same challenges on a different continent, in a different culture and in a different industry. CIO, Nexen, Canada I likened my experience to an intellectual roller coaster: it shakes your mind, twists it, stretches it, taking you to a new frontier. CEO, Formerly Executive Director, Business Development, Emaar Properties PJSC

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Region
Asia Pacic Northern Europe Western Europe Africa The Americas Benelux Near/Middle East Rest of the world 25% 19% 16% 10% 8% 4% 2% 16%

Industry
Services Finance & Banking Natural resources Consumer goods  harmaceuticals P & Chemicals Heavy industry  lectrical & E Engineering Telecommunications Others 35% 19% 15% 7% 7% 6% 5% 2% 4%

Function
General Managers Finance  Sales & Marketing  Manufacturing&Prod./  Operations Business Dev./  Corporate Plan. Administration &  Human Resources R&D Management  Engineering Project Management Others 43% 15% 11% 7% 7% 3% 3% 2% 1% 7%

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The INSEAD LiVE Series

Todays insights for tomorrows business The INSEAD LiVE Series is a unique opportunity for you and your organisations executives to listen to and interact in real time with INSEAD thought leaders. Through a series of webinars, you will hear expert views on todays hot topics and their impact on tomorrows business. You will also have the chance to ask questions that are important for your business and get immediate answers from world experts. The INSEAD LiVE Series is the convenient platform to gain access to INSEAD professors without leaving the workplace. This means your learning is incorporated into your day-to-day activities with immediate effect. About our speakers Through our online virtual seminars, you will gain a fresh and up-to-date perspective on current world and business issues from leading INSEAD faculty members. INSEAD faculty are known for exploring new domains beyond their individual elds of research, driven by a determination to share their knowledge and their vision as they uncover solutions to multicultural management challenges. More than this, they are acutely aware of the impact of a constantly evolving global economy on your business. To nd out more and register To nd out more and register for the INSEAD LiVE Series, visit: http://executive-education. insead.edu/webinars/

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Practical Information
Programme Advanced Management Programme(1) Date 327 March 2014 59 May 2014 (Optional capstone module) 7 July1 August 2014 328 November 2014 48 May 2015 (Optional capstone module) Location Singapore Singapore Fontainebleau Fontainebleau Singapore Length 4 weeks 5 days 34,500 4 weeks SG$7,800 5 days Fee* SG$54,000 SG$7,800 Level C-level Experienced General Manager Cert./ Alumni Alumni status

(1)

Participants are required to attend a programme introduction and opening dinner prior to the rst day of formal instruction. The programme ends with a closing dinner, hence participants are expected to leave the day after.

Tuition fees* A tuition fee of 34,500/SG$54,000* is billed after acceptance, two to three months before the programme, and must be settled before the programme begins. Instruction, teaching materials, books, refreshments during breaks, lunches on working days and opening and closing dinners are covered by this fee. The tuition fee for the one-week residential programme to be conrmed. Accommodation The tuition fee does not cover accommodation. This is reserved by INSEAD on your behalf. The approximate cost of on-campus accommodation in Fontainebleau is 790 per week and in Singapore S$1400 per week. Accommodation charges should be settled at the end of the programme. Cancellation policy Cancellation charges are as follows: 45 to 30 days notice: 25% of the tuition fee 29 to 8 days notice: 50% of the tuition fee within 7 days of start date: 100% of the tuition fee.
* Fee subject to change. For programmes delivered in France, VAT (20%) to be added for companies based in France, individual purchasers from the EU and for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.

Application process Acceptance on the Advanced Management Programme is subject to the review of the Admissions Committee, which carefully evaluates all applications, systematically calling participants to ensure that the programme will meet their objectives. It is imperative to apply early to this programme, as applications will be closed six weeks before the programme commences (when the pre-programme work begins). Please contact our programme advisor Clment Quessette if you have any questions. Places are conrmed on a rst-come-rstserved basis, taking into consideration the applicants level and objectives, and the diversity of the class. The Admissions Committee will review your application and advise you on the outcome as soon as possible.

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Any Questions?
INSEAD has expert programme advisors, who are there to support Advanced Management Programme candidates and participants. Here are some of the questions that we are most frequently asked. But if you have any further queries about the programme, how it ts with your needs or how the selection process works, we are here to help. Do get in touch using the contact details below. INSEAD Europe Campus Clment Quessette Programme Advisor, Open-enrolment Programmes Executive Education Boulevard de Constance 77305 Fontainebleau Cedex, France Tel: +33 (0)1 60 72 40 27 Fax: +33 (0)1 60 74 55 13 Email: AMP_Contact@insead.edu Alternatively you can use the following contacts for more general enquiries. INSEAD Asia Campus Ong Meow Kim Tel: +65 6799 5405 Fax: +65 6799 5299 Email: AMP_Contact@insead.edu INSEAD Abu Dhabi Campus Tel: +971 2 651 53 41 Fax: +971 2 446 03 03 Email: AMP_Contact@insead.edu Why should I choose INSEAD above other business schools? We think our diversity is what makes us different and better, especially for participants who wish to prepare for a very turbulent and challenging international arena. INSEAD is certainly the only school where no single culture dominates. The second major reason is that INSEAD has 40 years experience of educating top executives. The Advanced Management Programme reects our best practice in providing participants with an intense yet full general management experience. What exactly does the selection process entail? It is important for all participants that the programme brings together people with an adequate level of general management experience, professional expertise and business responsibility. The Programme Director personally reviews every application for the programme in conjunction with the set guidelines, the intrinsic quality of the applicant and his or her potential contribution to the learning environment. What can I expect to change after the Advanced Management Programme? The Advanced Management Programme takes you through a reective process that enables you to understand fully the way in which you develop and exercise your judgement. The new perspectives gained by faculty and your peers will change your approach to the challenges you face. At the end of the programme, you will have a selection of new ideas and solutions, and will return to the ofce with a clear strategic plan. Facilitated by INSEADs alumni and online platforms, you will also have a much broader network of international colleagues that you can call upon for future business challenges.

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Why should I do a General Management Programme? INSEADs General Management Programmes will equip you with the skills, knowledge and condence to become a successful business leader. Created and delivered by some of the worlds best faculty, each one of these programmes will challenge assumptions and enhance leadership skills, delivering a broader vision to both you and your organisation. Depending on your level and experience, we offer the Advanced Management Programme, Transition to General Management, Management Acceleration Programme and the Asian International Executive Programme. How do I know that this General Management Programme is right for me? Advanced Management Programme participants have at least twelve years management experience, with at least ve years in a general management position with clear cross-functional and P&L responsibility.

What instructions should I leave my colleagues at work about contacting me? Please ask them not to disturb you, unless there is an emergency. Calls and emails are distractions from the Advanced Management Programmes intensive learning process. Those who disconnect themselves most effectively are generally those who learn most and return with most to give their organisations. Your colleagues and direct reports have much to gain from coping without you too. To learn more about the Advanced Management Programme and download the application form, visit: http://executive. education.insead.edu/advanced_management/

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Comparison grid
Advanced Management Programme
 Senior executives such as CEOs, CFOs, COOs and heads of product divisions, geographical regions and other major business units  An average of twelve years management experience, with at least ve years in a general management position with signicant P&L and crossfunctional responsibilities

Transition to General Management

 Senior functional or technical managers about to make the transition to general management or recently appointed general managers  At least eight years management experience with an outstanding track record in one or more functional areas of business

Management Acceleration Programme

 Functional experts whose success depends on understanding the business as a whole and working effectively across functions and cultures  Individual contributors and professionals who aspire to gain, or have recently gained, management responsibilities  Typically graduates with ve to twelve years work experience and a strong track record in their own functional area  Sharpening your strategic insight: principles and tools to think strategically about every decision and action you take to boost your competitiveness and innovate  Broadening your business expertise: perspectives from every business function to give you the ability to recognise, create, measure and capture value  Strengthening your leadership foundations: frameworks, reection and practice to enhance your presence, increase your ability to lead in and across teams, and plan your future growth  Become a more competent and condent manager with new insights, knowledge and skills  Learn how to stay focused on creating value and grounded in a long-term purpose  Increase the ability to manage yourself and others in conditions of uncertainty and pressure  Enhance your capacity to lead, with or without formal authority, in diverse settings

Asian International Executive Programme

 Executives with at least eight years management experience, or newly appointed general managers  Typically participants already work in Asia (or are preparing to) or have responsibilities that are specic to the region

Participant profile

 Structured reection by participants on how they exercise judgement  Coaching and feedback to go beyond the science of management to the craft of being a senior leader  Focus on the objective functions of senior leaders as dened by diverse stakeholders, and the constraints and opportunities offered by the external environment  Organisational levers that leaders use to achieve goals and how they become more effective in achieving these goals through a deeper understanding of themselves  Gain insights that challenge your assumptions  Develop greater condence by testing your assumptions and making them more robust  Actionable knowledge harnessing the knowledge you already have into workable action plans

 An in-depth examination of the foundations of business: marketing, organisational behaviour, nance and management accounting, strategy, operations management, and the global economy  All aspects of leadership: communication, negotiations and decision-making, crosscultural management, Fair Process, team building, selfawareness, and leadership style  Rigorous frameworks and tools to apply back at work  An optional 4.5-day follow-up module to put the concept of value creation into practice  Gain a grounding in all the key business disciplines and integrate them into a complete view of business essential for effective general management decision-making  Experience our unique Leadership Development Process, which includes powerful 360 feedback and coaching  Understand how to manage for value, using INSEADs own Blue Line Management concept  Achieve new perspectives in a truly international class and different locations  2x2 weeks modular + optional 4.5 days follow-up module

 Understanding of the principles and context for general management and value creation through thorough investigation of: strategy; nance and management accounting; crisis and consumption  The fundamentals of efcient management in a changing world, including judgement and decision-making, and marketing, set within an Asian context  Practical advice on how to turn global strategy into Asian solutions

Programme content

 Greater insight into business fundamentals and condence to lead across functions and geographical borders, to meet the new challenges of senior management  Acquire a new approach to strategy, processes and upto-date business models in an Asian context  Framework and theories plus panel discussions focusing on current issues faced by Asian countries

Key benefits

Length

 4 weeks + optional 5-day capstone module for alumni

 3 weeks or 2 weeks + 1week

 2 weeks

Location

 Fontainebleau  Singapore

 Fontainebleau + Fontainebleau  Fontainebleau + Singapore  Fontainebleau + Abu Dhabi

 Fontainebleau  Singapore + Fontainebleau

 Singapore

INSEAD Europe Campus Boulevard de Constance 77305 Fontainebleau Cedex, France Tel: +33 (0)1 60 72 42 90 Fax: +33 (0)1 60 74 55 13 Email: execed.europe@insead.edu INSEAD Asia Campus 1 Ayer Rajah Avenue Singapore 138676 Tel: +65 6799 5288 Fax: +65 6799 5299 Email: execed.asia@insead.edu INSEAD Abu Dhabi Campus Muroor Road Street N4, P.O. Box 48049 Abu Dhabi, United Arab Emirates Tel: +971 2 651 52 00 Fax: +971 2 443 94 61 Email: execed.mena@insead.edu http://executive-education.insead.edu